shop window

Thumbnail-Photo: Customer approach becomes more digital – and practical...
04.02.2016   #digital signage #customer satisfaction

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.

Thumbnail-Photo: Using store windows effectively as customer magnets...
09.04.2015   #visual communication #mannequins

Using store windows effectively as customer magnets

Those, who know how to use the power of store windows, can change passers-by into paying customers with the right design

It has only been recently that retailers pay increased attention to their store windows. By now, they realize that they can use them specifically as a means of communication to attract customers. That’s why according to the EHI, ...

Thumbnail-Photo: The store windows are our calling card
27.03.2015   #led technology #smartphone

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

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Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee