Customer loyalty: Personalizing your customer communications – across all channels
How scents affect your customers
$1 billion in gift cards go unused each year
Save the date: the 13th of February of 2020, STATION-Berlin
The Social Media Marketing Conference will take place in March 2020 in Munich
The All Influencer Marketing Conference will take place for the fourth time on 19 March 2020 at the ICM Munich.
Independent study highlights the challenges of bringing together different data types to create a unified customer profile
Can music increase sales volume? Retail store music playlists generated in real-time make it possible
As the leading retail exhibition in Asia, RACE is taken place from 6 – 8 May 2020.
The E-commerce Berlin Expo 2019 gathered more than 55000 visitors, 150 exhibitors and 45+ speakers taking part in the annual fair. The numbers speak for themselves - EBE has become one of the most important e-commerce events in Europe. However, ...
Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. ...
The following is based on a June 2019 interview with Sami Hero, Chief Operating Officer at HappyOrNot’s global headquarters in Tampere, Finland. He spoke with freelance writer Tom Hagy of Philadelphia. In it we will share our thoughts and ...
We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...
Read our latest edition retail trends 3-2019 online as an e-paper. ...
The checkout zone is not only the actual, but also the emotional conclusion of the purchasing process. Top or flop - the experience at the cash register can impact how customers rate their overall shopping experience. For retailers, this is ...
For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...
Now in its 14th year, DSS Europe is the leading European strategy event exploring the business and technology of Digital Signage and DooH - here is a 30% code for our readers – 415839The theme of this year’s conference is ‘Customer ...
Read our latest edition retail trends 2-2019 online as an e-paper. ...
Globally, 54% of companies consider product ratings to be very important to their business. For another 29%, they are somewhat important, while 17% think ratings are not important at all or that they don’t play any role yet. U.S. results ...
As Millennials gain a reputation for being category killers across various industries, a recent study by First Insight, a global technology company transforming how leading retailers make product investment, pricing and marketing decisions found ...
While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization ...
The Brand Marketing Summit (25th-26th June, London) is the must attend event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. ...
Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you ...
At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...
Innovations, trends and outlooks on SEO, PPC and online marketing will be presented at SMX Munich! Here, including workshops, the most important players and leading heads of the worldwide SEO, PPC and online marketing industry will gather in just ...
Manthan, a leading cloud analytics and artificial intelligence (AI) enabled analytics solutions provider, today announced further ‘AI-sation’ of its Customer Marketing Platform, that will deliver huge business value to marketing and ...
Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition. With the expansion of the sales and communications channels, the challenge of customer loyalty has ...
Bazaarvoice, Inc. today released its newest research report, “Unwrap Consumer Insights For Your Best Holiday Season,” highlighting consumer shopping trends during the busiest, highest-spend season of the year. With 2017’s ...
Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...
Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...
Poundworld, which is set to disappear from the UK high street by early August 2018, must look to its own failures – and in particular its failure to stand out from other discounters – to explain its demise, says GlobalData, a data and ...
Fortmann-Weyers reports directly to Linda Ralph, VP of International Business Development at Mood Media, the leading international provider of in-store media. For more than eight decades, the company has been improving the customer experience at the ...
As one of the leading companies in the water damage, janitorial, retail, pet and inflatable industry, B-Air has set the standard in providing the highest-quality manufactured air movers, dryers, blowers, dehumidifiers and air scrubbers for ...
The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising ...
The ongoing debate over shopping hours on Sundays has heated up in recent months in Germany. Ver.di (the German trade union) successfully filed lawsuits against a number of Sunday shopping events nationwide. Communities and retail representatives ...
H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both ...
Perhaps more than any other consumer packaged goods segment, the kids food market requires marketers to take a dual approach to satisfy the needs and interests of both parents (as the purchasers) and kids (as the consumers). The influence of kids on ...
The IAB Technology Laboratory today released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard for reporting campaign performance metrics. Developed by the ...
It has been one year since the Lokaso.Siegen online marketplace has gone live. That’s why we headed for the scenic Siegerland again and asked for feedback. ...
You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...
Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...
75 percent of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. The independent study of 1,000 British adults, commissioned by 360insights, also ...
Until recently the “mobile“ subject matter only had one specific focus, namely “apps”. Having said that, the current Adobe Digital Insights Report shows that worldwide app usage remains stagnant. In the U.S., usage has ...
