News • 31.03.2023

Collect&Go opens new walk-in pick-up point

The company's second walk-in pick-up store specially for cyclists and pedestrians opened in Brussels

Colruyt Group’s online shopping service opens a new walk-in city pick-up point in Saint-Gilles today. This is the second one, after Ixelles, to be equipped to meet the needs of city dwellers who collect their shopping on foot or by bicycle. Collect&Go walk-in shares a building with OKay Compact and makes a wide range of 15,000 products accessible for the neighbourhood.

A customer puts goods into a shopping bag at a checkout counter...
Source: Collect&Go / Colruyt Group

Second walk-in in Brussels

The second Collect&Go walk-in, a pick-up point to meet the needs of cyclists and pedestrians, is opening today in Saint-Gilles. A place for customers to collect the shopping they’ve ordered on the Collect&Go website or in the app. In this way, Collect&Go makes the wide range of Colruyt Lowest Prices and Bio-Planet products more accessible for city people, and this combined with the time saving and convenience of online shopping. "By opening in Saint-Gilles, following our first walk-in in Ixelles, we can reach even more Brussels people who want to do their shopping on foot or by bicycle or scooter. In this way, we encourage sustainable travel and do our bit to promote soft mobility in the capital", explains Tom De Prater, head of Collect&Go.

With a surface area of 25 m², Collect&Go Saint-Gilles is the online shopping service’s smallest pick-up point. But it’s cleverly designed for soft road users. A recycling point is also provided so that customers can leave plastic and cardboard packaging behind. Customers can also buy cotton carry bags, bicycle bags and cooler bags at the pick-up point or even borrow a shopping cart to transport their purchases. In this way, Collect&Go aims to make it easier for local residents to leave the car behind more often.

Two under one roof

Collect&Go walk-in shares a building with OKay Compact, another urban concept of Colruyt Group, and replaces the former snack bar. “Collect&Go is on the look-out for locations for our walk-in urban concept. So we couldn’t pass up an opportunity like this”, Tom De Prater, head of Collect&Go, says.

What’s more, Collect&Go walk-in makes a great complement to the OKay Compact range. At OKay Compact customers can choose from 4,000 products, with the focus on daily fresh and on-the-go products. And, at Collect&Go walk-in, they get access to 9,000 Colruyt products at the lowest prices and 6,000 organic and ecological products of Bio-Planet. Combining these two urban concepts lets customers make quick purchases and pick up the weekly shopping straight away without having to leave the neighbourhood or use the car.

Looking back at first year of walk-in point: new customers, younger public and softer mobility

At the end of March 2022, Collect&Go opened its very first pick-up point specially designed for city dwellers, in Ixelles. The first year’s results and findings confirm the strengths of the walk-in urban concept. According to a customer survey, the main reasons for choosing the walk-in, aside from accessibility and time saving, were the wide range and the lowest prices. "Colruyt’s pricing strategy is decisive in a relatively expensive urban environment", Tom De Prater confirms. "We’ve also seen that the combination with the wide range of organic products is attractive for this part of town. One in every five Collect&Go walk-in customers buys Bio-Planet products as well as Colruyt Lowest Prices products."

This smaller type of pick-up point not only allows Collect&Go to know urban consumers better, it also attracts many new customers. As a result the online shopping service in Ixelles started to see more and more young families turning up, and young people without children too. The urban concept of walk-in is proving to be a trump card for Collect&Go in attracting a younger, urban public.

A second important reason for making use of walk-in is accessibility. Customers say they find the service very practical in that they live nearby and can leave the car behind. At least 40 % of customers come to pick up their shopping on foot, walking an average of over one kilometre. Remarkably, cycling customers spend just as much as those that come by car. In comparison, they buy slightly more fresh products. The few who come by car tend to buy products that can be kept for longer. In any case cycling customers prove in this way that they don’t need a car for their weekly shopping.

"We’re very happy with the results", Tom De Prater concludes. "Above all the fact that with this new urban concept we not only attract new customers but also succeed in making them regulars, gives us great satisfaction. So in the future we want to open more walk-ins. In Brussels for sure, but we see potential in other cities too."

Source: Collect&Go / Colruyt Group

related articles:

popular articles:

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...

Thumbnail-Photo: Simple integration of POS-systems
28.02.2024   #retail #Tech in Retail

Simple integration of POS-systems

Interview with Star Micronics

Receipt, label and kiosk printing, POS systems for tablets and cloud-based – Star Micronics Europe Ltd. offers flexible and innovative POS solutions for the retail and hospitality sectors. ...

Thumbnail-Photo: Accurate and frictionless user experience
27.02.2024   #retail #Tech in Retail

Accurate and frictionless user experience

Interview with Toshiba

For Toshiba, the focus is on the customers. To make their shopping experience as pleasant and smooth as possible, the company is driving forward the development of computer vision, machine learning and AI. ...

Thumbnail-Photo: Trends for Mothers Day and Fathers Day: How retailers can score...
10.04.2024   #sustainability #marketing

Trends for Mother's Day and Father's Day: How retailers can score

How to make the holidays a success for your business with creative gift ideas for mom and dad

Mother's Day and Father's Day are just around the corner – two special occasions to shower our parents with thanks and appreciation. Traditionally, we use these days ...

Thumbnail-Photo: Rethinking advertising communication?
27.02.2024   #retail #Tech in Retail

Rethinking advertising communication?

Interview with Online Software

With its PRESTIGE AI Copilot software, the company is bringing artificial intelligence directly into brick-and-mortar retail. But how does the smart assistant help to make optimum use of in-store screens and electronic shelf labels? ...

Thumbnail-Photo: Sustainable printers for mindful consumers
28.02.2024   #retail #Tech in Retail

Sustainable printers for mindful consumers

Interview with Bixolon

Bixolon has noticed a change in consumer behavior and is responding accordingly. Sustainability is more important than ever before. As a result, the company has developed new POS printers and printing processes. ...

Thumbnail-Photo: Chinese New Year 2024: Successful marketing strategies...
31.01.2024   #e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Chinese New Year 2024 begins on February 10 and lasts for 16 days. During the important festival, which is celebrated not only in China ...

Thumbnail-Photo: Cash management made easy?
28.02.2024   #retail #Tech in Retail

Cash management made easy?

Interview with APG

Cash is the lifeblood of retailing and has to be managed. The payment solutions company APG shows a portfolio of possibilities – 'seamless' is a key priority here. ...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...


Extenda Retail Ab
Extenda Retail Ab
Gustav III:s Boulevard 50A
169 73 Solna