The shop window gives a preview of the product range and the atmosphere that awaits visitors in stores. An attractive design can virtually capture passers-by. You can find out more about the effect and design of shop windows here.
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Retailers face increasing pressure from online competitors. Although brick-and-mortar businesses take in the lion’s share of sales revenues, online shopping will play an increasingly important role in the future. That’s why it is ...
For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...
Light does much more than simply illuminate a space. There is a near endless number of uses for lighting concepts, especially in brick-and-mortar retail. Boris Niessing, General Manager Marketing and Sales at ELEKTRA since September 2018 talks ...
Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to the product ...
Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...
Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...
Lord & Taylor unveiled its 80th annual world-famous holiday windows to New York. The Fifth Avenue windows have been transformed into a whimsical journey, as seen through the lens of enchanted snow globes, featuring over 60 variations throughout ...
It offers big opportunities to pique the curiosity of consumers and gets them excited right at the point of sale system and encourages them to buy. Having said that, the store needs to be designed in an emotional, attractive and - most of all- ...
At the trendy TOMS store in London’s Carnaby Street, the core elements of customer-centric store design catch your eye – right along with the feel-good factor. Located in the midst of London whilst featuring plenty of wood and simple ...
She is bubbling over with creativity: Karin Wahl, a professional visual designer of store windows and sales floors. She seems to find a story for every product to stage it and catch the interest of pedestrians passing by a store. That’s why ...
Lots of green, many flowers and floral designs – that’s the look of window displays in London’s shopping districts. They run the gamut from lavish to very simple details. Get inspired! ...
Traditionally, glass is used to create a barrier to protect its encased environment. However, selecting the wrong glass can affect the overall visual performance by resulting in unwanted glare and reflection, while at the same time reducing light transmission and overall aesthetics.
Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.
It has only been recently that retailers pay increased attention to their store windows. By now, they realize that they can use them specifically as a means of communication to attract customers. That’s why according to the EHI, ...
The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...
