Searching for:buying behavior

Thumbnail-Photo: The global state of autonomous stores
18.12.2023   #Tech in Retail #self-checkout systems

The global state of autonomous stores

The stores are located in various retail segments such as food retail, fashion, electronics, convenience stores and fast food.

In a highly competitive global retail landscape, autonomous stores are an emerging force that addresses changing consumer behaviors, reduces operational costs, improves profitability, and powers revenue growth strategies. Advancements in autonomous ...

Thumbnail-Photo: Out of Stock in Retail and innovative solutions to avoid them...
07.11.2023   #brick and mortar retail #customer satisfaction

Out of Stock in Retail and innovative solutions to avoid them

Due to various events, the availability of goods in retail will be increasingly restricted from 2022, with the result that customers cannot find in food retail the products they wish to buy, because those products are sold out, are temporarily ...

Thumbnail-Photo: Are you leveraging the full potential of in-store foot traffic?...
01.02.2023   #brick and mortar retail #customer satisfaction

Are you leveraging the full potential of in-store foot traffic?

Bring digital marketing campaigns to physical stores

Everyday brands and retailers try and get customers to buy products. Their prime target is to bring customers as close as possible to the purchase moment – in the aisle. Why? Because 85% of Total Retail Sales are still made in Physical Stores. ...

Thumbnail-Photo: Smart Store: Two customer needs with one store opening...
19.12.2022   #customer satisfaction #self-checkout systems

Smart Store: Two customer needs with one store opening

First "Rewe ready" without checkouts, but with a special location

With its "REWE ready" store in Bispingen, Lekkerland aims to cater to increasing out-of-home consumption, relying on innovative technology and a relevant product range. In the process, the REWE subsidiary is making common cause with the ...

Thumbnail-Photo: More than one third of consumers plan to spend less this holiday season...
23.11.2022   #online trading #e-commerce

More than one third of consumers plan to spend less this holiday season

Consumer preferences for online shopping fluctuates while popularity of omnichannel shopping continues to climb

Applause has announced the 2022 results of its third annual global survey on holiday shopping trends. The research showed a marked increase in consumers returning to physical store locations. Eighty two percent of consumers said they were ...

Thumbnail-Photo: Cost-of-living crisis: How to prepare for peak season...
10.11.2022   #online trading #e-commerce

Cost-of-living crisis: How to prepare for peak season

Metapack survey shows impact of increased cost of living on purchasing power in the run-up to Christmas

Retail peak season has arrived, and just like the last few years, this one is filled with uncertainty and consumer behavioral changes. To help retailers prepare, delivery technology provider Metapack partnered with Retail Economics to conduct ...

Thumbnail-Photo: Food and beverage prices remain elevated in September...
17.10.2022   #online trading #e-commerce

Food and beverage prices remain elevated in September

IRI research reveals priceinflation slowed for first time in 2022

IRI’s latest insights on food inflation and impact on consumer shopping behavior illustrate relief consumers are finding in perimeter categories. ...

Thumbnail-Photo: Macy’s accelerates the growth of its off-mall, small-format strategy...
29.07.2022   #brick and mortar retail #fashion

Macy’s accelerates the growth of its off-mall, small-format strategy

Announces four new Market by Macy’s and Macy’s Backstage locations

Macy’s announced that, as part of its Polaris strategy, the company will open four new off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store that offers customers more to love with its ...

Thumbnail-Photo: In-store marketing: The salt in the soup of sales promotion...
01.07.2022   #e-commerce #sustainability

In-store marketing: The salt in the soup of sales promotion

How to positively influence the shopping experience of your clientele

Soft music in the background, delicious scent, pleasant lighting – Sounds like dinner at your favorite restaurant? Almost. Because atmospheric design elements are also important ingredients for the perfect in-store shopping experience in ...

Thumbnail-Photo: Top 5 retail trends for 2022 providing new opportunities...
27.06.2022   #online trading #e-commerce

Top 5 retail trends for 2022 providing new opportunities

The five most important trends in retail that entrepreneurs can use to seize their opportunities

I have always believed in getting into the mind space of our customers. So lately, I've been interviewing a lot of retail customers and have learned a great deal about the challenges retailers face. But among those challenges, there are also ...

Thumbnail-Photo: Challenges in multichannel marketing
17.06.2022   #online trading #e-commerce

Challenges in multichannel marketing

3 major retail trends that will force change in your content creation processes

The demands on retail creative production are huge. From web to print, PoS to packaging, social to paid advertising, and more, there are endless pieces of visual content needed to power a large, multi-channel retail brand.Plus, nobody is unaware of ...

Thumbnail-Photo: Retailers are prioritizing innovation in IT spending...
24.05.2022   #digitization #Tech in Retail

Retailers are prioritizing innovation in IT spending

IT spendings went up from 20 % to 40 % in the last five years in some sectors

Retailers are increasing their IT budgets and allotting a bigger portion of those budgets to innovation. They are investing in cloud-based and automation solutions to replace aging technology to meet customer demand for omnichannel experiences and ...

Thumbnail-Photo: Fostering engaged and connected store associates with real-time solutions...
24.03.2022   #online trading #personnel management

Fostering engaged and connected store associates with real-time solutions

Smart store communication solutions increase employee motivation and responsiveness

As fall shifts to winter, retailers are preparing themselves for the upcoming holiday season. During these months, they face significant pressure to provide a superior experience for both their employees and customers, all while maximizing profits ...

Thumbnail-Photo: Consumers demand personalized and streamlined omnichannel experiences...
25.01.2022   #Tech in Retail #omnichannel

Consumers demand personalized and streamlined omnichannel experiences with mobile apps taking center stage

CI&T releases annual connected retail report

CI&T Inc announced the release of its annual Connected Retail Report. This report ranks leading physical retailers on their omnichannel shopping experiences, setting a benchmark for the year ahead.Target replaced Nordstrom in the top position ...

Thumbnail-Photo: Survey: ‘Stale’ product reviews are a big turn-off for shoppers...
18.01.2022   #online trading #customer analysis

Survey: ‘Stale’ product reviews are a big turn-off for shoppers

Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year

The majority of shoppers do their homework prior to purchase, with nearly 70% reading between one and 25 consumer product reviews. Some 44% of consumers want access to reviews written within the past month, and 38% won’t purchase a product if ...

Thumbnail-Photo: Improving Engagement Among Your Generation Z Retail Employees...
17.01.2022   #personnel management #workforce deployment

Improving Engagement Among Your Generation Z Retail Employees

Changing Pressures in the Retail Industry

Generation Z (Gen Z) is making up more and more of today’s retail workforce, representing around 27 percent of the population, or 72 million Americans. The oldest are in their twenties, and as they continue to come of age, they are taking ...

Thumbnail-Photo: Payment market and retail: The trends for 2022...
07.01.2022   #mobile payment #sustainability

Payment market and retail: The trends for 2022

Secure, personalized, convenient – How will e-payment develop in the near future?

Over the past two years, consumer shopping habits have changed significantly – especially in Germany and Europe – and with them the structural orientation of retailers and companies. Convenient online shopping and digital payment methods ...

Thumbnail-Photo: Buy now, pay later: Five takeaways from the UK market...
03.11.2021   #mobile payment #digitization

Buy now, pay later: Five takeaways from the UK market

BNPL products are in high demand by both consumers and merchants

Buy Now Pay Later (BNPL) has taken off in the UK market. Consumer expectations have shifted away from traditional lending and payment products toward low-cost or free services with convenient, intelligent digital experiences. The concept of BNPL has ...

Thumbnail-Photo: How Discovery Commerce is changing online shopping...
04.10.2021   #online trading #e-commerce

How Discovery Commerce is changing online shopping

New ways of addressing and attracting customers

When shopping online, people no longer tend to buy only products they have specifically searched for. Increasingly, they are also tempted to make spontaneous purchases online. The principle is called discovery commerce. "Shopping by ...

Thumbnail-Photo: Innit and Google Cloud partner to help retailers personalize grocery...
14.09.2021   #e-commerce #brick and mortar retail

Innit and Google Cloud partner to help retailers personalize grocery shopping

Digital as a permanent part of modern shopping routines

Innit has announced a strategic partnership with Google Cloud enabling grocery retailers to deliver personalized services across the entire meal journey, spanning online, in-store, and at-home. The Google Cloud-Innit joint solution boosts retailer ...

Thumbnail-Photo: Success in social media marketing: tips for retailers...
13.09.2021   #data management #digital marketing

Success in social media marketing: tips for retailers

Using customer data and tech stacks for personalized online marketing

During the Corona pandemic, the retail sector was one of the hardest hit by the crisis. In this situation, retailers who had already invested in expanding their online presence, established digital customer relationships and developed these further ...

Thumbnail-Photo: The intelligent seasoning for your inventory optimization...
11.08.2021   #artificial intelligence #stock level optimization

The intelligent seasoning for your inventory optimization

How to increase your sales with predictive analytics

Predictive tool options for retail and e-commerce are booming. Machine learning and artificial intelligence are used to make very accurate predictions, for example, the expected number of customers in stores, the number of products sold and upcoming ...

Thumbnail-Photo: Conquering China as the strongest e-commerce market globally...
30.07.2021   #online trading #e-commerce

Conquering China as the strongest e-commerce market globally

Making informed decisions in online retail

In a report assessing the impact of Covid-19 on consumer behavior, the international network of consulting firms Deloitte reports that “the pandemic is rapidly changing our behavior toward online channels.” The firm adds that this is a ...

Thumbnail-Photo: Post-Covid shopping trends
14.07.2021   #e-commerce #customer satisfaction

Post-Covid shopping trends

NPD Report: Demand for home products will endure

Small appliances and housewares products were in high demand in 2020 as consumer routines were disrupted and they looked to these products to make the most of their living spaces, as they spent more time at home. As consumers move outside the ...

Thumbnail-Photo: Key driver of loyalty and total spend
06.07.2021   #e-commerce #omnichannel

Key driver of loyalty and total spend

Omnichannel grocery shoppers spend up to 20% more

Symphony RetailAI, a global provider of integrated AI-powered marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, announced research showing that omnichannel grocery shoppers shop more frequently and spend up to ...

Thumbnail-Photo: A strong but changed retail industry looks to the future....
01.06.2021   #e-commerce #brick and mortar retail

"A strong but changed retail industry looks to the future."

Retail experts at NPD discussed future retail trends

The retail industry is now doing better than many retailers expected last year as stores, offices, and schools shut down across the country. In fact, compared to last year, discretionary retail sales revenue in the U.S grew 17% from January 1 ...

Thumbnail-Photo: Shopping for clothes with an avatar
19.05.2021   #customer experience #artificial intelligence

Shopping for clothes with an avatar

H&M develops digital fitting room for a better shopping experience

Those who need new clothes at the moment will have a hard time trying them on in the store. This is because many stores have to remain closed due to the ongoing pandemic. To improve the shopping experience and to nevertheless offer the opportunity ...

Thumbnail-Photo: It takes two: closing the sustainability-attitude behavior gap in fashion...
18.05.2021   #online trading #sustainability

It takes two: closing the sustainability-attitude behavior gap in fashion

Zalando wants customers to keep sustainabilty in mind

Recently, Zalando published a report sharing consumer insights and recommendations on how to close the sustainability attitude-behavior gap in fashion. Therefore, Zalando launched a value-based browsing experience and further invested in Pre-owned ...

Thumbnail-Photo: More than just a technical gimmick: augmented reality in retail...
05.05.2021   #e-commerce #brick and mortar retail

More than just a technical gimmick: augmented reality in retail

How to bring your retail space to your customer's home

When the shop doors have to remain closed due to pandemic regulations and customers switch to online offerings, the digital shopping experience from smart devices should be made as eventful as possible. This is where the use of artificial ...

Thumbnail-Photo: Automation leading the way to retail success...
19.04.2021   #e-commerce #brick and mortar retail

Automation leading the way to retail success

Possibilities of modern technology – online and offline

COVID-19 creates a slew of unprecedented challenges for retailers. In Germany, shops are closed due to the lockdown again since December, and many retailers not only fear the economic impact, but also that their customers might not return to the ...

Thumbnail-Photo: One-third of consumers will increasingly use buy online, pickup-in store...
13.04.2021   #coronavirus #omnichannel

One-third of consumers will increasingly use buy online, pickup-in store services

Consumer surveys on order pick-up preferences and BOPIS

The global pandemic has drastically changed consumer behaviors – most notably, the way in which we shop. In fact, U.S. ecommerce sales increased more last year than they have in the past two decades – and Buy Online, Pickup In-Store ...

Thumbnail-Photo: How COVID-19 vaccines will impact current shopping habits?...
08.02.2021   #brick and mortar retail #security

How COVID-19 vaccines will impact current shopping habits?

Americans still expect safety precautions in-store

For some, widespread vaccinations offer a glimmer of hope that life will soon return to normal. However, with many Americans (44 percent) planning not to receive the vaccine, consumers say vaccinations will hardly change their current shopping ...

Thumbnail-Photo: Skilled returns management for more customer loyalty...
03.02.2021   #online trading #e-commerce

Skilled returns management for more customer loyalty

International returns management: transparent, fast, sustainable

On Jan. 27, 2021, the new edition of "retail salsa - Spice up your community," the new webtalk format from iXtenso and EuroShop, took place.The topic of the afternoon: the squeeze of lemon for your returns management.Want to know what ...

Thumbnail-Photo: Consumer packaged goods purchases grew 19% in 2020...
27.01.2021   #coronavirus #customer retention

Consumer packaged goods purchases grew 19% in 2020

Fueled by the pandemic, half of Americans tried new brands

As consumers hunkered down at home during most of last year, their spending on consumer packaged goods (CPG) grew an average of 19% in 2020 compared to 2019 according to the latest data from NCSolutions. The COVID-19 pandemic caused a ...

Thumbnail-Photo: Klarna starts cooperation with Verifone
23.12.2020   #digitization #self-checkout systems

Klarna starts cooperation with Verifone

The idea: a shopping experience in stores that is unique worldwide

Klarna, the leading global payments and shopping service, announces a strategic partnership with Verifone, a global leader in payments and commerce solutions, that will make Klarna available as the first-ever buy now pay later solution to millions ...

Thumbnail-Photo: Guinea pig retail
14.12.2020   #digitization #data analysis

Guinea pig retail

RetailTech Lab in Denmark tests technologies for retailers

The brick-and-mortar retail did not have an easy time of it this year in large parts of Europe. It was high time to rethink it, try out innovations and further develop business models.This is exactly what has been happening in the RetailTech Lab in ...

Thumbnail-Photo: Beauty shoppers won’t try new products when shopping online...
26.11.2020   #online trading #e-commerce

Beauty shoppers won’t try new products when shopping online

‘Virtual’ try-on technology positively impacts 45% of beauty shoppers

While nearly half (44%) of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56% (rising to 62% among female shoppers) tend ...

Thumbnail-Photo: Delivery services: consumer and climate benefits...
14.08.2020   #e-commerce #customer satisfaction

Delivery services: consumer and climate benefits

Sustainable logistics solutions for last mile delivery

Convenient, fast, and affordable. By now, "sustainable" has also been added to the list of what makes for the perfect online ordering process. That’s why retailers and delivery services must rethink their ...

Thumbnail-Photo: Millennials averaged 50% more online deliveries than baby boomers …...
22.07.2020   #online trading #e-commerce

Millennials averaged 50% more online deliveries than baby boomers …

… even though millennials favor eco-friendly choices

Millennials have become online “super buyers” during the COVID-19 lockdown and are receiving an average of 50 per cent more deliveries every week than the over-55 “baby boomer” generation, a new survey of 2,000 consumers has ...

Thumbnail-Photo: Surge in dual channel grocery shopping
03.07.2020   #online trading #e-commerce

Surge in dual channel grocery shopping

Supermarkets show strongest online grocery shopper growth during pandemic

Overall, 50% of in-store supermarket shoppers in the last 30 days also ordered groceries online. This shopping behavior is more common with Gen Z and Millennials, and to a lesser degree Gen X, followed more distantly by Boomers and the Silent ...

Thumbnail-Photo: Pandemic fuels wine sales at grocery & convenience stores...
18.05.2020   #coronavirus #food retail

Pandemic fuels wine sales at grocery & convenience stores

Latest shopping data shared by Catalina and Koupon

Having closely tracked the impact of COVID-19 on buying behavior in grocery and drug stores since mid-February, shopper intelligence leader Catalina has compared sales data with its partner Koupon, the leading promotion solution provider for small ...

Thumbnail-Photo: As pandemic spreads, most consumers retreat
12.05.2020   #coronavirus #food retail

As pandemic spreads, most consumers retreat

How will today’s uncertain times affect consumer behavior?

As a global health crisis potentially morphs into an economic one, Deloitte is conducting a series of biweekly surveys around the globe to better understand the interplay between personal safety and economic vulnerability as a driver of purchase ...

Thumbnail-Photo: Local, cross-channel, pared down – retail trends...
27.04.2020   #brick and mortar retail #digital signage

Local, cross-channel, pared down – retail trends

Pointers from 3 EuroShop 2020 exhibitors

Current and future retail trends – what better place to look for them than EuroShop, the World’s No. 1 Retail Trade Fair.iXtenso was there and talked to several exhibitors about their visions and their contribution to the future of ...

Thumbnail-Photo: COVID-19: Freight activity falls after historic rise with disruption...
22.04.2020   #retail #coronavirus

COVID-19: Freight activity falls after historic rise with disruption ahead

Double digit impact expected in Q2

It is no surprise that the COVID-19 outbreak has led to panic buying of items such as toilet paper and sanitizing supplies. However, this buying behavior has led to a massive need for trucks to help restock stores, shrinking the capacity available ...

Thumbnail-Photo: March retail sales plummet during coronavirus pandemic...
21.04.2020   #online trading #brick and mortar retail

March retail sales plummet during coronavirus pandemic

New data by the National Grocers Association

Retail sales saw their biggest monthly drop on record during March as the coronavirus pandemic forced restaurants, bars and many stores to temporarily close across the nation and stay-at-home orders also impacted gasoline sales, the National Retail ...

Thumbnail-Photo: Buying behaviour: interactive map by Catalina...
20.04.2020   #brick and mortar retail #coronavirus

Buying behaviour: interactive map by Catalina

Map features national, regional & statewide perspectives on week's hottest-selling categories

To demonstrate the profound impact the COVID-19 pandemic is having on shopping decisions and buyer behavior across the U.S., Catalina Marketing has launched an interactive map on its website. The map reports sales data across 78 major grocery ...

Thumbnail-Photo: Want to stop consumer hoarding in times of crisis?...
06.04.2020   #coronavirus #customer analysis

Want to stop consumer hoarding in times of crisis?

New research may provide the answer

Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. News broadcasts and social media feeds have been filled with examples of the ...

Thumbnail-Photo: One-way street turns into central hub
02.03.2020   #brick and mortar retail #omnichannel

One-way street turns into central hub

Checkout area a game changer for retailers: payment goes “omnichannel“

Retail checkout counters have to rise to the challenge of ever-increasing customer needs and expectations: The checkout as a one-way street, where customers simply pay for their items and physically take them home, is no longer a viable business ...

Thumbnail-Photo: Britain’s thrifty young fashionistas
24.01.2020   #customer satisfaction #sustainability

Britain’s thrifty young fashionistas

More than half of 25-34-year-olds buy second-hand clothes

Savvy young Brits are buying, selling, mending, swapping and renting their clothes, according to the latest research from Mintel.‘Thrifting’ is the way forward among young British fashion shoppers, as Mintel research shows that in the ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: Smell – association - sale?
06.01.2020   #marketing #in-store marketing

Smell – association - sale?

How scents affect your customers

It’s highly likely that you have entered a store and immediately noticed a distinctive scent. The deliberate use of scents is no longer a rare occurrence. For quite some time now, companies like Abercrombie & Fitch, Motel One or Singapore ...

Thumbnail-Photo: What do people around the world buy?
16.12.2019   #online trading #e-commerce

What do people around the world buy?

Global fashion search engine Lyst reveals trends in online shopping behavior

High-quality and contemporary fashion: Online shoppers can find fashion’s hottest brands and products using the search engine Lyst and learn everything about the latest fashion must-haves. iXtenso spoke with Eva Lindner, Marketing ...

Thumbnail-Photo: E-commerce: better buying decisions on PCs than on phones...
29.11.2019   #online trading #e-commerce

E-commerce: better buying decisions on PCs than on phones

Research from Ben-Gurion University of the Negev gives new information on the decisions made by cybershoppers

This holiday shopping season, consumers may make better shopping decisions using their PCs rather than smart phones or other mobile devices, according to new research from Ben-Gurion University of the Negev. "The issue is not actually ...

Thumbnail-Photo: Enhanced, interactive, virtual – It’s all about the experience!...
21.11.2019   #online trading #customer satisfaction

Enhanced, interactive, virtual – It’s all about the experience!

AR and VR can boost online and offline retail

New technologies permeate all aspects of the retail business, whether it’s self-checkouts, AI or robotics. Virtual and Augmented Reality (VR and AR) are yet other components in this setting. In this interview with iXtenso, Kelly Goetsch, ...

Thumbnail-Photo: “Money left on the table”
19.11.2019   #customer satisfaction #customer analysis

“Money left on the table”

Mark Thomson from Zebra explains why stock management is essential for retailers

Zebra Technologies Corporation did a study on attitudes of shoppers and their buying behavior. It shows that more than half of Generation X shoppers shopped in a store and left without a purchase only to end up purchasing the item ...

Thumbnail-Photo: DJ, play me a song while I shop!
18.11.2019   #brick and mortar retail #marketing

DJ, play me a song while I shop!

Can music increase sales volume? Retail store music playlists generated in real-time make it possible

How do you select the right music and ad spots for your retail store to play at just the right time? Do you have an employee who visits every store armed with a USB stick and downloads ready-made playlists to the respective equipment?Are there ...

