The current issue with all trends around retail
New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers
Visitor registration opens; exciting new features; most conferences ever; opening address confirmed
Fomo brings social proof to brick-and-mortar retail
Project participants honored in diverse audiovisual technology categories
Digital experiential elements and features for new store in Manchester
The right content can increase sales and customer loyalty
iXtenso readers receive a 30% ticket-discount!
Consumers to seek out more information after seeing digital signage
Modern retail marketing is all about communicating the right offers to the customers at the right time and in the right place. “In order to ensure the greatest possible efficiency and sales speed, for example during campaigns and special ...
The effective placement of products at the POS is becoming increasingly difficult today due to the broad diversity of brands and the struggle for presentation area that goes along with it. Striking POS solutions are thus all the more important. ...
In the interview Jukka Vänskä from Seloy Live is showing us, what customers can do with a digital mirror and why it could benefit retailers. His partner Alexander von Reuterhorn from Fineko Green Technologies ensures a bacteria-free ...
iXtenso was at the ISE in Amsterdam and looked around for the latest trends in audiovisual media. We couldn't help but to take snapshots of some of the most beautiful implementations. ...
We attended the pre-opening and were privileged to see the new design in the first customer's eyes. Have fun with the video report!Your iXtenso team ...
On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract ...
While I was on vacation in Ourense, a city in northwestern Spain, the “Pull & Bear” store in the Ponte Vella Shopping Center caught my attention. A small bright orange VW bus that also works as a shoe rack stands out right in the ...
eobuwie.pl is striding forward with its new, sector-defining store concept, designed by Dalziel & Pow, which positions the Polish brand as the ‘next big thing’ in footwear retail. The concept is a direct response to the changing ...
Founded in 1946, Savile Row menswear store Hardy Amies has its heritage ingrained in the British fashion history. Its founder and namesake, Sir Edwin Hardy Amies actually started out as an official dressmaker for Queen Elizabeth II, before ...
At EuroCIS 2018, Verifone is presenting the extended Engage series, which takes up current retail trends such as digital signage and beacons. Markus Hövekamp presents the highlight of the product family - the portable terminal V400m. ...
Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact. But the opposite is also true – and this is ...
Mattias Mußler hired Dittel Architekten to implement his new fragrance and beauty product store concept. At Stuttgart’s Gerber shopping mall, the team created an impressive design, which optimally complements the company’s ...
Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Ravi Sirigineedi, Segment ...
The customer is the focus of tomorrow's Customer Journey. Retailers can use interactive, virtual and personalized offers to attract and inspire customers at home, especially in the digital age. We have tried out the latest technologies in the ...
The customer experience is an important success factor in the digital age since customers want more inspiration and emotions. MediaMarkt’s Next Generation Store in Eindhoven is one of those stores that are focusing on a new lasting shopping ...
The fashion retail space is evolving. The fact is, more and more consumers are tethered to devices, their faces glowing in a blue, e-commerce-hue of smart phones, tablets and laptops. That’s not to say the in-store fashion shopping experience ...
You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...
ASICS has chosen the new Brussels store to launch its first iteration of a new and exciting, global retail concept. Building on its already strong reputation amongst serious runners as go-to product, the brand has now focused its emphasis on ...
The bakery trade has a long history. The baker profession dates back more than 1000 years. Yet despite its proud past, bakeries have a difficult time these days because they have to increasingly compete against rival types of businesses. Many gas ...
The digitization of the POS has finally reached the DIY sector. The home improvement store as a place where you can touch and try things is more and more turning into a place of digital consulting. The Knauber Freizeitmärkte (English: Knauber ...
Shoppable content is a fairly recent e-commerce trend, albeit one that is gaining momentum in the fields of fashion, sports, interior design as well as food. Its implementation is technically sophisticated, but what’s most important is the ...
Touchscreens, open display behind the counter and digital consultation counters: A look inside the Rathausapotheke (English: Rathaus Pharmacy) at the HUMA shopping center in St. Augustin raises the bar when it comes to digital signage. Its goal is ...
ASICS has chosen the new Brussels store to launch its first iteration of a new and exciting, global retail concept. Building on its already strong reputation amongst serious runners as go-to product, the brand has now focused its emphasis on ...
Brookstone has loyal shoppers throughout the United States and Puerto Rico that are well acquainted with the retailer’s unique selection of innovative and lifestyle products, but Brookstone executives were seeking to dramatically broaden their ...
Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum (Bochumer Ruhrparkzentrum) that emphasizes an innovative sales approach to better understand and continuously ...
There are many benefits of digital price tags for retailers, especially given the ever more sophisticated solutions. Yet consumer advocates are still skeptical – for fear of price fluctuations. But is this concern justified? Until two years ...
Advertiser investment in original digital video programming has nearly doubled over the past two years, with 80 percent of brand and agency executives saying that they are planning to spend even more on original digital video this year, according to ...
They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels. They increasingly take the place of the familiar billboards at train ...
Car dealers respond to the ever-changing buying habits of their customers and expand new retail concepts. The ambiance of car dealerships is increasingly defined by digital technologies, premium settings, and graphic displays. This is how the ...
Westiform presents the latest innovations in the fields of Illuminated Signage, Digital Signage and Signage Services ...
Here you will find the epaper. ...
Mr. Vogt, showrooming or advice theft is a hot topic in the toy trade, which is closely associated with trading online. How can retailers hold their ground? There is no question: Local retail is losing sales to online dealers and this trend will ...
Yet media overload makes it increasingly difficult for these traditional, static advertising formats to assert themselves. New interesting presentation platforms that inform and entertain consumers increasingly prevail. They are summarized under ...
Enhanced profile, clear positioning – including in digital printing. Structured as the two separate trade fairs viscom SIGN and viscom POS taking place concurrently in Frankfurt from 2 to 4 November, viscom is using the occasion of the ...
MediaMobz, a leading video content creation platform for content marketing, today officially released its Video Graphics solution. This offer is designed to help marketers quickly create engaging data-driven videos, reduce investment risk and ...
Developer of software and hardware solutions, VXL, enters the digital signage market with a new product – Illumineye DS Suite. Engineered from the ground up to deliver everything a company needs to deploy digital signage – but at a price ...
Selected items are showcased in an abundance of space. The branding of the label is reflected in every corner. A flagship store like no other. The digital applications show what the future may bring. Back when Umdasch Shopfitting introduced a ...
NEXCOM has released the free edition of its digital signage management software, PowerDigiS, to help enhance customer satisfaction and boost sales revenue for small and medium-sized businesses (SMBs) in the retail industry. NEXCOM's ...
Holding up a supermarket or a gas station can pay off for criminals. Retailers are a worthwhile target, especially at night when the day’s takings are still at the store. But the potential yield for cyber criminals is far greater. While ...
As an eye-catcher, digital signage offers endless possibilities – but only if the content is carefully selected. Retailers are still intimidated by this aspect – though there are various content management solutions that support them in ...
The growth in online retailing is putting stationary retail under massive pressure. This means that retailers are being forced to rethink their shop concepts and adapt them to digital developments. The linking of online and offline retail requires the use of new technologies and blends various sales and communication methods.
