online marketing

Thumbnail-Photo: This is how retailers get their online business holiday-ready...
02.11.2020   #digital marketing #online marketing

This is how retailers get their online business holiday-ready

Checklist for supply chain optimization, SEO, and digital marketing

One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...

Thumbnail-Photo: Can social media campaigns drive long-term sales?...
13.10.2020   #marketing research #marketing

Can social media campaigns drive long-term sales?

Study challenges view of social media marketing as only short-term effective

Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...

Thumbnail-Photo: Get your business ready for E-commerce Berlin Expo 2021!...
08.10.2020   #e-commerce #digital marketing

Get your business ready for E-commerce Berlin Expo 2021!

Meeting point for all major decision-makers in the e-commerce sector

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year. E-commerce Expo views itself as a community and a meeting point for all ...

Thumbnail-Photo: Event: E-commerce Berlin Expo 2021
28.08.2020   #online trading #e-commerce

Event: E-commerce Berlin Expo 2021

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.

E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...

Thumbnail-Photo: Inviting customers to learn new skills in virtual classes...
21.08.2020   #digital marketing #online marketing

Inviting customers to learn new skills in virtual classes

Whole Foods Market launches “Home Ec 365” with modernized lessons in #adulting

Whole Foods Market launched Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, ...

Thumbnail-Photo: 3 steps to personalisation in e-commerce
04.08.2020   #online trading #e-commerce

3 steps to personalisation in e-commerce

How retailers can build trust and foster customer loyalty

The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...

Thumbnail-Photo: Video marketing in times of Corona
09.07.2020   #digital marketing #online marketing

Video marketing in times of Corona

The potential of video content for retailers

The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...

Thumbnail-Photo: Love greetings from the online shop
17.04.2020   #online trading #digitization

"Love greetings" from the online shop

With the web-based application ViDGREETS, online shoppers can record personal messages and send them together with their purchase.

ViDGREETS – the name says it all. With this feature, customers in the online shop can quickly pack and send video greetings with their order. Retailers can also use it to send messages to their customers. In an interview, Marco van Eersel ...

Thumbnail-Photo: Our bot is happy to assist you
31.03.2020   #consulting #customer relationship management

Our bot is happy to assist you

Chatbots and AI virtual assistants automate customer service

Chatbots and virtual assistants – some think they are creepy, others consider them a part of daily life. Either way, they patiently answer frequently asked questions related to the opening hours of the nearest supermarket.By now, some ...

Thumbnail-Photo: 3D product configuration: individualization online and in real time...
24.03.2020   #online trading #online marketing

3D product configuration: individualization online and in real time

Video interview with Yusuf Sahin, sales consultant at Derwid

The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...

Thumbnail-Photo: International SEO for e-commerce
12.03.2020   #online trading #e-commerce

International SEO for e-commerce

Product mix strategy proves to be the biggest challenge

If you want to rank internationally, you must make SEO (search engine optimization) an integral part of your e-commerce project management right from the start – and this applies to both the launch and relaunch of a new store. Poor SEO ...

Thumbnail-Photo: Reviews, discounts and photos most likely to drive online purchases...
04.03.2020   #online trading #e-commerce

Reviews, discounts and photos most likely to drive online purchases

Study analyzes the digital customer experience delivered by 50 leading direct-to-consumer brands in categories such as fashion and beauty

Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76 percent), discounts (70 percent) and photos (61 percent) are among the top factors that make it easier for them to make purchase decisions ...

Thumbnail-Photo: Helpful customization or furtive manipulation?...
26.02.2020   #customer satisfaction #data management

Helpful customization or furtive manipulation?

How Germans see personalization of online services

To ensure that our online experience is closely tailored to our interests and preferences, algorithms collect our personal data and analyze our online behavior. The data collected are used to infer sensitive information and to shape our digital ...

Thumbnail-Photo: E-Commerce Day 2020 made by real.de
13.01.2020   #online trading #e-commerce

E-Commerce Day 2020 made by real.de

11 years e-Commerce Day in Cologne!

