News • 20.01.2023

Innovative Specials at EuroShop 2023

Interactive areas for ideas and visions in retail provide new approaches for the future of inner cities and retail as well as multi-sensorial places

The Specials of EuroShop, the World’s No. 1 Retail Trade Fair, will again provide exciting impulses for the future of retail this year. From 26 February to 2 March 2023 the eight Specials in total will invite visitors to join in, network and be inspired. Below, we present three particularly interactive and creative projects from retail masterminds and as well as students.

Future Urban Lab – what should tomorrow’s city centres look like?

A dark room with a light area with visitors in the center...
Source: Future Urban Lab / Vitail GmbH

The Future Urban Lab would like to playfully work out with trade fair visitors what innovative urban centres are all about. The interactive format was developed for EuroShop by Vitail, the expert team for future-proof city centres; its vision is to deliver impulses and inspiration for tomorrow’s retail industry and cities. 

“We have to re-think urban centres. We need extra reasons to visit so they can turn into magnets again. Retail, food service establishments and city centres always form a symbiosis because they can only thrive on overall attractivity,” says Nina Bauer, General Manager of Vitail. Provided with Lego bricks the visitors on the exhibition stand are invited to assess various attractivity forums and reasons for visiting related to the topics of sustainability, quality of stay, customer journey, digitalization as well as mobility. The results will be compiled in a publication that highlights concrete approaches for the renewal of city centres. For more information contact

Venue: Hall 4, Booth D23, 10.00 am - 6.00 pm

ROOM4SENSES – create more room for senses

Drawings of different rooms in purple color
Source: Room4Senses

At the special area ROOM4SENSES four students from vocational college Fachschule für Werbegestaltung Stuttgart will whisk visitors away on a very special journey of the senses. In four so-called “black boxes” interested visitors are encouraged to rely on just one of their senses such as touch, smell, hear or sight and to experience it in various ways. “On the one hand, we would like to show people from retail how easy it is to use different human senses in-store and in marketing for sales promotion. On the other, we invite consumers to experience the benefits of physical retail as opposed to e-commerce in all its forms and colours,” explains Selina Kessler from the project group. The contacts for this project are Ella Dalldush, and Selina Kessler, Tel.: +49 160 567 5735.

Venue: Hall 13, Booth C04, 10.00 am to 6.00 pm

42 – The Retail Ball Game: looking for the right question

Figuren sitzen auf weißen Bällen in einem schwarzen Raum...
Source: Retail Ball Game

More than sixty students of the Retail Design faculty at Hochschule Düsseldorf (HSD) have developed the “Retail Ball Game”, which involves a completely new type of exhibition stand experience. The stand undergoes permanent change since its visitors can actively change the area offered for gaming. 

“With the Retail Ball Game we aim to open up new perspectives beyond those typical debates about the future of retail. To this end, we pose the question of the future in a surreal way through spontaneously created word combinations and encourage changes of perspective through role-playing to find new answers,” explains Hans Höhenrieder, Project Director of HSD. This gives rise to an innovative and playful level of communication and space for exchange and networking.

Venue: Hall 13, Booth C46, 10.00 am – 6.00 pm

About EuroShop

2023 will see more than 1,700 exhibitors from 56 countries present their latest products and forward-looking solutions specifically for retail. For the last EuroShop in 2020 the international trade audience travelled from 142 nations to Düsseldorf.

EuroShop 2023 is open for trade visitors from Sunday, 26 February to Thursday, 2 March 2023, from 10.00 am to 6.00 pm daily. Admission tickets are only available online at 1-day tickets cost EUR 70.-, 2-day tickets are EUR 120.- and the season ticket is EUR 165.-.

For more information visit The online magazine of EuroShop can be found here:

Press contacts:

Yvonne Manleitner, Senior Manger MarCom (Press & PR)
Phone: +49 (0)211/4560-577
Fax: +49 (0)211/4560-87577

Dr. Cornelia Jokisch, Senior Manager MarCom (Press & PR)
Tel.: +49 (0)211/4560-998
Fax: +49 (0)211/4560-8548

Source: EuroShop / Messe Düsseldorf

related articles:

popular articles:

Thumbnail-Photo: How convenience stores can drive shopper loyalty in 2022...
08.09.2022   #customer satisfaction #app

How convenience stores can drive shopper loyalty in 2022

Convenience, prices, loyalty programs – how to retain customers

According to this year’s Convenience Store Trends Report from Intouch Insight Ltd., convenience does not trump brand loyalty for today’s consumers. For example, when it comes to their cup of joe, 70% of shoppers would seek out their ...

Thumbnail-Photo: Survey: Most consumers say they buy based on experience vs. price...
08.08.2022   #customer satisfaction #customer analysis

Survey: Most consumers say they buy based on experience vs. price

99% also said they regularly shop online while 97% have purchased through social media

Bazaarvoice has released its latest research, based on a survey of more than 10,000 global shoppers. The report reiterates the importance of engaging shopping experiences and proves that ‘online shopper’ may in the future become a ...

Thumbnail-Photo: Launch of Walmart Land and Walmart’s Universe of Play...
14.10.2022   #omnichannel #food retail

Launch of Walmart Land and Walmart’s Universe of Play

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content

Recently, Walmart announced the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique interactive content and entertainment for customers, ...

Thumbnail-Photo: First retailers announced for Royalmount shopping centre...
11.11.2022   #brick and mortar retail #retail

First retailers announced for Royalmount shopping centre

Louis Vuitton, Gucci, Tiffany & Co. and RH with new presence in Montreal's new Midtown destination

Royalmount, Montreal's future destination for over 170 stores including 60 restaurants and experiential attractions, has announced that Louis Vuitton, Gucci, Tiffany & Co., RH, Sandro and Maje have been confirmed for the major new retail and ...

Thumbnail-Photo: First Refill Station at Tops market Westgate...
05.08.2022   #brick and mortar retail #sustainability

First "Refill Station" at Tops market Westgate

Tops highlights its sustainability store concept by partnering with Unilever Thailand and SCGC

Today, the world has more plastic waste than it can handle, partly because we are used to the convenience that plastic brings, but do not manage plastic waste properly. Most of the plastic waste is single-use plastic and more and more ends up in ...

Thumbnail-Photo: Is German e-commerce in good shape before the recession?...
14.09.2022   #online trading #e-commerce

Is German e-commerce in good shape before the recession?

Feed Marketing Report 2022 confirms good prospects for German retail even in difficult times

According to the freshly released Feed Marketing Report 2022, German online stores have a very strong stand in multichannel presence, with retailers advertising across 3.6 channels on average, compared to the global benchmark of 3.2. And against ...

Thumbnail-Photo: 6 disruptive ideas for sales promotion in retail...
22.08.2022   #digital signage #consulting

6 disruptive ideas for sales promotion in retail

If you want to sell, you have to captivate, convince and inspire

"Creating a bridge between the product and the shopper" – that’s how one interviewee describes the goal of their marketing efforts. These diverse activities range from talking robots to virtual stores to treasure hunts. ...

Thumbnail-Photo: How the COVID pandemic has upended brick-and-mortar retailing...
17.10.2022   #brick and mortar retail #customer satisfaction

How the COVID pandemic has upended brick-and-mortar retailing

Consumer behavior: “Ten years of digital transformation happened in two years”

There is no question that the Corona pandemic has changed the retail industry. Brian Dammeir, President North America at payment service provider Adyen, explains clearly which developments ...

Thumbnail-Photo: EuroShop 2023 – Prime time event of the global retail industry...
06.09.2022   #retail #digitization

EuroShop 2023 – Prime time event of the global retail industry

Hot topics that move retail now and in the future – from 26 February to 2 March 2023

Despite a turbulent climate EuroShop 2020 proved a resounding success. 94,339 visitors from 142 countries travelled to the Rhine to learn from 2,287 exhibitors from 56 nations about all aspects, innovations and trends in the global retail world. And ...

Thumbnail-Photo: Food and beverage prices remain elevated in September...
17.10.2022   #online trading #e-commerce

Food and beverage prices remain elevated in September

IRI research reveals priceinflation slowed for first time in 2022

IRI’s latest insights on food inflation and impact on consumer shopping behavior illustrate relief consumers are finding in perimeter categories. ...


Canto GmbH
Canto GmbH
Lietzenburger Str. 46
10789 Berlin
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn
7 rue de Madrid
75008 Paris
Stockumer Kirchstraße 61
40474 Düsseldorf