sales promotion

Thumbnail-Photo: The Ultimate Ecommerce Holiday Toolkit
28.07.2022   #online trading #e-commerce

The Ultimate Ecommerce Holiday Toolkit

Insights to prepare your holiday ecommerce plan

Summertime is the advent of the holiday planning season for brands and retailers. Research from the “Adobe Digital Insights Holiday Ecommerce Playbook” highlights that now is the perfect time to get your retail ducks in a row, as ...

Thumbnail-Photo: Flexible, mobile and well equipped: valuable store associates...
26.07.2022   #consulting #mobile payment

Flexible, mobile and well equipped: valuable store associates

iOS solution from NewStore allows extensive omnichannel commerce on the floor

Equipped with an Apple device and the NewStore Associate App, store associates can optimally stand by their customers' side on the shop floor without having to leave their side, NewStore promises.NewStore's cloud solution offers ...

Thumbnail-Photo: Eau de Toilette or olive oil: the struggle for attention...
07.03.2022   #POS marketing #sales promotion

Eau de Toilette or olive oil: the struggle for attention

What does theft of a product category mean?

Consumers have learned that toothpaste is sold in tubes and shampoos in handy plastic bottles. This has been the case for decades. Brands present their products in an optimized and recognizable packaging design that corresponds to the respective ...

Thumbnail-Photo: 4 ways to make your sales team more productive in 2022...
08.02.2022   #marketing #sales promotion

4 ways to make your sales team more productive in 2022

Tech evaluation and employee feedback among them

A 2018 report stated that more than 50% of salespeople fail to meet their quota. And this figure increased in 2020, as companies had to rethink their strategies due to the COVID-19 pandemic. Additionally, businesses these days have to keep up with ...

Thumbnail-Photo: Pinterest and social commerce: In love, pinned, bought...
29.11.2021   #online trading #e-commerce

Pinterest and social commerce: In love, pinned, bought

From visual search to visual shopping engine

Founded in 2010, the Pinterest platform is all about discovery - from creative arts and crafts instructions to recipes, interior design ideas and now even actual products. This makes the online network an ideal platform for retailers, not only to ...

Thumbnail-Photo: Black Friday 2021 still an opportunity for UK retailers...
17.11.2021   #marketing #delivery

Black Friday 2021 still an opportunity for UK retailers

Christmas spend comes early

Even though the number of UK shoppers that participated in Black Friday last year fell 6%, compared to 2019, data and analytics company GlobalData says it is still an important retail event, and retailers should use it to help encourage early ...

Thumbnail-Photo: Margin pressure, challenging logistics and lack of actionable data: top...
15.10.2021   #supply chain management #sales promotion

Margin pressure, challenging logistics and lack of actionable data: top pain points for sellers on Amazon

Key challenges for brands on online marketplace Amazon

Global marketplace seller Pattern has surveyed brands selling on Amazon in Europe and the Middle East to determine how they utilise features of the platform, and their key pain points with the marketplace.Working with partner Profitero, Pattern ...

Thumbnail-Photo: Merchants expect increased 2021 holiday sales...
07.10.2021   #logistics #sales promotion

Merchants expect increased 2021 holiday sales

Inventory concerns about shortages loom large

Ware2Go announced new research results from its recent survey of retail and eCommerce merchants about the upcoming 2021 holiday shopping season. In the aggregate, nearly 60% of merchants expect higher holiday sales than were achieved pre-pandemic, ...

Thumbnail-Photo: Increase in retail sales in June
04.08.2021   #e-commerce #brick and mortar retail

Increase in retail sales in June

Recovery from coronavirus pandemic continues

Retail sales saw solid growth during June, increasing in most categories on a monthly basis and across the board on a yearly basis as the recovery from the coronavirus pandemic continued, the National Retail Federation said.“Continued growth ...

Thumbnail-Photo: Conquering China as the strongest e-commerce market globally...
30.07.2021   #online trading #e-commerce

Conquering China as the strongest e-commerce market globally

Making informed decisions in online retail

In a report assessing the impact of Covid-19 on consumer behavior, the international network of consulting firms Deloitte reports that “the pandemic is rapidly changing our behavior toward online channels.” The firm adds that this is a ...

Thumbnail-Photo: 4 applications of AR and VR that can transform your retail sales...
19.07.2021   #sales promotion #product presentation

4 applications of AR and VR that can transform your retail sales

Enhanced reality applications for sales promotions and product marketing

Changes in your marketing strategy or adaptation of new technologies can serve as a boost to your sales. Customers value innovative or immersive product presentations. Augmented reality (AR) and virtual reality (VR) are the ...

Thumbnail-Photo: Retail is surging
15.07.2021   #e-commerce #brick and mortar retail

Retail is surging

Sales to grow by up to 13.5% in 2021

Retail sales are growing at unprecedented rates. Earlier this month, NRF upwardly revised its retail sales forecast to grow between 10.5% and 13.5% in 2021. This is the highest growth rate we have ever forecast. May retail sales were 17.3% higher ...

Thumbnail-Photo: Attracting passers-by, not influencers
27.05.2021   #digital signage #POS marketing

Attracting passers-by, not influencers

How to attract customers with content marketing and digital signage at the point of sale

You think modern content marketing on digital screens at the point of sale (POS) is reserved for big brands and not for small retailers? Not at all, says Nils Drosin, Co-Founder and CEO of 4Dmagic. He is convinced that if retailers use their ...

Thumbnail-Photo: E-commerce advertising industry benchmarks for 2021...
27.04.2021   #online trading #e-commerce

E-commerce advertising industry benchmarks for 2021

Sidecar report: Advertising benchmarks for Google, Facebook, Instagram, and Amazon

The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That’s according to Sidecar’s 2021 Benchmarks Report, the company’s new retail ...

Thumbnail-Photo: 2021 could see record retail sales growth in the US...
17.03.2021   #e-commerce #brick and mortar retail

2021 could see record retail sales growth in the US

… but economy still hinges on coronavirus

A wide array of economic indicators point toward potentially record retail sales growth during 2021, but the coronavirus pandemic remains the biggest challenge for the year, National Retail Federation Chief Economist Jack Kleinhenz said ...

Thumbnail-Photo: How ugly labels can increase purchase of unattractive produce...
05.03.2021   #sales promotion #product presentation

How "ugly" labels can increase purchase of unattractive produce

Why do consumers reject unattractive produce?

Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.The study, forthcoming in ...

Thumbnail-Photo: Vending machines: Customers alone in the store...
18.01.2021   #food retail #sales promotion

Vending machines: Customers alone in the store

Combi City-Markt makes round-the-clock shopping possible – without staff

Shopping after closing time? That’s possible at the Combi City store Bünting in Oldenburg. At the 24/7 vending machine, late at night shoppers have the opportunity to stock up on everything they need from the supermarket's ...

Thumbnail-Photo: Swiss Brand Ons new flagship store
29.12.2020   #brick and mortar retail #customer satisfaction

Swiss Brand On's new flagship store

New standards for retail?

Swiss performance running brand On opens its global flagship store today, On NYC, located at 363 Lafayette Street in New York, NY. On has pioneered a design-centric and technologically driven approach to the in-store consumer experience. Centered ...

Thumbnail-Photo: The most inspired Christmas commercials 2020...
17.12.2020   #digital marketing #sales promotion

The most inspired Christmas commercials 2020

Messages for the holidays

The year 2020 was an odd one, a difficult one for many, and the holidays are no different. How are retailers reacting to that in their Christmas commercials and what messages do they send out for the holidays? Here is an international selection from ...

Thumbnail-Photo: Beauty shoppers won’t try new products when shopping online...
26.11.2020   #online trading #e-commerce

Beauty shoppers won’t try new products when shopping online

‘Virtual’ try-on technology positively impacts 45% of beauty shoppers

While nearly half (44%) of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56% (rising to 62% among female shoppers) tend ...

Thumbnail-Photo: Shopping in social media streams?
16.11.2020   #e-commerce #app

Shopping in social media streams?

Further steps towards social commerce

The fact that retailers and brands offer their products online where consumers spend their free time – on social media channels as well as on image and video portals – is nothing new. There have been many advertising campaigns on these ...

Thumbnail-Photo: Can social media campaigns drive long-term sales?...
13.10.2020   #marketing #marketing research

Can social media campaigns drive long-term sales?

Study challenges view of social media marketing as only short-term effective

Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...

Thumbnail-Photo: Labor Day ads up, consumers’ planned spend down...
04.09.2020   #online trading #e-commerce

Labor Day ads up, consumers’ planned spend down

Half of consumers plan to purchase items for Labor Day

Numerator has launched a consumer sentiment survey to understand how people plan to celebrate, shop, and spend for Labor Day. Overall, almost two-thirds of consumers expect to celebrate and shop for Labor Day differently this year and 49% expect to ...

Thumbnail-Photo: How to make sure your online shop doesn’t collapse...
20.04.2020   #online trading #e-commerce

How to make sure your online shop doesn’t collapse

To prepare your online shop for peak loads caused by advertising campaigns or cyber attacks

The recommendation of your product by an influencer or the rush of customers for your voucher deal and other successful marketing measures are actually a blessing for every retailer. But they can backfire! ...

Thumbnail-Photo: Listen to the heartbeat: Music in the store
07.04.2020   #customer analysis #sales promotion

Listen to the heartbeat: Music in the store

The best playlist for the store

Taste is one thing, science is another. Because the sounds that entice people into purchasing are not just a matter of chance. In an interview with the Sound Experts, we learn more about the planning of playlists for brick and mortar stores. ...

Thumbnail-Photo: First national Use Your Gift Card Day on January 18th...
06.01.2020   #event #marketing

First national Use Your Gift Card Day on January 18th

$1 billion in gift cards go unused each year

A new shopping holiday will debut on January 18th to encourage people to get out and use their holiday gift cards before they become part of the 1 billion dollars in gift cards that go unused each year.   National retailers and restaurants are ...