The e-Commerce Day - made by real.de, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...

Thumbnail-Photo: Product information makes a beeline for stores...
02.01.2020   #online trading #data management

Product information makes a beeline for stores

Product data platform distributes information from manufacturers to retailers and on to customers

Online stores need great product descriptions and powerful product images to be successful. After all, this information must be able to substitute the first-hand experience online surfers would get if they visited a physical store. That’s why ...

Thumbnail-Photo: Social networking for neighbors
17.10.2019   #brick and mortar retail #online marketing

Social networking for neighbors

Nebenan.de is a social media platform where both neighbors and local businesses can network

"Mrs. Müller, may I borrow some flour from you?" The online platform nebenan.de has accommodated requests like this one and others among neighbors for some time now. Neighbors can also post in the “for free” section or ...

Thumbnail-Photo: Cost-effective branding and messaging for POS solution providers...
25.09.2019   #digital marketing #marketing

Cost-effective branding and messaging for POS solution providers

Why is digital marketing so important in a business-to-business context?

Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. ...

Thumbnail-Photo: Video: How loadbee works
24.09.2019   #online trading #online marketing

Video: How loadbee works

Platform for distributing product information

It is important for retailers to have the right sales-promoting content for each customer. That exact content traders will receive with the industry-wide loadbee platform for retailers and manufacturers from B2C and B2B from their suppliers directly ...

Thumbnail-Photo: loadbee closes gap between industry and trade...
24.09.2019   #online trading #online marketing

loadbee closes gap between industry and trade

How online shops profit from fully automated manufacturer information

What promotional content convinces in the moment of the purchase decision? 51 percent of online shoppers are convinced by videos. In general, 92 percent of the respondents of a representative survey (Source: inRiver) states that these and other ...

Thumbnail-Photo: “What do you have that nobody else has?”...
16.09.2019   #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

Thumbnail-Photo: Silver Surfers: Older adults ride the wave of mobile technology and shop...
01.08.2019   #online trading #e-commerce

Silver Surfers: Older adults ride the wave of mobile technology and shop online

The increasing importance of e-commerce for senior citizens

You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...

Thumbnail-Photo: Buying behavior? Seasonal, fast and influenced by Social Media!...
29.07.2019   #online trading #e-commerce

Buying behavior? Seasonal, fast and influenced by Social Media!

How do consumers shop online and what do retailers need to know?

Roman Rochel, Head of European Growth at Shopify analyzes the global retailing market and reveals: “More and more merchants sell online, yet they do not have a strong technology background to properly analyze and understand customer behavior. ...

Thumbnail-Photo: Crisis management in retail: Making a mountain out of a molehill –...
18.07.2019   #online trading #brick and mortar retail

Crisis management in retail: Making a mountain out of a molehill – what now?

How retailers should prepare for crisis communication

A lengthy order, a faulty delivery, an unsatisfactory customer service - all this is quickly evaluated and spread on the Internet and can have negative consequences for the retailer. We talked to Alexander De Ruiter from OBI4wan about the tasks ...

Thumbnail-Photo: Choosing the right marketplace for your business: A profitable niche...
17.06.2019   #online trading #marketing research

Choosing the right marketplace for your business: A profitable niche product is key

"Platform strategies are critical for success," says Dr. Kai Hudetz of the IFH Cologne (Institute for Trade Research)

Ebay or Amazon, Zalando or Otto? Retailers have many options when it comes to an online marketplace where they can sell their merchandise. Success for retailers hinges on making good choices.Dr. Kai Hudetz, CEO of the IFH Cologne, gives tips on what ...

Thumbnail-Photo: Smile please! How to showcase products with amazing photos...
31.05.2019   #online marketing #product presentation

Smile please! How to showcase products with amazing photos

Quick guide to product photography

There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.That’s why product images and descriptions ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digitization

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Thumbnail-Photo: 6 seal of approvals every online retailer needs to know...
08.11.2018   #online trading #security

6 seal of approvals every online retailer needs to know

Badges boost consumer confidence and increase product sales of online stores

Certificates for online stores are a dime a dozen. Many store owners find it difficult to keep track of all of them. Having said that, customers prefer to shop on websites that have been approved by experts. Yet how valuable are these certificates, ...

Thumbnail-Photo: DMEXCO 2018 C.A.R.E.
13.09.2018   #online trading #e-commerce

DMEXCO 2018 C.A.R.E.

Impressions of the exhibition: Trends and good prospects

DMEXCO in Cologne is probably one of the most exciting trade fairs covering topics such as digitization, marketing and trends in (online) retail. Whether national or international, each visitor was treated to something exciting, following this ...

Thumbnail-Photo: US retailers account for 1 in 5 digital ad dollars...
20.07.2018   #online marketing

US retailers account for 1 in 5 digital ad dollars

Sector’s investment will reach 23.50 billion dollars this year

The US retail industry will continue to dominate the digital ad business this year. Retailers will spend 23.50 billion dollars on digital ads, up 18.7 percent over last year, representing nearly 22 percent of US digital ad ...

Thumbnail-Photo: Online marketing: Huge opportunities after transaction completion...
10.07.2018   #online trading #e-commerce

Online marketing: Huge opportunities after transaction completion

Interview with Geoff Smith, CMO at Rokt on the much underrated confirmation page

"Thank you for your purchase!" Statements like these make customers happy - and their minds more open and receptive to new ideas according to a study by web store optimizer Rokt. Special emphasis is put on the moment right after a ...

Thumbnail-Photo: It’s all about the right fabrics: an industry sector is entering the...
15.03.2018   #online trading #e-commerce

It’s all about the right fabrics: an industry sector is entering the digital age

”Research online, purchase offline has edged its way into the world of fabrics.“ Interview with Sven-Hendrik Timmermann from JAB ANSTOETZ Group

More than ever, today’s interior design industry has a tough time to attract customers to stores. In this interview, Sven-Hendrik Timmermann, Chief Digital Officer at JAB Josef Anstoetz KG, explains how the textile and fabric outfitter uses ...

Thumbnail-Photo: Creating world leading digital positions for shopping centres...
26.09.2017   #data management #online marketing

Creating world leading digital positions for shopping centres

Boostcom customers reach digital footprint of more than 30 percent of physical shoppers

Boostcom, the globally leading “proptech” provider for shopping centres, has delivered world leading digital positions for its shopping centre customers. One example is the Norwegian shopping centre Down Town, owned by Citycon. The ...

Thumbnail-Photo: Study reveals brands are failing at personalization...
17.12.2015   #online trading #e-commerce

Study reveals brands are failing at personalization

Sixty-one percent of consumers are less likely to make future purchases following less-than-satisfactory personalized experiences

hybris has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one ...

Thumbnail-Photo: Footprint Retail Services selects Natural Insight workforce management...
03.09.2015   #online marketing #merchandising products

Footprint Retail Services selects Natural Insight workforce management software

Cloud software simplifies labor management for america’s premier in-store service provider

Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing announced today that Footprint Retail Services, America’s premier provider of retail merchandising, installation and remodel services, has ...

Thumbnail-Photo: IoT to become cornerstone of excellent customer service...
18.06.2015   #multichannel commerce #data management

IoT to become cornerstone of excellent customer service

IoT presents enormous benefits to customers, businesses and suppliers

The Internet of Things (IoT) is rapidly interlacing with every business and consumer product. The success of IoT enables and is dependent on strong customer service and support. IoT can create a strong return on investment (ROI) by ...

Thumbnail-Photo: Firefly now equipped with direct mail marketing tool...
17.06.2015   #online trading #POS software

Firefly now equipped with direct mail marketing tool

The integrated marketing solution by TouchSuite for a customized communication direct to customers

Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send ...

Thumbnail-Photo: Report: An insight into the US mobile advertising market...
15.06.2015   #marketing research #app

Report: An insight into the US mobile advertising market

Overview of the existing environment and future requirements for the US mobile advertising market

Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future ...

Thumbnail-Photo: Consumers want more video marketing
13.05.2015   #online marketing

Consumers want more video marketing

Many consumers would rather watch videos about products than read about them

Animoto, an online video creation application, reported new survey results that detail the continuing evolution and growth of video marketing. The "Animoto Online and Social Video Marketing Study" surveyed 1,051 U.S. consumers and ...

Thumbnail-Photo: Paving the way for Carrefours 2015 strategy
13.04.2015   #online trading #e-commerce

Paving the way for Carrefour's 2015 strategy

Comment by Gildas Aitamer, retail analyst at Planet Retail

More than a concrete set of developments, the first quarter of 2015 has been more the continuation of the basic structures laid down over past quarters and a pointer towards the key strategic directions to be expected from Carrefour in 2015. On ...

Thumbnail-Photo: From webrooming to mobile shopping
28.01.2015   #online trading #e-commerce

From webrooming to mobile shopping

Report highlights the shift to mobile advertising, cross device solutions and native formats

Criteo has released its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year.  The report helps advertisers stay ahead of the curve and adjust ...

24.08.2012   #security #payment systems

E-Crime Costing UK Retailers £200m A Year

The most expensive was personal identification-related frauds

Retailers have called on the Government and police to take e-crime more seriously as a new survey showed the problem costs UK firms £205.4m a year. The figure includes £77.3m in losses in 2011-12 from fraud itself, £111.6m ...

8 more articles

Supplier

TechDivision eConsulting GmbH
Spinnereiinsel 3a
83059 Kolbermoor
Management Forum der Verlagsgruppe Handelsblatt GmbH
Management Forum der Verlagsgruppe Handelsblatt GmbH
Eschersheimer Landstr. 50
60322 Frankfurt am Main
ilovesolution Webdesign & SEO Düsseldorf
Karlstr. 129
40210 Düsseldorf
prudsys AG
prudsys AG
Zwickauer Straße 16
09112 Chemnitz
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Berliner Allee 57
40212 Düsseldorf
Adler ProMedia
Bürgermeister-Finsterwalder-Ring 10
82515 Wolfratshausen
Big Group Retail Ltd
The Farm House, Hambridge Farm, Hambridge Road
RG14 2QG Newbury, Berkshire
encurio GmbH
encurio GmbH
Neusser Landstr. 80 - Im Kirchhof
50769 Köln
engram GmbH
engram GmbH
Konsul-Smidt-Straße 8r
28217 Bremen
Mittelstand 4.0-Kompetenzzentrum Handel
Mittelstand 4.0-Kompetenzzentrum Handel
Am Weidendamm 1a
10117 Berlin
The Nielsen Company (Germany) GmbH
The Nielsen Company (Germany) GmbH
Insterburger Str. 16
60487 Frankfurt am Main
PiXanta TeleRetail GmbH
PiXanta TeleRetail GmbH
Wildenbruchstrasse 35
40545 Düsseldorf
Insignia Web and Marketing Pvt. Ltd.
102, Krishna Apartment, Near Chetak Bridge, Kasturba Nagar
462023 Bhopal
E-Commerce-Center Köln (ECC Köln)
E-Commerce-Center Köln (ECC Köln)
Dürener Str. 401 b
50858 Köln
GS1 Germany GmbH
GS1 Germany GmbH
Maarweg 133
50825 Köln
Fritz Gempel Marketing Works
Fritz Gempel Marketing Works
Höfener Str. 10
90763 Fürth
IBM Deutschland GmbH
IBM Deutschland GmbH
Karl-Arnold-Platz 1 a
40474 Düsseldorf
mapAds GmbH
Kölner Tor 10
57072 Siegen
digital guru GmbH & Co. KG
Am Landgericht 2
49074 Osnabrück