Report • 04.02.2016

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

An eye-catching system for store windows.
An eye-catching system for store windows.
Source: Gesture Powered GmbH

Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.

"According to last year’s 'Store Window, The Key to Success’ (‘Erfolgsfaktor Schaufenster') study, the most important medium for marketing in retail is the store window," says Yilmaz, Managing Director of Gesture Powered GmbH. This is why he offers his customers a different kind of digital marketing solution with MagicSchaufenster. In the future, passersby will have the opportunity to see themselves in store windows with the help of LED screens.

With a gesture controlled interface and augmented reality approach, they can first "try on" the products in 2D format before they enter the store. "It is as if you hold your clothes in front of you by the mirror at home. The idea is to envision what the product would look like," explains Yilmaz. This is already the third time he and nine other companies are exhibiting at the BMWI joint booth at EuroCIS to showcase his product to potential customers, to network and make new connections.

Each year, the German Federal Ministry for Economic Affairs and Energy (BMWI) supports start-up companies and gives them the opportunity to introduce their products at different trade fairs and also optimally market them abroad.

Did you enjoy your visit? Direct customer feedback at the POS - a nice tool for...
Did you enjoy your visit? Direct customer feedback at the POS - a nice tool for retailers.
Source: Sayway

"I can only recommend that other new companies apply for this," says Yilmaz. The selection process is relatively simple. After contacting the trade fair, prospective exhibitors receive a standard application. "Various criteria are reviewed during the selection process, for instance whether the new company has been around for less than 10 years or what its sales volumes are," says Yilmaz. The company’s technologies are also meant to represent new developments or significant improvements to products, processes and services.

This benefits both the consumer and the retailer: until now, the customer either had to manually fill out a questionnaire or received an evaluation form per mail. The problem here is that customers rarely took the time to respond. The more modern and faster system is designed to prevent this. This way, the retailer is able to better respond to the customer’s wishes in the future. "At the core of our success is the simplicity that makes feedback possible and also very easy, exactly where it counts most: on location at the company site," explains Kleinert. SayWay wants to offer retailers comprehensive market research and analysis services.

A large variety of products is being showcased at the BMWI joint booth. The apiOmat by Apinauten GmbH is another example of this. The relationship between online and offline shopping in retail is illustrated by the digital click and collect process. "You can order groceries from the convenience of your own home or the office and pick them up when you are ready at the supermarket," says Lina Mohr, Marketing Manager of Apinauten GmbH.

Visitors of EuroCIS 2016 can find more inspiration and new ideas for the future of retail at the BMWI joint booth in Hall 09, Booth E04.

Author: Kilian Spelleken, iXtenso.com

related articles:

popular articles:

Thumbnail-Photo: Kaufland relies on state-of-the-art technology...
07.11.2018   #pos systems #retail

Kaufland relies on state-of-the-art technology

With an innovative POS system by AURES Technologies

Kaufland offers a completely new shopping experience with ist new store concept. The markets convince with their new, noble and highquality appearance. Modern colors combined with light wood and a new lighting concept create a pleasant atmosphere. ...

Thumbnail-Photo: App-based self-checkout
23.08.2018   #mobile payment #self-checkout systems

App-based self-checkout

Edeka offers mobile self-scanning with snabble

Snabble introduces its technology to the stores of Edeka Rhein-Ruhr. Customers will be able to scan items with their smartphone while shopping and pay at payment-terminals at the exit. First store launched will be Edeka Paschmann in ...

Thumbnail-Photo: Payment solutions in the self-service market...
13.09.2018   #payment systems #self-checkout systems

Payment solutions in the self-service market

CCV and PAX are forming a joint venture

CCV, one of the largest payment service providers and suppliers of payment solutions in Europe, and PAX Technology Limited, subsidiary of PAX Global Technology Limited (“PAX Global”) (Stock Code: 00327.HK), one of the leading electronic ...

Thumbnail-Photo: Superdata PromoServer – Customer loyalty as a factor of success...
26.10.2018   #multichannel commerce #customer relationship management

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition. With the expansion of the sales and communications channels, the challenge of customer loyalty has ...

Thumbnail-Photo: Innovative in-store solution for Dublin university...
10.10.2018   #epos systems #cashpoints, cash register, cash desk

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today their SMARTtill Intelligent Cash Drawer has been installed in Dublin City University’s (DCU) new Londis store as part of its goal to maximize ...

Thumbnail-Photo: Consumer adoption of retailer mobile apps doubles...
06.09.2018   #digitization #app

Consumer adoption of retailer mobile apps doubles

67 percent of consumers use a retailer app on their phone

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from Synchrony. As the mobile channel becomes ...

Thumbnail-Photo: New cash management solutions for the convenience sector...
08.11.2018   #cash management #cash handling systeme

New cash management solutions for the convenience sector

APG Cash Drawer partners with MSP Systems

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today its new partnership with MSP Systems, a leading EPOS technology provider for the convenience sector in the UK.  MSP is now offering the SMARTtill ...

Thumbnail-Photo: RFID tags with features for the cashierless store...
29.10.2018   #mobile payment #payment systems

RFID tags with features for the cashierless store

Customers can unlock products on their own thanks to smart tags

China and the U.S. already feature cashierless stores but things are coming along in Europe, too. Several startup companies want to eliminate long checkout lines and advertise better retail security tags. We took a closer look at these ...

Thumbnail-Photo: Mastercard moves beyond signatures worldwide...
05.11.2018   #POS Solutions

Mastercard moves beyond signatures worldwide

It is the first network to make signatures optional on the card and in the store

For cardholders, not needing to sign creates a faster and more streamlined point of sale experience. Today, consumers experience this when they tap to pay contactless card payments are quick, secure and don’t often require a signature. This ...

Thumbnail-Photo: Absen LED free-standing centrepiece
16.10.2018   #led technology #led lighting

Absen LED free-standing centrepiece

Korean shopping mall sets new retail standard

Situated in Northwest Seoul, Starfield Goyang is the third and latest Starfield mall to open on the outskirts of the South Korean capital, and Starfield’s new shining star. As the largest indoor shopping theme park in Korea’s ...

Supplier

Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
Verifone (UK) Limited
7 Cowley Business Park, High Street
UB8 2AD Cowley, Uxbridge
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau