digital signage

Holistic POS solutions in visual communication

Product presentation and brand presence through signage

The effective placement of products at the POS is becoming increasingly difficult today due to the broad diversity of brands and the struggle for presentation area that goes along with it. Striking POS solutions are thus all the more important. ...

Show your costumers instant digital content on mirrors

Mirror mirror on the wall, who's the smartest of them all?

In the interview Jukka Vänskä from Seloy Live is showing us, what customers can do with a digital mirror and why it could benefit retailers. His partner Alexander von Reuterhorn from Fineko Green Technologies ensures a bacteria-free ...

ISE: big LED displays, digital mirrors and more!

The trends of tomorrows audiovisuals and system integrations

iXtenso was at the ISE in Amsterdam and looked around for the latest trends in audiovisual media. We couldn't help but to take snapshots of some of the most beautiful implementations. ...

Snipes Reopening in Cologne: Shopdesign goes Hip-Hop

At the end of last year, the Snipes Store on Hohe Strasse in Cologne was reopened.

We attended the pre-opening and were privileged to see the new design in the first customer's eyes. Have fun with the video report!Your iXtenso team ...

A beacon for a shopping mall

Digital signage: outdoor LED screen in Mexico

On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract ...

What shop design can look like: Pull & Bear in Ourense, Spain

Sometimes you just need an eye-catcher to lure customers into a store

While I was on vacation in Ourense, a city in northwestern Spain, the “Pull & Bear” store in the Ponte Vella Shopping Center caught my attention. A small bright orange VW bus that also works as a shoe rack stands out right in the ...

eobuwie.pl brings digital fluidity to physical retail

"Blending the convenience of online shopping with the fast fulfilment of brick-and-mortar retail"

eobuwie.pl is striding forward with its new, sector-defining store concept, designed by Dalziel & Pow, which positions the Polish brand as the ‘next big thing’ in footwear retail. The concept is a direct response to the changing ...

Elo helps Hardy Amies deliver a tailor-made digital experience

Case Study - Hardy Amies Fashion Retailer

Founded in 1946, Savile Row menswear store Hardy Amies has its heritage ingrained in the British fashion history. Its founder and namesake, Sir Edwin Hardy Amies actually started out as an official dressmaker for Queen Elizabeth II, before ...

From payment device to interaction interface between retailer and customer

EuroCIS 2018: Verifone relies on its own App-Marketplace

At EuroCIS 2018, Verifone is presenting the extended Engage series, which takes up current retail trends such as digital signage and beacons. Markus Hövekamp presents the highlight of the product family - the portable terminal V400m. ...

The new multimedia shopping experience

Brick and mortar stores as showrooms for online retailers

Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact. But the opposite is also true – and this is ...

What shop design can look like: The unique store of Mußler Beauty by Notino

Online/offline symbiosis: Inspired by Arabian bazaars and current trends

Mattias Mußler hired Dittel Architekten to implement his new fragrance and beauty product store concept. At Stuttgart’s Gerber shopping mall, the team created an impressive design, which optimally complements the company’s ...

Emerging Tech Talk: The role of public kiosks in the smart city

DSE 2018 is scheduled for March 27-30, 2018

Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Ravi Sirigineedi, Segment ...

Retail of the future: technologies for a smart customer journey

Video report shows trends of EuroCIS 2018

The customer is the focus of tomorrow's Customer Journey. Retailers can use interactive, virtual and personalized offers to attract and inspire customers at home, especially in the digital age. We have tried out the latest technologies in the ...

MediaMarkt Eindhoven: Inspiring customers with interactive technologies

The customer experience is an important success factor in the digital age since customers want more inspiration and emotions. MediaMarkt’s Next Generation Store in Eindhoven is one of those stores that are focusing on a new lasting shopping ...

How a sense of touch helped Eton shirts double expected sales

Eton equipped their brick-and-mortar stores with a range of touchscreen displays

The fashion retail space is evolving. The fact is, more and more consumers are tethered to devices, their faces glowing in a blue, e-commerce-hue of smart phones, tablets and laptops. That’s not to say the in-store fashion shopping experience ...

Using content more efficiently across multiple channels

Social media platforms are a part of today’s portfolios of most marketing and communications departments

You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

ASICS has chosen the new Brussels store to launch its first iteration of a new and exciting, global retail concept. Building on its already strong reputation amongst serious runners as go-to product, the brand has now focused its emphasis on ...

How bakeries blend tradition with future

Bakeries are keeping up with modern retail using omnichannel presence, contactless payment solutions, and digital signage

The bakery trade has a long history. The baker profession dates back more than 1000 years. Yet despite its proud past, bakeries have a difficult time these days because they have to increasingly compete against rival types of businesses. Many gas ...

Knauber Freizeitmärkte emphasize digital signage for improved quality of consulting

“We want to use the digital world to optimally serve our customers“

The digitization of the POS has finally reached the DIY sector. The home improvement store as a place where you can touch and try things is more and more turning into a place of digital consulting. The Knauber Freizeitmärkte (English: Knauber ...

Shoppable content: content and commerce merge with a click

The potential goes beyond fashion and sports

Shoppable content is a fairly recent e-commerce trend, albeit one that is gaining momentum in the fields of fashion, sports, interior design as well as food. Its implementation is technically sophisticated, but what’s most important is the ...

Digital signage in pharmacies: better consulting with new technologies

Pharmacies need a shopping experience too

Touchscreens, open display behind the counter and digital consultation counters: A look inside the Rathausapotheke (English: Rathaus Pharmacy) at the HUMA shopping center in St. Augustin raises the bar when it comes to digital signage. Its goal is ...

