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customer analysis

You can only sell successfully to customers if you know them. Read about the latest methods and tools for customer analysis.

Thumbnail-Photo: Survey: Most consumers say they buy based on experience vs. price...
08.08.2022   #customer satisfaction #customer analysis

Survey: Most consumers say they buy based on experience vs. price

99% also said they regularly shop online while 97% have purchased through social media

Bazaarvoice has released its latest research, based on a survey of more than 10,000 global shoppers. The report reiterates the importance of engaging shopping experiences and proves that ‘online shopper’ may in the future become a ...

Thumbnail-Photo: Purchase influence moves to consumer-to-consumer with power shift to...
20.05.2022   #customer analysis #customer experience

Purchase influence moves to consumer-to-consumer with power shift to shoppers

68% of Americans find ratings, reviews, photos, and videos from other shoppers important

Bazaarvoice Inc., provider of product reviews and user-generated content (UGC) solutions, released its annual Shopper Experience Index, based on a survey of more than 7,000 global shoppers. The report proves today’s power shift from brands to ...

Thumbnail-Photo: Planning staff and assortment optimally
09.05.2022   #online trading #Tech in Retail

Planning staff and assortment optimally

Interview about technologies for measuring visitor flows and movement patterns

State-of-the-art technologies enable retailers to measure the behavior of visitors in their stores and plan accordingly in terms of both staff and product range.XPOLI is a provider of such technologies, which use sensors to create and analyze ...

Thumbnail-Photo: UK consumers committed to buying sustained
11.04.2022   #sustainability #Tech in Retail

UK consumers committed to buying sustained

New research shows that over half will try and stop buying products with single-use packaging completely

New research with UK consumers looking at the recyclability of the packaging of fashion items such as clothes, sunglasses and accessories bought online or by mail order, shows that 67% will try and buy more products that do not use single-use ...

Thumbnail-Photo: Survey: ‘Stale’ product reviews are a big turn-off for shoppers...
18.01.2022   #online trading #customer analysis

Survey: ‘Stale’ product reviews are a big turn-off for shoppers

Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year

The majority of shoppers do their homework prior to purchase, with nearly 70% reading between one and 25 consumer product reviews. Some 44% of consumers want access to reviews written within the past month, and 38% won’t purchase a product if ...

Thumbnail-Photo: Quick-Commerce: Cajoo chooses Alkemics for the collection of its product...
26.12.2021   #e-commerce #data analysis

Quick-Commerce: Cajoo chooses Alkemics for the collection of its product information

French food delivery service expands its offering to customers with supplier experience management platform

Cajoo, the French treasure in the express food delivery sector, who has recently joined forces with Carrefour and has raised 40 million dollars, has acquired the Alkemics platform to enable it to enhance the range of products offered to ...

Thumbnail-Photo: Think tank releases digitization action plans for business resilience...
10.12.2021   #e-commerce #Tech in Retail

Think tank releases digitization action plans for business resilience

Series of direct-to-consumer (D2C) reports answers fundamental questions in massive ecommerce shift

Policy2050.com, a think tank for tech policy and business strategy, has released a series of reports about new developments in direct-to-consumer channels: “D2C and Other Digital Adaptations During COVID-19,” “D2C in ...

Thumbnail-Photo: NRF Economist: Watch what consumers do, not what they say as recovery...
12.10.2021   #brick and mortar retail #coronavirus

NRF Economist: "Watch what consumers do, not what they say" as recovery continues

Despite falling consumer confidence, shoppers are continuing to spend

“With consumer spending accounting for roughly two-thirds of U.S. gross domestic product, all eyes are closely watching shoppers’ ability to drive the economy,” NRF economist Kleinhenz said.“If consumer finances are any ...

Thumbnail-Photo: The most searched online shopping stores by state...
16.09.2021   #online trading #e-commerce

The most searched online shopping stores by state

CenturyLinkQuote found Etsy the most searched online store in the nation

With people nationwide using online shopping more than ever in the last year, CenturyLinkQuote has examined, which online-only shopping stores Americans search for most.The team analyzed Google search volume data and found that Etsy, a small ...

Thumbnail-Photo: Innit and Google Cloud partner to help retailers personalize grocery...
14.09.2021   #e-commerce #brick and mortar retail

Innit and Google Cloud partner to help retailers personalize grocery shopping

Digital as a permanent part of modern shopping routines

Innit has announced a strategic partnership with Google Cloud enabling grocery retailers to deliver personalized services across the entire meal journey, spanning online, in-store, and at-home. The Google Cloud-Innit joint solution boosts retailer ...

Thumbnail-Photo: Post-Covid shopping trends
14.07.2021   #e-commerce #customer satisfaction

Post-Covid shopping trends

NPD Report: Demand for home products will endure

Small appliances and housewares products were in high demand in 2020 as consumer routines were disrupted and they looked to these products to make the most of their living spaces, as they spent more time at home. As consumers move outside the ...

Thumbnail-Photo: Change in eating and shopping habits
18.06.2021   #coronavirus #food retail

Change in eating and shopping habits

Studies reveal how COVID-19 influenced food choices, attitudes and prices

Studies being presented at "Nutrition 2021 Live Online" bring new insights into how people ate, shopped and felt about food as the COVID-19 pandemic unfolded. Here are the highlights:Many adults consumed more unhealthy foods and ...

Thumbnail-Photo: Fundamental changes in grocery shopping
07.06.2021   #brick and mortar retail #food retail

Fundamental changes in grocery shopping

2021 U.S. grocery shopper trends: new era of at-home meals

For the past four decades, FMI—The Food Industry Association has tracked the grocery shopping habits of U.S. customers through the U.S. Grocery Shopper Trends report. The 2021 edition, prepared in partnership with The Hartman Group, explores ...

Thumbnail-Photo: Hot on the trail of the newest trends
04.06.2021   #e-commerce #customer satisfaction

Hot on the trail of the newest trends

OTTO uses a new in-house tool for trend research

Together with Google, the online retailer OTTO has developed a dashboard that helps identify "whitespots" - missing brands and products. The tool called MANGO builds on Google's Merchant Analytics Center and, in addition to its own ...

Thumbnail-Photo: Foot traffic and behavioral analytics converge with digital signage...
02.06.2021   #brick and mortar retail #digital signage

Foot traffic and behavioral analytics converge with digital signage

More customer loyalty based on invaluable information

Brick-and-mortar retailers have recently been facing the most dramatic and rapid changes. In order to survive and thrive, they now must adapt and have a definitive understanding of customer behavior. They need to know the number of shoppers, detect ...

Thumbnail-Photo: Gen Z shopping journeys start on Social Media...
28.05.2021   #online trading #e-commerce

Gen Z shopping journeys start on Social Media

Findings reveal generational shopping preferences: purchases are mostly made on third-party websites

Leading digital experience platform provider Optimizely (formerly Episerver) today announced new survey data revealing the nuanced preferences of Gen Z and Millennial consumers as we begin to emerge from the pandemic. The survey, which polled 1,000 ...

Thumbnail-Photo: It takes two: closing the sustainability-attitude behavior gap in fashion...
18.05.2021   #online trading #sustainability

It takes two: closing the sustainability-attitude behavior gap in fashion

Zalando wants customers to keep sustainabilty in mind

Recently, Zalando published a report sharing consumer insights and recommendations on how to close the sustainability attitude-behavior gap in fashion. Therefore, Zalando launched a value-based browsing experience and further invested in Pre-owned ...

Thumbnail-Photo: Assortment planning: Knowing what customers want...
17.05.2021   #Tech in Retail #customer analysis

Assortment planning: Knowing what customers want

Bonprix relies on AI-supported assortment design

Which skirt is currently particularly popular? Should the dress remain on sale? How did the sweater sell last month? Product managers in the fashion industry ask themselves these and many other questions every day. At bonprix, the ...

Thumbnail-Photo: No business intelligence, no future
05.04.2021   #brick and mortar retail #data analysis

No business intelligence, no future

Why retailers should bet on data intelligence

Online store operators can track their visitors "at every click".  Many brick-and-mortar retailers, on the other hand, don't know much about their (potential) customers. Yet all industry experts agree: data is worth its weight in ...

Thumbnail-Photo: Touchless Feedback
16.03.2021   #customer satisfaction #customer relationship management

Touchless Feedback

The Wall Street Journal published an article about Instant Feedback ‘Smiley’ Buttons

The Wall Street Journal, after interviewing our co-founder and Executive VP of Strategic Alliances, Ville Levaniemi, published an article titled “Instant Feedback ‘Smiley’ Buttons Go Touchless in Pandemic”. The article ...

Thumbnail-Photo: Knowledge is (retail) power
07.09.2020   #brick and mortar retail #digitization

Knowledge is (retail) power

The Germany Research Center for Artificial Intelligence (DFKI) wants to attain knowledge to assist the retail sector and creates digital twins of stores to make it a reality

Knowledge for all retailers - DFKI has launched the Knowledge4Retail (K4R) project series to achieve this goal. The driving force is an open-source platform for complex AI and robotics applications in retail.  The project relies on a digital ...

Thumbnail-Photo: Labor Day ads up, consumers’ planned spend down...
04.09.2020   #online trading #e-commerce

Labor Day ads up, consumers’ planned spend down

Half of consumers plan to purchase items for Labor Day

Numerator has launched a consumer sentiment survey to understand how people plan to celebrate, shop, and spend for Labor Day. Overall, almost two-thirds of consumers expect to celebrate and shop for Labor Day differently this year and 49% expect to ...

Thumbnail-Photo: Grocery consumers increasingly anxious about rising food prices...
31.08.2020   #customer satisfaction #coronavirus

Grocery consumers increasingly anxious about rising food prices

U.S. had the largest increase of any country in the dunnhumby Worry Index, corresponding to strong uptick in U.S. COVID-19 cases

dunnhumby, the global leader in customer data science, today released findings from a multi-phased, worldwide study of the impact of COVID-19 on customer attitudes and behavior. The dunnhumby Consumer Pulse Survey found that the U.S. ...

Thumbnail-Photo: Millennials averaged 50% more online deliveries than baby boomers …...
22.07.2020   #online trading #e-commerce

Millennials averaged 50% more online deliveries than baby boomers …

… even though millennials favor eco-friendly choices

Millennials have become online “super buyers” during the COVID-19 lockdown and are receiving an average of 50 per cent more deliveries every week than the over-55 “baby boomer” generation, a new survey of 2,000 consumers has ...

Thumbnail-Photo: Surge in dual channel grocery shopping
03.07.2020   #online trading #e-commerce

Surge in dual channel grocery shopping

Supermarkets show strongest online grocery shopper growth during pandemic

Overall, 50% of in-store supermarket shoppers in the last 30 days also ordered groceries online. This shopping behavior is more common with Gen Z and Millennials, and to a lesser degree Gen X, followed more distantly by Boomers and the Silent ...

Thumbnail-Photo: As pandemic spreads, most consumers retreat
12.05.2020   #coronavirus #food retail

As pandemic spreads, most consumers retreat

How will today’s uncertain times affect consumer behavior?

As a global health crisis potentially morphs into an economic one, Deloitte is conducting a series of biweekly surveys around the globe to better understand the interplay between personal safety and economic vulnerability as a driver of purchase ...

Thumbnail-Photo: Study on firms return policies offline and online...
06.05.2020   #online trading #brick and mortar retail

Study on firms' return policies offline and online

Guidance on pricing, returns, refunds

Because customers who shop online cannot try on their purchases, a third of all Internet sales get returned. But handling these returns is costly, giving retailers that have both physical stores and digital sales a clear advantage over retailers ...

Thumbnail-Photo: Listen to the heartbeat: Music in the store
07.04.2020   #customer analysis #sales promotion

Listen to the heartbeat: Music in the store

The best playlist for the store

Taste is one thing, science is another. Because the sounds that entice people into purchasing are not just a matter of chance. In an interview with the Sound Experts, we learn more about the planning of playlists for brick and mortar stores. ...

Thumbnail-Photo: Want to stop consumer hoarding in times of crisis?...
06.04.2020   #coronavirus #customer analysis

Want to stop consumer hoarding in times of crisis?

New research may provide the answer

Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. News broadcasts and social media feeds have been filled with examples of the ...

Thumbnail-Photo: Coronavirus: impact on European businesses
31.03.2020   #brick and mortar retail #coronavirus

Coronavirus: impact on European businesses

Purple Wifi's data available for free

Due to the pandemic, Purple has decided to make its data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe.The enterprise-class analytics ...

Thumbnail-Photo: Weather influences shopping behaviour
12.03.2020   #customer analysis #shopping habits

Weather influences shopping behaviour

Consumers value products more on sunny and snowy days but not when it rains

Weather is an ever-present force in consumers' daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to ...

Thumbnail-Photo: Helpful customization or furtive manipulation?...
26.02.2020   #customer satisfaction #data management

Helpful customization or furtive manipulation?

How Germans see personalization of online services

To ensure that our online experience is closely tailored to our interests and preferences, algorithms collect our personal data and analyze our online behavior. The data collected are used to infer sensitive information and to shape our digital ...

Thumbnail-Photo: When is the customer especially HAPPY?
26.02.2020   #customer satisfaction #customer relationship management

When is the customer especially HAPPY?

155.9 million data points from over 1,000 retailers globally reveals happiest and unhappiest retail seasons

Easter is the unhappiest major retail event of the year, while shoppers love Halloween shopping, according to data from the world’s leading customer feedback solution, HappyOrNot.The Finnish technology company, which works with retailers such ...

Thumbnail-Photo: What you want is what you need!
07.02.2020   #e-commerce #brick and mortar retail

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

Thumbnail-Photo: Americans expect privacy controls
03.02.2020   #customer satisfaction #customer analysis

Americans expect privacy controls

4 out of 5 people want a privacy law to protect personal data

73 percent of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77 percent would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: E-commerce: better buying decisions on PCs than on phones...
29.11.2019   #online trading #e-commerce

E-commerce: better buying decisions on PCs than on phones

Research from Ben-Gurion University of the Negev gives new information on the decisions made by cybershoppers

This holiday shopping season, consumers may make better shopping decisions using their PCs rather than smart phones or other mobile devices, according to new research from Ben-Gurion University of the Negev. "The issue is not actually ...

Thumbnail-Photo: Only 11 percent of brands can effectively use customer data...
27.11.2019   #marketing #data analysis

Only 11 percent of brands can effectively use customer data

Independent study highlights the challenges of bringing together different data types to create a unified customer profile

Despite all the hype around customer data platforms (CDPs), a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view of customers. The November 2019 study, “Getting ...

Thumbnail-Photo: “Money left on the table”
19.11.2019   #customer satisfaction #customer analysis

“Money left on the table”

Mark Thomson from Zebra explains why stock management is essential for retailers

Zebra Technologies Corporation did a study on attitudes of shoppers and their buying behavior. It shows that more than half of Generation X shoppers shopped in a store and left without a purchase only to end up purchasing the item ...

Thumbnail-Photo: DJ, play me a song while I shop!
18.11.2019   #brick and mortar retail #marketing

DJ, play me a song while I shop!

Can music increase sales volume? Retail store music playlists generated in real-time make it possible

How do you select the right music and ad spots for your retail store to play at just the right time? Do you have an employee who visits every store armed with a USB stick and downloads ready-made playlists to the respective equipment?Are there ...

Thumbnail-Photo: Holiday season: 47% of shoppers need gifting ideas...
01.11.2019   #customer analysis #Trade fair special EuroShop 2020

Holiday season: 47% of shoppers need gifting ideas

Research from Periscope® by McKinsey

The "2019 Holiday Season Shopping Report: Shoppers are ready to spend but retailers need to personalize" by Periscope® By McKinsey looks  beyond Periscope's traditional Black Friday research focus to undertake a deeper ...

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