Retail Marketing

Retailer's source of information about POP, direct marketing, promotions, digital signage solutions and displays for shop windows and sales rooms.

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Thumbnail-Photo: Poor marketing personalization efforts means losing customers...
26.03.2019   #data management #customer analysis

Poor marketing personalization efforts means losing customers

Marketing leaders strive for one-to-one personalization, but fall short

While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization ...

Thumbnail-Photo: 2019 Eptica Digital Trust Study
25.03.2019   #customer satisfaction #customer relationship management

2019 Eptica Digital Trust Study

89% of consumers will switch brands if trust breaks down

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.Trust is increasingly central to customer relationships. 89 percent of ...

Thumbnail-Photo: Imaginative sales promotion – displays for the POS...
25.03.2019   #pos marketing #displays

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of ...

Thumbnail-Photo: The new power of the consumer
20.03.2019   #customer satisfaction #trend research

The new power of the consumer

Trend Radar Study 2019: why shoppers love product ratings

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty.Customers are relying less on marketing messages, and the balance of power is shifting toward the ...

Thumbnail-Photo: Brand  Marketing Summit
19.03.2019   #event #marketing

Brand Marketing Summit

Map your customers journey and engage at the right time

The Brand Marketing Summit (25th-26th June, London) is the must attend event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. ...

Thumbnail-Photo: Burger King and Millennium Hotels discuss brand messaging...
18.03.2019   #marketing planing #brand management

Burger King and Millennium Hotels discuss brand messaging

Incite Groups free webinar, 14:00 GMT 3rd April

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you ...

Thumbnail-Photo: Footwear market expected to grow rapidly
15.03.2019   #trend research #brand management

Footwear market expected to grow rapidly

Application insights, latest trends, developments, and forecasts to 2021

Global Footwear Market is expected to grow at a significant CAGR in the upcoming years as the scope and its applications are rising enormously across the globe. Footwear is a garment worn on the feet to protect and comfort against adversities of the ...

Thumbnail-Photo: Top retail activity helps usher in Year of the Pig...
14.03.2019   #retail #displays

Top retail activity helps usher in Year of the Pig

Chinese New Year signals the busiest trading period of the calendar for grocery retail

This year’s celebration, marking the Year of the Pig – representing good fortune, wealth and prosperity – was no exception, according to a brand-new report from international grocery researcher IGD Asia. Shirley Zhu, IGD ...

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Thumbnail-Photo: Students create packaging of the future
07.03.2019   #sustainability #design

Students create packaging of the future

Annual design competition PIDA

What will a sustainable and exciting packaging concept look like in 2030? Most likely we will see many and innovative answers to that question at PIDA (Packaging Impact Design Award), the international design competition arranged and hosted by ...

Thumbnail-Photo: 2nd World Retail Forum, Amsterdam
07.03.2019   #event #artificial intelligence

2nd World Retail Forum, Amsterdam

The latest developments in the industry

World Retail Forum is a platform for retail professionals from across the globe to come together, share experiences and learn from top industry leaders and retail gurus. ...

Thumbnail-Photo: Digital Marketing Forum
22.02.2019   #software developement #event

Digital Marketing Forum

Comprehensive, neutral, scientifically accompanied, critical

At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...

Thumbnail-Photo: Holistic POS solutions in visual communication...
12.02.2019   #digital signage #Trade fair special EuroCIS 2019

Holistic POS solutions in visual communication

Product presentation and brand presence through signage

The effective placement of products at the POS is becoming increasingly difficult today due to the broad diversity of brands and the struggle for presentation area that goes along with it. Striking POS solutions are thus all the more important. ...

Thumbnail-Photo: What retailers and brand experts need
08.02.2019   #event #brand management

What retailers and brand experts need

Retail & Brand Experience World Congress

Retail & Brand Experience World Congress (RBEWC) is the industry’s first-ever, all-encompassing event focusing on how retailers and brands can leverage experiential retail to enhance the shopping experience and reach a larger pool of ...

Thumbnail-Photo: U.S. prestige beauty industry sales grow six percent in 2018...
07.02.2019   #brick and mortar retail

U.S. prestige beauty industry sales grow six percent in 2018

Artisanal fragrance was the fastest growing aspect of the market

The U.S. prestige beauty industry reached 18.8 billion dollar in 2018, a six percent sales increase over 2017, according to The NPD Group. The skincare category grew by 13 percent and contributed 60 percent of the industry’s total gains; ...

Thumbnail-Photo: Retail jobs grew nearly 15,000 in January over December...
07.02.2019   #retail #economy

Retail jobs grew nearly 15,000 in January over December

The economy seems to be in a good place

Retail industry employment in January was down by 15,100 jobs unadjusted from a year earlier but increased 14,800 jobs seasonally adjusted from December, the National Retail Federation said today. The retail numbers, which exclude automobile ...