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

ASICS has chosen the new Brussels store to launch its first iteration of a new and exciting, global retail concept. Building on its already strong reputation amongst serious runners as go-to product, the brand has now focused its emphasis on ...

Toshiba lifts customer experience & sales for Brookstone

Dynamic content related to the products creates new shopping experience

Brookstone has loyal shoppers throughout the United States and Puerto Rico that are well acquainted with the retailer’s unique selection of innovative and lifestyle products, but Brookstone executives were seeking to dramatically broaden their ...

s.Oliver introduces digital signage store concept at the Ruhrpark Shopping Center in Bochum

Digital Retail – Motivating customers with relevant buying incentives and increasing retail store productivity

Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum (Bochumer Ruhrparkzentrum) that emphasizes an innovative sales approach to better understand and continuously ...

The right touch when it comes to price changes

Who is afraid of ESL?

There are many benefits of digital price tags for retailers, especially given the ever more sophisticated solutions. Yet consumer advocates are still skeptical – for fear of price fluctuations. But is this concern justified? Until two years ...

Marketers: investment in original digital video nearly doubled since 2015

80 percent of marketers and media buyers plan to increase spending on original digital video through the end of the year

Advertiser investment in original digital video programming has nearly doubled over the past two years, with 80 percent of brand and agency executives saying that they are planning to spend even more on original digital video this year, according to ...

Digital Signage at the POS: how virtual and real retail worlds merge

Digital signal systems are among the hotly debated topics in retail marketing.

They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels. They increasingly take the place of the familiar billboards at train ...

Always in motion: SEAT rolls out new concepts for its dealerships

How the automotive industry redesigns showrooms

Car dealers respond to the ever-changing buying habits of their customers and expand new retail concepts. The ambiance of car dealerships is increasingly defined by digital technologies, premium settings, and graphic displays. This is how the ...

Universe of Retail Signage at EuroShop 2017

Westiform presents the latest innovations in the fields of Illuminated Signage, Digital Signage and Signage Services ...

retail trends - EuroShop 2017

The Magazine for retailers with the focus on trends in retail technology and design.

Here you will find the epaper. ...

A possible solution: media at the PoS

The consultation is made in the stationary shop, the product is bought over the internet – showrooming is an upsetting phenomenon for every stationary retailer

Mr. Vogt, showrooming or advice theft is a hot topic in the toy trade, which is closely associated with trading online. How can retailers hold their ground? There is no question: Local retail is losing sales to online dealers and this trend will ...

How Digital Signage promotes visual marketing

Until recently, retailers addressed customers at the shop window or point of sale primarily with posters, displays or other eye-catchers

Yet media overload makes it increasingly difficult for these traditional, static advertising formats to assert themselves. New interesting presentation platforms that inform and entertain consumers increasingly prevail. They are summarized under ...

viscom: The world of digital printing is coming to Frankfurt

viscom SIGN 2016 bundles the industry’s expertise with new structure: viscom frankfurt 2016 to take place as two trade fairs for the first time

Enhanced profile, clear positioning – including in digital printing. Structured as the two separate trade fairs viscom SIGN and viscom POS taking place concurrently in Frankfurt from 2 to 4 November, viscom is using the occasion of the ...

MediaMobz announces new video graphics solution

Marketers can now cut time-to-market, and increase lead quality and revenue resulting from in-person events and other marketing applications

MediaMobz, a leading video content creation platform for content marketing, today officially released its Video Graphics solution. This offer is designed to help marketers quickly create engaging data-driven videos, reduce investment risk and ...

VXL launches digital signage solution "for everyone"

Illumineye DS Suite is a complete software and media-player package designed to make high-quality digital signage available to everyone

Developer of software and hardware solutions, VXL, enters the digital signage market with a new product – Illumineye DS Suite. Engineered from the ground up to deliver everything a company needs to deploy digital signage – but at a price ...

adidas in London: A flagship store in the digital age

The shoe is the star. The hip sneakers in London’s adidas store are downright being celebrated

Selected items are showcased in an abundance of space. The branding of the label is reflected in every corner. A flagship store like no other. The digital applications show what the future may bring. Back when Umdasch Shopfitting introduced a ...

Software for a broad spectrum of digital signage applications

PowerDigiS boosts customer satisfaction for SMB retailers

NEXCOM has released the free edition of its digital signage management software, PowerDigiS, to help enhance customer satisfaction and boost sales revenue for small and medium-sized businesses (SMBs) in the retail industry. NEXCOM's ...

Hackers in search of data treasures

IT security needs to become a top priority for the retail industry

Holding up a supermarket or a gas station can pay off for criminals. Retailers are a worthwhile target, especially at night when the day’s takings are still at the store. But the potential yield for cyber criminals is far greater. While ...

In-Store Digital Signage: How content fills the screens

Digital signage solutions are becoming increasingly popular in stores because their content informs and entertains customers and supports them in their purchase.

As an eye-catcher, digital signage offers endless possibilities – but only if the content is carefully selected. Retailers are still intimidated by this aspect – though there are various content management solutions that support them in ...

screenFOODnet present digital signage for retail

Visitors will discover how online data can be integrated into stationary retail in a customer-orientated way

The growth in online retailing is putting stationary retail under massive pressure. This means that retailers are being forced to rethink their shop concepts and adapt them to digital developments. The linking of online and offline retail requires the use of new technologies and blends various sales and communication methods.

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.