Report • 04.02.2016

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

An eye-catching system for store windows.
An eye-catching system for store windows.
Source: Gesture Powered GmbH

Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.

"According to last year’s 'Store Window, The Key to Success’ (‘Erfolgsfaktor Schaufenster') study, the most important medium for marketing in retail is the store window," says Yilmaz, Managing Director of Gesture Powered GmbH. This is why he offers his customers a different kind of digital marketing solution with MagicSchaufenster. In the future, passersby will have the opportunity to see themselves in store windows with the help of LED screens.

With a gesture controlled interface and augmented reality approach, they can first "try on" the products in 2D format before they enter the store. "It is as if you hold your clothes in front of you by the mirror at home. The idea is to envision what the product would look like," explains Yilmaz. This is already the third time he and nine other companies are exhibiting at the BMWI joint booth at EuroCIS to showcase his product to potential customers, to network and make new connections.

Each year, the German Federal Ministry for Economic Affairs and Energy (BMWI) supports start-up companies and gives them the opportunity to introduce their products at different trade fairs and also optimally market them abroad.

Did you enjoy your visit? Direct customer feedback at the POS - a nice tool for...
Did you enjoy your visit? Direct customer feedback at the POS - a nice tool for retailers.
Source: Sayway

"I can only recommend that other new companies apply for this," says Yilmaz. The selection process is relatively simple. After contacting the trade fair, prospective exhibitors receive a standard application. "Various criteria are reviewed during the selection process, for instance whether the new company has been around for less than 10 years or what its sales volumes are," says Yilmaz. The company’s technologies are also meant to represent new developments or significant improvements to products, processes and services.

This benefits both the consumer and the retailer: until now, the customer either had to manually fill out a questionnaire or received an evaluation form per mail. The problem here is that customers rarely took the time to respond. The more modern and faster system is designed to prevent this. This way, the retailer is able to better respond to the customer’s wishes in the future. "At the core of our success is the simplicity that makes feedback possible and also very easy, exactly where it counts most: on location at the company site," explains Kleinert. SayWay wants to offer retailers comprehensive market research and analysis services.

A large variety of products is being showcased at the BMWI joint booth. The apiOmat by Apinauten GmbH is another example of this. The relationship between online and offline shopping in retail is illustrated by the digital click and collect process. "You can order groceries from the convenience of your own home or the office and pick them up when you are ready at the supermarket," says Lina Mohr, Marketing Manager of Apinauten GmbH.

Visitors of EuroCIS 2016 can find more inspiration and new ideas for the future of retail at the BMWI joint booth in Hall 09, Booth E04.

Author: Kilian Spelleken, iXtenso.com

related articles:

popular articles:

Thumbnail-Photo: Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt...
24.01.2024   #Tech in Retail #artificial intelligence

Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt Capability.

‘Final step’ in frictionless shopping drives trust by enabling consumers to view their receipts BEFORE leaving the store
Full size 800m2 grocery supermarket powered by computer vision AI is Europe’s largest retrofitted frictionless store

Trigo, a leading provider of AI computer vision technology that transforms traditional brick-and-mortar retail outlets into digital smart stores, and discount supermarket chain Netto Marken-Discount (also known as Netto), have partnered to launch ...

Thumbnail-Photo: Record numbers for ITL at EuroCIS retail show in Düsseldorf...
07.03.2024   #self-checkout systems #POS software

Record numbers for ITL at EuroCIS retail show in Düsseldorf

Innovative Technology (ITL) reported a successful EuroCIS in Düsseldorf last week, where the organisers announced record visitor numbers. EuroCIS provides an exclusive hotspot for Retail Technology in Europe, ...

Thumbnail-Photo: New digital customer experience on the sales floor...
29.04.2024   #digital signage #data warehouse management

New digital customer experience on the sales floor

Connecting stationary retail through omnichannel digital signage

The dynamics of digital change and the fast pace of customer expectations are increasing ...

Thumbnail-Photo: Hanshow’s ESL Solutions Push Precision and Performance at the National...
04.04.2024   #retail #customer experience

Hanshow’s ESL Solutions Push Precision and Performance at the National Hardware Show

NHS is the premier event where home centers, independent retailers, online retailers, wholesalers, distributors ...

Thumbnail-Photo: How efficient is your workforce management?
24.04.2024   #workforce deployment #workforce management

How efficient is your workforce management?

Workforce management software in retail is successful when it optimizes processes, increases employee satisfaction, and improves ...

Thumbnail-Photo: ‘Problem-solving mission’ with updated Modern Store Framework...
16.02.2024   #Tech in Retail #personnel management

‘Problem-solving mission’ with updated Modern Store Framework

Zebra Technologies will be looking to address challenges with expertise and new solutions at EuroCIS

Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced it’s taking the newly enhanced Modern Store framework on a ‘problem ...

Thumbnail-Photo: Wayfair Announces Decorify App for Apple Vision Pro...
15.02.2024   #Tech in Retail #virtual reality

Wayfair Announces Decorify App for Apple Vision Pro

Wayfair's virtual room styler and 3D imaging tools enable Apple Vision Pro users to reimagine their living spaces and experience the future of shopping in their home

With the Wayfair Decorify app on Apple Vision Pro, users have a variety of options to see their spaces redesigned. They can upload a photo of their space ...

Thumbnail-Photo: The SALTO WECOSYSTEM: A new brand DNA for the future of advanced access...
13.02.2024   #Tech in Retail #access control

The SALTO WECOSYSTEM: A new brand DNA for the future of advanced access

The SALTO WECOSYSTEM embodies the commitment to innovation of each SALTO company and demonstrates ...

Thumbnail-Photo: Smart working in retail: are headsets the solution?...
27.03.2024   #brick and mortar retail #video surveillance

Smart working in retail: are headsets the solution?

Internal communication technology and its potential

Retailers are often faced with the dilemma of combining customer service with operational efficiency. In this intersection ...

Thumbnail-Photo: Intertraffic Amsterdam exhibits ITL innovations ideal for the transport...
02.04.2024   #artificial intelligence #cash handling systems

Intertraffic Amsterdam exhibits ITL innovations ideal for the transport sector

Innovative Technology Ltd (ITL) are set to demo their cash handling and AI powered biometric products to the parking ...

Supplier

VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre
REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen