News • 21.06.2019

'Window Display Of The Year' Frame Awards 2019

Window installation featuring the Ura raincoat

Installation in an empty white store with rain coats hanging from the ceiling;...
The Ura window display: In the Basque language ‘Ura’ means water.
Source: Pablo Axpe

Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to the product creating an immersive environment for customers. Partially hidden details, such as bespoke carbon fiber rod supports, have been designed in order to achieve an optimal shape for each jacket which are numbered correlatively by a keychain attached to the hanging system giving the installation the appearance of a production line.

'Ura' considers the relationship between the individual and consumerism through the use of a dynamic interplay between structure and product. The social interaction between groups / individuals and material objects is changing and, as such, it is important to create shopping experiences that attract and draw in potential shoppers.

Aside from the concept and the design of an unusual metallic structure, one of the most interesting aspects of this window installation is its occupation of an unconventional location, suspended above eye-level from the ceiling. Whilst this is not the most commercial location in which to display a product it is, along with the use of lighting, the key element of the project, drawing and focusing the attention of shoppers on the product. Indirect lighting is used in order to avoid awkward shadows and provides the installation with an ethereal atmosphere. A clean typography frames the window for passersby to gain editorial insight into the apparel.

Project Data

Floor area: 45 square meters

Location of project: Garibay 22, 20004 Donostia-San Sebastián.

Client: Loreak 

Creative Direction: Ion Ander Beloki

Production: Diana Gorostidi & Ana Sistiaga architects

Source: JA! Studio

related articles:

popular articles:

Thumbnail-Photo: Snipes Reopening in Cologne: Shopdesign goes Hip-Hop...
31.01.2019   #digital signage #shop building

Snipes Reopening in Cologne: Shopdesign goes Hip-Hop

At the end of last year, the Snipes Store on Hohe Strasse in Cologne was reopened.

We attended the pre-opening and were privileged to see the new design in the first customer's eyes. Have fun with the video report!Your iXtenso team ...

Thumbnail-Photo: Presentation of goods for convenience at gas stations...
28.02.2019   #product presentation #automated replenishment (software)

Presentation of goods for convenience at gas stations

POS TUNING and ARAL report on a successful multi-partner project

At this year's Annual Conference on Trade and Change in Gas Stations and Convenience Shops, Kristin Kolbe-Schade from POS TUNING and Carsten Biermann from Aral reported on a successful tobacco project which they implemented together with other ...

Thumbnail-Photo: Show your costumers instant digital content on mirrors...
07.02.2019   #digital signage #brick and mortar retail

Show your costumers instant digital content on mirrors

Mirror mirror on the wall, who's the smartest of them all?

In the interview Jukka Vänskä from Seloy Live is showing us, what customers can do with a digital mirror and why it could benefit retailers. His partner Alexander von Reuterhorn from Fineko Green Technologies ensures a bacteria-free ...

Thumbnail-Photo: Expert tips: the best flooring options for your retail store...
15.04.2019   #shop building #visual merchandising

Expert tips: the best flooring options for your retail store

Ways to make a great first impression with customers

You need a new look for the flooring in your store – you have many options and they must be considered carefully. Industry experts told us what the different types of flooring from vinyl to carpet all the way to renovation lacquer systems have ...

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #shop decoration #brand management

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

Thumbnail-Photo: Power floor: power store
27.03.2019   #pos marketing #in-store marketing

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

Thumbnail-Photo: What shop design can look like: Marktscheune in Berghaupten...
18.03.2019   #shop building #brick and mortar retail

What shop design can look like: Marktscheune in Berghaupten

Many wooden design elements, rustic flair, and the Farmer’s Café delight guests

Buy a piece of cake, have a cup of coffee and pick up some fresh vegetables and fruits to take home. Customers can run all of these errands at the Marktscheune (English: Market Barn). The so-called Naturpark-Bauernmarkt (English: Nature Park ...

Thumbnail-Photo: ISE: big LED displays, digital mirrors and more!...
07.02.2019   #digital signage #decorative lighting

ISE: big LED displays, digital mirrors and more!

The trends of tomorrows audiovisuals and system integrations

iXtenso was at the ISE in Amsterdam and looked around for the latest trends in audiovisual media. We couldn't help but to take snapshots of some of the most beautiful implementations. ...

Thumbnail-Photo: Retail holiday decorations: trends for the 2019/20 season...
09.05.2019   #decorative lighting #shop decoration

Retail holiday decorations: trends for the 2019/20 season

"The little affectionate details are always what’s most important." Interview with Annetta Palmisano

Many details or a simple design, artificial light displays or natural light – there are many ways to showcase window displays. Retailers who decorate with a light touch can use the emotional impact on customers and affect retail business ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee