Images • 20.02.2020

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product presentation. Take a look for yourself!

Petit, oversized, unique - mannequins

Present clothes in the shop window that fit the mannequin perfectly! Then it should be mannequins with the DNA of BONAMI - woman, man or child - each doll looks deceptively real. Thanks to 3D design, classic sculpting techniques and communication with the manufacturer, the mannequins can appear realistic or abstract, simplistic or sporty, classic or extravagant, depending on the style of clothing. A harmony that brings the doll and the garment together as one - as if made for the mannequin!

Photo: The eye is shopping too!
Source: beta-web/Klein

The one and only kind - MOCH mannequins 

Mannequins with modelled hairstyles, realistic make-up, striking facial features and casual posture. They are the mannequins of the TRIBECA-Collection by Moch Figuren GmbH from Cologne. They captivate with their abstract nature, their big city character and their casual posture underline the streetware spirit and are shaped by a team of professional make-up artists, sculptors and marketing specialists. But also the cooperation with international fashion designers and stylists makes it possible to produce unmistakable individual pieces. A step forward for the retail industry! We marvel them at EuroShop 2020!

Mannequins standing between posters
Source: beta-web/Klein

Sustainable individual – B mannequins

Environmentally friendly processed, individually designed and provided with company logo. It could hardly be more individual! The mannequins from B Mannequin GmbH stand out from the crowd and underline the seasonal collection of every shop window! An additional advantage: B Mannequin GmbH offers a BEAUTY Kit for every mannequin purchase, so that the mannequins keep their beauty for a long time and experience many seasons!

Mannequin Köpfe
Source: beta-web/Klein

Unusual start of the season - decorative articles and object installations

Are you planning a project or a seasonal campaign? No matter whether in the city, in a shopping centre, at an event or in a store. Visual Creation GmbH & Co. KG offers numerous decorative articles and object installations for indoor and outdoor use. Street spans, fibreglass mesh articles combined with light, decorated artificial fir trees, contour light chains or an Easter egg seating group - the unusual range extends from two-dimensional to ten metre high 3D objects and is seasonally innovative. To ensure that the planning runs smoothly, a member of our staff will advise you on the purchase on site.

illuminierte Säule und Sitzmöglichkeiten
Source: beta-web/Klein

How comic figures assume real sizes - B-Tweens mannequin

A comic figure from Japan, a sign of the rebellious youth movement - the mannequin B-Tweens from Genesis Display GmbH is a mannequin of a special kind. It has the characteristic facial features and body language of the Japanese comic figures. But it is not just a mannequin - there is a choice of three heads, two make-up looks and a wide range of skin colours. This mannequin should be of particular interest to toy retailers and attract customers to the store!

modern mannequins with futuristic aspects
Source: beta-web/Klein

Staged worlds - Window and POS & Showroom Concepts

A good brand not only appeals to its target group with innovative products, but also arouses emotions. The goal is to skilfully stage brand messages so that they are remembered. Style`n`Store GmbH helps every store to tell stories, be it with shop window campaigns or custom-made products, sales concepts at the POS or advertising campaigns. Style`n`Store GmbH creates living memories - from the idea carrier to the planning, assembly and design.

Paper butterflies on the wall next to a mannequin
Source: beta-web/Klein

On the right way to the end customer with shop window decorations

Sometimes it is the small details that support a sales decision. Shop window decorations made of metal, cardboard or plastic, which emphasize product contents, attract customers into the store. The Czech company Authentica, s.r.o. focuses on the brand message of each company and creates individual shop window decorations. With numerous awards and economic and environmentally friendly work, they have already helped many stores to success.

Visual merchandising for the walls
Source: beta-web/Klein

Mobile mannequins for the festive times

The mannequins from Creation Group A/S offer a visual experience that creates a festive atmosphere. The oversized nutcrackers are an invitation to a visual version of the holidays.

Nutcracker and other festive figures
Source: beta-web/Klein

100% natural mannequins

Pearl Mannequin's mannequins are made from plants and decompose in a sustainable way. Besides the aspect of sustainability, elegance in design also plays an important role. The figures should function as aesthetic eye-catchers.

Mannequins made from natural materials
Source: beta-web/Klein

related articles:

popular articles:

Thumbnail-Photo: Please give us shopping, events, and emotions!...
15.09.2020   #online trading #customer satisfaction

Please give us shopping, events, and emotions!

What should cities do to attract more visitors?

Online retail, coronavirus pandemic, monotony – city centers are fighting many battles these days. But although times might be tough for brick-and-mortar businesses, all is not lost when it comes to pedestrian zones.However, retailers should ...

Thumbnail-Photo: Inviting customers to learn new skills in virtual classes...
21.08.2020   #digital marketing #online marketing

Inviting customers to learn new skills in virtual classes

Whole Foods Market launches “Home Ec 365” with modernized lessons in #adulting

Whole Foods Market launched Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, ...

Thumbnail-Photo: Come together: local retailers connect with local customers...
15.09.2020   #brick and mortar retail #customer relationship management

Come together: local retailers connect with local customers

The online platform Ladenfreun.de connects local retailers with potential customers. The common denominator: A product.

How can you bridge the gap and connect online retail to pedestrian zones? A Nuremberg startup wondered how this could be accomplished and came up with a solution: Ladenfreun.de. In this interview, founder Matthias Hueber talks about the idea behind ...

Thumbnail-Photo: Spotlight on ... city centre
15.09.2020  

Spotlight on ... city centre

Learn more about the challenges that city centres are currently facing in our focus topic

What attracts customers to city centres these days? You can find possible answers to all aspects of city marketing with us. ...

Thumbnail-Photo: Social commerce opportunities on TikTok for merchants...
31.10.2020   #online trading #social media

Social commerce opportunities on TikTok for merchants

Partnership between Shopify and TikTok

On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Business platform, we've seen brands around the world make real connections with our users by ...

Thumbnail-Photo: Boom time for bicycle retailers
28.09.2020   #online trading #customer satisfaction

Boom time for bicycle retailers

What is the recipe for success? iXtenso visited three bicycle retailers

What does it take to be successful during these growth times? iXtenso looks at three very different retailers – from online, to offline and all that lies between. Find out more in our exclusive video! ...

Thumbnail-Photo: Better customer care on Twitter leads to increase in customer...
18.09.2020   #customer satisfaction #customer relationship management

Better customer care on Twitter leads to increase in customer satisfaction

Responses to queries on social media impact service quality perception

Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research in the INFORMS ...

Thumbnail-Photo: Event: E-commerce Berlin Expo 2021
28.08.2020   #online trading #e-commerce

Event: E-commerce Berlin Expo 2021

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.

E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...

Thumbnail-Photo: 3 steps to personalisation in e-commerce
04.08.2020   #online trading #e-commerce

3 steps to personalisation in e-commerce

How retailers can build trust and foster customer loyalty

The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...

Thumbnail-Photo: The importance of effective complaint management...
12.08.2020   #customer satisfaction #customer relationship management

The importance of effective complaint management

A strategic and cross-channel approach to handling negative customer experiences

Customers are more demanding than ever, while brand loyalty is declining. Even a couple of negative experiences can alienate consumers and erode loyalty. Shoppers increasingly share bad reviews and complaints on public communication channels for ...