marketing

Thumbnail-Photo: eTail Germany 2022 – DACH Conference for Retail eCommerce  &...
12.10.2021   #e-commerce #retail

eTail Germany 2022 – DACH Conference for Retail eCommerce & Marketing Innovators

15.03.-16.03.2022 | Berlin

As the leading conference for retail ecommerce and marketing innovators in the DACH region, at eTail Germany, March 15-16, 2022, you'll have the chance to learn from, share and collaborate with leaders in ecommerce and digital marketing as they ...

Thumbnail-Photo: Fair Handeln 2022
11.10.2021   #brick and mortar retail #retail

Fair Handeln 2022

21.04.-24.04.2022 | Stuttgart

FAIR HANDELN is an exhibition for everyone who is actively committed to globally responsible and sustainable trade and activities. It acts as a marketplace for specialist and general retailers who sell fair trade products, food, textiles, cosmetics, ...

Thumbnail-Photo: RetailTech Japan 2022
11.10.2021   #brick and mortar retail #retail

RetailTech Japan 2022

01.03.-04.03.2022 | Tokyo, Japan

RETAILTECH JAPAN is Japan's largest and most influential trade show specializing in retail information systems. It will be staged in Tokyo on 01.03.-04.03.2021. There is a wide range of cutting-edge retail information technology ranging from ...

Thumbnail-Photo: Future Stores 2022 – The Event for In-Store Retail Executives...
11.10.2021   #brick and mortar retail #retail

Future Stores 2022 – The Event for In-Store Retail Executives

31.01.2022 | Online

Retail. Reimagined.In an effort to give you a more robust virtual event experience, we have decided to postpone the Future Stores Virtual Event that was scheduled for October 19 until January 31, 2022.2021 has been a year of maintenance, adjusting ...

Thumbnail-Photo: E-Commerce Expo Asia 2022
11.10.2021   #e-commerce #brick and mortar retail

E-Commerce Expo Asia 2022

12.10.-13.13.2022 | Singapur

Discover all the end-to-end knowledge in the e-commerce space at E-Commerce Asia 2022 on Oct. 12-13, including Customer Experience, Mobile Commerce, Cross Border Commerce, e-Commerce Trade Strategy, Supply Chain Management, Omni-Channel Retail, to ...

Thumbnail-Photo: Retail Asia Conference & Expo – RACE 2022
11.10.2021   #brick and mortar retail #retail

Retail Asia Conference & Expo – RACE 2022

04.05.-06.05.2022 | Hong Kong, China

As the leading retail exhibition in Asia, Retail Asia Conference & Expo (RACE) is at the forefront of innovative retail solutions and is an event attended by the industry's most influential retailers and buyers.  RACE encompasses on ...

Thumbnail-Photo: Retail & Hospitality Design Forum 22
11.10.2021   #brick and mortar retail #retail

Retail & Hospitality Design Forum 22

27.06.-28.06.2022 | Hybrid/London, England

The Retail & Hospitality Design Forum is a Hybrid Event Specifically organized for senior professionals, who are directly responsible for the interior design and fit-out of Retail Stores, leisure and hospitality establishments; and those who ...

Thumbnail-Photo: EHI Payment-Kongress 2022
11.10.2021   #brick and mortar retail #mobile payment

EHI Payment-Kongress 2022

03.03.-04.05.2022 | Hybrid/Bonn, Germany

Welcome to the largest payment congress in the retail industryThe EHI Payment Congress as the leading event for payment processing at stationary checkouts and in online stores of the retail sector will go into the next round as a planned hybrid ...

Thumbnail-Photo: Expofranquicia 2022 – The International Franchising Trade Fair...
11.10.2021   #brick and mortar retail #retail

Expofranquicia 2022 – The International Franchising Trade Fair

05.05.-07.05.2022 | Madrid

Expofranquicia 2022 - The International Franchising Trade Fair is a leading trade fair for the franchising sector in Spain.Franchising and business ideas are presented in categories such as:Ice Cream Shop and PastriesPhotographyPrinting, Graphic ...

Thumbnail-Photo: Private Label Forum 2022
07.10.2021   #brick and mortar retail #retail

Private Label Forum 2022

03.03.-04.03.2022 | Frankfurt am Main

At the 6th Private Label Forum 2022 on 03.03.-04.03.2022 in Frankfurt am Main, you will meet leading experts and decision-makers from retail and industry to discuss sustainable private label strategies and inspire customers even in turbulent times - ...

Thumbnail-Photo: Whats the one thing younger consumers have relied on in the pandemic?...
05.10.2021   #customer relationship management #digital marketing

What's the one thing younger consumers have relied on in the pandemic? Texting!

Need for new marketing strategies to meet customers where they are

Klaviyo released "SMS for Marketers," a new study that delves into how consumers' relationships with their phones have changed during the pandemic, including the increased relevance of texting across all generations and ...

Thumbnail-Photo: DMWF Europe 2021 – Digital Marketing World Forum...
20.09.2021   #digital marketing #event

DMWF Europe 2021 – Digital Marketing World Forum

23.11. - 24.11.2021 | RAI, Amsterdam

For over 12 years, the Digital Marketing World Forum has brought together the global digital marketing community to tackle the challenges that the digital future presents. On 23-24 November 2021 there will be delivering 2 days of top-level ...

Thumbnail-Photo: Form, color and design in social media communication...
30.08.2021   #marketing #design

Form, color and design in social media communication

The most underestimated ingredients for more reach

For the majority of companies an appearance on Instagram, Facebook, TikTok and Co. is obligatory these days, social media seems to be a valuable communication tool for retailers. However, they should keep a few things in mind when ...

Thumbnail-Photo: An online fest of retail, tech, omnichannel and e-commerce trends...
07.06.2021   #e-commerce #digital marketing

An online fest of retail, tech, omnichannel and e-commerce trends

The very first edition of the E-commerce Berlin Virtual event - And what a debut it was!

The 26th and 27th of May 2021 marked a milestone in the world of e-commerce: the very first edition of the E-commerce Berlin Virtual event. And what a debut it was!EBV numbers speak for themselvesWe will let the numbers speak for themselves, ...

Thumbnail-Photo: Check the final agenda of the E-commerce Berlin Virtual 2021...
22.04.2021   #e-commerce #digital marketing

Check the final agenda of the E-commerce Berlin Virtual 2021

Today, we are announcing the full line-up of speakers and reminding the details of the conference.

E-commerce Berlin Virtual 2021 – one of the most anticipating e-commerce events in 2021 – takes place on May 26-27th 2021. This year's E-commerce Berlin - Virtual Edition powered by Lowell Group will take place completely online ...

Thumbnail-Photo: Say hello to E-commerce Berlin Virtual Edition!...
25.03.2021   #e-commerce #digital marketing

Say hello to E-commerce Berlin Virtual Edition!

Free virtual conference on May 26-27th 2021

The COVID-19 still has a significant impact on us all, which has led us to postpone E-commerce Berlin Expo 2021, and fill the gap with E-commerce Berlin - Virtual Edition.Based on participants' expectation we intend to keep the event onsite, so ...

Thumbnail-Photo: Infusing light into the darkness of a COVID-19 world...
02.03.2021   #lighting concepts #marketing

Infusing light into the darkness of a COVID-19 world

Installation in Montréal by Quartier des Spectacles Partnership

The Quartier des Spectacles Partnership, a non-profit organization responsible for animating Montreal’s Quartier des Spectacles with a year-round slate of cultural activities and animated public spaces, is proud to be doing its part to combat ...

Thumbnail-Photo: Theyre just not that into you
05.02.2021   #customer relationship management #marketing

They're just not that into you

Consumer-brand relationship insights for marketers and brand communication

Researchers from Western University, Indiana University, and Washington State University published a new paper in the Journal of Marketing that deals with communication strategies towards consumers that have a certain connection to a brand.The ...

Thumbnail-Photo: Spicy flavor for your local online marketing...
04.01.2021   #digital marketing #marketing

Spicy flavor for your local online marketing

Register now for today's webtalk "retail salsa" at 4:00 pm!

