News • 31.03.2023

Collect&Go opens new walk-in pick-up point

The company's second walk-in pick-up store specially for cyclists and pedestrians opened in Brussels

Colruyt Group’s online shopping service opens a new walk-in city pick-up point in Saint-Gilles today. This is the second one, after Ixelles, to be equipped to meet the needs of city dwellers who collect their shopping on foot or by bicycle. Collect&Go walk-in shares a building with OKay Compact and makes a wide range of 15,000 products accessible for the neighbourhood.

A customer puts goods into a shopping bag at a checkout counter...
Source: Collect&Go / Colruyt Group

Second walk-in in Brussels

The second Collect&Go walk-in, a pick-up point to meet the needs of cyclists and pedestrians, is opening today in Saint-Gilles. A place for customers to collect the shopping they’ve ordered on the Collect&Go website or in the app. In this way, Collect&Go makes the wide range of Colruyt Lowest Prices and Bio-Planet products more accessible for city people, and this combined with the time saving and convenience of online shopping. "By opening in Saint-Gilles, following our first walk-in in Ixelles, we can reach even more Brussels people who want to do their shopping on foot or by bicycle or scooter. In this way, we encourage sustainable travel and do our bit to promote soft mobility in the capital", explains Tom De Prater, head of Collect&Go.

With a surface area of 25 m², Collect&Go Saint-Gilles is the online shopping service’s smallest pick-up point. But it’s cleverly designed for soft road users. A recycling point is also provided so that customers can leave plastic and cardboard packaging behind. Customers can also buy cotton carry bags, bicycle bags and cooler bags at the pick-up point or even borrow a shopping cart to transport their purchases. In this way, Collect&Go aims to make it easier for local residents to leave the car behind more often.

Two under one roof

Collect&Go walk-in shares a building with OKay Compact, another urban concept of Colruyt Group, and replaces the former snack bar. “Collect&Go is on the look-out for locations for our walk-in urban concept. So we couldn’t pass up an opportunity like this”, Tom De Prater, head of Collect&Go, says.

What’s more, Collect&Go walk-in makes a great complement to the OKay Compact range. At OKay Compact customers can choose from 4,000 products, with the focus on daily fresh and on-the-go products. And, at Collect&Go walk-in, they get access to 9,000 Colruyt products at the lowest prices and 6,000 organic and ecological products of Bio-Planet. Combining these two urban concepts lets customers make quick purchases and pick up the weekly shopping straight away without having to leave the neighbourhood or use the car.

Looking back at first year of walk-in point: new customers, younger public and softer mobility

At the end of March 2022, Collect&Go opened its very first pick-up point specially designed for city dwellers, in Ixelles. The first year’s results and findings confirm the strengths of the walk-in urban concept. According to a customer survey, the main reasons for choosing the walk-in, aside from accessibility and time saving, were the wide range and the lowest prices. "Colruyt’s pricing strategy is decisive in a relatively expensive urban environment", Tom De Prater confirms. "We’ve also seen that the combination with the wide range of organic products is attractive for this part of town. One in every five Collect&Go walk-in customers buys Bio-Planet products as well as Colruyt Lowest Prices products."

This smaller type of pick-up point not only allows Collect&Go to know urban consumers better, it also attracts many new customers. As a result the online shopping service in Ixelles started to see more and more young families turning up, and young people without children too. The urban concept of walk-in is proving to be a trump card for Collect&Go in attracting a younger, urban public.

A second important reason for making use of walk-in is accessibility. Customers say they find the service very practical in that they live nearby and can leave the car behind. At least 40 % of customers come to pick up their shopping on foot, walking an average of over one kilometre. Remarkably, cycling customers spend just as much as those that come by car. In comparison, they buy slightly more fresh products. The few who come by car tend to buy products that can be kept for longer. In any case cycling customers prove in this way that they don’t need a car for their weekly shopping.

"We’re very happy with the results", Tom De Prater concludes. "Above all the fact that with this new urban concept we not only attract new customers but also succeed in making them regulars, gives us great satisfaction. So in the future we want to open more walk-ins. In Brussels for sure, but we see potential in other cities too."

Source: Collect&Go / Colruyt Group

related articles:

popular articles:

Thumbnail-Photo: Australia to spearhead ‘paperization’ of confectionery packaging in...
07.02.2023   #sustainability #food retail

Australia to spearhead ‘paperization’ of confectionery packaging in Asia-Pacific

According to GlobalData, leading confectionery companies are ready to test paper packaging in Australia in 2023

Leading multinational confectionery makers, Nestlé and Mars Wrigley Australia are set to test-launch their iconic chocolates and candy brands in paper packaging in Australia in 2023. The move, if successful, will trigger the ...

Thumbnail-Photo: Christmas World
23.01.2023   #event #marketing

Christmas World

03.02.2023 - 07.02.2023 | Frankfurt, Germany

The trade fair for the busiest time of the yearChristmas World focuses on the strongest-selling and most emotional time of the year and exploits the success factor of experience at the point of sale like no other consumer-goods trade fair. This ...

Thumbnail-Photo: Global Retailing Ideas Summit
13.03.2023   #retail #event

Global Retailing Ideas Summit

16.03.2023 - 17.03.2023 | San Francisco, US

The intimate event for the future of retailingMore intimate in both its setting and size, the GR Ideas Summit creates an environment that genuinely allows attendees to interact and engage one another and to extend the learning and connecting beyond ...

Thumbnail-Photo: Retail Supply Chain & Logistics Expo
16.02.2023   #retail #event

Retail Supply Chain & Logistics Expo

28.02.2023 - 01.03.2023 | London, United Kingdom

Customers want faster delivery times and an easier return system. In order to deliver this, retailers need to adapt their supply chain, and have a seamless warehousing and distribution system.The Retail Supply Chain & Logistics Expo provides a ...

Thumbnail-Photo: Multitouch: Omnichannel service in brick-and-mortar retailing...
20.03.2023   #multichannel commerce #touch screens

Multitouch: Omnichannel service in brick-and-mortar retailing

Product information and customer service 2.0 with multi-touch table from digimago

digimago GmbH takes in-store service and product information to a new level – thanks to a multi-touch table complete with product recognition.Founder and CEO André Bartscher told us more about it and explained why such solutions are ...

Thumbnail-Photo: Expo + Event Marketing Dimension at EuroShop 2023...
06.02.2023   #sustainability #event

Expo + Event Marketing Dimension at EuroShop 2023

Biggest showcase and ideas exchange for exhibition architecture, design, event and live marketing

135 international exhibitors in the Dimension Expo and Event Marketing – lectures on brand experiences, innovative event formats and cross-media linking on the Expo. New Special on sustainability. Exhibitor Magazine (USA) presents EuroShop ...

Thumbnail-Photo: e-marketing Paris
16.03.2023   #e-commerce #Tech in Retail

e-marketing Paris

28.03.2023 - 30.03.2023 | Paris, France

The trade fair for digital marketingThe e-marketing Paris is a trade fair focused on the e-commerce market with over 15,000 visitors annually, 190 conferences and over 300 exhibitors from well-known companies. The fair covers all topics from B2B ...

Thumbnail-Photo: Kraft Heinz optimizes product content for 3000 SKUs to win on the...
07.12.2022   #e-commerce #digitization

Kraft Heinz optimizes product content for 3000 SKUs to win on the digital shelf

Salsify assists Kraft Heinz in delivering a consistent brand experience across every digital and physical retail channel

Salsify, the Commerce Experience Management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced it is helping The Kraft Heinz Company update retailer product content in just ...

Thumbnail-Photo: World Retail Congress
18.03.2023   #online trading #e-commerce

World Retail Congress

25.04.2023 - 27.04.2023 | Barcelona, Spain

Shaping the future of global retailRetailing has had to face enormous existential challenges. From the Covid-19 pandemic through to today’s worsening macro economic conditions, there are increasing operational pressures and serious impacts on ...

Thumbnail-Photo: Attracting young customers with sustainability and metaverse...
22.01.2023   #e-commerce #retail

Attracting young customers with sustainability and metaverse

How ByondXR wants to shape the future of e-commerce

In marketing, standstill leads to regression faster than in many other sectors. Strategies that were the cutting edge ten years ago often no longer work today. "Generation Z" in particular has its own very specific demands with regard to ...


SES-imagotag SA
SES-imagotag SA
55 place Nelson Mandela
90000 Nanterre
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
7 rue de Madrid
75008 Paris
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal