Visual merchandising and product presentation at EuroShop 2020
Retail Consultant Hans Günter Lemke reveals key elements of successful visual merchandising
"Personalization a mega trend in lighting systems“
Window installation featuring the Ura raincoat
Magnetic films make it possible
The Northern Spaniards have realized that a great store window display doesn’t have to break the bank
Holiday Circus: A vintage-style circus is conducted by the master of ceremonies
Brick-and-mortar retailers have a powerful tool to battle today’s increasing competition: the sales floor.
Interview with Karin Wahl, expert in retail product presentation
At the trendy TOMS store in London’s Carnaby Street, the core elements of customer-centric store design catch your eye – right along with the feel-good factor. Located in the midst of London whilst featuring plenty of wood and simple ...
Lots of green, many flowers and floral designs – that’s the look of window displays in London’s shopping districts. They run the gamut from lavish to very simple details. Get inspired! ...
Traditionally, glass is used to create a barrier to protect its encased environment. However, selecting the wrong glass can affect the overall visual performance by resulting in unwanted glare and reflection, while at the same time reducing light transmission and overall aesthetics.
Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.
It has only been recently that retailers pay increased attention to their store windows. By now, they realize that they can use them specifically as a means of communication to attract customers. That’s why according to the EHI, ...
The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...
