News • 14.12.2022

L'Oréal USA rolls out new product labeling system

Company wants to educate consumers about the environmental impact of its products

L'Oréal USA has announced the roll out of L'Oréal's Product Impact Labeling system in the United States. The initiative, first launched in France in 2020, gives consumers the relative environmental impact of their product compared to other L'Oréal products in the same category.

A person holding a smartphone
Source: L'Oréal USA

Products are given a ranking on a scale from A to E by considering 14 planetary impact factors such as greenhouse gas emissions, water scarcity, ocean acidification, and impact on biodiversity, measured at every stage of a product's life cycle – from ingredients to packaging, manufacturing process, transport and ultimately use and disposal. 

"L'Oréal's Product Impact Labeling system is a core component of the L'Oréal for the Future program, which outlines our sustainability commitments for 2030. Its rollout in the United States has the power to help change consumer behavior and, therefore, accelerate the beauty industry's progress toward greater sustainability," said Marissa Pagnani McGowan, Chief Sustainability Officer for North America

"This comes at a time when sustainability is increasingly becoming a focus for more American consumers. Using principles of environmental science, this tool will empower consumers, support more informed purchasing decisions and foster a culture of greater brand transparency."

Alongside the announcement, L'Oréal USA revealed the findings of a new study conducted in partnership with Morning Consult, which surveyed 2,000 American adults. 

Key findings

  • More than half of Americans (54%) expect to find information about sustainability-related factors on company websites.
  • Most Americans are concerned with at least one of the pre-determined environmental impacts. Human destruction of various environments is the most recognized issue at over 50%, followed by water scarcity at 43%, air pollution like dust and dirt at 37%, and ozone depletion at 35%.
  • Nearly 60% of Americans believe they have become more sustainable in the past year.

"The survey results show that consumers have clear expectations for sustainability—a critical source of innovation for our teams, from the supply of raw materials to the composition of our formulas. To meet their expectations, we set actions plans to improve the environmental profile of lower ranked products," said Sanford Browne, President, Research & Innovation for North America

"With our leadership in green sciences, we can leverage cutting-edge processes like biotechnology, green chemistry, and extraction to reveal new dimensions of product performance and reduce our environmental footprint, compared to traditional methods. By 2030, our goal is for 100% of our products to incorporate into their design improvements in formulas, production, packaging and other aspects that help reduce their impact compared to previous generations of products."

L'Oréal continues to steer towards 2030 sustainability commitments

Pioneered by Garnier's haircare products, the Product Impact Labeling system will roll out progressively across L'Oréal's brand portfolio including Kiehl's, L'Oréal Paris, Redken and CeraVe. Following the ingredient list, consumers can find the Product Impact Label of Garnier haircare products on the product information webpage.

Grounded in global standards for environmental science and life-cycle analysis, the methodology behind the Product impact labeling system was co-developed with 11 international and independent experts and scientists between 2014 and 2016. The independent auditor Bureau Veritas has verified the application of L'Oréal's methodology and the accuracy of our data, issuing a favorable assessment in March 2022 (Bureau Veritas certificate). L'Oréal's methodology aligns with the European Commission's Product Environmental Performance recommendations.

L'Oréal will continue to improve its best practices on transparency and sustainable consumption as part of its sustainability commitments for 2030, L'Oréal for the Future, and the 2021 "EU Green Consumption Pledge." The company has committed to sharing the learnings of the impact labeling initiative with the 60 members of the EcoBeautyScore Consortium, aiming to develop an industry-wide environmental impact assessment and scoring system for cosmetics products. L'Oréal has committed to transitioning from its own product impact labeling to the EcoBeautyScore once it becomes available in late 2023.

Source: L'Oréal USA

related articles:

popular articles:

Thumbnail-Photo: Organized retail crime a growing threat for U.S. retailers...
19.04.2023   #retail #security

Organized retail crime a growing threat for U.S. retailers

Favorable balance between ease of theft, monetary value and ease of resale: Criminals largely target everyday consumer goods

Organized retail crime (ORC) is a perpetual and burgeoning problem for the U.S. retail industry, and evidence suggests it is growing in both scope and complexity, according to a new report released today by the National Retail Federation. The ...

