visual merchandising

Meeting Retail Customers’ Safety Needs During Another Disruptive Year

Retailers have taken steps to meet the pandemic’s challenges

The year 2020 was certainly a year of disruption in the retail industry, with COVID-19 and political unrest upsetting old operational models like never before.After the initial wave of COVID-19, many stores radically changed store operations ...

Trends for christmas decoration 2020/2021

Popular colors and materials for store design

At Christmasworld in Frankfurt at the beginning of each year the latest decoration materials and objects for the Christmas season are exhibited. For this purpose, the style agency bora.herke.palmisano determines the style trends for the coming ...

Retail displays: the window to the soul of the store

A collection of ideas for retail window displays

The best fantasy authors manage to create vivid imaginary worlds in the minds of readers, which they are unlikely to forget anytime soon. A successful combination of mood, colors, and details creates an atmosphere and an emotional response. Our ...

The Virtual Africa Big Retail Expo 2020 (ABRE 2020)

The spotlight is on the emerging trends in the retail industry at The Virtual Africa Big Retail Expo 2020, set to take place on 6th August 2020

The event is scheduled to begin from 0900 EAT till 1400 EAT. This exhibition is the first annual event which is dedicated to discussing the following:How do retailers keep up as the world tries to deal with the enormous pressure to adapt to ...

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...

What shop design can look like: LaBo

A little bit of paradise in the heart of Barcelona

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation ...

Where store design meets way of life

Brava Fabrics concept store reflects the Barcelona spirit

With its endless streets full of fashion boutiques and chain stores, Barcelona is a mecca for shopaholics. As they venture off the beaten track into the city’s side streets, travelers will discover hidden local brands. Brava Fabrics, a ...

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Creative Retail Awards shortlist announced at RetailEXPO

Innovative, inspirational and forward-thinking retail display and design

The Creative Retail Awards, which recognise and reward innovation and excellence in worldwide retail design, released the shortlist for their 2019 Awards at RetailEXPO, Olympia London last week.The Awards received hundreds of entries from around the ...

Retail holiday decorations: trends for the 2019/20 season

"The little affectionate details are always what’s most important." Interview with Annetta Palmisano

Many details or a simple design, artificial light displays or natural light – there are many ways to showcase window displays. Retailers who decorate with a light touch can use the emotional impact on customers and affect retail business ...

Expert tips: the best flooring options for your retail store

Ways to make a great first impression with customers

You need a new look for the flooring in your store – you have many options and they must be considered carefully. Industry experts told us what the different types of flooring from vinyl to carpet all the way to renovation lacquer systems have ...

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

retail trends 3/2018

Topics: retail technology, content management, lighing, interior design, and many more

Have a look at our printed edition as an e-paper. Desire for real paper? We will send you the latest issue. Inquiries to: service@iXtenso.com  Your iXtenso team   ...

Create accents in the store: Inspirational decorative lights

Whether above the counter, the checkout zone or the merchandise table: Luminaires set highlights

Diverse forms, styles and materials: The selection of luminaires is large - from the rustic version with metals or wood to the simple modern or the playfully romantic. ...

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...

What shop design can look like: Pull & Bear in Ourense, Spain

Sometimes you just need an eye-catcher to lure customers into a store

While I was on vacation in Ourense, a city in northwestern Spain, the “Pull & Bear” store in the Ponte Vella Shopping Center caught my attention. A small bright orange VW bus that also works as a shoe rack stands out right in the ...

Lord & Taylor unveils 2017 Holiday windows

Holiday Circus: A vintage-style circus is conducted by the master of ceremonies

Lord & Taylor unveiled its 80th annual world-famous holiday windows to New York. The Fifth Avenue windows have been transformed into a whimsical journey, as seen through the lens of enchanted snow globes, featuring over 60 variations throughout ...

Spotlight on innovation: technological eye candy in the halls

Highlights shown in our photo gallery

EuroShop 2017 presented a vast variety of technological innovations. Exhibitors introduced POS solutions, which will impact design, day-to-day operations and even customer service. We are presenting some of these highlights in our photo ...

The smell of barbecue is in the air

Weber Original Stores provide all customers with a personalized grilling experience

EuroShop 2017 has shown: the retail sector has officially become unimaginable without emotionalization and storytelling. More than ever before, the customer journey is like an adventure that appeals to all the different senses. Philipp ...

Visual Merchandising: Using a good story to stimulate the customer's imagination

It is all about the best decoration, because you buy with your eyes first

In times of e-commerce, visual marketing is becoming more and more important. Emotions and a well thought out story are crucial elements of the visual merchandising processes. The EuroShop dimension “Visual Merchandising” demonstrates ...

retail trends - EuroShop 2017

The Magazine for retailers with the focus on trends in retail technology and design.

Here you will find the epaper. ...

How Digital Signage promotes visual marketing

Until recently, retailers addressed customers at the shop window or point of sale primarily with posters, displays or other eye-catchers

Yet media overload makes it increasingly difficult for these traditional, static advertising formats to assert themselves. New interesting presentation platforms that inform and entertain consumers increasingly prevail. They are summarized under ...

Designing store windows: It is the idea that counts

Interview with Karin Wahl, expert in retail product presentation

She is bubbling over with creativity: Karin Wahl, a professional visual designer of store windows and sales floors. She seems to find a story for every product to stage it and catch the interest of pedestrians passing by a store. That’s why ...

viscom combines the entire diverse range of visual communication

viscom SIGN and viscom POS to take place in Frankfurt in November

Complex markets require clear structures. From 2016, viscom will be two trade fairs: viscom SIGN and viscom POS. Having been systematically developed, both trade fairs are distinctly positioned. As a package, they create effective and efficient ...

Window displays in London: Spring motifs

The iXtenso photo gallery shows window displays in London that put you in the mood for a spring shopping tour.

Lots of green, many flowers and floral designs – that’s the look of window displays in London’s shopping districts. They run the gamut from lavish to very simple details. Get inspired!  ...

In-Store Digital Signage: How content fills the screens

Digital signage solutions are becoming increasingly popular in stores because their content informs and entertains customers and supports them in their purchase.

As an eye-catcher, digital signage offers endless possibilities – but only if the content is carefully selected. Retailers are still intimidated by this aspect – though there are various content management solutions that support them in ...

Technology meets design

viscom leads the way to the brand communication of the future

This year’s viscom düsseldorf spelled out an alphabet of brands: V as in venerated insurance providers, I as in international brands, S as in sporting goods providers, C as in consumer goods, O as in organisations and public ...

Commercial, shop and object design

The sky's the limit at viscom 2015

Innovations and trends in shop and object design and in light technology as well as best practices for shop fitting and the POS: viscom düsseldorf 2015 offers everything that the market currently has to offer. At the international trade fair ...

C-star to host top solution providers of retail industry

C-star Lounge promoted fashion retail and visual merchandising & store design at CHIC

Each year, numerous top-leaders of the fashion retail industry participate at CHIC to discover the newest retail trends. Being a close cooperation partner, C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail, ...

New book by Paul J. Russell details how to win the war at retail

The retail sales floor has become a battlefield as each brand fights for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. David Katz, Executive Vice President and Global ...

From visual to digital merchandising

Digital elements conquer the POS

No question – e-commerce is booming. But even in future there’s no reason for brick-and-mortar retail to quietly disappear from the scene in shame. Quite to the contrary - entrepreneurs and decision-makers should visit EuroShop at the ...

Urban Gardens, Tapestry and Comic Strips

Barthelmess presents visual merchandising inspirations for spring / summer 2014

The designers and trend scouts of visual merchandising specialist Barthelmess have published a new workbook presenting a multitude of visual merchandising inspirations for spring and summer of 2014. The days of purism and minimalism are ...

Highlight at Tendence 2012

Create your X-mas shop window'

 'Window-dressing live. Tips and ideas for individual shop-window design in Galleria 1 'Time for business – Time for trends': for five days, everything will revolve around autumn, winter and Christmas at Tendence in ...

Fashion firm M&S Mode sets a trend for higher efficiency and lower costs with iShopShape

Three integrated solutions drive time and money savings for VM staff

Haarlem/Netherlands – Netherlands-based M&S Mode has selected iShopShape’s Mockshop, Sampleroom and StyleShoots products to streamline key processes, including visual merchandising (VM), product range visualisation, and product photography. This ...

FloorCaster® - Advertising within the floor

Let them feel the emotion of your brand!

The FloorCaster® has been specially developed to enhance the shopping experience by integrating video and sound into the floor. By adding this extra dimension to reinforce your brand, digital floorcasting allows you to customize and quickly ...

Visual Retailing BV rebrands as iShopShape

Global Rollout and Early Success of New Products Set Course for Future

Visual Retailing BV, a leading provider of retail execution and compliance management solutions, announced today that it is rebranding as iShopShape with immediate effect. The company, whose management remains unchanged, recently launched two ...

Matrox Graphics Expands European Distribution Partnership with Bell Micro

VAD offers additional Digital Signage solutions

Bell Micro has announced its expanded European distribution agreement with Matrox Graphics Inc., a leading provider of specialized graphic solutions for professional applications. The Neubiberg based Value Added Distributor now sells the Canadian ...

DISPLAY/PoS World to become a viscom core segment

Displays and PoS Systems have found a new trade fair home

Manufacturers and suppliers of displays and PoS systems who, in the past, were represented in the Marketing Services section at “display”, the trade fair for PoS marketing, now have a new trade fair home. With DISPLAY/PoS World starting ...

PD420TI 42" Digital Signage

Dependable Solutions for Retail Environments.

The PD420TI is a proven solution for retail digital signage. Touchscreen integration makes it easy for your customers to interact with your digital content. A standardized command protocol greatly simplifies the process of managing a digital signage ...