marketing

Tailor cutting fabric and measuring tape on the table; copyright:...

#data management #customer analysis

Poor marketing personalization efforts means losing customers

Marketing leaders strive for one-to-one personalization, but fall short

#event #marketing

Brand Marketing Summit

Map your customers journey and engage at the right time

#marketing planing #brand management

Burger King and Millennium Hotels discuss brand messaging

Incite Groups free webinar, 14:00 GMT 3rd April

#software developement #event

Digital Marketing Forum

Comprehensive, neutral, scientifically accompanied, critical

#event #marketing

SMX Munich 02.-03.04.2019

iXtenso readers receive 15% off their admission ticket

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#Trade fair special EuroCIS 2019 #marketing

Manthan simplifies marketing orchestration with AI

As customer expectations continue to spiral, businesses need to be on their toes

Graphic giftcards and voucher cards; copyright: Superdata...

#multichannel commerce #customer relationship management

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

presents ; Copyright: panthermedia.net/Madllen

#marketing research #marketing

Holiday shoppers crave engaging experiences from retailers

42 percent of consumers shop in-store for festive environment

Gearwheels; Copyright: panthermedia.net/Chalabala

#online trading #customer satisfaction

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

13.09.2018 #lighting concepts #decorative lighting

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...

09.08.2018 #brick and mortar retail #marketing research

“Differentiation remains the key to growth”

Poundworld’s failure to differentiate from other discounters led to demise

Poundworld, which is set to disappear from the UK high street by early August 2018, must look to its own failures – and in particular its failure to stand out from other discounters – to explain its demise, says GlobalData, a data and ...

29.06.2018 #customer satisfaction #customer analysis

New Sales Director at Mood Media

Heike Fortmann-Weyers has been appointed as the new Sales Director

Fortmann-Weyers reports directly to Linda Ralph, VP of International Business Development at Mood Media, the leading international provider of in-store media. For more than eight decades, the company has been improving the customer experience at the ...

19.04.2018 #retail #economy

B-Air welcomes retailing expert Gordon Erickson to its board

B-Air’s blue-chip partnerships with valued distributors and retailers, such as The Home Depot, Amazon, Menards and Costco

As one of the leading companies in the water damage, janitorial, retail, pet and inflatable industry, B-Air has set the standard in providing the highest-quality manufactured air movers, dryers, blowers, dehumidifiers and air scrubbers for ...

14.03.2018 #online trading #brick and mortar retail

Sunday shopping creates rift

Can Sunday shopping save brick-and-mortar retailers?

The ongoing debate over shopping hours on Sundays has heated up in recent months in Germany. Ver.di (the German trade union) successfully filed lawsuits against a number of Sunday shopping events nationwide. Communities and retail representatives ...

14.03.2018 #marketing planing #associations

Personal Prime Times

IAB research identifies opportunities for brands to engage with consumers throughout the day

The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising ...

09.02.2018 #brand management #sales promotion

H&M to provide outfits for Swedish teams

Winter Olympics and Paralympics in PyeongChang 2018

H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both ...

31.01.2018 #trend research #economy

U.S. kids food market is about the parents too

Marketing to mom and dad as well as kids has never been more important for food companies

Perhaps more than any other consumer packaged goods segment, the kids food market requires marketers to take a dual approach to satisfy the needs and interests of both parents (as the purchasers) and kids (as the consumers). The influence of kids on ...

Thumbnail-Photo: Data nomenclature for a central standard for reporting campaign...

18.01.2018 #data management #data analysis

Data nomenclature for a central standard for reporting campaign performance metrics

OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature, by The IAB Technology Laboratory

The IAB Technology Laboratory today released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard for reporting campaign performance metrics. Developed by the ...

Thumbnail-Photo: Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year...

27.11.2017 #online trading #e-commerce

Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year anniversary

An asset for the region, but also a benefit for retailers?

It has been one year since the Lokaso.Siegen online marketplace has gone live. That’s why we headed for the scenic Siegerland again and asked for feedback. ...

04.10.2017 #digital signage #multichannel commerce

Using content more efficiently across multiple channels

Social media platforms are a part of today’s portfolios of most marketing and communications departments

You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...

11.09.2017 #digital marketing #event

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

04.08.2017 #customer satisfaction #customer relationship management

75 percent of British adults admit purchase decisions changed by rewards

Study finds point of sale decisions can be swayed by right incentive

75 percent of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. The independent study of 1,000 British adults, commissioned by 360insights, also ...

24.07.2017 #app #marketing

More relevance for retail customers thanks to location-based marketing

Only those apps that offer personalized added benefits are the key to lasting success

Until recently the “mobile“ subject matter only had one specific focus, namely “apps”. Having said that, the current Adobe Digital Insights Report shows that worldwide app usage remains stagnant. In the U.S., usage has ...