Thumbnail-Photo: DJ, play me a song while I shop!
18.11.2019   #brick and mortar retail #marketing

DJ, play me a song while I shop!

Can music increase sales volume? Retail store music playlists generated in real-time make it possible

How do you select the right music and ad spots for your retail store to play at just the right time? Do you have an employee who visits every store armed with a USB stick and downloads ready-made playlists to the respective equipment?Are there ...

Thumbnail-Photo: Chance for new technologies in retail?
23.10.2019   #digitization #marketing research

Chance for new technologies in retail?

Schwarz Group to work more with the German Research Center for Artificial Intelligence in the future

Schwarz Group is intensifying its cooperation with the German Research Center for Artificial Intelligence (DFKI) to develop applications for new technologies in the retail sector. It will be the first trading company to belong to a group of 29 ...

Thumbnail-Photo: Demand for incentive-based gift cards
17.10.2019   #e-commerce #app

Demand for incentive-based gift cards

PMR-study shows a rise of the global gift cards market for the period from 2014 to 2019

A study reveals that, the global gift cards market was valued at approximately 264 billion US-Dollar in 2014, and is estimated to generate a value of approximately 1,211 billion US-Dollar by the end of 2019. The gift cards market is projected to ...

Thumbnail-Photo: Purchasing behavior: Live facial recognition analysis...
04.10.2019   #video surveillance #video cameras

Purchasing behavior: Live facial recognition analysis

Uncovering valuable data from video feed in real time

VR Office Place is offering live facial recognition extracted from video feeds such as continuous surveillance streams, which will allow analytics of person's social presence on the internet as well as their habits and preferences. The ...

Thumbnail-Photo: Mobile shoe closet on the road
27.09.2019   #fashion #sales promotion

Mobile shoe closet on the road

Luxury brand Tamara Mellon with first-ever traveling shoe store

Tamara Mellon, direct-to-consumer luxury brand, is taking their innovative retail concept on the road with the launch of the mobile TM Closet — the first-ever traveling shoe closet.Kicking off in Boston, the TM Closet will be located in ...

Thumbnail-Photo: POS TUNING supports Grips&Co
26.09.2019   #sales promotion #product presentation

POS TUNING supports "Grips&Co"

POS TUNING is committed to promoting young talent in the retail

Since the magazine "Rundschau für den Lebensmittelhandel" launched the Grips&Co competition, the annual cult event for junior staff, HR specialists and brand industry has been taking place for almost 40 years. Two days of ...

Thumbnail-Photo: loadbee closes gap between industry and trade...
24.09.2019   #online trading #online marketing

loadbee closes gap between industry and trade

How online shops profit from fully automated manufacturer information

What promotional content convinces in the moment of the purchase decision? 51 percent of online shoppers are convinced by videos. In general, 92 percent of the respondents of a representative survey (Source: inRiver) states that these and other ...

Thumbnail-Photo: Video: How loadbee works
24.09.2019   #online trading #online marketing

Video: How loadbee works

Platform for distributing product information

It is important for retailers to have the right sales-promoting content for each customer. That exact content traders will receive with the industry-wide loadbee platform for retailers and manufacturers from B2C and B2B from their suppliers directly ...

Thumbnail-Photo: A pearl among commodities: encouraging impulse buys...
11.09.2019   #POS marketing #customer analysis

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

Thumbnail-Photo: 5 tips for retailers to protect their online customers...
12.07.2019   #sales promotion #security management

5 tips for retailers to protect their online customers

Amazon Prime Days inspire cybercriminals to shop for victims

Amazon Prime Days is a summer rerun of Black Friday, Cyber Monday, and Christmas shopping – significant price reductions together with a concurrent increase of threat actor activity in the deep and dark web. Looking back, the December 2018 ...

Thumbnail-Photo: retail trends 2/2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2/2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Thumbnail-Photo: Beware of price promotions: “Don’t teach your customers to be...
27.05.2019   #sales promotion #price labels

Beware of price promotions: “Don’t teach your customers to be bargain hunters!“

Neuroscientist Kai-Markus Müller tells us about the impact of pricing

In a conversation with iXtenso, Professor Kai-Markus Müller, CEO of The Neuromarketing Labs gives great insights into how products and prices affect the brains of shoppers. How does he know? He is a neuroscientist and can look inside the ...

Thumbnail-Photo: The customer is always right? Two customers might spell trouble!...
09.05.2019   #brick and mortar retail #consulting

The customer is always right? Two customers might spell trouble!

How salespeople can handle customers who bring company along

Customers rarely shop alone. Most of them shop with family or friends. The other person might not always be in a good mood, patient or friendly. Can the salesperson simply ignore the other person in these instances? How should he or she handle this ...

Thumbnail-Photo: Imaginative sales promotion – displays for the POS...
25.03.2019   #POS marketing #displays

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of ...

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #sales promotion #shop decoration

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

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