A Frankfurt startup helps sellers to improve their ranking on the platform
‘The Fashion Gallery’ concept in Vienna International Airport Shopping Plaza
Electronic shelf labels save time for promotional activities
Mitchell Modell offers outside investment opportunities
How Germans see personalization of online services
Affluent consumers demand security, privacy and personalization in exchange for personal information
iXtenso – the magazine for retailers showcases trade show exhibit and photo booth at EuroShop 2020
Global mobile marketing industry report 2020-2024
The current issue with all trends around retail
Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...
A new shopping holiday will debut on January 18th to encourage people to get out and use their holiday gift cards before they become part of the 1 billion dollars in gift cards that go unused each year. National retailers and restaurants are ...
It’s highly likely that you have entered a store and immediately noticed a distinctive scent. The deliberate use of scents is no longer a rare occurrence. For quite some time now, companies like Abercrombie & Fitch, Motel One or Singapore ...
This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...
3 days, 4 stages, more than 40 speakers, 1000+ participants and 100% social media marketing for companies. At the AllFacebook Marketing Conference from March 17 to 19, 2020 in Munich, Germany, industry participants will meet, exchange ideas and ...
Influencer marketing is becoming more and more important! The importance of this discipline has rapidly increased in the marketing plan and almost every company is doing influencer marketing or is planning to do so in the near future. Why? No ...
Despite all the hype around customer data platforms (CDPs), a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view of customers. The November 2019 study, “Getting ...
How do you select the right music and ad spots for your retail store to play at just the right time? Do you have an employee who visits every store armed with a USB stick and downloads ready-made playlists to the respective equipment?Are there ...
As the leading retail exhibition in Asia, RACE is recognised as the must-join event among the industry’s most influential retailers and customers. RACE features three focus areas: Retail technology, retail design & in-store marketing ...
The E-commerce Berlin Expo 2019 gathered more than 55000 visitors, 150 exhibitors and 45+ speakers taking part in the annual fair. The numbers speak for themselves - EBE has become one of the most important e-commerce events in Europe. However, ...
Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. ...
The following is based on a June 2019 interview with Sami Hero, Chief Operating Officer at HappyOrNot’s global headquarters in Tampere, Finland. He spoke with freelance writer Tom Hagy of Philadelphia. In it we will share our thoughts and ...
Read our latest edition retail trends 3-2019 online as an e-paper. ...
We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...
The checkout zone is not only the actual, but also the emotional conclusion of the purchasing process. Top or flop - the experience at the cash register can impact how customers rate their overall shopping experience. For retailers, this is ...
For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...
Now in its 14th year, DSS Europe is the leading European strategy event exploring the business and technology of Digital Signage and DooH - here is a 30% code for our readers – 415839The theme of this year’s conference is ‘Customer ...
Read our latest edition retail trends 2-2019 online as an e-paper. ...
Globally, 54% of companies consider product ratings to be very important to their business. For another 29%, they are somewhat important, while 17% think ratings are not important at all or that they don’t play any role yet. U.S. results ...
As Millennials gain a reputation for being category killers across various industries, a recent study by First Insight, a global technology company transforming how leading retailers make product investment, pricing and marketing decisions found ...
While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization ...
The Brand Marketing Summit (25th-26th June, London) is the must attend event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. ...
Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you ...
At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...
Innovations, trends and outlooks on SEO, PPC and online marketing will be presented at SMX Munich! Here, including workshops, the most important players and leading heads of the worldwide SEO, PPC and online marketing industry will gather in just ...
Manthan, a leading cloud analytics and artificial intelligence (AI) enabled analytics solutions provider, today announced further ‘AI-sation’ of its Customer Marketing Platform, that will deliver huge business value to marketing and ...
Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition. With the expansion of the sales and communications channels, the challenge of customer loyalty has ...
Bazaarvoice, Inc. today released its newest research report, “Unwrap Consumer Insights For Your Best Holiday Season,” highlighting consumer shopping trends during the busiest, highest-spend season of the year. With 2017’s ...
Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...
Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...
Poundworld, which is set to disappear from the UK high street by early August 2018, must look to its own failures – and in particular its failure to stand out from other discounters – to explain its demise, says GlobalData, a data and ...
Fortmann-Weyers reports directly to Linda Ralph, VP of International Business Development at Mood Media, the leading international provider of in-store media. For more than eight decades, the company has been improving the customer experience at the ...
As one of the leading companies in the water damage, janitorial, retail, pet and inflatable industry, B-Air has set the standard in providing the highest-quality manufactured air movers, dryers, blowers, dehumidifiers and air scrubbers for ...
The ongoing debate over shopping hours on Sundays has heated up in recent months in Germany. Ver.di (the German trade union) successfully filed lawsuits against a number of Sunday shopping events nationwide. Communities and retail representatives ...
The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising ...
H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both ...
Perhaps more than any other consumer packaged goods segment, the kids food market requires marketers to take a dual approach to satisfy the needs and interests of both parents (as the purchasers) and kids (as the consumers). The influence of kids on ...
The IAB Technology Laboratory today released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard for reporting campaign performance metrics. Developed by the ...
It has been one year since the Lokaso.Siegen online marketplace has gone live. That’s why we headed for the scenic Siegerland again and asked for feedback. ...
You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...
Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...
