News • 15.11.2017

Lord & Taylor unveils 2017 Holiday windows

Holiday Circus: A vintage-style circus is conducted by the master of ceremonies

Photo: Lord & Taylor unveils 2017 Holiday windows
Source: Getty Images/Lord & Taylor

Lord & Taylor unveiled its 80th annual world-famous holiday windows to New York. The Fifth Avenue windows have been transformed into a whimsical journey, as seen through the lens of enchanted snow globes, featuring over 60 variations throughout the display. Each of the five animated windows boasts a unique scene, including:

  • Arctic Adventures: Two polar bears meet for a celebratory high-five in an arctic scene
  • Christmas in the City: Starry holiday scene set against NYC skyscrapers
  • Holiday Circus: A vintage-style circus is conducted by the master of ceremonies
  • Santa's Magic: A modern-day Santa looks into his globe
  • Winter Woodlands: A rabbit ventures toward a magical tree with woodland creatures

In addition to the Fifth Avenue display, Lord & Taylor partnered with Hallmark Channel to create a series of windows along 38th Street. Both companies cherish the holiday season and have joined efforts to further delight customers. The windows feature special animations that celebrate Countdown to Christmas, the network's programming event.

Photo: Lord & Taylor unveils 2017 Holiday windows
Source: Getty Images/Lord & Taylor

"New York is a special place to be during the holiday season and experiencing the magic within our iconic department store is a part of that tradition," said Liz Rodbell, President of Lord & Taylor. She continued, "Lord & Taylor believes in giving back to its communities. We are thrilled to work with Madison Square Boys & Girls Club as a charity partner that helps support and enhance the lives of New York City's youth."

The Lord & Taylor holiday windows are considered a gift to the city as the retailer never includes commercial products in its animated displays on Fifth Avenue. The windows are created by a team of nearly 75 craftsmen, artists and engineers who have spent more than 35,000 hours refining every detail. In the days leading up to the unveiling, the vignettes are raised into the street-level windows on hydraulics - a unique feature of the 103-year-old landmarked building. The retailer introduced its first-ever animated holiday windows in 1937.

Source: Lord & Taylor

related articles:

popular articles:

Thumbnail-Photo: Extenda Retail expands into the German market...
17.04.2024   #customer experience #POS software

Extenda Retail expands into the German market

New leadership and innovative POS solutions

Leading Nordic POS provider Extenda Retail is expanding into the German market, focusing on acquiring new customers ...

Thumbnail-Photo: Communication at the POS in focus at Meto
15.05.2024   #labels #price labelling

Communication at the POS in focus at Meto

Price labellers, labels, ESL fasteners and sales promotion solutions: Meto International GmbH offers everything for ...

Thumbnail-Photo: Glory receives 2024 Red Dot award for Product Design...
09.07.2024   #customer experience #design

Glory receives 2024 Red Dot award for Product Design

Glory’s new CI-X Series of retail cash recycling solutions have been awarded a “Red Dot Design Award 2024”, in the product design category.

The Red Dot Award is an international product design award for new products that demonstrate innovation and impact ...

Thumbnail-Photo: “REWE voll pflanzlich” – The store concept of the future?...
25.04.2024   #brick and mortar retail #sustainability

“REWE voll pflanzlich” – The store concept of the future?

German supermarket chain experiments with first vegan store

Have you heard about REWE's (pronounced ‘ray vuh’) latest project? Two weeks ago, the food giant opened its first ...

Supplier

Meto International GmbH
Meto International GmbH
Ersheimer Straße 69
69434 Hirschhorn
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Extenda Retail Ab
Extenda Retail Ab
Gustav III:s Boulevard 50A
169 73 Solna