Retail Marketing

Retailer's source of information about POP, direct marketing, promotions, digital signage solutions and displays for shop windows and sales rooms.

Thumbnail-Photo: POP displays for category management
14.09.2017   #pos marketing #displays

POP displays for category management

The display needs to match the theme, while the theme needs to match the products

Category management can be defined as the management of retail product categories that are compiled based on consumer needs. These needs include a great store layout, an easy way to find the desired products and meaningful product suggestions for ...

Thumbnail-Photo: The new generation of hanging ceiling signs
14.09.2017   #sales promotion #product presentation

The new generation of hanging ceiling signs

K-D Hermann GmbH has developed pick&change, an innovative ceiling system under its promoflex brand

Pick&change makes it far easier, quicker and safer to hang displays above your goods. ...

Thumbnail-Photo: Point of sale displays: Utilizing the brand effect...
14.09.2017   #pos marketing #displays

Point of sale displays: Utilizing the brand effect

How a good design concept can lead to more sales

Regardless of all the technical innovations, analog retail displays, i.e., physical display stands, continue to be an important sales promotion tool at the point of sale (POS). The benefit of displays is that they stand out from a variety of ...

Thumbnail-Photo: New marketing perspectives in the dmexco World of Experience...
11.09.2017   #digital marketing #brand management

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

Thumbnail-Photo: Carrefour Belgium brings its convenience stores in Brussels metro and...
31.08.2017   #customer relationship management #brick and mortar retail

Carrefour Belgium brings its convenience stores in Brussels metro and train stations

Offering is combining shopping practicality with customer mobility

To forge ever closer relationships with its customers, Carrefour Belgium has expanded its convenience store network with the opening of two new Carrefour Express stores. They will allow the Group to provide a tailored offering combining shopping ...

Thumbnail-Photo: How bakeries blend tradition with future
28.08.2017   #digital signage #shopfitting

How bakeries blend tradition with future

Bakeries are keeping up with modern retail using omnichannel presence, contactless payment solutions, and digital signage

The bakery trade has a long history. The baker profession dates back more than 1000 years. Yet despite its proud past, bakeries have a difficult time these days because they have to increasingly compete against rival types of businesses. Many gas ...

Thumbnail-Photo: World’s first location-based online marketplace exclusively for small...
24.08.2017   #online trading #location based services

World’s first location-based online marketplace exclusively for small retailers

LiveShopBuy launches crowdfunding campaign to finalize the project

Big box stores and online marketplaces like Amazon force more and more small businesses in our neighborhoods to close their doors every day. The founders of LiveShopBuy have designed the world’s first location-based online marketplace ...

Thumbnail-Photo: “Urban-suburban” submarkets could reel in office users...
22.08.2017   #marketing research #investments

“Urban-suburban” submarkets could reel in office users

Suburban office markets provide an urban-like live-work-play environment

According to a new report from CBRE, urban-suburban submarkets are well positioned to capture strong demand from office users. Among the most common attributes of so-called “urban-suburban” submarkets are the presence of abundant retail, ...

Thumbnail-Photo: Study shows: Value channel shoppers prefer receipt-based offers for...
16.08.2017   #customer relationship management #retail

Study shows: Value channel shoppers prefer receipt-based offers for savings

Personalized, targeted coupons printed on receipts boost sales and customer loyalty

inStream, the expert in receipt-based targeted marketing for value channel retailers, has completed its annual value channel shopper tracking study. The company interviewed shoppers nationwide at value channel retail locations as part of this study ...

Thumbnail-Photo: You are the reason why your store is not going well...
10.08.2017   #customer relationship management #services

You are the reason why your store is not going well

Are you a store owner? You might be the reason why the business isn’t attaining higher levels

As a store owner, your freedom in changing processes is greater than, say, a store manager in a large chain store. But these opportunities also bring a greater responsibility. If the store is doing well, it is likely a product of you having done a ...

Thumbnail-Photo: Old Hickory Mall launches pop up shop for local merchants...
09.08.2017   #sales promotion #shoppingcenter

Old Hickory Mall launches pop up shop for local merchants

Shop is available for rent on a weekly basis

Old Hickory Mall is giving local merchants the opportunity to expand their business without having to sign a long-term lease agreement.  The new Pop Up Shop, located in the center of the mall next to Victoria’s Secret and American ...

