Photo: digital signage

digital signage

Digital signage opens up many possibilities for flexible and interactive customer guidance and product information. Find out more about digital signage applications in retail here:

Thumbnail-Photo: Shopping experience with interactive digital signage applications...
25.05.2021   #brick and mortar retail #digital signage

Shopping experience with interactive digital signage applications

Using lift & learn features and smart mirrors to activate customers

The advantage in traditional stores: customers can examine the items and pick them up. The advantage in e-commerce: There is a wide range of products and information. With the use of digital signage solutions, these two advantages can be ...

Thumbnail-Photo: RISE Spotlight - Digital Signage: New Solutions for a New Era...
30.03.2021   #digital signage #event

RISE Spotlight - Digital Signage: New Solutions for a New Era

Digital event on 13 April 2021 from 15:00 to 17:00 CET (14:00 – 16:00 GMT)

RISE Spotlight is a monthly series of free-to-attend digital events, highlighting key ISE technology areas. Produced in partnership with TNW, they feature global subject experts, technology entrepreneurs and start-ups. ...

Thumbnail-Photo: Navori Labs Unleashes AI Marketing Software
23.02.2021   #digital signage #data analysis

Navori Labs Unleashes AI Marketing Software

Navori expands into the AI-Computer Vision driven analytics world with Aquaji t ohelp retailers

With nearly 25 years of digital signage innovation, Navori expands into the AI-Computer Vision driven analytics world with Aquaji to help retailers, digitalout-of home (DOOH) networks and other physical businesses measure performance, strengthen ...

Thumbnail-Photo: Local, cross-channel, pared down – retail trends...
27.04.2020   #brick and mortar retail #digital signage

Local, cross-channel, pared down – retail trends

Pointers from 3 EuroShop 2020 exhibitors

Current and future retail trends – what better place to look for them than EuroShop, the World’s No. 1 Retail Trade Fair.iXtenso was there and talked to several exhibitors about their visions and their contribution to the future of ...

Thumbnail-Photo: LED: optical illusion at the airport
16.04.2020   #brick and mortar retail #digital signage

LED: optical illusion at the airport

‘The Fashion Gallery’ concept in Vienna International Airport Shopping Plaza

BrightSign, LLC® announced  that Lagardère Travel Retail has recently opened its new ‘The Fashion Gallery’ concept, an 800m² shop in Vienna International Airport Shopping Plaza Terminal 2 Departure under customs ...

Thumbnail-Photo: The new digital signage landscape: cloud-based...
14.04.2020   #digital signage #artificial intelligence

The new digital signage landscape: cloud-based

Using AI for automation and personalization

Big technology advancements mean digital signage systems are starting to become easier to use, to scale and to integrate, fuelling a market boom that will see the sector worth almost 30 billion dollars in five years' time.In a market that's ...

Thumbnail-Photo: retail trends 1/2020: focus EuroShop 2020
05.02.2020   #digital signage #lighting systems

retail trends 1/2020: focus "EuroShop 2020"

The current issue with all trends around retail

Would you like to find out about the latest retail trends in technology, marketing, lighting, store design and logistics, browsing page by page? We would be happy to send you our current print edition retail trends on the focus "EuroShop ...

Thumbnail-Photo: Sensory experiences increase in-store sales
29.11.2019   #digital signage #POS marketing

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, today released a new quantitative behavioral marketing study, “Quantifying the Impact of Sensory Marketing,” which ...

Thumbnail-Photo: Making Deeper Connections at ISE 2020
21.11.2019   #digital signage #audio management

Making Deeper Connections at ISE 2020

Visitor registration opens; exciting new features; most conferences ever; opening address confirmed

Visitor registration opens today for ISE 2020, which is set to be the most compelling Integrated Systems Europe show ever. Taking place at the RAI Amsterdam on 11-14 February 2020, ISE is the world’s leading event for the professional systems ...