Thumbnail-Photo: Fewer consumers celebrating Valentine’s Day...
07.02.2019   #seasonal business #consumer demand

Fewer consumers celebrating Valentine’s Day

Those who do are spending more

Americans are expected to spend a record amount on Valentine’s Day this year despite a years-long decrease in the percentage of people celebrating the holiday, according to the annual survey released today by the National Retail Federation and ...

Thumbnail-Photo: Luxury fashion spending is on the rise online...
05.02.2019   #e-commerce #fashion

Luxury fashion spending is on the rise online

Nearly half of the online luxury fashion dollar sales come from footwear

U.S. online sales of luxury fashion items are showing significant growth coming from each of the key segments – footwear, accessories, and apparel – according to the new U.S. Luxury E-commerce Report from The NPD Group. Much of the ...

Thumbnail-Photo: Lone Kauri Road Ltd. has new e-commerce site...
04.02.2019   #online trading #e-commerce

Lone Kauri Road Ltd. has new e-commerce site

Offering high performance, sustainable outdoor products

New Zealand-based company, Lone Kauri Road Ltd. recently announced the official launch of its first ecommerce site. Lonekauri.com was created to provide outdoor enthusiasts with premium quality products that minimise environmental impact by ...

Thumbnail-Photo: The new world of retail(ing)
28.01.2019   #price optimization #pricing management

The new world of retail(ing)

Effects of price discrimination and dynamic pricing

Dynamic pricing is a pricing strategy that plays an important role in retail. Instead of setting prices over a specific period of time – as is common practice in traditional price management -, dynamic pricing means prices can change on a ...

Thumbnail-Photo: Retailer app identifies counterfeit products and strengthens customer...
21.01.2019   #app #labels

Retailer app identifies counterfeit products and strengthens customer relationships

Secure barcodes on paper labels offer retailers and customers many benefits

Counterfeit goods prompt harmful financial losses due to a loss of sales and profits, decreased tax revenues and by threatening jobs – and this doesn’t just impact retailers and manufacturers. According to EUIPO (The European Union ...

Thumbnail-Photo: Digital Sales Summit in Hannover
08.01.2019   #e-commerce #digitization

Digital Sales Summit in Hannover

The E-Commerce Event

The Digital Sales Summit will be held for the first time in Hanover on 21 February.An extraordinary location and a LineUp which you have never seen before in the eCommerce industry, this is the easiest way to describe the Digital Sales Summit.In his ...

Thumbnail-Photo: Companies lose customers during online holiday promotions...
02.01.2019   #data management #customer relationship management

Companies lose customers during online holiday promotions

Bad preference management equals frustrated customers

A recent survey from PossibleNOW uncovered that as many as 36 percent of businesses are not actively collecting customer preference data. Additionally, another 31 percent aren’t sure if they’re collecting this data. Many retailers will ...

Thumbnail-Photo: PANORAMA Berlin January 15-17, 2019
19.12.2018   #event #fashion

PANORAMA Berlin January 15-17, 2019

The largest fashion marketplace in Europe

True to the meaning of the word panorama, PANORAMA BERLIN offers a broad overview of national and international mens and womenswear collections. Thereby, it enriches the international trade fair landscape consistently with strong and relevant new ...

Thumbnail-Photo: Achieving goals with the right attitude
12.12.2018   #personnel management #security management

Achieving goals with the right attitude

Corporate health management is a process, not a one-time event

Employee satisfaction/engagement is critical to the success of any business, big or small. Customers notice if employees are dissatisfied with their jobs.Customer satisfaction, employee recruitment and hiring, employee retention and increasing sales ...

Thumbnail-Photo: City management fights vacant storefronts and supports retailers...
21.11.2018   #consulting #brick and mortar retail

City management fights vacant storefronts and supports retailers

Insights from city manager Nicole Halves-Volmer from Delmenhorst

Modern city management always includes cooperation with the retailers of a city. The charismatic city manager Nicole Halves-Volmer works with passion for the city of Delmenhorst and talks in the interview about campaigns with and for ...

Thumbnail-Photo: I see augmented reality leading the way in the store...
17.10.2018   #virtual reality #augmented reality

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

Thumbnail-Photo: A beacon for a shopping mall
28.09.2018   #digital signage #led lighting

A beacon for a shopping mall

Digital signage: outdoor LED screen in Mexico

On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract ...

Thumbnail-Photo: Virtual commerce: shopping in a different reality...
14.09.2018   #digital marketing #multisensual marketing

Virtual commerce: shopping in a different reality

What we can expect from virtual reality in retail

Virtual fashion shows, mountaineering, and test drives: Virtual reality (VR) is creating a new paradigm for the customer experience – not only in brick-and-mortar stores but also in online shopping. "It's always remarkable and ...

