What matters in the meantime is the optimal customer approach
Explore the latest high tech digital tools to engage shoppers and drive sales
ISE 2022 opens its doors for the first time in Barcelona - here are some highlights
AV industry gearing up for ISE show on 10-13 May
New date: 10-13 May 2022 | FIRA Barcelona
The most underestimated ingredients for more reach
Digital event on 13 April 2021 from 15:00 to 17:00 CET (14:00 – 16:00 GMT)
FOTOBODEN™ at BOE – Best of Events, the trade fair for experiential marketing
FOTOBODEN™ will pull out all the stops at the Playground Area of BrandEx – the International Festival of Brand Experience
There is no avoiding FOTOBODEN™ at EuroShop! Because visitors will discover one or two of these custom-printed photorealistic vinyl floors in every other if not every hall, without the slightest trace of boredom. Quite on the contrary: it ...
Making a “grand entrance” this all starts with BrandEx – International Festival of Brand Experience on 14 January at the Dortmund Trade Fair Centre. “Passion” is the central motto of the event in 2020 – and the ...
AVIXA™, the Audiovisual and Integrated Experience Association, is pleased to announce the launch of the AV Experience Awards program to recognize the innovative integration of content, space, and audiovisual technology to enrich ...
Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...
The effective placement of products at the POS is becoming increasingly difficult today due to the broad diversity of brands and the struggle for presentation area that goes along with it. Striking POS solutions are thus all the more important. ...
Lord & Taylor unveiled its 80th annual world-famous holiday windows to New York. The Fifth Avenue windows have been transformed into a whimsical journey, as seen through the lens of enchanted snow globes, featuring over 60 variations throughout ...
Complex markets require clear structures. From 2016, viscom will be two trade fairs: viscom SIGN and viscom POS. Having been systematically developed, both trade fairs are distinctly positioned. As a package, they create effective and efficient ...
Invodo announced the release of their latest quarterly benchmark report on video performance trends. The Q3 2015 Product Video Benchmarks and Holiday Outlook report reveals significant growth of video on retail and e-commerce sites, ...
This year’s viscom düsseldorf spelled out an alphabet of brands: V as in venerated insurance providers, I as in international brands, S as in sporting goods providers, C as in consumer goods, O as in organisations and public ...
Innovations and trends in shop and object design and in light technology as well as best practices for shop fitting and the POS: viscom düsseldorf 2015 offers everything that the market currently has to offer. At the international trade fair ...
It has only been recently that retailers pay increased attention to their store windows. By now, they realize that they can use them specifically as a means of communication to attract customers. That’s why according to the EHI, ...
The retail sales floor has become a battlefield as each brand fights for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. David Katz, Executive Vice President and Global ...
Fonts are like fashion. New designs hit the market, are discovered by the avant-garde, conquer the mass market and eventually they are “out“. We are going on an expedition through the world of typography and show where retail can find ...
Achim Bukmakowski has worked for Epson for the past twelve years and assumed leadership of its Professional Graphics & Photo division in 2010. In this position, the 49-year-old is in charge of sales and distribution of large format ...