Thumbnail-Photo: Carrefour opens hypermarket store in São Paulo...
07.08.2017   #shop building #customer relationship management

Carrefour opens hypermarket store in São Paulo

Bakery, Rotisserie and Butcher’s counters with gained glass walls, enabling to see the manufacture

Carrefour inaugurates an hypermarket store in São Paulo in the new Jardim Pamplona Shopping Center. The store has more than 5,600 square meters and an assortment of about 34,000 products, with special emphasis on own brand products and fresh ...

Thumbnail-Photo: Douglas: A more personal sales approach with the new Beauty Card...
04.08.2017   #customer satisfaction #customer relationship management

Douglas: A more personal sales approach with the new Beauty Card

“It’s crucial to understand our customers across all channels“ - Interview with Thomas Oberste-Schemmann, Douglas

The Douglas perfumery chain makes positive experiences with its new customer loyalty card. Thomas Oberste-Schemmann, Director of Global CRM Analytics, talks to us about the benefits for customers and the conclusions the company can draw from an ...

Thumbnail-Photo: 75 percent of British adults admit purchase decisions changed by rewards...
04.08.2017   #customer satisfaction #customer relationship management

75 percent of British adults admit purchase decisions changed by rewards

Study finds point of sale decisions can be swayed by right incentive

75 percent of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. The independent study of 1,000 British adults, commissioned by 360insights, also ...

Thumbnail-Photo: Take a look at the cashier’s new role
21.07.2017   #cashpoints, cash register, cash desk #epos information systems

Take a look at the cashier’s new role

Service-minded or mathematicians?

The role description for a cashier has changed significantly in recent years. This blog entry will take a closer look at what has changed – and how this benefits your business. ...

Thumbnail-Photo: From shopping center to third place
19.07.2017   #e-commerce #design

From shopping center to third place

Entertainment and gastronomy dictate tomorrow’s shopping center concepts

Only eight shopping centers are currently being built in Germany. There are a number of reasons for this. Booming online business, extensive approval processes and the development of new building sites thwart development. To stay attractive, ...

Thumbnail-Photo: First-ever marketplace for content studios
03.07.2017   #brand management #event

First-ever marketplace for content studios

IAB to showcase publishers’ powerful brand storytelling capabilities

The Interactive Advertising Bureau (IAB) today announced the launch of a first-of-its kind marketplace for publishers’ content studios, to showcase the wealth of ways these dynamic creative powerhouses apply their storytelling expertise to ...

Thumbnail-Photo: See it, feel it, get it: German consumers have no patience whilst...
20.06.2017   #sales promotion #multisensual marketing

See it, feel it, get it: German consumers have no patience whilst shopping

Mood Media Launches New Global Study “The State of Brick & Mortar: 2017” 11,000+ consumers surveyed

German consumers would prefer to have whatever item it is they are buying in their hands immediately. Nearly three-quarters of all those surveyed (72 percent) prefer to shop in physical stores as opposed to online shopping because this way they can ...

Thumbnail-Photo: Duty Free: Get around new airline baggage restrictions...
15.06.2017   #e-commerce

Duty Free: Get around new airline baggage restrictions

Retailer Dutyfreeonboard.com delivers straight to travelers' homes or anywhere in the US and pay the duties for them.

Retailer Dutyfreeonboard.com has eliminated the hassle of passengers carrying their coveted discounted duty free purchases & dealing with airline restrictions by delivering straight to travelers' homes or anywhere in the US and paying the ...

Thumbnail-Photo: s.Oliver introduces digital signage store concept at the Ruhrpark...
14.06.2017   #digital signage #displays

s.Oliver introduces digital signage store concept at the Ruhrpark Shopping Center in Bochum

Digital Retail – Motivating customers with relevant buying incentives and increasing retail store productivity

Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum (Bochumer Ruhrparkzentrum) that emphasizes an innovative sales approach to better understand and continuously ...

Thumbnail-Photo: Accenture opened its largest innovation hub for the retail, fashion and...
07.06.2017   #marketing research #trend research

Accenture opened its largest innovation hub for the retail, fashion and consumer goods

Driving innovation is the guiding philosophy of the Accenture Customer Innovation Network

Located in the heart of Porta Nuova, the city’s up-and-coming innovation district, the new Accenture Customer Innovation Network (ACIN) is part of Accenture’s global network including facilities in Bangalore, Chicago, Manila and ...

Thumbnail-Photo: When music becomes a brand
31.05.2017   #sales promotion #music-, video services

When music becomes a brand

Custom music playlists put customers in the store in a happy mood

The job of a DJ is to cater to the respective occasion, setting and audience and choose the right music. In the best case scenario, guests have a wonderful time and stay until the end. Great in-store music should accomplish the same objective. ...

Thumbnail-Photo: Global market study on gift cards
26.05.2017   #marketing research #business developement

Global market study on gift cards

According to Persistence Market Research's analysis, the gift card market in the APAC region is expected to witness a higher growth rate over the projected period.

With the markets in North America and Europe together accounting for more than 65 percent of the global gift card market revenue share in 2015, an exact estimation of where these markets are headed in terms of performance is the ...

Thumbnail-Photo: Digital Signage at the POS: how virtual and real retail worlds merge...
08.05.2017   #digital signage #digital marketing

Digital Signage at the POS: how virtual and real retail worlds merge

Digital signal systems are among the hotly debated topics in retail marketing.

They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels. They increasingly take the place of the familiar billboards at train ...

Thumbnail-Photo: Scent marketing in retail creates a welcoming atmosphere...
02.05.2017   #sales promotion #multisensual marketing

Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty

Scent marketing in retail has gotten a bad reputation over the years. It has been accused of seducing and manipulating consumers. That’s also the reason why only very few retailers let the public in on their concepts. Having said that, many ...

Thumbnail-Photo: CVS Pharmacy introduces new store design to enhance retail customer...
27.04.2017   #shopfitting #shop equipment

CVS Pharmacy introduces new store design to enhance retail customer experience

Reimagined store design, new health services, an expanded offering of health and beauty products and “better-for-you” food options rolling out

CVS Pharmacy, the retail division of CVS Health, unveiled a new store design to enhance the retail customer experience with a new assortment of healthier food, health-focused products and expanded beauty selections paired with informational signage ...

Thumbnail-Photo: Patrizia Pepe celebrates opening with Umdasch Shopfitting...
25.04.2017   #shopfitting #shop equipment

Patrizia Pepe celebrates opening with Umdasch Shopfitting

Umdasch took care of the entire construction management

On 11 April 2017 the new store for fashion & accessories in the high-end segment finally opened. It is centrally located in the McArthur Glen Designer Outlet in Parndorf. We take care of everything – in line with this mission statement ...

Thumbnail-Photo: Von Maur department store opens first location in Wisconsin...
13.04.2017   #brick and mortar retail

Von Maur department store opens first location in Wisconsin

New location continues strategic national expansion plans

Von Maur opened a new store at The Corners of Brookfield in Brookfield, Wis.The 150,000-square-foot store is the company's first location in Wisconsin. Known for its selection of brand name and specialty apparel, shoes, ...

Thumbnail-Photo: Rutters uncorks wine sales
11.04.2017   #brick and mortar retail #sales promotion

Rutter's uncorks wine sales

The first Rutter's location to sell wine started sales

The first Rutter's location to sell wine is located at 2215 Old Trail Road in Goldsboro Newberry Township. It marks the first of seven Rutter's locations planning to sell wine with beer. This Rutter's is the first convenience store ...

Thumbnail-Photo: RetailMeNot: best things to buy in April
10.04.2017   #marketing research #trend research

RetailMeNot: best things to buy in April

Top categories that garner the best savings this month

When it comes to spring purchases, staples like flowy tops, spring break excursions and updates for the home are all must-haves. In order to not break the bank this season, RetailMeNot, a leading savings destination, has done the research and ...

Thumbnail-Photo: Reima AirConcept runs smelling pictures
03.04.2017   #sales promotion #multisensual marketing

Reima AirConcept runs smelling pictures

Perfect visual display advertisement you can smell

To make a pleasant scent and moving images stay in the mind of customers and visitors, Reima AirConcept developed the “eye-catcher for the nose”, the first serial video-scent-display for sales promotion. At the EuroShop 2017 in ...

Thumbnail-Photo: NRF says later easter expected to bring record spending...
30.03.2017   #sales promotion #customer analysis

NRF says later easter expected to bring record spending

Americans will spend more than ever as they celebrate Easter nearly three weeks later this year than last

According to NRF’s annual survey, spending for Easter is expected to reach 18.4 billion dollars, up 6 percent over last year’s record 17.3 billion dollars and a new all-time high in the survey’s 14-year history. Those ...

