marketing

Thumbnail-Photo: The end of the cookie era?
19.09.2022   #online trading #e-commerce

The end of the cookie era?

More and more companies are abandoning the collection of cookies. The reasons are as varied as the possible alternatives

They have been at the heart of online marketing for years and are one of the most important sources of information for many companies when it comes to customers' habits and preferences – cookies. But the era of cookies is coming to an end. ...

Thumbnail-Photo: Is German e-commerce in good shape before the recession?...
14.09.2022   #online trading #e-commerce

Is German e-commerce in good shape before the recession?

Feed Marketing Report 2022 confirms good prospects for German retail even in difficult times

According to the freshly released Feed Marketing Report 2022, German online stores have a very strong stand in multichannel presence, with retailers advertising across 3.6 channels on average, compared to the global benchmark of 3.2. And against ...

Thumbnail-Photo: EuroShop 2023 – Prime time event of the global retail industry...
06.09.2022   #retail #digitization

EuroShop 2023 – Prime time event of the global retail industry

Hot topics that move retail now and in the future – from 26 February to 2 March 2023

Despite a turbulent climate EuroShop 2020 proved a resounding success. 94,339 visitors from 142 countries travelled to the Rhine to learn from 2,287 exhibitors from 56 nations about all aspects, innovations and trends in the global retail world. And ...

Thumbnail-Photo: White Label World Expo 2022 in Frankfurt
05.09.2022   #online trading #e-commerce

White Label World Expo 2022 in Frankfurt

12th & 13th of October: Europe’s leading online retail sourcing show

The White Label World Expo Frankfurt is right around the corner and as you already know, we are partnered with them this year! Join us at Europe’s leading online retail sourcing show on the 12th and 13th of October at the Messe in Frankfurt ...

Thumbnail-Photo: 6 disruptive ideas for sales promotion in retail...
22.08.2022   #digital signage #consulting

6 disruptive ideas for sales promotion in retail

If you want to sell, you have to captivate, convince and inspire

"Creating a bridge between the product and the shopper" – that’s how one interviewee describes the goal of their marketing efforts. These diverse activities range from talking robots to virtual stores to treasure hunts. ...

Thumbnail-Photo: Gamification in retail: turning shopping into a game...
22.08.2022   #Tech in Retail #app

Gamification in retail: turning shopping into a game

Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games

With the retention and engagement crises arise, the retail industry is looking for a remedy. Customer experience has become an important factor for success in retailing. Gamification appears to be a go-to tactic to enhance sales, brand awareness, ...

Thumbnail-Photo: Retail events in the iXtenso event calendar
15.08.2022   #online trading #e-commerce

Retail events in the iXtenso event calendar

Don't miss out on events for the retail industry

Thumbnail-Photo: #DWMF Europe for top-level digital marketing insights...
09.08.2022   #digital marketing #event

#DWMF Europe for top-level digital marketing insights

DMWF Europe at the RAI in Amsterdam on 21-22 November

DMWF Europe returns to the RAI, Amsterdam on 21-22 November, for a must-see hybrid conference and exhibition bringing together the brightest minds in digital marketing. It’s three days of top-level strategic content, digital marketing ...

Thumbnail-Photo: #DMWF returns to North America for a must-see hybrid conference and...
04.08.2022   #digital marketing #event

#DMWF returns to North America for a must-see hybrid conference and exhibition

Bringing together the brightest minds in digital marketing

With a new location for 2022, Digital Marketing World Forum (DMWF) will be taking over the Santa Clara Convention Center, California, on 5-6 October 2022; for two days of top-level strategic content and digital marketing insights, networking, and ...

Thumbnail-Photo: White Label World Expo Frankfurt 2022
03.08.2022   #online trading #e-commerce

White Label World Expo Frankfurt 2022

12th & 13th of October 2022 @ Messe in Frankfurt, Germany

The White Label World Expo Frankfurt is nearing, and we are so excited to be partnered with them this year for a much anticipated, in-person event, it’s going to be buzzing! We can’t wait to see you there! Secure your FREE ticket, get ...

Thumbnail-Photo: Nike Style is part retail, part creative studio...
21.07.2022   #brick and mortar retail #retail

Nike Style is part retail, part creative studio

New Nike store in Seoul features gender-agnostic zones for style-led collections

Nike’s newest retail concept, Nike Style, has opened in Seoul. It serves a distinct sport lifestyle audience through the lens of style, featuring gender-agnostic zones for fleece, tops, footwear, accessories, and other style-led ...

Thumbnail-Photo: Lush Birmingham Spa hires local in-store florist...
15.07.2022   #marketing #services

Lush Birmingham Spa hires local in-store florist

Lush Anchor Shop: Fresh & Flowers concept, tech innovations, Bring It Back returns scheme

In June 2022, Lush Birmingham Spa on New Street revealed their Fresh & Flowers experience as previously seen in the concept shop in Paris.Alongside ethical, locally-sourced and seasonal flower bouquets from The Real Flower Company, customers ...

Thumbnail-Photo: Top 5 retail trends for 2022 providing new opportunities...
27.06.2022   #online trading #e-commerce

Top 5 retail trends for 2022 providing new opportunities

The five most important trends in retail that entrepreneurs can use to seize their opportunities

I have always believed in getting into the mind space of our customers. So lately, I've been interviewing a lot of retail customers and have learned a great deal about the challenges retailers face. But among those challenges, there are also ...

Thumbnail-Photo: Challenges in multichannel marketing
17.06.2022   #online trading #e-commerce

Challenges in multichannel marketing

3 major retail trends that will force change in your content creation processes

The demands on retail creative production are huge. From web to print, PoS to packaging, social to paid advertising, and more, there are endless pieces of visual content needed to power a large, multi-channel retail brand.Plus, nobody is unaware of ...

Thumbnail-Photo: retail trends 1/2022: Focus EuroCIS 2022
23.05.2022   #sustainability #personnel management

retail trends 1/2022: Focus "EuroCIS 2022"

The latest issue with tips, ideas and trends for and from the retail technology industry

In our latest retail trends, we show you once again what's driving the industry: You can expect photo spreads from international stores, reports on trend topics such as "visual search", "livestream shopping" and ...

Thumbnail-Photo: Lush is giving away 100,000 Bath Bombs
26.04.2022   #marketing #customer experience

Lush is giving away 100,000 Bath Bombs

Bath bomb inventors celebrate World Bath Bomb Day with big marketing campaign

On Wednesday 27th April you can head to your nearest Lush shop and pick up a bath bomb to take home while stocks last. World Bath Bomb Day is the beginning of a series of activities to celebrate taking a Lush bath.Alongside the giveaway, Lush ...

Thumbnail-Photo: 4 ways to make your sales team more productive in 2022...
08.02.2022   #marketing #sales promotion

4 ways to make your sales team more productive in 2022

Tech evaluation and employee feedback among them

A 2018 report stated that more than 50% of salespeople fail to meet their quota. And this figure increased in 2020, as companies had to rethink their strategies due to the COVID-19 pandemic. Additionally, businesses these days have to keep up with ...

Thumbnail-Photo: Think tank releases digitization action plans for business resilience...
10.12.2021   #e-commerce #Tech in Retail

Think tank releases digitization action plans for business resilience

Series of direct-to-consumer (D2C) reports answers fundamental questions in massive ecommerce shift

Policy2050.com, a think tank for tech policy and business strategy, has released a series of reports about new developments in direct-to-consumer channels: “D2C and Other Digital Adaptations During COVID-19,” “D2C in ...

Thumbnail-Photo: Black Friday 2021 still an opportunity for UK retailers...
17.11.2021   #marketing #delivery

Black Friday 2021 still an opportunity for UK retailers

Christmas spend comes early

Even though the number of UK shoppers that participated in Black Friday last year fell 6%, compared to 2019, data and analytics company GlobalData says it is still an important retail event, and retailers should use it to help encourage early ...

Thumbnail-Photo: Over 700 exhibitors confirmed for ISE 2022
12.11.2021   #digitization #event

Over 700 exhibitors confirmed for ISE 2022

ISE 2022 returns with a vibrant and inspiring edition, a redesigned show floor and new demonstration areas guaranteed to enable exhibitors to ‘Rise Up. Reimagine. Ignite the Future.

Exhibitors are signing up in significant numbers to take part in ISE 2022, the destination for world-class brands to showcase the latest technologies in pro AV. With over 700 exhibitors already committed, including bellwether brands Barco, Crestron, ...

Thumbnail-Photo: C-star 2022 – Shanghais International Trade fair for Solutions and...
13.10.2021   #retail #event

C-star 2022 – Shanghai's International Trade fair for Solutions and Trends all about Retail

31.08. - 02.09.2022 | Shanghai

C-star 2021: Your meeting point all about RetailAs the most professional and international retail trade show in China, C-star - Shanghai’s International Trade Fair for Solutions and Trends all about Retail has been successfully held for six ...

Thumbnail-Photo: Dx3 2022 – Canada’s Biggest Retail, Marketing & Technology Event...
13.10.2021   #retail #event

Dx3 2022 – Canada’s Biggest Retail, Marketing & Technology Event

08.03. - 10.03.2022 | Toronto

Exhibition is focused on digital marketing, digital advertising and digital retailing"DX3 is Canada's largest conference and trade show dedicated to retail, marketing, and technology. Through engaging content and immersive experiences, DX3 ...

Thumbnail-Photo: Shoptalk Europe 2022
12.10.2021   #brick and mortar retail #retail

Shoptalk Europe 2022

06.06.-08.06.2022 | London

Shoptalk Europe marks the global expansion of Shoptalk. Taking place at ExCeL London on 6-8 June 2022, we’ll be uniting the entire European retail and grocery ecosystems as we come together to reimagine the future of retail.Over 2,500 ...

Thumbnail-Photo: DMWF Global 2022 – Digital Marketing World Forum...
12.10.2021   #retail #digitization

DMWF Global 2022 – Digital Marketing World Forum

23.06.-24.06.2022 | London

#DMWF Global 2022 – With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. From June 23-24, 2022 – Delivering 2 days of online top-level strategic ...

Thumbnail-Photo: SMX München 2022 – Germany’s largest conference for search...
12.10.2021   #retail #event

SMX München 2022 – Germany’s largest conference for search marketing

16.03.-17.03.2022 | München

SMX München 2022 is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find from March ...

Thumbnail-Photo: DSPC 2022 – German Shopping Places Conference...
12.10.2021   #brick and mortar retail #retail

DSPC 2022 – German Shopping Places Conference

18.05.-19.05.2022 | Düsseldorf

The German Shopping Places Conference (DSPC) was held digitally for the first time on May 20, 2021, and we are looking forward to next year's event on May 18 and 19, 2022, in Düsseldorf.You can find more information here: www.dspc.de ...

Thumbnail-Photo: eTail Germany 2022 – DACH Conference for Retail eCommerce  &...
12.10.2021   #e-commerce #retail

eTail Germany 2022 – DACH Conference for Retail eCommerce & Marketing Innovators

15.03.-16.03.2022 | Berlin

As the leading conference for retail ecommerce and marketing innovators in the DACH region, at eTail Germany, March 15-16, 2022, you'll have the chance to learn from, share and collaborate with leaders in ecommerce and digital marketing as they ...

Thumbnail-Photo: RetailTech Japan 2022
11.10.2021   #brick and mortar retail #retail

RetailTech Japan 2022

01.03.-04.03.2022 | Tokyo, Japan

RETAILTECH JAPAN is Japan's largest and most influential trade show specializing in retail information systems. It will be staged in Tokyo on 01.03.-04.03.2021. There is a wide range of cutting-edge retail information technology ranging from ...

Thumbnail-Photo: Fair Handeln 2022
11.10.2021   #brick and mortar retail #retail

Fair Handeln 2022

21.04.-24.04.2022 | Stuttgart

FAIR HANDELN is an exhibition for everyone who is actively committed to globally responsible and sustainable trade and activities. It acts as a marketplace for specialist and general retailers who sell fair trade products, food, textiles, cosmetics, ...

Thumbnail-Photo: Retail Asia Conference & Expo – RACE 2022
11.10.2021   #brick and mortar retail #retail

Retail Asia Conference & Expo – RACE 2022

08.09.-09.09.2022 | Hong Kong, China

As the leading retail exhibition in Asia, Retail Asia Conference & Expo (RACE) is at the forefront of innovative retail solutions and is an event attended by the industry's most influential retailers and buyers.   ...

Thumbnail-Photo: E-Commerce Expo Asia 2022
11.10.2021   #e-commerce #brick and mortar retail

E-Commerce Expo Asia 2022

12.10.-13.13.2022 | Singapur

Discover all the end-to-end knowledge in the e-commerce space at E-Commerce Asia 2022 on Oct. 12-13, including Customer Experience, Mobile Commerce, Cross Border Commerce, e-Commerce Trade Strategy, Supply Chain Management, Omni-Channel Retail, to ...

Thumbnail-Photo: Future Stores 2022 – The Event for In-Store Retail Executives...
11.10.2021   #brick and mortar retail #retail

Future Stores 2022 – The Event for In-Store Retail Executives

31.01.2022 | Online

Retail. Reimagined.In an effort to give you a more robust virtual event experience, we have decided to postpone the Future Stores Virtual Event that was scheduled for October 19 until January 31, 2022.2021 has been a year of maintenance, adjusting ...

Thumbnail-Photo: Retail & Hospitality Design Forum 22
11.10.2021   #brick and mortar retail #retail

Retail & Hospitality Design Forum 22

27.06.-28.06.2022 | Hybrid/London, England

The Retail & Hospitality Design Forum is a Hybrid Event Specifically organized for senior professionals, who are directly responsible for the interior design and fit-out of Retail Stores, leisure and hospitality establishments; and those who ...

Thumbnail-Photo: EHI Payment-Kongress 2022
11.10.2021   #brick and mortar retail #retail

EHI Payment-Kongress 2022

03.03.-04.05.2022 | Hybrid/Bonn, Germany

Welcome to the largest payment congress in the retail industryThe EHI Payment Congress as the leading event for payment processing at stationary checkouts and in online stores of the retail sector will go into the next round as a planned hybrid ...

Thumbnail-Photo: Expofranquicia 2022 – The International Franchising Trade Fair...
11.10.2021   #brick and mortar retail #retail

Expofranquicia 2022 – The International Franchising Trade Fair

05.05.-07.05.2022 | Madrid

Expofranquicia 2022 - The International Franchising Trade Fair is a leading trade fair for the franchising sector in Spain.Franchising and business ideas are presented in categories such as:Ice Cream Shop and PastriesPhotographyPrinting, Graphic ...

Thumbnail-Photo: Private Label Forum 2022
07.10.2021   #brick and mortar retail #retail

Private Label Forum 2022

03.03.-04.03.2022 | Frankfurt am Main

At the 6th Private Label Forum 2022 on 03.03.-04.03.2022 in Frankfurt am Main, you will meet leading experts and decision-makers from retail and industry to discuss sustainable private label strategies and inspire customers even in turbulent times - ...

Thumbnail-Photo: Whats the one thing younger consumers have relied on in the pandemic?...
05.10.2021   #customer relationship management #digital marketing

What's the one thing younger consumers have relied on in the pandemic? Texting!

Need for new marketing strategies to meet customers where they are

Klaviyo released "SMS for Marketers," a new study that delves into how consumers' relationships with their phones have changed during the pandemic, including the increased relevance of texting across all generations and ...

Thumbnail-Photo: DMWF Europe 2021 – Digital Marketing World Forum...
20.09.2021   #digital marketing #event

DMWF Europe 2021 – Digital Marketing World Forum

23.11. - 24.11.2021 | RAI, Amsterdam

For over 12 years, the Digital Marketing World Forum has brought together the global digital marketing community to tackle the challenges that the digital future presents. On 23-24 November 2021 there will be delivering 2 days of top-level ...

Thumbnail-Photo: Form, color and design in social media communication...
30.08.2021   #marketing #design

Form, color and design in social media communication

The most underestimated ingredients for more reach

For the majority of companies an appearance on Instagram, Facebook, TikTok and Co. is obligatory these days, social media seems to be a valuable communication tool for retailers. However, they should keep a few things in mind when ...

Thumbnail-Photo: An online fest of retail, tech, omnichannel and e-commerce trends...
07.06.2021   #e-commerce #digital marketing

An online fest of retail, tech, omnichannel and e-commerce trends

The very first edition of the E-commerce Berlin Virtual event - And what a debut it was!

The 26th and 27th of May 2021 marked a milestone in the world of e-commerce: the very first edition of the E-commerce Berlin Virtual event. And what a debut it was!EBV numbers speak for themselvesWe will let the numbers speak for themselves, ...

Thumbnail-Photo: Check the final agenda of the E-commerce Berlin Virtual 2021...
22.04.2021   #e-commerce #digital marketing

Check the final agenda of the E-commerce Berlin Virtual 2021

Today, we are announcing the full line-up of speakers and reminding the details of the conference.

E-commerce Berlin Virtual 2021 – one of the most anticipating e-commerce events in 2021 – takes place on May 26-27th 2021. This year's E-commerce Berlin - Virtual Edition powered by Lowell Group will take place completely online ...

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