A store with an attractive location, a high frequency of passers-by and some word-of-mouth advertising and customers automatically stumble into your store. What was once enough for local reach is no longer considered a guarantee of success ...

Thumbnail-Photo: Local shops are lifelines for communities across Wales...
21.12.2020   #coronavirus #marketing

Local shops are lifelines for communities across Wales

ACS report shows vital role of convenience stores during pandemic

ACS’ ‘2021 Welsh Local Shop Report‘ has revealed the vital role that convenience stores play in the lives of customers and communities across Wales, particularly to those who may be more isolated or vulnerable.Findings from the ...

Thumbnail-Photo: Can social media campaigns drive long-term sales?...
13.10.2020   #marketing research #marketing

Can social media campaigns drive long-term sales?

Study challenges view of social media marketing as only short-term effective

Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...

Thumbnail-Photo: Get your business ready for E-commerce Berlin Expo 2021!...
08.10.2020   #e-commerce #digital marketing

Get your business ready for E-commerce Berlin Expo 2021!

Meeting point for all major decision-makers in the e-commerce sector

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year. E-commerce Expo views itself as a community and a meeting point for all ...

Thumbnail-Photo: Retail Asia Conference & Expo 2020 rescheduled to 11-13 November...
18.09.2020   #online trading #retail

Retail Asia Conference & Expo 2020 rescheduled to 11-13 November

New spacious exhibition location

Informa Markets, the organiser of Retail Asia Conference & Expo 2020, announced that the event will be further rescheduled from 17-19 November 2020, to 11-13 November 2020 at the Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong.The ...

Thumbnail-Photo: Please give us shopping, events, and emotions!...
15.09.2020   #online trading #customer satisfaction

Please give us shopping, events, and emotions!

What should cities do to attract more visitors?

Online retail, coronavirus pandemic, monotony – city centers are fighting many battles these days. But although times might be tough for brick-and-mortar businesses, all is not lost when it comes to pedestrian zones.However, retailers should ...

Thumbnail-Photo: Interior design and high fashion
14.09.2020   #marketing #design

Interior design and high fashion

New York Fashion Week is going home ... with Lowe's

At a time when home has become the new epicenter of personal style, Lowe's and New York Fashion Week: The Shows have come together to reimagine one of fashion's most iconic moments, transporting high fashion from the runway to the ...

Thumbnail-Photo: Event: E-commerce Berlin Expo 2021
28.08.2020   #online trading #e-commerce

Event: E-commerce Berlin Expo 2021

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.

E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...

Thumbnail-Photo: Walmart brings the big screen to its parking lots...
14.08.2020   #POS marketing #marketing

Walmart brings the big screen to its parking lots

Retailer’s first-ever drive-in movie theater

Walmart is lifting the curtain on plans for the Walmart Drive-in, a drive-in movie theater experience, which is rolling into 160 Walmart stores across the country beginning this month, created in partnership with the Tribeca Film Festival.Available ...

Thumbnail-Photo: 4 tips on how to handle customer complaints
13.08.2020   #customer satisfaction #consulting

4 tips on how to handle customer complaints

How you can effectively respond to negative reviews and use them to be a benefit to your company

Most retailers don’t like customer complaints. Plus, they also mean extra work. Yet ignoring complaints is not a great long-term strategy because any bad customer experience can haunt your brand if it becomes public. That’s why retailers ...

Thumbnail-Photo: 3 steps to personalisation in e-commerce
04.08.2020   #online trading #e-commerce

3 steps to personalisation in e-commerce

How retailers can build trust and foster customer loyalty

The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...

Thumbnail-Photo: Upturn for brick and mortar retail in city centres?...
17.07.2020   #brick and mortar retail #customer relationship management

Upturn for brick and mortar retail in city centres?

Economic development and city marketing about current measures

Bonn's inner city – like all other cities in Germany – is struggling with the consequences of the Corona lockdown. We asked directly on site what support there is from the economic development and city marketing departments. This ...

Thumbnail-Photo: The Virtual Africa Big Retail Expo 2020 (ABRE 2020)...
06.07.2020   #digital marketing #coronavirus

The Virtual Africa Big Retail Expo 2020 (ABRE 2020)

The spotlight is on the emerging trends in the retail industry at The Virtual Africa Big Retail Expo 2020, set to take place on 6th August 2020

The event is scheduled to begin from 0900 EAT till 1400 EAT. This exhibition is the first annual event which is dedicated to discussing the following:How do retailers keep up as the world tries to deal with the enormous pressure to adapt to ...

Thumbnail-Photo: Word-of-mouth marketing: effective strategy
26.06.2020   #customer satisfaction #marketing

Word-of-mouth marketing: effective strategy

Study says arrogance is the secret to sales

A new study from Michigan State University published in Journal of the Academy of Marketing Science shows that leveraging consumer arrogance might be marketers' most effective strategy for promoting their brands and products."Arrogance is ...

Thumbnail-Photo: Job maker 4.0: e-commerce
27.05.2020   #online trading #e-commerce

Job maker 4.0: e-commerce

Retail training and continuing education programs are booming

Digitization in retail and e-commerce growth present fresh challenges for retail employees and the retail world. That’s why interest in the new "E-Commerce Merchant" dual vocational training course offered by Germany’s HDE ...

Thumbnail-Photo: Behind the curtain: Inside Amazon
18.05.2020   #online trading #marketing

Behind the curtain: Inside Amazon

A Frankfurt startup helps sellers to improve their ranking on the platform

"I want to successfully promote and sell my products on Amazon" - that's the goal of many sellers. It comes as no surprise as the Seattle-based online store has evolved to become the largest e-commerce marketplace in Europe since its ...

Thumbnail-Photo: LED: optical illusion at the airport
16.04.2020   #brick and mortar retail #digital signage

LED: optical illusion at the airport

‘The Fashion Gallery’ concept in Vienna International Airport Shopping Plaza

BrightSign, LLC® announced  that Lagardère Travel Retail has recently opened its new ‘The Fashion Gallery’ concept, an 800m² shop in Vienna International Airport Shopping Plaza Terminal 2 Departure under customs ...

Thumbnail-Photo: Young merchant beats all sales records
12.03.2020   #marketing #food retail

Young merchant beats all sales records

Electronic shelf labels save time for promotional activities

In 2019, the independent merchant, Matias Paaske, in charge of Min Købmand in Østerild (Denmark), won the "Merchant of the Year" award in the Dagrofa group. The great honor comes after an impressive development of the store ...

Thumbnail-Photo: Crowdsourcing campaign to save Modells Sporting Goods and 3300 jobs...
03.03.2020   #digital marketing #marketing

Crowdsourcing campaign to save Modell's Sporting Goods and 3300 jobs

Mitchell Modell offers outside investment opportunities

Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...

Thumbnail-Photo: Helpful customization or furtive manipulation?...
26.02.2020   #customer satisfaction #data management

Helpful customization or furtive manipulation?

How Germans see personalization of online services

To ensure that our online experience is closely tailored to our interests and preferences, algorithms collect our personal data and analyze our online behavior. The data collected are used to infer sensitive information and to shape our digital ...

Thumbnail-Photo: Smile please!
13.02.2020   #retail #event

Smile please!

iXtenso – the magazine for retailers showcases trade show exhibit and photo booth at EuroShop 2020

Would you like to bring home a memento that preserves great memories of EuroShop? iXtenso makes it possible. Once again, the magazine for retailers is an exhibitor in Düsseldorf and has a special highlight in store for trade fair ...

Thumbnail-Photo: Deal for personal data in luxury segment
13.02.2020   #customer satisfaction #data management

Deal for personal data in luxury segment

Affluent consumers demand security, privacy and personalization in exchange for personal information

Affluent U.S. consumers demand stringent safeguards on the security and privacy of their personal data from companies that collect their information, according to a new Luxury Institute survey of Americans earning at least 150,000 dollars per year. ...

Thumbnail-Photo: Evolving need for AI and big data analytics in mobile marketing...
10.02.2020   #digital marketing #smartphone

Evolving need for AI and big data analytics in mobile marketing

Global mobile marketing industry report 2020-2024

The "Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region – Global ...

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