20.07.-21.07.2022 | Sydney
New ways of addressing and attracting customers
T.J.Maxx and Mindy Kaling launch pen pal program
The most underestimated ingredients for more reach
The very first edition of the E-commerce Berlin Virtual event - And what a debut it was!
Sidecar report: Advertising benchmarks for Google, Facebook, Instagram, and Amazon
Today, we are announcing the full line-up of speakers and reminding the details of the conference.
Free virtual conference on May 26-27th 2021
Social media, mobile optimization, QR codes – practical rips for retailers
One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...
Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...
E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year. E-commerce Expo views itself as a community and a meeting point for all ...
E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...
Whole Foods Market launched Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, ...
The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...
The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...
ViDGREETS – the name says it all. With this feature, customers in the online shop can quickly pack and send video greetings with their order. Retailers can also use it to send messages to their customers. In an interview, Marco van Eersel ...
Chatbots and virtual assistants – some think they are creepy, others consider them a part of daily life. Either way, they patiently answer frequently asked questions related to the opening hours of the nearest supermarket.By now, some ...
The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...
If you want to rank internationally, you must make SEO (search engine optimization) an integral part of your e-commerce project management right from the start – and this applies to both the launch and relaunch of a new store. Poor SEO ...
Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76 percent), discounts (70 percent) and photos (61 percent) are among the top factors that make it easier for them to make purchase decisions ...
To ensure that our online experience is closely tailored to our interests and preferences, algorithms collect our personal data and analyze our online behavior. The data collected are used to infer sensitive information and to shape our digital ...
The e-Commerce Day - made by real.de, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...
Online stores need great product descriptions and powerful product images to be successful. After all, this information must be able to substitute the first-hand experience online surfers would get if they visited a physical store. That’s why ...
"Mrs. Müller, may I borrow some flour from you?" The online platform nebenan.de has accommodated requests like this one and others among neighbors for some time now. Neighbors can also post in the “for free” section or ...
Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. ...
It is important for retailers to have the right sales-promoting content for each customer. That exact content traders will receive with the industry-wide loadbee platform for retailers and manufacturers from B2C and B2B from their suppliers directly ...
What promotional content convinces in the moment of the purchase decision? 51 percent of online shoppers are convinced by videos. In general, 92 percent of the respondents of a representative survey (Source: inRiver) states that these and other ...
We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...
You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...
Roman Rochel, Head of European Growth at Shopify analyzes the global retailing market and reveals: “More and more merchants sell online, yet they do not have a strong technology background to properly analyze and understand customer behavior. ...
A lengthy order, a faulty delivery, an unsatisfactory customer service - all this is quickly evaluated and spread on the Internet and can have negative consequences for the retailer. We talked to Alexander De Ruiter from OBI4wan about the tasks ...
Ebay or Amazon, Zalando or Otto? Retailers have many options when it comes to an online marketplace where they can sell their merchandise. Success for retailers hinges on making good choices.Dr. Kai Hudetz, CEO of the IFH Cologne, gives tips on what ...
There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.That’s why product images and descriptions ...
Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...
Certificates for online stores are a dime a dozen. Many store owners find it difficult to keep track of all of them. Having said that, customers prefer to shop on websites that have been approved by experts. Yet how valuable are these certificates, ...
DMEXCO in Cologne is probably one of the most exciting trade fairs covering topics such as digitization, marketing and trends in (online) retail. Whether national or international, each visitor was treated to something exciting, following this ...
The US retail industry will continue to dominate the digital ad business this year. Retailers will spend 23.50 billion dollars on digital ads, up 18.7 percent over last year, representing nearly 22 percent of US digital ad ...
"Thank you for your purchase!" Statements like these make customers happy - and their minds more open and receptive to new ideas according to a study by web store optimizer Rokt. Special emphasis is put on the moment right after a ...
More than ever, today’s interior design industry has a tough time to attract customers to stores. In this interview, Sven-Hendrik Timmermann, Chief Digital Officer at JAB Josef Anstoetz KG, explains how the textile and fabric outfitter uses ...
Boostcom, the globally leading “proptech” provider for shopping centres, has delivered world leading digital positions for its shopping centre customers. One example is the Norwegian shopping centre Down Town, owned by Citycon. The ...
hybris has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one ...
Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing announced today that Footprint Retail Services, America’s premier provider of retail merchandising, installation and remodel services, has ...
The Internet of Things (IoT) is rapidly interlacing with every business and consumer product. The success of IoT enables and is dependent on strong customer service and support. IoT can create a strong return on investment (ROI) by ...
Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send ...
Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future ...
Animoto, an online video creation application, reported new survey results that detail the continuing evolution and growth of video marketing. The "Animoto Online and Social Video Marketing Study" surveyed 1,051 U.S. consumers and ...
More than a concrete set of developments, the first quarter of 2015 has been more the continuation of the basic structures laid down over past quarters and a pointer towards the key strategic directions to be expected from Carrefour in 2015. On ...
Criteo has released its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year. The report helps advertisers stay ahead of the curve and adjust ...
Retailers have called on the Government and police to take e-crime more seriously as a new survey showed the problem costs UK firms £205.4m a year. The figure includes £77.3m in losses in 2011-12 from fraud itself, £111.6m ...
Management Forum der Verlagsgruppe Handelsblatt GmbH