Thumbnail-Photo: Retailers and manufacturers take responsibility...
21.03.2017   #sustainability #EuroShop

Retailers and manufacturers take responsibility

Retail sector in a great mood to invest

The term “sustainability” increasingly becomes a buzzword. Especially in the retail sector, it is difficult to reach a consensus on what sustainability truly means. Is it referring to the sustainable production of materials, recycling ...

Thumbnail-Photo: Still not comfortable with millennials? Wait till you see generation Z...
17.03.2017   #personnel management #brick and mortar retail

Still not comfortable with millennials? Wait till you see generation Z

A multi-generational workplace offers diversity in thinking, which can be highly productive and a great place to learn

Employers are still coming to terms with how to accommodate the work habits of millennials. You remember Millennials, the generation that reached adulthood around 2000 and brought a fair amount of change. They prefer flexible hours, have a strong ...

Thumbnail-Photo: That was EuroShop 2017
16.03.2017   #shop building #shopfitting

That was EuroShop 2017

Breathtaking and visionary

EuroShop again has been a brilliant event. You will be impressed by the variety of innovations and inspirations for the retail industry that was shown in the busy halls during the past five days. Be inspired! ...

Thumbnail-Photo: Visual Merchandising: Using a good story to stimulate the customers...
08.03.2017   #visual merchandising #sales promotion

Visual Merchandising: Using a good story to stimulate the customer's imagination

It is all about the best decoration, because you buy with your eyes first

In times of e-commerce, visual marketing is becoming more and more important. Emotions and a well thought out story are crucial elements of the visual merchandising processes. The EuroShop dimension “Visual Merchandising” demonstrates ...

Thumbnail-Photo: POP marketing: Catching the customer’s eye...
08.03.2017   #sales promotion

POP marketing: Catching the customer’s eye

Sales promotion at the POS

At EuroShop 2017, the dimension POP marketing shows the most attractive and most fascinating installations for the point of sale. It is exactly here, where the customer decides which product to buy. Take a look at our highlights! ...

Thumbnail-Photo: Brand communication – how to present your brand...
06.03.2017   #trade show stands #EuroShop

Brand communication – how to present your brand

A successful trade fair appearance is more than just a product presentation

Today, companies have to create a visual, haptic and emotional experience. Trade fairs or other events are also an important communication tool and part of a well-thought-out marketing strategy. The current trends for a successful live communication ...

Thumbnail-Photo: The supermarket of the future - SES-imagotag Deutschland GmbH...
05.03.2017   #e-commerce #brick and mortar retail

The supermarket of the future - SES-imagotag Deutschland GmbH

Searching a product in the supermarket will soon be a thing of the past for both customers and employees

This is made possible by the "connected store". Guillaume Portier from SES-imagotag Deutschland GmbH explains how it works. ...

Thumbnail-Photo: Cross-border B2C E-Commerce drives intra-regional retail trade in Europe...
23.02.2017   #e-commerce #trend research

Cross-border B2C E-Commerce drives intra-regional retail trade in Europe

Strong intra-regional cross-border E-Commerce trend develops, as many online shoppers in Europe buy from countries in the same region

The report “Europe Cross-Border B2C E-Commerce 2017” reveals key trends and perspectives of cross-border online retail in this region, citing multiple market statistics, forecasts and consumer surveys. One of the key findings of the ...

Thumbnail-Photo: A look ahead: Virtual Reality at EuroShop 2017...
22.02.2017   #displays #virtual reality

A look ahead: Virtual Reality at EuroShop 2017

What’s the actual purpose of virtual retail applications?

Is it all about the fun factor or maybe more about the chance to obtain more comprehensive information? At any rate, the interactive character of these solutions provides many opportunities for the retail sector – both online and offline. ...

Thumbnail-Photo: Fast-growing multicultural influence across grocerys...
17.02.2017   #brick and mortar retail

Fast-growing multicultural influence across grocery's

Multicultural consumers are the fastest growing segment of the U.S. population and the growth engine for fresh food categories within the grocery space

With the rapid growth of multicultural households in America and their unparalleled influence on the marketplace, there is a strong need for retailers to revise their in-store strategies to include a wider range of fresh food products and flavor ...

Thumbnail-Photo: How to get shorter lines in your store
17.02.2017   #customer satisfaction #customer relationship management

How to get shorter lines in your store

Speed up the checkouts and avoid long queues

Most people want their checkout experience to be as fast as possible. While retailers know queues are inevitable, new research* shows just how much of an impact a long line can have on purchase behaviour. The researchers discovered that the length ...

Thumbnail-Photo: Organizations must pay attention to new factors driving customer loyalty...
16.02.2017   #customer satisfaction #customer relationship management

Organizations must pay attention to new factors driving customer loyalty in the digital age

Accenture Strategy unveils the new ‘languages of loyalty’ driving customer relationships in the digital age

Organizations are wasting billions of dollars each year on customer loyalty programs that don’t work like they used to, according to new research from Accenture Strategy. With millions of loyalty points sitting dormant and the majority of U.S. ...

Thumbnail-Photo: Experience 20 Million floorings: increase traffic - boost sales!...
16.02.2017   #sales promotion #trade show stands

Experience 20 Million floorings: increase traffic - boost sales!

There is really now way around FOTOBODEN™ at the coming EuroShop –
the World’s No. 1 Retail Trade Fair

Not only because the Kaarst-based company will be one of the biggest exhibitors at the trade fair with some 1,500m²of “covered” floor space in the truest sense of the word. Or because the giant logo of the trade fair at Entrance ...

Thumbnail-Photo: Starbucks debuts voice ordering
10.02.2017   #e-commerce #mobile shopping

Starbucks debuts voice ordering

Starbucks launches voice ordering capabilities within Starbucks mobile iOS app and Amazon Alexa platform

Starbucks is taking the next step toward evolving the digital customer experience by launching voice ordering capabilities within the Starbucks mobile iOS app and the popular Amazon Alexa platform. These features are an extension of Starbucks ...

Thumbnail-Photo: Kesko now purchases 100 percent renewable electricity...
07.02.2017   #sustainability #energy saving concepts

Kesko now purchases 100 percent renewable electricity

K-Group also increases own renewable energy production

Since the beginning of 2017, all electricity purchased by Kesko in Finland is renewable. In 2017, the amount of electricity purchased by Kesko will be approximately 540 GWh. This electricity will be used in K-stores and the K-Group’s other ...

Thumbnail-Photo: Digital mirror provides shoppers with extra product information...
03.02.2017   #digital infotainment #sales promotion

Digital mirror provides shoppers with extra product information

Award-winning technology makes it into the new flagship store of Coop Italia

The Supermarket of the Future is a large grocery store featuring pioneering digital solutions developed by Carlo Ratti Associati and built by Coop Italia, Italy’s largest supermarket chain. The Supermarket of the Future represents a further ...

Thumbnail-Photo: Online retail prices often match those in stores...
03.02.2017   #online trading #brick and mortar retail

Online retail prices often match those in stores

Study shows online retail prices often match store prices - and suggests why they sometimes do not

When you buy products online, do you imagine you could get better prices in a store? Conversely, does in-store shopping lead you to wonder whether you are missing better prices online? Fear not. An innovative study by an MIT economist shows that ...

Thumbnail-Photo: 98 percent of Generation Z still shop in-store...
18.01.2017   #purchasing power

98 percent of Generation Z still shop in-store

Despite living a digital life

Despite expectations that the first "digitally native" generation would want to shop online, a new study released today by IBM (NYSE: IBM) and the National Retail Federation found that almost all members of Generation Z prefer to shop in ...

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Macflex House, Hill Farm, Upper Heyford
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Emailleschilder Von Halem GmbH
Massenhauser Straße 10
85376 Fürholzen
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Linzerstrasse 30a
4650 Edt / Lambach
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Amsterdamsestraatweg 45
1411 AX Naarden AX Naarden
Axiom Displays Ltd
Mersey Road North
M35 9LT Failsworth, Manchester
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Schanzenstraße 39 a/b
51063 Köln
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Apostelnstr. 11
50667 Köln
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WA14 5DZ Altrincham (Cheshire)
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Siemensring 112
47877 Willich
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Zwickauer Strasse 8
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visual & concepts
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TeleRetail AG
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xpression Stamms & Sandrock GbR
Darmstädter Str. 79
64839 Münster
SR System-Technik
SR System-Technik
In der Meffert 21
42799 Leichlingen
Bundesverband POS Dienstleister e.V.
Bundesverband POS Dienstleister e.V.
Cervantesstraße 95 - 97
09127 Chemnitz
Lansa UK Ltd
4 Pegasus House, Olympus Avenue, Tachbrook Park
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netscreens digitale Schaufenster GmbH
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85716 Unterschleißheim bei München
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komma,tec redaction GmbH
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Hembergener Strasse 71
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75007 Paris
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empaction GmbH
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