Thumbnail-Photo: Storefront technology turns spectators into paying customers...
06.11.2019   #brick and mortar retail #digital signage

Storefront technology turns spectators into paying customers

Fomo brings social proof to brick-and-mortar retail

Fomo announced the launch of their new product "Fomo Storefront", an interactive shopping experience that enables retail owners to leverage social proof in brick-and-mortar locations. Customer purchases, testimonials and buyer behaviors ...

Thumbnail-Photo: AVIXA launches the AV Experience Awards
20.09.2019   #digital signage #award

AVIXA launches the AV Experience Awards

Project participants honored in diverse audiovisual technology categories

AVIXA™, the Audiovisual and Integrated Experience Association, is pleased to announce the launch of the AV Experience Awards program to recognize the innovative integration of content, space, and audiovisual technology to enrich ...

Thumbnail-Photo: Green Room and PUMA kick off new City Store experience...
18.07.2019   #digital signage #shop design

Green Room and PUMA kick off new City Store experience

Digital experiential elements and features for new store in Manchester

As part of an ongoing relationship with Puma, Green Room has designed key digital and physical experiences within the new City Store experience, to coincide with Puma’s new partnership with Manchester City.The concept centres on bringing City ...

Thumbnail-Photo: Why digital signage pays off big!
03.06.2019   #digital signage #customer relationship management

Why digital signage pays off big!

The right content can increase sales and customer loyalty

The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...

Thumbnail-Photo: Digital Signage Summit (DSS) Europe
07.05.2019   #digital signage #digitization

Digital Signage Summit (DSS) Europe

iXtenso readers receive a 30% ticket-discount!

The two-day event comprises a comprehensive mix of twin-track conference programme; hands-on workshops; exclusive presentations; numerous networking opportunities and a vendor and service supplier exhibition area.In 2019, DSS Europe returns to the ...

Thumbnail-Photo: DOOH displays are engaging
01.04.2019   #digital signage #digital out-of-home (DOOH)

DOOH displays are engaging

Consumers to seek out more information after seeing digital signage

The majority of U.S. consumers notice out-of-home digital video displays, according to “On-Site Insights,” a new study from Edison Research. In today’s media landscape where it is increasingly challenging for brands to reach ...

Thumbnail-Photo: Interactive networking for true sales success...
06.03.2019   #digital signage #POS marketing

Interactive networking for true sales success

Smart distribution of video content at the POS

Modern retail marketing is all about communicating the right offers to the customers at the right time and in the right place. “In order to ensure the greatest possible efficiency and sales speed, for example during campaigns and special ...

Thumbnail-Photo: Holistic POS solutions in visual communication...
12.02.2019   #digital signage #Trade fair special EuroCIS 2019

Holistic POS solutions in visual communication

Product presentation and brand presence through signage

The effective placement of products at the POS is becoming increasingly difficult today due to the broad diversity of brands and the struggle for presentation area that goes along with it. Striking POS solutions are thus all the more important. ...

Thumbnail-Photo: ISE: big LED displays, digital mirrors and more!...
07.02.2019   #digital signage #decorative lighting

ISE: big LED displays, digital mirrors and more!

The trends of tomorrows audiovisuals and system integrations

iXtenso was at the ISE in Amsterdam and looked around for the latest trends in audiovisual media. We couldn't help but to take snapshots of some of the most beautiful implementations. ...

Thumbnail-Photo: Show your costumers instant digital content on mirrors...
07.02.2019   #brick and mortar retail #digital signage

Show your costumers instant digital content on mirrors

Mirror mirror on the wall, who's the smartest of them all?

In the interview Jukka Vänskä from Seloy Live is showing us, what customers can do with a digital mirror and why it could benefit retailers. His partner Alexander von Reuterhorn from Fineko Green Technologies ensures a bacteria-free ...

Thumbnail-Photo: Snipes Reopening in Cologne: Shopdesign goes Hip-Hop...
31.01.2019   #digital signage #shop building

Snipes Reopening in Cologne: Shopdesign goes Hip-Hop

At the end of last year, the Snipes Store on Hohe Strasse in Cologne was reopened.

We attended the pre-opening and were privileged to see the new design in the first customer's eyes. Have fun with the video report!Your iXtenso team ...

Thumbnail-Photo: A beacon for a shopping mall
28.09.2018   #digital signage #LED lighting

A beacon for a shopping mall

Digital signage: outdoor LED screen in Mexico

On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract ...

Thumbnail-Photo: eobuwie.pl brings digital fluidity to physical retail...
22.05.2018   #brick and mortar retail #digital signage

eobuwie.pl brings digital fluidity to physical retail

"Blending the convenience of online shopping with the fast fulfilment of brick-and-mortar retail"

eobuwie.pl is striding forward with its new, sector-defining store concept, designed by Dalziel & Pow, which positions the Polish brand as the ‘next big thing’ in footwear retail. The concept is a direct response to the changing ...

Thumbnail-Photo: Elo helps Hardy Amies deliver a tailor-made digital experience...
14.03.2018   #brick and mortar retail #digital signage

Elo helps Hardy Amies deliver a tailor-made digital experience

Case Study - Hardy Amies Fashion Retailer

Founded in 1946, Savile Row menswear store Hardy Amies has its heritage ingrained in the British fashion history. Its founder and namesake, Sir Edwin Hardy Amies actually started out as an official dressmaker for Queen Elizabeth II, before ...

Thumbnail-Photo: From payment device to interaction interface between retailer and...
28.02.2018   #digital signage #payment systems

From payment device to interaction interface between retailer and customer

EuroCIS 2018: Verifone relies on its own App-Marketplace

At EuroCIS 2018, Verifone is presenting the extended Engage series, which takes up current retail trends such as digital signage and beacons. Markus Hövekamp presents the highlight of the product family - the portable terminal V400m. ...

Thumbnail-Photo: The new multimedia shopping experience
19.02.2018   #brick and mortar retail #digital signage

The new multimedia shopping experience

Brick and mortar stores as showrooms for online retailers

Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact. But the opposite is also true – and this is ...

Thumbnail-Photo: Emerging Tech Talk: The role of public kiosks in the smart city...
24.01.2018   #digital signage #event

Emerging Tech Talk: The role of public kiosks in the smart city

DSE 2018 is scheduled for March 27-30, 2018

Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Ravi Sirigineedi, Segment ...

Thumbnail-Photo: Retail of the future: technologies for a smart customer journey...
17.01.2018   #customer satisfaction #brick and mortar retail

Retail of the future: technologies for a smart customer journey

Video report shows trends of EuroCIS 2018

The customer is the focus of tomorrow's Customer Journey. Retailers can use interactive, virtual and personalized offers to attract and inspire customers at home, especially in the digital age. We have tried out the latest technologies in the ...

Thumbnail-Photo: MediaMarkt Eindhoven: Inspiring customers with interactive technologies...
14.12.2017   #brick and mortar retail #digital signage

MediaMarkt Eindhoven: Inspiring customers with interactive technologies

The customer experience is an important success factor in the digital age since customers want more inspiration and emotions. MediaMarkt’s Next Generation Store in Eindhoven is one of those stores that are focusing on a new lasting shopping ...

Thumbnail-Photo: How a sense of touch helped Eton shirts double expected sales...
13.12.2017   #brick and mortar retail #digital signage

How a sense of touch helped Eton shirts double expected sales

Eton equipped their brick-and-mortar stores with a range of touchscreen displays

The fashion retail space is evolving. The fact is, more and more consumers are tethered to devices, their faces glowing in a blue, e-commerce-hue of smart phones, tablets and laptops. That’s not to say the in-store fashion shopping experience ...

Thumbnail-Photo: Using content more efficiently across multiple channels...
04.10.2017   #digital signage #multichannel commerce

Using content more efficiently across multiple channels

Social media platforms are a part of today’s portfolios of most marketing and communications departments

You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...

Thumbnail-Photo: ASICS hits the ground running with its new global retail concept store...
04.09.2017   #digital signage #design

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

ASICS has chosen the new Brussels store to launch its first iteration of a new and exciting, global retail concept. Building on its already strong reputation amongst serious runners as go-to product, the brand has now focused its emphasis on ...

Thumbnail-Photo: How bakeries blend tradition with future
28.08.2017   #digital signage #shopfitting

How bakeries blend tradition with future

Bakeries are keeping up with modern retail using omnichannel presence, contactless payment solutions, and digital signage

The bakery trade has a long history. The baker profession dates back more than 1000 years. Yet despite its proud past, bakeries have a difficult time these days because they have to increasingly compete against rival types of businesses. Many gas ...

Thumbnail-Photo: Knauber Freizeitmärkte emphasize digital signage for improved quality...
23.08.2017   #customer satisfaction #digital signage

Knauber Freizeitmärkte emphasize digital signage for improved quality of consulting

“We want to use the digital world to optimally serve our customers“

The digitization of the POS has finally reached the DIY sector. The home improvement store as a place where you can touch and try things is more and more turning into a place of digital consulting. The Knauber Freizeitmärkte (English: Knauber ...

Thumbnail-Photo: Shoppable content: content and commerce merge with a click...
07.08.2017   #online trading #digital signage

Shoppable content: content and commerce merge with a click

The potential goes beyond fashion and sports

Shoppable content is a fairly recent e-commerce trend, albeit one that is gaining momentum in the fields of fashion, sports, interior design as well as food. Its implementation is technically sophisticated, but what’s most important is the ...

Thumbnail-Photo: Digital signage in pharmacies: better consulting with new technologies...
04.08.2017   #digital signage #consulting

Digital signage in pharmacies: better consulting with new technologies

Pharmacies need a shopping experience too

Touchscreens, open display behind the counter and digital consultation counters: A look inside the Rathausapotheke (English: Rathaus Pharmacy) at the HUMA shopping center in St. Augustin raises the bar when it comes to digital signage. Its goal is ...

Thumbnail-Photo: ASICS hits the ground running with its new global retail concept store...
31.07.2017   #customer satisfaction #digital signage

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

ASICS has chosen the new Brussels store to launch its first iteration of a new and exciting, global retail concept. Building on its already strong reputation amongst serious runners as go-to product, the brand has now focused its emphasis on ...

Thumbnail-Photo: Toshiba lifts customer experience & sales for Brookstone...
04.07.2017   #brick and mortar retail #digital signage

Toshiba lifts customer experience & sales for Brookstone

Dynamic content related to the products creates new shopping experience

Brookstone has loyal shoppers throughout the United States and Puerto Rico that are well acquainted with the retailer’s unique selection of innovative and lifestyle products, but Brookstone executives were seeking to dramatically broaden their ...

Thumbnail-Photo: s.Oliver introduces digital signage store concept at the Ruhrpark...
14.06.2017   #digital signage #displays

s.Oliver introduces digital signage store concept at the Ruhrpark Shopping Center in Bochum

Digital Retail – Motivating customers with relevant buying incentives and increasing retail store productivity

Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum (Bochumer Ruhrparkzentrum) that emphasizes an innovative sales approach to better understand and continuously ...

Thumbnail-Photo: The right touch when it comes to price changes...
12.06.2017   #digital signage #electronic shelf labels (ESL)

The right touch when it comes to price changes

Who is afraid of ESL?

There are many benefits of digital price tags for retailers, especially given the ever more sophisticated solutions. Yet consumer advocates are still skeptical – for fear of price fluctuations. But is this concern justified? Until two years ...

Thumbnail-Photo: Marketers: investment in original digital video nearly doubled since 2015...
16.05.2017   #digital signage #marketing planing

Marketers: investment in original digital video nearly doubled since 2015

80 percent of marketers and media buyers plan to increase spending on original digital video through the end of the year

Advertiser investment in original digital video programming has nearly doubled over the past two years, with 80 percent of brand and agency executives saying that they are planning to spend even more on original digital video this year, according to ...

Thumbnail-Photo: Digital Signage at the POS: how virtual and real retail worlds merge...
08.05.2017   #digital signage #digital marketing

Digital Signage at the POS: how virtual and real retail worlds merge

Digital signal systems are among the hotly debated topics in retail marketing.

They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels. They increasingly take the place of the familiar billboards at train ...

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