Thumbnail-Photo: Digital sporting goods retailers: Decathlon and Intersport push ahead...
31.08.2018   #retail #digitization

Digital sporting goods retailers: Decathlon and Intersport push ahead

Of virtual tents and 3D foot analysis

Customer loyalty and innovative store features are key factors in sports retail. Shopping becomes an experience, whether that’s thanks to an integration of online and offline activities or brand-new approaches and technologies. What can ...

Thumbnail-Photo: Tariffs remain a threat
30.08.2018   #sales promotion #associations

Tariffs remain a threat

National retail federation upgrades 2018 economic forecast

The National Retail Federation today increased its retail sales forecast for 2018, saying sales are expected to grow more than previously predicted thanks to tax reform and other positive economic inputs but warning that tariffs threaten to dampen ...

Thumbnail-Photo: Click & collect promotes cross selling
15.08.2018   #brick and mortar retail #Click & Collect

Click & collect promotes cross selling

Research: Many click & collect shoppers made additional in-store purchases

Research from OrderDynamics explores North American click and collect trends, including communications and timing preferences, return behaviors, and unplanned purchasing habits. OrderDynamic, announced its latest consumer study, “The Rise ...

Thumbnail-Photo: Costly online out-of-stock problems for consumer goods...
13.08.2018   #online trading

Costly online out-of-stock problems for consumer goods

GMA report: Potential lost sales could reach 17 billion dollars

A new report shows that out-of-stock rates for online purchases of consumer products in the U.S. are nearly twice as high as in-store availability. The report, issued by the Grocery Manufacturers Association (GMA), shows potential online sales ...

Thumbnail-Photo: Collaboration opportunities between retailers and suppliers...
10.08.2018   #retail #supply chain management (SCM)

Collaboration opportunities between retailers and suppliers

Retail Collaboration Survey results 2018 by Trace One

Trace One, the world’s largest collaborative retail business network for private label, released the results of its 2018 Retail Collaboration Survey. Surveying 385 grocery retailers and consumer goods suppliers across North America and Europe, ...

Thumbnail-Photo: “Differentiation remains the key to growth”...
09.08.2018   #brick and mortar retail #marketing research

“Differentiation remains the key to growth”

Poundworld’s failure to differentiate from other discounters led to demise

Poundworld, which is set to disappear from the UK high street by early August 2018, must look to its own failures – and in particular its failure to stand out from other discounters – to explain its demise, says GlobalData, a data and ...

Thumbnail-Photo: Permaplay POS-TOUCH
24.07.2018   #pos marketing #pos software

Permaplay POS-TOUCH

The new Touch and Content Manager Software

In addition to its wide range of modern touch screens, Permaplay has developed the innovative POS software Permaplay POS-TOUCH, a new Touch Content Management system. Thus, all sales-relevant content can be displayed easily, without requiring any ...

Thumbnail-Photo: Study links corporate goodness programs to big gains in retention...
06.06.2018   #management consultancy

Study links corporate goodness programs to big gains in retention

Turnover is reduced by 57 percent for employees actively engaged in company giving

Benevity, Inc., the global leader in corporate social responsibility and employee engagement software, today announced the results of the Benevity Engagement Study, an analysis of the link between participation in corporate Goodness programs and ...

Thumbnail-Photo: Mountain and electric bicycles leading the pack...
30.04.2018   #marketing research

Mountain and electric bicycles leading the pack

Cycling trends ahead of the 2018 Bicycle Leadership Conference

The U.S. cycling market is a $5.9 billion industry, with independent bicycle dealers capturing about 52 percent of those sales and the rest of the market the remaining piece of the pie, according to retail sales data from global information ...

Thumbnail-Photo: Converting visitors into ‘buying-customers’...
19.04.2018   #electronic shelf labels (ESL) #price labelling

Converting visitors into ‘buying-customers’

Electronic shelf labels at Eventyrsport

The time, that was previously spent on changing prices and marking up clothes and shoes at the adventure and sports chain Eventyrsport, is now spend on customer service and advice. The first goal is to convert 1.5 visitors into ...

Thumbnail-Photo: B-Air welcomes retailing expert Gordon Erickson to its board...
19.04.2018   #retail #economy

B-Air welcomes retailing expert Gordon Erickson to its board

B-Air’s blue-chip partnerships with valued distributors and retailers, such as The Home Depot, Amazon, Menards and Costco

As one of the leading companies in the water damage, janitorial, retail, pet and inflatable industry, B-Air has set the standard in providing the highest-quality manufactured air movers, dryers, blowers, dehumidifiers and air scrubbers for ...

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Galadekor, Gabel + Lamprecht GmbH
Adersheimer Straße 17
38304 Wolfenbüttel
Easydisplay UK Limited
Endeavour House Coopers End Road
CM24 1SJ London Stansted
Momentum Instore
Beechwood Court, Macclesfield
SK10 2XG Cheshire
IMGR Ltd
12 Fossey Close, Shenley Brook End
MK5 7FT Milton Keynes
WSA Werbe-Service Albacht
Guntruper Berge 3
48268 Greven
Thermoscreens GmbH
Emil-Hoffmann Straße 55-59
50996 Köln
Safety Tax Free GmbH
Einsteinstr. 3
85748 Garching b. München
ID4 Markenagentur GmbH
ID4 Markenagentur GmbH
Alicenstrasse 3
64293 Darmstadt
MD STUDIO srl
Via Grazia Deledda, 6
20090 Opera/MI
Yellotools Ltd.
Wilberhofener Str. 3
51570 Windeck
Frank Morrow Company
129 Baker Street
2905 Providence, Rhode Island
Hewlett Packard GmbH
Herrenbergerstraße 140
71034 Böblingen
ORACLE Deutschland B.V. & Co. KG
ORACLE Deutschland B.V. & Co. KG
Salzufer 8
10587 Berlin
axis GmbH & Co. KG
Dagobertstraße 15
90431 Nürnberg
Prismaflex International
Z.A. La Bourie
69610 Haute Rivoire
Wertpack GmbH
Kreuzäcker 19
88214 Ravensburg
bocom Energiespar-Technologien GmbH
bocom Energiespar-Technologien GmbH
Wankelstr. 13
41352 Korschenbroich
HEXIS GmbH
Itterpark 12
40724 Hilden
Danish Sign Export A/S
Over Jerstalvej 3-5, P.O. Box 100
6500 Vojens
agimma. Agentur für Instore Medien und Marketing e.K.
Büro Seevetal: Malter 1
21218 Seevetal
payleven Germany GmbH
payleven Germany GmbH
Saarbrücker Str. 20/21
10405 Berlin
Unibox
Unit C2 Greenside Way
M24 1SW Middleton
FaberExposize UK
Units 4 & 5, Millshaw, Leeds
LS11 0LX Yorkshire
Ritzi GmbH
Gutenbergstrasse 2
78674 Trossingen
Mobilia-Artica LTD
Maglódi ú. 25.
1106 Budapest
Discount Displays
31-35 Wortley Road
CR0 3EB Croydon (Surrey)
STEMMLER DISPLAY GROUP GmbH & Co. KG
Akazienweg 25
67122 Altrip
Rotolificio Bergamasco srl
Via Givanni Pascoli 7/9
24020 Bergamo
Display & Design Helmut Amelung GmbH
Display & Design Helmut Amelung GmbH
Zur Kaule 3
51491 Overath/Köln
IVB-Transfer Druck Systeme
Wasserburgstr. 52 + 58
58809 Neuenrade-Küntrop,
xtra marketing gmbh
xtra marketing gmbh
Balz Zimmermann-Strasse 7
8302 Kloten
Almax S.p.A.
Via Boaresco, 44
22066 Mariano Comense
Effective Global Ltd
Unit 3 North Point Business Park
DN14 OJT Doncaster, North Yorkshire
Linkshelving
46 Chatto Road
SW11 6LL London
SimCla AG
Münchensteinerstr. 270
4053 Basel
ExpoFriends
Lockhauser Str. 14-16
32107 Bad Salzuflen
HD Hessen Display GmbH & Co. KG
Lagerstraße 49
64807 Dieburg
Easydisplay GmbH
Sauerweinstr. 4
30167 Hannover
OrgaControl Amusement Ltd
OrgaControl Amusement Ltd
Bleichweg 1a
57610 Altenkirchen / Gieleroth
Promo Color GmbH
Zellescher Weg, 3
01069 Dresden
Instore Solutions GmbH
Seemattstrasse 25
6333 Hünenberg See
Extra Plastic Ltd.
12 Madrid St. New Industrial Zone
80150 Sderot
LEE Filters
Central Way, Walworth Business Park
SP10 5AN Andover
Bartuf Group
Bartuf Group
Sydenham Road Holbeck
Leeds LS11 9RU
SOMMER GmbH
SOMMER GmbH
Eisenbahnstr. 20
49176 Hilter a.T.W
T.S. O`Connor & Son Ltd.
Unit C, 67 Heather Road, Sandyford Industrial Estate
18 Dublin
Cliris Group
Cliris Group
Oranienstraße 13
65812 Bad Soden am Taunus
ColGraphix GmbH
Gobietstrasse 4
34123 Kassel
CURVET S.p.A
Via Dell` Industria, 10
61022 Bottega di Colbordolo (PU)
Compact Lighting Ltd
Unit 1 The Nelson Centre, Portfield Road
PO3 5SF Portsmouth, Hampshire