Report • 04.02.2016

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

An eye-catching system for store windows.
An eye-catching system for store windows.
Source: Gesture Powered GmbH

Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.

"According to last year’s 'Store Window, The Key to Success’ (‘Erfolgsfaktor Schaufenster') study, the most important medium for marketing in retail is the store window," says Yilmaz, Managing Director of Gesture Powered GmbH. This is why he offers his customers a different kind of digital marketing solution with MagicSchaufenster. In the future, passersby will have the opportunity to see themselves in store windows with the help of LED screens.

With a gesture controlled interface and augmented reality approach, they can first "try on" the products in 2D format before they enter the store. "It is as if you hold your clothes in front of you by the mirror at home. The idea is to envision what the product would look like," explains Yilmaz. This is already the third time he and nine other companies are exhibiting at the BMWI joint booth at EuroCIS to showcase his product to potential customers, to network and make new connections.

Each year, the German Federal Ministry for Economic Affairs and Energy (BMWI) supports start-up companies and gives them the opportunity to introduce their products at different trade fairs and also optimally market them abroad.

Did you enjoy your visit? Direct customer feedback at the POS - a nice tool for...
Did you enjoy your visit? Direct customer feedback at the POS - a nice tool for retailers.
Source: Sayway

"I can only recommend that other new companies apply for this," says Yilmaz. The selection process is relatively simple. After contacting the trade fair, prospective exhibitors receive a standard application. "Various criteria are reviewed during the selection process, for instance whether the new company has been around for less than 10 years or what its sales volumes are," says Yilmaz. The company’s technologies are also meant to represent new developments or significant improvements to products, processes and services.

This benefits both the consumer and the retailer: until now, the customer either had to manually fill out a questionnaire or received an evaluation form per mail. The problem here is that customers rarely took the time to respond. The more modern and faster system is designed to prevent this. This way, the retailer is able to better respond to the customer’s wishes in the future. "At the core of our success is the simplicity that makes feedback possible and also very easy, exactly where it counts most: on location at the company site," explains Kleinert. SayWay wants to offer retailers comprehensive market research and analysis services.

A large variety of products is being showcased at the BMWI joint booth. The apiOmat by Apinauten GmbH is another example of this. The relationship between online and offline shopping in retail is illustrated by the digital click and collect process. "You can order groceries from the convenience of your own home or the office and pick them up when you are ready at the supermarket," says Lina Mohr, Marketing Manager of Apinauten GmbH.

Visitors of EuroCIS 2016 can find more inspiration and new ideas for the future of retail at the BMWI joint booth in Hall 09, Booth E04.

Author: Kilian Spelleken,

related articles:

popular articles:

Thumbnail-Photo: retail trends: focus Retail Technology
12.02.2019   #mobile shopping #digital marketing

retail trends: focus "Retail Technology"

Omnichannel commerce, mobile shopping, seamless checkout – technology trends 2019

Would you like to find out about the latest retail technologies and hold something tangible in your hands at the same time?We'll be happy to send you a copy of our print edition retail trends: with the focus on "Retail Technology" ...

Thumbnail-Photo: Robots in retail: producer and salesperson all-in-one at the fully...
15.03.2019   #artificial intelligence #personalization

Robots in retail: producer and salesperson all-in-one at the fully automated kiosk

Interview with Matthias Krinke, Managing Director of pi4_robotics GmbH

At Berlin’s shopping mall Bikini Berlin, we meet the robot “Gisela”. The robot’s designer Matthias Krinke sat down with us and explained what she can do and revealed what the retail industry can expect from her and her ...

Thumbnail-Photo: ISE 2019 to showcase the finest in international AV...
29.11.2018   #event

ISE 2019 to showcase the finest in international AV

All the connections you need at the world’s largest systems integration exhibition

The 2019 edition of Integrated Systems Europe is set to be the largest in the show’s history, with more exhibitors, more floor space, more visitors and more events than ever before. ISE 2019 takes place at the RAI Amsterdam from Tuesday 5 ...

Thumbnail-Photo: Pioneering spirit in online retail: participation is welcomed...
27.02.2019   #online trading #food delivery service

Pioneering spirit in online retail: participation is welcomed

The startup company myEnso from Bremen shows how an online supermarket can be successful

Modern pioneers: At myEnso, customers have a say in the store’s product selection. The online store continues to evolve with its customers and focuses on quality, sustainability and an innovative spirit.We spoke with Isabella Henrichs and ...

Thumbnail-Photo: The new connection: Mobile payment via electronic shelf labels...
03.01.2019   #mobile payment #brick and mortar retail

The new connection: Mobile payment via electronic shelf labels

Interview with Alexander Hahn from digital payment service provider Wirecard

It’s a customer’s dream: no more waiting in line at the checkout counter. At this point, consumers can already scan their purchases with their smartphones, pay and leave the store. Wirecard collaborates with SES-imagotag and makes this ...

Thumbnail-Photo: Accurate and efficient: Artificial Intelligence for hiring and...
12.12.2018   #personnel management #artificial intelligence

Accurate and efficient: Artificial Intelligence for hiring and recruiting employees

"Other channels are no longer working": Interview with Melikshah Ünver from Taledo

Skilled labor shortage, high turnover rates and the challenges of digitization: recruiting and hiring top-quality employees is especially difficult in the retail sector, particularly when companies must shake off a dull and dusty image. This is when ...

Thumbnail-Photo: The right payment options for online stores
11.02.2019   #online trading #security

The right payment options for online stores

How you can combat shopping cart abandonment with the right methods

One of the main reasons why shoppers will abandon a purchase is when popular online payment methods are not an option. That’s why online retailers must know what these payment options are. We give you an overview of the pros and cons for ...

Thumbnail-Photo: Store Transformation drives Self-Service Technology...
08.01.2019   #Trade fair special EuroCIS 2019

Store Transformation drives Self-Service Technology

Self-Checkout Solutions at EuroCIS 2019

The annual “Global EPOS and Self-Checkout” report care of London-based market research and consulting firm RBR shows what is happening around the globe at self-service checkouts. According to the report, retailers worldwide ...

Thumbnail-Photo: Using digital data to drive brick-and-mortar retail success...
31.01.2019   #brick and mortar retail #data analysis

Using digital data to drive brick-and-mortar retail success

Advanced Outlet Analytics

When it comes to using and analyzing relevant data, brick-and-mortar retail lags behind its online competition. While e-commerce retailers use detailed data from web analytics, CRM, and Google searches to analyze user behavior and generate ...

Thumbnail-Photo: EuroCIS 2019: from the trade fair to the points of sale...
27.11.2018   #digitization #POS Solutions

EuroCIS 2019: from the trade fair to the points of sale

Analogue and digital elements merge in physical retail

Many digital tools presented at EuroCIS over the past few years, have become indispensable to retail today. Which in-store media asserted themselves and what is so special about them? And, beyond this, which tools and technologies have great ...


EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
Allgeier Enterprise Services
Allgeier Enterprise Services
Westerbachstr. 32
61476 Kronberg im Taunus
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen