visual merchandising

How Digital Signage promotes visual marketing

Until recently, retailers addressed customers at the shop window or point of sale primarily with posters, displays or other eye-catchers

Yet media overload makes it increasingly difficult for these traditional, static advertising formats to assert themselves. New interesting presentation platforms that inform and entertain consumers increasingly prevail. They are summarized under ...

Designing store windows: It is the idea that counts

Interview with Karin Wahl, expert in retail product presentation

She is bubbling over with creativity: Karin Wahl, a professional visual designer of store windows and sales floors. She seems to find a story for every product to stage it and catch the interest of pedestrians passing by a store. That’s why ...

viscom combines the entire diverse range of visual communication

viscom SIGN and viscom POS to take place in Frankfurt in November

Complex markets require clear structures. From 2016, viscom will be two trade fairs: viscom SIGN and viscom POS. Having been systematically developed, both trade fairs are distinctly positioned. As a package, they create effective and efficient ...

Window displays in London: Spring motifs

The iXtenso photo gallery shows window displays in London that put you in the mood for a spring shopping tour.

Lots of green, many flowers and floral designs – that’s the look of window displays in London’s shopping districts. They run the gamut from lavish to very simple details. Get inspired!  ...

In-Store Digital Signage: How content fills the screens

Digital signage solutions are becoming increasingly popular in stores because their content informs and entertains customers and supports them in their purchase.

As an eye-catcher, digital signage offers endless possibilities – but only if the content is carefully selected. Retailers are still intimidated by this aspect – though there are various content management solutions that support them in ...

Technology meets design

viscom leads the way to the brand communication of the future

This year’s viscom düsseldorf spelled out an alphabet of brands: V as in venerated insurance providers, I as in international brands, S as in sporting goods providers, C as in consumer goods, O as in organisations and public ...

Commercial, shop and object design

The sky's the limit at viscom 2015

Innovations and trends in shop and object design and in light technology as well as best practices for shop fitting and the POS: viscom düsseldorf 2015 offers everything that the market currently has to offer. At the international trade fair ...

C-star to host top solution providers of retail industry

C-star Lounge promoted fashion retail and visual merchandising & store design at CHIC

Each year, numerous top-leaders of the fashion retail industry participate at CHIC to discover the newest retail trends. Being a close cooperation partner, C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail, ...

New book by Paul J. Russell details how to win the war at retail

The retail sales floor has become a battlefield as each brand fights for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. David Katz, Executive Vice President and Global ...

From visual to digital merchandising

Digital elements conquer the POS

No question – e-commerce is booming. But even in future there’s no reason for brick-and-mortar retail to quietly disappear from the scene in shame. Quite to the contrary - entrepreneurs and decision-makers should visit EuroShop at the ...

Urban Gardens, Tapestry and Comic Strips

Barthelmess presents visual merchandising inspirations for spring / summer 2014

The designers and trend scouts of visual merchandising specialist Barthelmess have published a new workbook presenting a multitude of visual merchandising inspirations for spring and summer of 2014. The days of purism and minimalism are ...

Highlight at Tendence 2012

Create your X-mas shop window'

 'Window-dressing live. Tips and ideas for individual shop-window design in Galleria 1 'Time for business – Time for trends': for five days, everything will revolve around autumn, winter and Christmas at Tendence in ...

Fashion firm M&S Mode sets a trend for higher efficiency and lower costs with iShopShape

Three integrated solutions drive time and money savings for VM staff

Haarlem/Netherlands – Netherlands-based M&S Mode has selected iShopShape’s Mockshop, Sampleroom and StyleShoots products to streamline key processes, including visual merchandising (VM), product range visualisation, and product photography. This ...

FloorCaster® - Advertising within the floor

Let them feel the emotion of your brand!

The FloorCaster® has been specially developed to enhance the shopping experience by integrating video and sound into the floor. By adding this extra dimension to reinforce your brand, digital floorcasting allows you to customize and quickly ...

Visual Retailing BV rebrands as iShopShape

Global Rollout and Early Success of New Products Set Course for Future

Visual Retailing BV, a leading provider of retail execution and compliance management solutions, announced today that it is rebranding as iShopShape with immediate effect. The company, whose management remains unchanged, recently launched two ...

Matrox Graphics Expands European Distribution Partnership with Bell Micro

VAD offers additional Digital Signage solutions

Bell Micro has announced its expanded European distribution agreement with Matrox Graphics Inc., a leading provider of specialized graphic solutions for professional applications. The Neubiberg based Value Added Distributor now sells the Canadian ...

DISPLAY/PoS World to become a viscom core segment

Displays and PoS Systems have found a new trade fair home

Manufacturers and suppliers of displays and PoS systems who, in the past, were represented in the Marketing Services section at “display”, the trade fair for PoS marketing, now have a new trade fair home. With DISPLAY/PoS World starting ...

PD420TI 42" Digital Signage

Dependable Solutions for Retail Environments.

The PD420TI is a proven solution for retail digital signage. Touchscreen integration makes it easy for your customers to interact with your digital content. A standardized command protocol greatly simplifies the process of managing a digital signage ...

BrightSign Demonstrates Live Video Module in IBC Digital Signage Village

Stand DS5, Digital Signage Zone, IBC, RAI Amsterdam, 11-15th September 09

BrightSign is demonstrating a new live video support module for its range of low cost, high definition, solid state, digital signage players, at the Digital Signage Zone at IBC in Amsterdam, 11-15 September 2009. In addition, BrightSign recently ...

Visual Merchandising: Why Customers Buy

Today’s retail sector is unimaginable without visual merchandising: emotions, entertainment and ambience form the basis required to leave customers eager for 'more'. In a time in which customers confront the consumer sector with more demands ...

Upgrade for the large 65-inch model of the professional display series from Sharp

The two current 65-inch models in the series of professional displays from Sharp are the PN-G655RE and the PN-G655E. In Europe Sharp started its line-up of professional LCD-monitors with the predecessor model PN-655E. Its successors also impress ...

Sharp broadens professional High Definition LCD line-up with the 52-inch large screen monitor PN-525E

Continuing to expand its recently upgraded line-up of professional LCD monitors, Sharp developed a new enhanced 52-inch model – the PN-525E for both, landscape- and portrait-mode-applications. This LCD-monitor is designed for a variety of ...

The professional 46-inch Full-HD Monitor from Sharp - PN-465E

The PN-465E, measuring 46 inches (117 cm) is the smaller “brother” of the 65-inch (165 cm) PN-G655RE resp. PN-G655E and the 52-inch (132 cm) Full-HD monitors. Smaller just in case of measurement - because they posses numerous technical features ...

Acryl und Kunststoff

Our company specialization consists in particular of the modular systems constructed for presentation and sale of brand new goods. Thanks to the systems the sales are notably increasing in POS. Modular systems are functional sales systems that ...

Pelco Public View Monitors

Sending a Powerful Message

Pelco PublicView Monitors serve as a strong deterrent to would-be thieves, letting them know that your premises are protected by video security – at the same time welcoming customers and displaying promotional messages. Created specifi cally ...

Illuminated signs

Illuminated sign Heineken Heineken - Body - made of acrylic, steel construction, illumination  fluorescent tubes Illuminated sign Tuborg Tuborg - Steel framework, faces - clear acrylic, screenprinted on tne back side, vacuum moulded in two ...

Outdoor advertising

Billa bag Billa - 5 m height 3D bag. Litex petrol station Litex - illuminated fascias, 3D letters and signs Totem Wyeth Wyeth - аluminium framework, covers made of aluminium sheet with cut-through illuminated logo. Height / length - 4 m ...

Themedisplays

Bottle Display Leffe Bottle Display Leffe - made of painted MDF, screenprinted branding Bottle Display Marry Jane Bottle Display Marry Jane - made of foamed PVC, SS tubes, fluorescent tubes, LED and a real bottle. Height - 0,4 m Menu Board ...

Long Term and temporary display - x2display

x2display with x2wall, is a range of smart products with an exclusive design. They have few components and are easy to mount. Aluminium profiles and highly qualitative prints help serve your brand at its best. Our products are delivered in flat ...

Acrylic und Plastic Displays

Display Nivea baby Display Nivea baby – made of painted PVC. Length – 0,7 m (siehe Bild 1) Display Suchard Display Suchard – steel framework and plastic decorations (siehe Bild 2) Hostes box Parliament Hostes box Parliament - plastic bed, ...

POS Display - 2stand

2stand is a very stable free-standing display with double-sided exposure. For a new campaign, just keep the base, and change only the sleeve. SIMPLE: Flat packaging 3 pieces only less than 1 min to set up SMART: New campaign = new ...

People Scout

Evaluate the effectiveness of your marketing activities

The software can be used to find out the reach of a specific marketing activity. Determine the cost per mille for potential advertising partners and maximise your own return on advertising. The People Focus software is implemented as a pure counting ...

Measure customer frequency with People Focus

Employment of staff should depend on the number of visitors, and not just on your customers' turnover. The People Focus software reveals how many people use a particular entrance at what time of the day. The software also shows you which direction ...

Temporary merchandising unit for magazines

Working alongside Magazine Solutions Bartuf’s brief was to design a merchandising unit for TV listings magazines. The unit had a high visual impact and was required to increase impulse seasonal sales. It was also designed to be supplied fully ...