sales promotion

Thumbnail-Photo: 4 applications of AR and VR that can transform your retail sales...
19.07.2021   #sales promotion #product presentation

4 applications of AR and VR that can transform your retail sales

Enhanced reality applications for sales promotions and product marketing

Changes in your marketing strategy or adaptation of new technologies can serve as a boost to your sales. Customers value innovative or immersive product presentations. Augmented reality (AR) and virtual reality (VR) are the ...

Thumbnail-Photo: Retail is surging
15.07.2021   #e-commerce #brick and mortar retail

Retail is surging

Sales to grow by up to 13.5% in 2021

Retail sales are growing at unprecedented rates. Earlier this month, NRF upwardly revised its retail sales forecast to grow between 10.5% and 13.5% in 2021. This is the highest growth rate we have ever forecast. May retail sales were 17.3% higher ...

Thumbnail-Photo: Attracting passers-by, not influencers
27.05.2021   #digital signage #POS marketing

Attracting passers-by, not influencers

How to attract customers with content marketing and digital signage at the point of sale

You think modern content marketing on digital screens at the point of sale (POS) is reserved for big brands and not for small retailers? Not at all, says Nils Drosin, Co-Founder and CEO of 4Dmagic. He is convinced that if retailers use their ...

Thumbnail-Photo: E-commerce advertising industry benchmarks for 2021...
27.04.2021   #online trading #e-commerce

E-commerce advertising industry benchmarks for 2021

Sidecar report: Advertising benchmarks for Google, Facebook, Instagram, and Amazon

The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That’s according to Sidecar’s 2021 Benchmarks Report, the company’s new retail ...

Thumbnail-Photo: 2021 could see record retail sales growth in the US...
17.03.2021   #e-commerce #brick and mortar retail

2021 could see record retail sales growth in the US

… but economy still hinges on coronavirus

A wide array of economic indicators point toward potentially record retail sales growth during 2021, but the coronavirus pandemic remains the biggest challenge for the year, National Retail Federation Chief Economist Jack Kleinhenz said ...

Thumbnail-Photo: How ugly labels can increase purchase of unattractive produce...
05.03.2021   #sales promotion #product presentation

How "ugly" labels can increase purchase of unattractive produce

Why do consumers reject unattractive produce?

Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.The study, forthcoming in ...

Thumbnail-Photo: Vending machines: Customers alone in the store...
18.01.2021   #food retail #sales promotion

Vending machines: Customers alone in the store

Combi City-Markt makes round-the-clock shopping possible – without staff

Shopping after closing time? That’s possible at the Combi City store Bünting in Oldenburg. At the 24/7 vending machine, late at night shoppers have the opportunity to stock up on everything they need from the supermarket's ...

Thumbnail-Photo: Swiss Brand Ons new flagship store
29.12.2020   #brick and mortar retail #customer satisfaction

Swiss Brand On's new flagship store

New standards for retail?

Swiss performance running brand On opens its global flagship store today, On NYC, located at 363 Lafayette Street in New York, NY. On has pioneered a design-centric and technologically driven approach to the in-store consumer experience. Centered ...

Thumbnail-Photo: The most inspired Christmas commercials 2020...
17.12.2020   #digital marketing #sales promotion

The most inspired Christmas commercials 2020

Messages for the holidays

The year 2020 was an odd one, a difficult one for many, and the holidays are no different. How are retailers reacting to that in their Christmas commercials and what messages do they send out for the holidays? Here is an international selection from ...

Thumbnail-Photo: Beauty shoppers won’t try new products when shopping online...
26.11.2020   #online trading #e-commerce

Beauty shoppers won’t try new products when shopping online

‘Virtual’ try-on technology positively impacts 45% of beauty shoppers

While nearly half (44%) of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56% (rising to 62% among female shoppers) tend ...

Thumbnail-Photo: Shopping in social media streams?
16.11.2020   #e-commerce #app

Shopping in social media streams?

Further steps towards social commerce

The fact that retailers and brands offer their products online where consumers spend their free time – on social media channels as well as on image and video portals – is nothing new. There have been many advertising campaigns on these ...

Thumbnail-Photo: Can social media campaigns drive long-term sales?...
13.10.2020   #marketing research #marketing

Can social media campaigns drive long-term sales?

