Gen Z shopping journeys start on Social Media
Findings reveal generational shopping preferences: purchases are mostly made on third-party websites
Three ways to make better use of mobile marketing
Social media, mobile optimization, QR codes – practical rips for retailers
The pandemic has rapidly changed the way consumers interact with brands, with digital platforms becoming the sole way for browsing and purchasing goods and services in almost all sectors. This has resulted in a tremendous rise in the use of mobile, ...
