marketing

Thumbnail-Photo: Personal Prime Times
14.03.2018   #marketing planing #associations

Personal Prime Times

IAB research identifies opportunities for brands to engage with consumers throughout the day

The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising ...

Thumbnail-Photo: Sunday shopping creates rift
14.03.2018   #online trading #brick and mortar retail

Sunday shopping creates rift

Can Sunday shopping save brick-and-mortar retailers?

The ongoing debate over shopping hours on Sundays has heated up in recent months in Germany. Ver.di (the German trade union) successfully filed lawsuits against a number of Sunday shopping events nationwide. Communities and retail representatives ...

Thumbnail-Photo: H&M to provide outfits for Swedish teams
09.02.2018   #brand management #sales promotion

H&M to provide outfits for Swedish teams

Winter Olympics and Paralympics in PyeongChang 2018

H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both ...

Thumbnail-Photo: U.S. kids food market is about the parents too...
31.01.2018   #trend research #economy

U.S. kids food market is about the parents too

Marketing to mom and dad as well as kids has never been more important for food companies

Perhaps more than any other consumer packaged goods segment, the kids food market requires marketers to take a dual approach to satisfy the needs and interests of both parents (as the purchasers) and kids (as the consumers). The influence of kids on ...

Thumbnail-Photo: Data nomenclature for a central standard for reporting campaign...
18.01.2018   #data management #data analysis

Data nomenclature for a central standard for reporting campaign performance metrics

OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature, by The IAB Technology Laboratory

The IAB Technology Laboratory today released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard for reporting campaign performance metrics. Developed by the ...

Thumbnail-Photo: Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year...
27.11.2017   #online trading #e-commerce

Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year anniversary

An asset for the region, but also a benefit for retailers?

It has been one year since the Lokaso.Siegen online marketplace has gone live. That’s why we headed for the scenic Siegerland again and asked for feedback. ...

Thumbnail-Photo: Using content more efficiently across multiple channels...
04.10.2017   #digital signage #multichannel commerce

Using content more efficiently across multiple channels

Social media platforms are a part of today’s portfolios of most marketing and communications departments

You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...

Thumbnail-Photo: New marketing perspectives in the dmexco World of Experience...
11.09.2017   #digital marketing #brand management

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

Thumbnail-Photo: 75 percent of British adults admit purchase decisions changed by rewards...
04.08.2017   #customer satisfaction #customer relationship management

75 percent of British adults admit purchase decisions changed by rewards

Study finds point of sale decisions can be swayed by right incentive

75 percent of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. The independent study of 1,000 British adults, commissioned by 360insights, also ...

Thumbnail-Photo: More relevance for retail customers thanks to location-based marketing...
24.07.2017   #app #marketing

More relevance for retail customers thanks to location-based marketing

Only those apps that offer personalized added benefits are the key to lasting success

Until recently the “mobile“ subject matter only had one specific focus, namely “apps”.  Having said that, the current Adobe Digital Insights Report shows that worldwide app usage remains stagnant. In the U.S., usage has ...

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Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
NCR GmbH
NCR GmbH
Steinerne Furt 67
86176 Augsburg
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
diva-e Digital Value Enterprise GmbH
diva-e Digital Value Enterprise GmbH
Friedrichstraße 147
10117 Berlin
ezeclip GmbH
ezeclip GmbH
Ernst-Gnoss-Str. 22
40219 Düsseldorf