Study challenges view of social media marketing as only short-term effective

Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...

Thumbnail-Photo: Labor Day ads up, consumers’ planned spend down...
04.09.2020   #online trading #e-commerce

Labor Day ads up, consumers’ planned spend down

Half of consumers plan to purchase items for Labor Day

Numerator has launched a consumer sentiment survey to understand how people plan to celebrate, shop, and spend for Labor Day. Overall, almost two-thirds of consumers expect to celebrate and shop for Labor Day differently this year and 49% expect to ...

Thumbnail-Photo: How to make sure your online shop doesn’t collapse...
20.04.2020   #online trading #e-commerce

How to make sure your online shop doesn’t collapse

To prepare your online shop for peak loads caused by advertising campaigns or cyber attacks

The recommendation of your product by an influencer or the rush of customers for your voucher deal and other successful marketing measures are actually a blessing for every retailer. But they can backfire! ...

Thumbnail-Photo: Listen to the heartbeat: Music in the store
07.04.2020   #customer analysis #in-store marketing

Listen to the heartbeat: Music in the store

The best playlist for the store

Taste is one thing, science is another. Because the sounds that entice people into purchasing are not just a matter of chance. In an interview with the Sound Experts, we learn more about the planning of playlists for brick and mortar stores. ...

Thumbnail-Photo: First national Use Your Gift Card Day on January 18th...
06.01.2020   #event #marketing

First national Use Your Gift Card Day on January 18th

$1 billion in gift cards go unused each year

A new shopping holiday will debut on January 18th to encourage people to get out and use their holiday gift cards before they become part of the 1 billion dollars in gift cards that go unused each year.   National retailers and restaurants are ...

Thumbnail-Photo: DJ, play me a song while I shop!
18.11.2019   #brick and mortar retail #marketing

DJ, play me a song while I shop!

Can music increase sales volume? Retail store music playlists generated in real-time make it possible

How do you select the right music and ad spots for your retail store to play at just the right time? Do you have an employee who visits every store armed with a USB stick and downloads ready-made playlists to the respective equipment?Are there ...

Thumbnail-Photo: Chance for new technologies in retail?
23.10.2019   #digitization #marketing research

Chance for new technologies in retail?

Schwarz Group to work more with the German Research Center for Artificial Intelligence in the future

Schwarz Group is intensifying its cooperation with the German Research Center for Artificial Intelligence (DFKI) to develop applications for new technologies in the retail sector. It will be the first trading company to belong to a group of 29 ...

Thumbnail-Photo: Demand for incentive-based gift cards
17.10.2019   #e-commerce #app

Demand for incentive-based gift cards

PMR-study shows a rise of the global gift cards market for the period from 2014 to 2019

A study reveals that, the global gift cards market was valued at approximately 264 billion US-Dollar in 2014, and is estimated to generate a value of approximately 1,211 billion US-Dollar by the end of 2019. The gift cards market is projected to ...

Thumbnail-Photo: Purchasing behavior: Live facial recognition analysis...
04.10.2019   #video surveillance #video cameras

Purchasing behavior: Live facial recognition analysis

Uncovering valuable data from video feed in real time

VR Office Place is offering live facial recognition extracted from video feeds such as continuous surveillance streams, which will allow analytics of person's social presence on the internet as well as their habits and preferences. The ...

Thumbnail-Photo: Mobile shoe closet on the road
27.09.2019   #fashion #sales promotion

Mobile shoe closet on the road

Luxury brand Tamara Mellon with first-ever traveling shoe store

Tamara Mellon, direct-to-consumer luxury brand, is taking their innovative retail concept on the road with the launch of the mobile TM Closet — the first-ever traveling shoe closet.Kicking off in Boston, the TM Closet will be located in ...

Thumbnail-Photo: POS TUNING supports Grips&Co
26.09.2019   #sales promotion #product presentation

POS TUNING supports "Grips&Co"

POS TUNING is committed to promoting young talent in the retail

Since the magazine "Rundschau für den Lebensmittelhandel" launched the Grips&Co competition, the annual cult event for junior staff, HR specialists and brand industry has been taking place for almost 40 years. Two days of ...

Thumbnail-Photo: loadbee closes gap between industry and trade...
24.09.2019   #online trading #online marketing

loadbee closes gap between industry and trade

How online shops profit from fully automated manufacturer information

What promotional content convinces in the moment of the purchase decision? 51 percent of online shoppers are convinced by videos. In general, 92 percent of the respondents of a representative survey (Source: inRiver) states that these and other ...

Thumbnail-Photo: Video: How loadbee works
24.09.2019   #online trading #online marketing

Video: How loadbee works

Platform for distributing product information

It is important for retailers to have the right sales-promoting content for each customer. That exact content traders will receive with the industry-wide loadbee platform for retailers and manufacturers from B2C and B2B from their suppliers directly ...

Thumbnail-Photo: A pearl among commodities: encouraging impulse buys...
11.09.2019   #POS marketing #customer analysis

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

Thumbnail-Photo: 5 tips for retailers to protect their online customers...
12.07.2019   #security management #sales promotion

5 tips for retailers to protect their online customers

Amazon Prime Days inspire cybercriminals to shop for victims

Amazon Prime Days is a summer rerun of Black Friday, Cyber Monday, and Christmas shopping – significant price reductions together with a concurrent increase of threat actor activity in the deep and dark web. Looking back, the December 2018 ...

Thumbnail-Photo: retail trends 2/2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2/2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Thumbnail-Photo: Beware of price promotions: “Don’t teach your customers to be...
27.05.2019   #sales promotion #price labels

Beware of price promotions: “Don’t teach your customers to be bargain hunters!“

Neuroscientist Kai-Markus Müller tells us about the impact of pricing

In a conversation with iXtenso, Professor Kai-Markus Müller, CEO of The Neuromarketing Labs gives great insights into how products and prices affect the brains of shoppers. How does he know? He is a neuroscientist and can look inside the ...

Thumbnail-Photo: The customer is always right? Two customers might spell trouble!...
09.05.2019   #brick and mortar retail #consulting

The customer is always right? Two customers might spell trouble!

How salespeople can handle customers who bring company along

Customers rarely shop alone. Most of them shop with family or friends. The other person might not always be in a good mood, patient or friendly. Can the salesperson simply ignore the other person in these instances? How should he or she handle this ...

Thumbnail-Photo: Imaginative sales promotion – displays for the POS...
25.03.2019   #POS marketing #displays

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of ...

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #shop decoration #sales promotion

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

Thumbnail-Photo: The right payment options for online stores
11.02.2019   #online trading #brick and mortar retail

The right payment options for online stores

How you can combat shopping cart abandonment with the right methods

One of the main reasons why shoppers will abandon a purchase is when popular online payment methods are not an option. That’s why online retailers must know what these payment options are. We give you an overview of the pros and cons for ...

Thumbnail-Photo: In touch: iXtenso - Magazine for Retailers at EuroCIS 2019...
22.01.2019   #e-commerce #brick and mortar retail

In touch: iXtenso - Magazine for Retailers at EuroCIS 2019

The freshly printed retail trends are ready for you! Visit us in hall 9, booth E02!

There will be no boredom until and during the fair - which will take place in Düsseldorf from 19.02.-21.02.2019. That's why you can already read what you can look forward to in our EuroCIS 2019 trade fair special! As speedy reporters, ...

Thumbnail-Photo: Digital sporting goods retailers: Decathlon and Intersport push ahead...
31.08.2018   #retail #digitization

Digital sporting goods retailers: Decathlon and Intersport push ahead

Of virtual tents and 3D foot analysis

Customer loyalty and innovative store features are key factors in sports retail. Shopping becomes an experience, whether that’s thanks to an integration of online and offline activities or brand-new approaches and technologies. What can ...

Thumbnail-Photo: Tariffs remain a threat
30.08.2018   #sales promotion #associations

Tariffs remain a threat

National retail federation upgrades 2018 economic forecast

The National Retail Federation today increased its retail sales forecast for 2018, saying sales are expected to grow more than previously predicted thanks to tax reform and other positive economic inputs but warning that tariffs threaten to dampen ...

Thumbnail-Photo: Permaplay POS-TOUCH
24.07.2018   #POS marketing #POS software

Permaplay POS-TOUCH

The new Touch and Content Manager Software

In addition to its wide range of modern touch screens, Permaplay has developed the innovative POS software Permaplay POS-TOUCH, a new Touch Content Management system. Thus, all sales-relevant content can be displayed easily, without requiring any ...

Thumbnail-Photo: Only what the boss himself would wear makes it onto the clothes hanger...
16.04.2018   #brick and mortar retail #consulting

Only what the boss himself would wear makes it onto the clothes hanger

Visiting the Herrenbude in Köln-Ehrenfeld

Custom, authentic and exclusive – words that describe the product selection of the small fashion store called Herrenbude in Köln Ehrenfeld (a city district of the German City of Cologne). It’s a concept that is able to keep up with ...

Thumbnail-Photo: Decorative lights for the store
09.04.2018   #decorative lighting #shop design

Decorative lights for the store

Are you looking for inspiration to design your store? Why not combine the practical with the beautiful?

Luminaires are not only light sources, their design alone can change the atmosphere of a room. Have fun playing with the light! ...

Thumbnail-Photo: APG Cash Drawer names POS industry veteran Nigel Ball as Vice President...
04.04.2018   #sales promotion #cash management

APG Cash Drawer names POS industry veteran Nigel Ball as Vice President of Sales

Global cash management solution manufacturer hires sales veteran to expand sales activities, reach, engagement and market share in North America

APG Cash Drawer, a global manufacturer of cash management solutions is proud to announce the addition of point-of-sale industry veteran Nigel Ball to the role of Vice President of Sales in North America. In this role, Mr. Ball will lead and oversee ...

Thumbnail-Photo: Sunday shopping creates rift
14.03.2018   #online trading #brick and mortar retail

Sunday shopping creates rift

Can Sunday shopping save brick-and-mortar retailers?

The ongoing debate over shopping hours on Sundays has heated up in recent months in Germany. Ver.di (the German trade union) successfully filed lawsuits against a number of Sunday shopping events nationwide. Communities and retail representatives ...

Thumbnail-Photo: H&M to provide outfits for Swedish teams
09.02.2018   #marketing #fashion

H&M to provide outfits for Swedish teams

Winter Olympics and Paralympics in PyeongChang 2018

H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both ...

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Nagarro Allgeier ES GmbH
Nagarro Allgeier ES GmbH
Westerbachstr. 32
61476 Kronberg im Taunus
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
THIMM Group GmbH + Co. KG
THIMM Group GmbH + Co. KG
Breslauer Straße 12
37154 Northeim
REIMA AirConcept GmbH
REIMA AirConcept GmbH
Seiferitzer Allee 7
08393 Meerane
BlackStone Werbetechnik GmbH
Luzernerstrasse 88 A
6014 Luzern
JEGAB DISPLAY GmbH
JEGAB DISPLAY GmbH
Willy-Messerschmitt-Straße 1
50126 Bergheim
loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
Responsive Acoustics GmbH
Responsive Acoustics GmbH
Dammtorstrasse 25
20354 Hamburg
contact Auszeichnungssysteme
contact Auszeichnungssysteme
Hainbrunner Straße 97
69434 Hirschhorn
Individual Product Solutions GmbH
Individual Product Solutions GmbH
Henschelring 4
85551 Kirchheim bei München
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Dr. Schutz GmbH
Dr. Schutz GmbH
Holbeinstraße 17
53175 Bonn
Loyalty Partner GmbH
Loyalty Partner GmbH
Theresienhöhe 12
80339 München
MONACOR INTERNATIONAL GmbH & Co. KG
MONACOR INTERNATIONAL GmbH & Co. KG
Zum Falsch 36
28307 Bremen
floor remaker GmbH
floor remaker GmbH
Steinbrinksweg 30
31840 Hessisch Oldendorf
StrongPoint
StrongPoint
Schießstrasse 35
40549 Düsseldorf
DFD Direktwerbung Fullservice Dialog GmbH
DFD Direktwerbung Fullservice Dialog GmbH
Otto-Hahn-Str. 1-7
63225 Langen
Tokinomo
23-25 Negustori Street, 2nd floor
023952 Bucharest
Ellerhold Aktiengesellschaft
Ellerhold Aktiengesellschaft
Friedrich-List-Straße 11
01445 Radebeul
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn