Eye catchers • 22.04.2016
Window displays in London: Spring motifs
The iXtenso photo gallery shows window displays in London that put you in the mood for a spring shopping tour.
Lots of green, many flowers and floral designs – that’s the look of window displays in London’s shopping districts. They run the gamut from lavish to very simple details. Get inspired!
Whittard
At Whittard, the product design in the window displays harmonizes beautifully with the simple yet attractive floral cut paper silhouettes. The wooden boxes as a presentation tool to create elevation feature the trendy vintage look and emphasize the natural touch.
Source: iXtenso/NM
Ryman
"Enchanted Forest" – the name of the campaign seen on the screen, describes the magical merchandise at Ryman. You still get a sense of spring here but in a more abstract manner.
Source: iXtenso/NM
Molton Brown
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Using nature scenery featuring snowdrops, moss, rocks and “cascading” white flowers, Molton Brown creates a stylish and refreshing look, complemented by an emotionally appealing, romantic image of a mother and her children at the seaside.
The Body Shop
Among the dark green windows and doors that are so characteristic of London, the rose border created by The Body Shop catches your eye; it’s perhaps a tad too obvious but still very striking.
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Les Néréides
Three little birds! The green wreath with birds that looks like it might be taken straight from Aunt Elsie’s homemaker magazine is perhaps a matter of personal taste. Yet it works beautifully in combination with the showcased – far more elegant – spring pieces of jewelry at Les Néréides.
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Hermès
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My favorite among all of the window displays: even though the merchandise at Hermès clearly takes a backseat to the badger sett and foxhole, the multilayer construction and the loving details truly deserve praise! Even the bracelets love their vegetables ...
... and ties explore the ground.
Source: iXtenso/MaS
Laduree
Isn’t she a little creepy yet sweet at the same time, this girl with the big dark eyes? Reminds you of Alice in Wonderland. This style is simply perfect for Laduree in Covent Garden.
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Godiva
Well,…it’s sweet. At least the chocolate is. Easter at Godiva.
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The Cambridge Satchel Company
If you want things to grow, you need to water them. A clever idea by The Cambridge Satchel Company ...
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... that is actually created by water drops directly pasted onto the display window and a suspended watering can.
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Roja Parfums
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Though the real flowers at Roja Parfums create more work for the store’s employees, they are also very inviting. Combined with the stylized green bunnies, the otherwise dark display window is truly a unique eye catcher.
kikki.K
At kikki.K, a large birch tree (real trunk, artificial foliage) takes up the height of the window and creates the typical, Swedish natural scenery.
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Beanie Boo's
The daffodils in the window display at Beanie Boos adds another splash of color ...
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... though the connection with spring in Egypt is actually not quite clear. The tiny stuffed animals arranged in the shape of a pyramid still look adorable.
Source: iXtenso/MaS
channels: design, visual merchandising, shop window