Thumbnail-Photo: The Top 500 European cross-border online shops...
12.04.2023   #online trading #e-commerce

The Top 500 European cross-border online shops

The "Top 500 Cross-Border Retail Europe" edition is a major compilation of cross-border data from the websites of European retailers

Cross-Border Commerce Europe has released a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance. The total online EU cross-border market generated €179.4 billion in 2022 ...

Thumbnail-Photo: K5 Future Retail Conference - Top speakers on all aspects of e-commerce...
25.05.2023   #e-commerce #retail

K5 Future Retail Conference - Top speakers on all aspects of e-commerce

20.06.2023 - 21.06.2023 | Berlin

On June 20 and 21, 2023, the ESTREL Berlin will open its doors. Top speakers and experts from e-commerce will come together at the K5 FUTURE RETAIL CONFERENCE 2023. This year, K5 is taking place under very special conditions: the ongoing ...

Thumbnail-Photo: The future of marketing is conversational
13.04.2023   #customer satisfaction #digitization

The future of marketing is conversational

Global survey: 88% of consumers are seeking text messaging conversations with brands

Consumers around the world are more comfortable than ever interacting with brands, when they feel they’re getting value. The annual "State of Conversational Commerce Report" from Attentive revealed 91% of consumers have already opted ...

Thumbnail-Photo: Extenda Retail launches loss prevention engine...
26.05.2023   #brick and mortar retail #retail

Extenda Retail launches loss prevention engine

Industry leader in retail software development, launches a revolutionary self service and loss prevention (SSLP) solution, powered by machine learning to tackle self-service retail challenges

Retailers are increasingly offering self-serve options to in-store consumers ranging from self-checkout to self-scan, and mobile Scan & Go. And with the boom of self-service comes the inevitable increase in shrink which Forbes now estimates to ...

Thumbnail-Photo: University of Bayreuth: Supermarket of the Future...
12.05.2023   #brick and mortar retail #sustainability

University of Bayreuth: Supermarket of the Future

A board game for creative engagement with novel foods

The labeling of novel foods with the aim of promoting sustainable consumption decisions is currently a much-discussed topic in science, industry and politics. The Simon Nüssel Foundation has recently started funding an unusual research project ...

Thumbnail-Photo: Something is stirring on the shelf
25.05.2023   #e-commerce #brick and mortar retail

Something is stirring on the shelf

Attracting attention with animated product presentation

A few aisles, many haphazard shelves and even more competing products – how can brands stand out from the crowd? A Romanian start-up has also asked itself this question. The answer: Tokinomo, an interactive robot arm that brings products to ...

Thumbnail-Photo: In-store communication: the key is feeling good...
30.03.2023   #multichannel commerce #customer experience

In-store communication: the key is feeling good

What matters in the meantime is the optimal customer approach

"Bringing Digital Retail to Life". For Radio Point of Sale GmbH of Kiel, Germany, the slogan says it all. The company focuses on the possibilities of auditory, visual and interactive communication at the point of sale within the ...

Thumbnail-Photo: Shoptalk Europe
02.05.2023   #e-commerce #retail

Shoptalk Europe

09.05.2023 - 11.05.2023 | Barcelona, Spain

Uniting Europe's entire retail ecosystemThe biggest, most influential and rising retailers and brands across Europe and worldwide unite at Shoptalk Europe for unrivaled business-critical connections, conversations, insights and extraordinary ...

Thumbnail-Photo: Perfect Corp. and Warner Bros. partner for interactive AR movie try-on...
13.06.2023   #Tech in Retail #app

Perfect Corp. and Warner Bros. partner for interactive AR movie try-on experience

YouCam Apps launches an exclusive collection of AR movie effects for Warner Bros. The Flash

Perfect Corp., the leading AI & AR beauty and fashion tech solutions provider and developer of the YouCam Suite of Apps, has launched an interactive augmented reality (AR) movie experience for Warner Bros. Pictures’ upcoming film The Flash. ...

Supplier

Extenda Retail Ab
Extenda Retail Ab
Gustav III:s Boulevard 50A
169 73 Solna