#online trading #e-commerce

Visual search – Finding products with images

Not only the result, but also the user experience is crucial

In online retail, a well-developed and easy-to-use product search is essential for customers. For a high level of convenience and optimal results, this now includes visual search. This means that users can search for similar items using images of ...

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Spotlights

Photo: iXtenso videos

iXtenso videos

Here you will find our video reports and interviews about retail and the supplying industry.

Photo: customer journey

customer journey

It starts with awareness, then comes the information and test phase, and ideally the customer journey doesn't end after the purchase is completed, but rather turns into a long-term customer relationship with the brand. A clever marketing strategy should accompany consumers through all touchpoints.

Photo: self-scanning

self-scanning

Self-scanning applications enable customers to independently access product information, fill their virtual shopping cart, and complete their purchase without stopping at the checkout.