Thumbnail-Photo: 75 % of millennials abandon in-store purchases...
14.11.2019   #brick and mortar retail #customer satisfaction

75 % of millennials abandon in-store purchases

Zebra study: out-of-stocks drive shoppers to online

Zebra Technologies Corporation today revealed the results of its 12th annual Global Shopper Study, the industry’s only market tracker that analyzes the attitudinal behavior of shoppers, retail associates and retail executives and examines the ...

Thumbnail-Photo: Shoppers reject offers made under time pressure...
31.10.2019   #customer satisfaction #customer analysis

Shoppers reject offers made under time pressure

New Study shows that giving consumers short time limits on offers means they are less likely to take them up

Making time-limited offers is a common retail pricing strategy. Examples include the doorstep seller who claims that they are currently 'in the area' but will not be returning; the telephone seller who makes a 'special offer' that ...

Thumbnail-Photo: Distract or divert!
10.09.2019   #customer satisfaction #customer relationship management

Distract or divert!

How to engage customers at the checkout

Retailers and retail designers spend a considerable amount of time discussing and juggling a crucial aspect of the customer experience at the point of purchase: the checkout.To be fair, it’s not easy to turn the moment when customers have to ...

Thumbnail-Photo: British consumer behavior: ethical and Instagrammable...
06.08.2019   #customer analysis #marketing research

British consumer behavior: ethical and Instagrammable

Report tracking spending across major consumer markets

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...

Thumbnail-Photo: Buying behavior? Seasonal, fast and influenced by Social Media!...
29.07.2019   #online trading #e-commerce

Buying behavior? Seasonal, fast and influenced by Social Media!

How do consumers shop online and what do retailers need to know?

Roman Rochel, Head of European Growth at Shopify analyzes the global retailing market and reveals: “More and more merchants sell online, yet they do not have a strong technology background to properly analyze and understand customer behavior. ...

Thumbnail-Photo: Sales assistant Remy talks about strange customers and emotional...
25.07.2019   #customer satisfaction #POS marketing

Sales assistant Remy talks about strange customers and emotional decisions

An interview with a fictitious robot that works in retail

There is a lot of hype surrounding humanoid, socially intelligent robots and what they can do. They are interviewed, filmed and tested. Oftentimes, it’s to find out how consumers feel about the machines and how they are accepted by users and ...

Thumbnail-Photo: The future of retail: AI is changing everything...
08.07.2019   #digital marketing #marketing

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Thumbnail-Photo: Consumers demand sustainable fashion but won’t pay more...
28.06.2019   #sustainability #fashion

Consumers demand sustainable fashion but won’t pay more

Top five demands for the industry to become more sustainable

New research suggests over half (52 percent) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29 percent of these ...

Thumbnail-Photo: Changing markets: embracing disruption to harvest opportunity...
18.06.2019   #digitization #event

Changing markets: embracing disruption to harvest opportunity

Reporting from the first annual Retail & Brand Experience World Congress in Barcelona

More than 200 industry insiders highlighted the many challenges facing the retail sector today in interesting talks and lectures.Topics included the customer experience, the use of technologies, digital media, omnichannel strategies, personalization ...

Thumbnail-Photo: Attracting customers to your retail store: location-based marketing...
03.06.2019   #customer satisfaction #digital marketing

Attracting customers to your retail store: location-based marketing

Right people, right place, right time: getting your customers' attention

“Check out this suede jacket that matches your pants and shoes." Once a customer is near the entrance of a fashion boutique, marketers deliver personalized promotions via hologram. After the customer has entered the store, the ...

Thumbnail-Photo: U.K. and USA: What about consumer spending?
28.05.2019   #marketing #shopping habits

U.K. and USA: What about consumer spending?

Millennials driving success of new retail models and shaping retail trends in U.S. and U.K.

As Millennials gain a reputation for being category killers across various industries, a recent study by First Insight, a global technology company transforming how leading retailers make product investment, pricing and marketing decisions found ...

Thumbnail-Photo: Beware of price promotions: “Don’t teach your customers to be...
27.05.2019   #sales promotion #price labels

Beware of price promotions: “Don’t teach your customers to be bargain hunters!“

Neuroscientist Kai-Markus Müller tells us about the impact of pricing

In a conversation with iXtenso, Professor Kai-Markus Müller, CEO of The Neuromarketing Labs gives great insights into how products and prices affect the brains of shoppers. How does he know? He is a neuroscientist and can look inside the ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digitization

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Thumbnail-Photo: The new power of the consumer
20.03.2019   #customer satisfaction #customer analysis

The new power of the consumer

Trend Radar Study 2019: why shoppers love product ratings

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty.Customers are relying less on marketing messages, and the balance of power is shifting toward the ...

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Thumbnail-Photo: The new world of retail(ing)
28.01.2019   #pricing management #price optimization

The new world of retail(ing)

Effects of price discrimination and dynamic pricing

Dynamic pricing is a pricing strategy that plays an important role in retail. Instead of setting prices over a specific period of time – as is common practice in traditional price management -, dynamic pricing means prices can change on a ...

Thumbnail-Photo: Real-time personalization: “A ten percent sales increase is possible“...
19.12.2018   #digital marketing #customer analysis

Real-time personalization: “A ten percent sales increase is possible“

Interview on individualized user experience with Gregor Wolf, Managing Director of Evergage GmbH

"Customers who bought this washing machine also bought these socks." Customers don’t want to see bad recommendations like this one when they shop online. But how can retailers suggest items that are more relevant to customers? We ...

Thumbnail-Photo: Consumers shop at discount retailers regardless of age or income...
23.10.2018   #customer analysis #consumer demand

Consumers shop at discount retailers regardless of age or income

Clothing is the product shoppers are most likely to purchase at bargain retailers

Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released today by the National Retail Federation. “Looking ...

Thumbnail-Photo: Make room for innovation: Cloud services for agile businesses...
05.10.2018   #data warehouse management #customer analysis

Make room for innovation: Cloud services for agile businesses

Implement your retail pilot projects faster than ever. Interview with SAP retail experts.

Leaner, faster, more useful: Cloud solutions help analyze customer information and make meaningful use of it. Ralf Kern and Achim Schneider of the Industry Business Unit Retail at SAP reveal which retailers no longer want to do without the cloud and ...

Thumbnail-Photo: Holiday shoppers crave engaging experiences from retailers...
28.09.2018   #marketing #marketing research

Holiday shoppers crave engaging experiences from retailers

42 percent of consumers shop in-store for festive environment

Bazaarvoice, Inc. today released its newest research report, “Unwrap Consumer Insights For Your Best Holiday Season,” highlighting consumer shopping trends during the busiest, highest-spend season of the year. With 2017’s ...

Thumbnail-Photo: Brand reputation and control over the purchase dictate shoppers’...
26.09.2018   #customer analysis #brand management

Brand reputation and control over the purchase dictate shoppers’ behavior

2Checkout software buying survey reveals details on purchasing preferences

2Checkout (formerly Avangate), a leader in eCommerce, payments and subscription billing solutions, today released its 2018 Software & SaaS Buying Behavior Survey. The survey of almost 1,000 software and SaaS buyers reveals global buyer ...

Thumbnail-Photo: Consumer adoption of retailer mobile apps doubles...
06.09.2018   #digitization #app

Consumer adoption of retailer mobile apps doubles

67 percent of consumers use a retailer app on their phone

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from Synchrony. As the mobile channel becomes ...

Thumbnail-Photo: Digital sporting goods retailers: Decathlon and Intersport push ahead...
31.08.2018   #retail #digitization

Digital sporting goods retailers: Decathlon and Intersport push ahead

Of virtual tents and 3D foot analysis

Customer loyalty and innovative store features are key factors in sports retail. Shopping becomes an experience, whether that’s thanks to an integration of online and offline activities or brand-new approaches and technologies. What can ...

Thumbnail-Photo: Click & collect promotes cross selling
15.08.2018   #brick and mortar retail #click & collect

Click & collect promotes cross selling

Research: Many click & collect shoppers made additional in-store purchases

Research from OrderDynamics explores North American click and collect trends, including communications and timing preferences, return behaviors, and unplanned purchasing habits. OrderDynamic, announced its latest consumer study, “The Rise ...

Thumbnail-Photo: No-checkout store of the future: Successful retail projects...
06.08.2018   #digitization #cashpoints

No-checkout store of the future: Successful retail projects

Fine-tuning of the major rollouts has also started in Germany

Robots as sales consultants, REWE’s self-checkout at the neighborhood store or digital price tags. Slowly but surely, customers get used to and increasingly accept these innovative supermarket concepts. But are customers ready to take the next ...

Thumbnail-Photo: Hexa research: Online sales
30.07.2018   #e-commerce #consumer demand

Hexa research: Online sales

U.S. online pet food & supplies market worth 6.13 billion dollars by 2025

Online sales for pet food and other products have increased significantly over the past few years. Driven by rising pet ownership in the U.S., demand for pet products is expected to surge over the next few years. Supported by tech savvy consumers, ...

Thumbnail-Photo: Nike’s new store was located and stocked by you, Los Angeles...
19.07.2018   #customer satisfaction #customer analysis

Nike’s new store was located and stocked by you, Los Angeles

“Sunsets on Melrose”, a re-imagined walkthrough of a typical LA day

Research into the insights and behavior of NikePlus members in Los Angeles shows that they are running and style obsessed. They are on the competitive side but are also visionaries. That reality is what spurred Nike to develop Nike Live, a ...

Thumbnail-Photo: Mobile Shopping: Of personal shopping assistants and mobile payment...
02.07.2018   #mobile shopping #payment systems (software)

Mobile Shopping: Of personal shopping assistants and mobile payment

Part 4 of the Topic Series: Mobile Optimization

One issue with mobile shopping is that an online store features only a few items of its overall available product selection. Other hurdles often complicate the mobile payment process. That’s one of the conclusions of the “Modern ...

Thumbnail-Photo: Habits of the new generation of shoppers
26.06.2018   #customer analysis #shopping habits

Habits of the new generation of shoppers

Criteo’s Generation Z report

Criteo released findings from its Gen Z report, based on the Criteo shopper story. The report analyzed shopping perceptions from thousands of members of Generation Z (Gen Z) and found that this powerful group of shoppers share a love of real-world ...

Thumbnail-Photo: Retail food and beverage
13.06.2018   #customer satisfaction #food retail

Retail food and beverage

Understanding the natural, organic and clean label consumer

The belief that natural, organic, and humane agricultural practices produce foods that are healthier, tastier, or more nutritious is widespread among the general adult population. These convictions, especially among consumers who seek out clean ...

Thumbnail-Photo: Innovation management: Don’t just collect data. Use it...
06.06.2018   #data analysis #business developement

Innovation management: Don’t just collect data. Use it

Developing new services with BI analytics

It is widely known that the use of business intelligence (BI) supports process optimization and strategic decision-making. But BI can also be used to promote innovation processes. The pressure to innovate is intensifying, even in the retail ...

Thumbnail-Photo: Artificial Intelligence: a real opportunity for brick-and-mortar...
19.03.2018   #brick and mortar retail #digitization

Artificial Intelligence: a real opportunity for brick-and-mortar retailers

Combining personalized service with AI to optimally reach the customer

Today’s retailers must come up with great ideas to keep up with their online competition. Artificial intelligence (AI) opens up brand-new opportunities in this area. Ralf Reich of Mindtree illustrates why AI is not just a great tool for ...

Thumbnail-Photo: Sunday shopping creates rift
14.03.2018   #online trading #brick and mortar retail

Sunday shopping creates rift

Can Sunday shopping save brick-and-mortar retailers?

The ongoing debate over shopping hours on Sundays has heated up in recent months in Germany. Ver.di (the German trade union) successfully filed lawsuits against a number of Sunday shopping events nationwide. Communities and retail representatives ...

Thumbnail-Photo: Omnichannel: engbers Männermode rolls out a new concept...
15.02.2018   #customer satisfaction #customer relationship management

Omnichannel: engbers Männermode rolls out a new concept

Numerous background processes but only one payment process at the point of sale system

The men’s clothing store engbers has recently completed the test phase of a new omnichannel solution for its in-store point of sale systems. Now the rollout starts in all 320 stores throughout Germany and Austria. The implementation primarily ...

Thumbnail-Photo: Showrooming – Escaping the one-way street!...
08.02.2018   #brick and mortar retail #omnichannel

Showrooming – Escaping the one-way street!

Showrooming is becoming a popular retail model that addresses changed buying and information behavior

For many brick and mortar retailers, showrooming was and continues to be akin to “stealing consulting services”. After all, the term describes the practice of prospective customers of researching products in brick and mortar stores and ...

Thumbnail-Photo: Unrealized potential in online food retailing...
30.01.2018   #food retail #delivery

Unrealized potential in online food retailing

Fresh delivery service coverage primarily in metropolitan areas

Prior to the launch of Amazon Fresh in Germany, many e-commerce observers expected brick-and-mortar grocery retailers to do everything in their power to fight back with their own offers and services. This prediction has not come true. Several of the ...

Thumbnail-Photo: Retailers focus on personalization
22.12.2017   #omnichannel #personalization

Retailers focus on personalization

How retailers create a personalized shopping experience with the help of customer data

Personalization, also called customization is a trending topic in retail for the year 2018. Retailers increasingly put customer demands center stage since consumers have come to expect a customized shopping experience both online and offline. But ...

Thumbnail-Photo: Live video shopping: in-store personal shopping assistance for online...
13.12.2017   #consulting #omnichannel

Live video shopping: in-store personal shopping assistance for online customers

Barbara Frères guides customers with video chat technology

The Barbara Frères Boutique in Düsseldorf specializes in designer children’s fashion. To position itself in the omnichannel world, the fashion boutique doesn’t just offer an online store, a chat function and curated outfit ...

Thumbnail-Photo: Using lighting systems for indoor positioning...
13.11.2017   #lighting systems #light management

Using lighting systems for indoor positioning

All about beacons and visual light communication

The smartphone has become the indispensable everyday companion of consumers. A fact that retailers currently still don’t take enough advantage of. Meanwhile, indoor positioning systems by way of smartphone are not only able to deliver valuable ...

Thumbnail-Photo: Eye-catching labels stigmatize many healthy foods...
24.10.2017   #customer relationship management #food retail

Eye-catching labels stigmatize many healthy foods

Study finds that labels such as organic, fair-trade and cage free can impact consumer behavior

When customers walk down aisles of grocery stores, they are inundated with labels such as organic, fair-trade and cage free, just to name a few. Labels such as these may be eye-catching but are often free of any scientific basis and stigmatize many ...

Thumbnail-Photo: Online giant Alibaba seeks to boost brick-and-mortar retail in China...
21.09.2017   #e-commerce #brick and mortar retail

Online giant Alibaba seeks to boost brick-and-mortar retail in China

Integrated omnichannel model to deliver a seamless customer experience

Embrace the change – that is one maxim of internet giant Alibaba. Change also means adapting to the wants and needs of customers. In this interview, Karl Wehner, Managing Director at the Alibaba Group, explains why the company is going to ...

Thumbnail-Photo: Dinner is served
18.09.2017   #food retail #customer analysis

Dinner is served

Germans eat more fresh food than people in France

Contrary to a German proverb about eating like God in France, a consumer survey about fresh food now reveals that people in Germany averagely spend less money for fresh food than in France while eating more of it than their neighbors. The ...

Thumbnail-Photo: Douglas: A more personal sales approach with the new Beauty Card...
04.08.2017   #customer satisfaction #customer relationship management

Douglas: A more personal sales approach with the new Beauty Card

“It’s crucial to understand our customers across all channels“ - Interview with Thomas Oberste-Schemmann, Douglas

The Douglas perfumery chain makes positive experiences with its new customer loyalty card. Thomas Oberste-Schemmann, Director of Global CRM Analytics, talks to us about the benefits for customers and the conclusions the company can draw from an ...

Thumbnail-Photo: In-store tracking: customer buying behavior analysis ever more precise...
29.06.2017   #brick and mortar retail #customer analysis

In-store tracking: customer buying behavior analysis ever more precise

… but keep it anonymous and compliant with data protection legislation

At what times do guests visit the store and how do they behave? And how does this impact sales? Retailers have to address these issues to optimize the brick-and-mortar shopping experience. To do this, retailers have access to a wide range of ...

Thumbnail-Photo: s.Oliver introduces digital signage store concept at the Ruhrpark...
14.06.2017   #digital signage #displays

s.Oliver introduces digital signage store concept at the Ruhrpark Shopping Center in Bochum

Digital Retail – Motivating customers with relevant buying incentives and increasing retail store productivity

Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum (Bochumer Ruhrparkzentrum) that emphasizes an innovative sales approach to better understand and continuously ...

Thumbnail-Photo: The right touch when it comes to price changes...
12.06.2017   #digital signage #electronic shelf labels (ESL)

The right touch when it comes to price changes

Who is afraid of ESL?

There are many benefits of digital price tags for retailers, especially given the ever more sophisticated solutions. Yet consumer advocates are still skeptical – for fear of price fluctuations. But is this concern justified? Until two years ...

Thumbnail-Photo: When music becomes a brand
31.05.2017   #sales promotion #multisensual marketing

When music becomes a brand

Custom music playlists put customers in the store in a happy mood

The job of a DJ is to cater to the respective occasion, setting and audience and choose the right music. In the best case scenario, guests have a wonderful time and stay until the end. Great in-store music should accomplish the same objective. ...

Thumbnail-Photo: Digital Signage at the POS: how virtual and real retail worlds merge...
08.05.2017   #digital signage #digital marketing

Digital Signage at the POS: how virtual and real retail worlds merge

Digital signal systems are among the hotly debated topics in retail marketing.

They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels. They increasingly take the place of the familiar billboards at train ...

Thumbnail-Photo: Retail replenishment and price optimization: Machine Learning solutions...
27.04.2017   #artificial intelligence #replenishment systems (software)

Retail replenishment and price optimization: Machine Learning solutions for retail

… and what the retail industry has learned from particle physics

In the old days, it entailed gut-level decisions. Meanwhile, artificial intelligence and algorithms assist with replenishment and price optimization today. Dunja Riehemann, Director of Marketing at Blue Yonder, which collaborates with retailers such ...

Thumbnail-Photo: Always in motion: SEAT rolls out new concepts for its dealerships...
25.04.2017   #customer satisfaction #digital signage

Always in motion: SEAT rolls out new concepts for its dealerships

How the automotive industry redesigns showrooms

Car dealers respond to the ever-changing buying habits of their customers and expand new retail concepts. The ambiance of car dealerships is increasingly defined by digital technologies, premium settings, and graphic displays. This is how the ...

Thumbnail-Photo: Retail employment lower than expected in march...
12.04.2017   #brick and mortar retail #personnel management

Retail employment lower than expected in march

Aimed slower national growth

Retail industry employment decreased by 30,300 jobs in March from February, a substantially weaker-than-expected report due in part to weather patterns from mild temperatures to blizzards, the National Retail Federation said today. The numbers ...

Thumbnail-Photo: Ten tips for retail loss prevention
05.04.2017   #security #loss prevention

Ten tips for retail loss prevention

Retail loss prevention is important in all types and sizes of stores

Shoplifting and employee theft is a large part of retail loss and has a serious impact on your bottom line. 2014 shoplifting was estimated to be as much as 31 percent of retail inventory loss! Therefore, it is about time to take measures for loss ...

Thumbnail-Photo: A possible solution: media at the PoS
16.02.2017   #brick and mortar retail #digital signage

A possible solution: media at the PoS

The consultation is made in the stationary shop, the product is bought over the internet – showrooming is an upsetting phenomenon for every stationary retailer

Mr. Vogt, showrooming or advice theft is a hot topic in the toy trade, which is closely associated with trading online. How can retailers hold their ground? There is no question: Local retail is losing sales to online dealers and this trend will ...

Thumbnail-Photo: Innovate or die! Retailing in the cross-channel age...
01.12.2016   #retail #cross channel solutions

Innovate or die! Retailing in the cross-channel age

Linking brick-and-mortar stores and online options with a focus on the customer

The online market volume still grows steadily in Germany and is likely to break the 50 billion Euro mark for the first time in 2016. According to the “IFH-Branchenreport Online-Handel 2016“ (IFH industry report for the online retail ...

Thumbnail-Photo: Geomarketing opens up new opportunities for the retail sector...
30.11.2016   #data management #data analysis

Geomarketing opens up new opportunities for the retail sector

Real-time data will play a decisive role in the future

At this point, geomarketing can do more than just let you know where your customers are located. Digitization and fast big data processing permit access to increasingly comprehensive and differentiated information about potential markets and ...

Thumbnail-Photo: Turkeys B2C e-commerce market 2016
11.11.2016   #e-commerce #economy

Turkey's B2C e-commerce market 2016

Investors lured by online retail opportunities in Turkey

Turkey's B2C E-Commerce market is the second largest in Eastern Europe, and is also among the fastest growing, according to the new market report by yStats.com. Internet penetration in the country was barely at 50 percent of the population last ...

Thumbnail-Photo: The Black Friday store experience is driving consumers online...
02.11.2016   #online trading #shop opening hours

The Black Friday store experience is driving consumers online

Half of US and UK consumers will not be shopping during Black Friday or will not visit stores, because of the stress of the experience

Periscope By McKinsey has released the findings of new research conducted with US & UK consumers on their attitudes towards Black Friday 2016, and how they plan to shop. Black Friday may be considered one of the biggest shopping events of the ...

Thumbnail-Photo: Equipmag’s Paris Retail Week focuses on retail innovation...
18.10.2016   #cash management #cash handling systems

Equipmag’s Paris Retail Week focuses on retail innovation

Cash management and retail innovation were among the hot topics during the Paris Retail Week 2016

Cash management and retail innovation were among the hot topics during the Paris Retail Week 2016 show in mid-September. APG representatives attended the event, which drew more than 48,000 show-goers and about 1,000 companies. While at the ...

Thumbnail-Photo: Conversational Commerce: Messenger Apps are the new sales channels...
31.08.2016   #customer satisfaction #customer relationship management

Conversational Commerce: Messenger Apps are the new sales channels

Addressing the customer in real-time is on the rise

Retailers want to reach their customers where they are – on the social web. In times of social media omnipresence, these are primarily messenger services. They don’t just lend themselves for customer service inquiries but also offer the ...

Thumbnail-Photo: Well-executed supermarket websites attract more customers and dollars...
03.08.2016   #online trading #customer satisfaction

Well-executed supermarket websites attract more customers and dollars

In a perfect grocery-shopping world an online presence that perfectly mirrored its bricks-and-mortar store, with the same selection of products and a minimal online-offline price difference

In a perfect grocery-shopping world, the supermarket where you usually shop would have an online presence that perfectly mirrored its bricks-and-mortar store, with the same selection of products and a minimal online-offline price difference. ...

Thumbnail-Photo: Brand appearance: building customer loyalty with relevant topics...
27.07.2016   #shop building #shop design

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand ...

Thumbnail-Photo: The right shopping cart for every customer
30.06.2016   #shopping carts #shopping baskets

The right shopping cart for every customer

Today’s shopping carts are adaptable like a chameleon

Bulky and unwieldy carts are a thing of the past. Although shopping carts are still metal wire baskets on wheels, the number of different types of carts has increased. Shopping carts need to adapt, both to customer needs and the corporate identity ...

Thumbnail-Photo: ”The POS is not rocket science“ – emotional design for Astra...
24.06.2016   #shop building #POS marketing

”The POS is not rocket science“ – emotional design for Astra

Interview with Lars Roisch, Managing Director at Stein Promotions on the design of the Astra product vignette in St. Pauli’s Edeka

Shopper, retailer and industry: product marketing needs to include these parties’ interests at the POS system. That’s good advice from Lars Roisch, Managing Director of the Stein Promotions Agency. In this interview, he explain how his ...

Thumbnail-Photo: Retail shrinkage has slightly declined in Europe...
30.03.2016   #RFID (radio frequency identification) #labels

"Retail shrinkage has slightly declined in Europe"

Interview with Hans-Jürgen Nausch, Global Account Manager at Checkpoint Systems

In 2014, retail shrinkage cost German retailers approximately 5 billion Euros. This is one conclusion made by the "Global Retail Theft Barometer 2014/2015", the world’s largest study on causes and costs of retail shrinkage in the retail industry.

Thumbnail-Photo: Expectations and buying behaviors of todays modern consumers...
22.03.2016   #customer satisfaction #customer relationship management

Expectations and buying behaviors of today's modern consumers

Study uncovers the habits of highly active shoppers on the streets of New York, Chicago and Los Angeles

What are the expectations and most influential touchpoints for today's omni-channel shopper? These are the questions retail technology leader Aptos, Inc. set out to answer in its new research study, "Inside the Mind of the Modern Shopper."

Thumbnail-Photo: 45 percent of consumers purchase brands for rewards...
02.03.2016   #customer satisfaction #loyalty cards

45 percent of consumers purchase brands for rewards

Study measures consumers’ engagement with brands

More than 45 percent of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions. The Maritz LoyaltyNext Customer Study surveyed 2,000 consumers on their loyalty to and engagement with brands.

Thumbnail-Photo: Addressing each customer individually
21.01.2016   #data management #data analysis

Addressing each customer individually

Benefits and risks of big data in retail

Customer loyalty programs, mobile apps, and online ordering data are just some of the data sources retailers can use today to gain new insights into nearly every aspect of their business. “Big data” is the big buzzword here.

Thumbnail-Photo: Improve sales forecasting with knowledge about the weather...
20.01.2016   #data analysis #data storage

Improve sales forecasting with knowledge about the weather

MeteoGroup presents weather solutions for the retail industry at EuroCIS 2016

Weather is intrinsically linked to customer buying behaviour. MeteoGroup presents special solutions for analysis and optimization of weather dependent processes in the retail industry in hall 10 at stand 10E52.

Thumbnail-Photo: Social Commerce – Online retail’s path (or death)?...
15.01.2016   #online trading #e-commerce

Social Commerce – Online retail’s path (or death)?

Why e-commerce is important for social media

Right now, Facebook, together with the e-commerce platform Shopify, is testing a feature that allows people to buy products via its network and is thus one step closer to achieving its long-term goal – launching the Buy Button.

Thumbnail-Photo: Seminar on Category Management
15.01.2016   #data warehouse management #product classification systems

Seminar on Category Management

"Category Management for beginners and advanced users" on April 13 and 14, 2016

Acquiring knowledge about shoppers and channels, conducting competitive analysis, developing and maintaining close cooperation, imparting your own experience with in-house seminars and training courses – these are the essential job requirements for category managers.

Thumbnail-Photo: Seminar on Shopper Research and Shopper Insights...
15.01.2016   #consulting #signage systems

Seminar on "Shopper Research and Shopper Insights"

Prof. Hendrik Schröder informs on methods and insights of shopper research

Lately, interest in shopper research, shopper insights and shopper marketing has significantly increased. The Chair of Marketing and Retailing at the University of Duisburg-Essen is offering a seminar on methods and insights of shopper research.

Thumbnail-Photo: Many customers want to buy more online
10.12.2015   #online trading #e-commerce

Many customers want to buy more online

Majority of consumers is satisfied with online shopping

eCommerce is gaining more and more market shares. But what do customers think and how much potential for development still lies in the digital shopping experience? According to a recent survey on online shopping behavior for which 1,000 consumers ...

Thumbnail-Photo: Strong growth of product video on e-Commerce sites...
18.11.2015   #online trading #e-commerce

Strong growth of product video on e-Commerce sites

Shoppers who view video are 1.7times more likely to purchase

Invodo announced the release of their latest quarterly benchmark report on video performance trends. The Q3 2015 Product Video Benchmarks and Holiday Outlook report reveals significant growth of video on retail and e-commerce sites, ...

Thumbnail-Photo: A poor online experience can keep shoppers out of a retailer’s...
16.11.2015   #online trading #customer satisfaction

A poor online experience can keep shoppers out of a retailer’s physical store

88% of American consumers say gifts bought online are just as heartfelt as gifts bought in-store

In LoyaltyOne’s October 2015 nationwide survey of 1,019 American consumers, nearly half (47%) of Cyber Monday shoppers indicated they’ll be reluctant to make an in-store holiday season purchase from a retailer with whom they have an ...

Thumbnail-Photo: Delivering real insights and margin optimization opportunities...
23.10.2015   #data management #data analysis

Delivering real insights and margin optimization opportunities

Three new solution innovations for retailers from Periscope

Periscope, a McKinsey Solution, focusing on price, promotion, and assortment optimization, has announced three new product innovations designed to help organizations rapidly transform their approach to customer centric pricing, category management ...

Thumbnail-Photo: Frequently discounting maximizes retailer revenues...
30.09.2015   #customer relationship management #pricing management

Frequently discounting maximizes retailer revenues

'Discount-frequently' pricing strategy allows retailers to charge high prices when demand is high and is flexible unlike an 'every day low price' strategy.

JC Penney implemented a "best price" strategy in 2012, assuming consumers prefer fair, everyday prices as opposed to sale prices that are discounted from original, inflated prices. It was wrong. Longtime customers – loyal fans ...

Thumbnail-Photo: Yuno rewards users for influencing their social networks...
07.09.2015   #e-commerce #social media

Yuno rewards users for influencing their social networks

Online shopping site offers additional cashback when friends purchase the same or related products

Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, announced today the company's official public launch after a month in private beta.  Free to use, Yuno curates fashion, ...

Thumbnail-Photo: Online sellers already able to predict one in two purchase decisions...
28.08.2015   #online trading #e-commerce

Online sellers already able to predict one in two purchase decisions

eCommerce is better able than ever to adjust to the needs of its customers

Online sellers are already able to predict in advance around 50 percent of all purchase decisions made online – that is the result of the 9th ACM Recsys Challenge 2015 which was organized this year by the Yoochoose GmbH.  Over 500 ...

Thumbnail-Photo: Report: Commerce anywhere the customer wants it...
10.08.2015   #online trading #e-commerce

Report: Commerce anywhere the customer wants it

Purchases made via smartphones increase 335 percent; mostly on catalog, home furnishings, brick & mortar items

MarketLive announced the results of its Q2 2015 Performance Indexreport, measuring the real-world buying behavior of millions of consumers shopping online during the second quarter of 2015. This quarter's data show that small-screen ...

Thumbnail-Photo: Empowered shoppers propel retail change
22.07.2015   #online trading #customer satisfaction

Empowered shoppers propel retail change

The realities of remaining a "ready retailer"

The 2015 UPS Pulse of the Online Shopper study looks closely into market trends, consumer behavior, and opportunities for retailers. Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually ...

Thumbnail-Photo: Six trends to know when selling to millennials...
20.07.2015   #online trading #e-commerce

Six trends to know when selling to millennials

How retailers can get hip to the greatest (digital) generation

Despite the many promising headlines, there's no magic bullet for capturing the millennial consumer. There are overarching trends, though, and you'll need to know them and build your strategies around them. But to be a successful ...

Thumbnail-Photo: Consumer-generated content alters traditional consumer behaviors...
20.07.2015   #online trading #e-commerce

Consumer-generated content alters traditional consumer behaviors

Impact of consumer-generated content on product exploration and purchase

Bazaarvoice has released The Conversation Index Volume 9, which examines how consumers' online and offline shopping behavior is influenced by consumer-generated content (CGC) such as ratings and reviews, questions and answers, photos, ...

Thumbnail-Photo: Digital tools create new shopper journeys
16.07.2015   #online trading #customer satisfaction

Digital tools create new shopper journeys

Impact of social and mobile in deconstructing the shopper journey

Epsilon has released findings from its Digital Shopping Tool Impact Study 2015. The study shows how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The ...

Thumbnail-Photo: National Identity: Does buying local mean shunning global?...
23.06.2015   #customer relationship management #marketing research

National Identity: Does buying local mean shunning global?

U.S. consumers are often urged to "buy American", and some special interest groups even claim that buying foreign products is inappropriate, or even immoral

U.S. consumers are often urged to “buy American,” and some special interest groups even claim that buying foreign products is inappropriate, or even immoral. But when it comes to buying domestic products, positive feelings for ...

Thumbnail-Photo: The impact of mobile technology on purchasing patterns...
05.05.2015   #mobile payment #mobile shopping

The impact of mobile technology on purchasing patterns

Nonstop shopping on the go

How many websites have you clicked on recently that haven't converted their format to mobile, frustrating your efforts to get the information you need in an effective and timely way? Now researchers from Northwestern University have unearthed ...

Thumbnail-Photo: Wearable Technology: A new channel for customer engagement...
24.04.2015   #customer satisfaction #multichannel commerce

Wearable Technology: A new channel for customer engagement

Nearly 70 percent of consumers say they are ready to engage with brands via Wearable Tech devices

According to new research from ACCENT Marketing, the key to a successful customer engagement strategy via wearable technology is to first understand how consumers use wearable technology. From fitness monitors to smart watches to clothing, ...

Thumbnail-Photo: SmartFocus announces proprietary virtual beacon technology...
26.03.2015   #mobile payment #mobile shopping

SmartFocus announces proprietary virtual beacon technology

New technology offers brands unprecedented contextualized mobile and location-based digital marketing capability

SmartFocus has launched The Message Cloud – created to redefine context-driven marketing. As part of The Message Cloud, SmartFocus will be offering the world’s first virtual beacons that render current beacon technology ...

18.03.2015   #digital marketing #merchandising products

Retail industry veteran Chris Allan appointed as Quantum Retail CEO

Quantum serves a broader segment of the retail market

Quantum Retail Technology Inc., the industry’s leading provider of merchandise optimization and inventory solutions for retail has announced that Quantum co-founder Chris Allan has been appointed as its CEO. “Chris was the natural ...

Thumbnail-Photo: Mall and online shopping experiences merging, thanks to technology...
13.03.2015   #multichannel commerce #mobile shopping

Mall and online shopping experiences merging, thanks to technology

Younger shoppers, women more likely to shop online and via smartphones

With signs that economic growth is boosting consumer confidence in the US, a new survey has revealed that Americans still love to shop at the mall – while highlighting how the physical and virtual shopping worlds are merging, particularly for ...

Thumbnail-Photo: Making sparks fly: iBeacons for the retail industry...
06.02.2015   #customer satisfaction #customer relationship management

Making sparks fly: iBeacons for the retail industry

Opportunities for stores and tips for retailers

Two years ago, Apple launched iBeacons. The tiny “light beacons" can provide a great added benefit for the retail industry, but only if retailers think long and hard about how much and especially what kind of information they would like ...

Thumbnail-Photo: Tyco Retail Solutions offers comprehensive shopper analytics to retailers...
02.02.2015  

Tyco Retail Solutions offers comprehensive shopper analytics to retailers

Robust suite of advanced in-store analytics provides visibility into shopper behavior

Tyco Retail Solutions has announced the availability of advanced in-store analytics to deliver added value to its global retail customer base of more than 185,000 stores. Tyco has integrated its Traffic Intelligence solution with RetailNext, an ...

Thumbnail-Photo: From webrooming to mobile shopping
28.01.2015   #online trading #e-commerce

From webrooming to mobile shopping

Report highlights the shift to mobile advertising, cross device solutions and native formats

Criteo has released its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year.  The report helps advertisers stay ahead of the curve and adjust ...

Thumbnail-Photo: I got it! Fitting room experience
15.01.2015   #online trading #multichannel commerce

I got it! Fitting room experience

OneView Commerce announced the release of I Got It!, the first interactive fitting room application that empowers customers to shop from the privacy and convenience of their own dressing room.Shoppers can communicate with sales staff, browse styles, ...

Thumbnail-Photo: Opportunities and Risks with the Cloud
09.01.2015   #data management #data analysis

Opportunities and Risks with the Cloud

Retail Processes Are Optimized By Cloud Computing

Cloud computing can – if used properly – also have a huge potential for retailers to create flexible systems by making information, important applications and even entire business processes available and usable in real-time via the ...

Thumbnail-Photo: Advantages of Video Analysis for Retail
09.01.2015   #security #video surveillance

Advantages of Video Analysis for Retail

Effectively Preventing and Tracking Shoplifting

Video analysis systems also help the retail industry in increasing security in its stores. However, just looking at the camera image doesn’t help a retailer much. Until now, the retailer often needed specially - skilled employees, who can ...

10.11.2014   #e-commerce #brand management

ChannelAdvisor expands e-commerce support for branded manufacturers

ChannelAdvisor Corporation announced the acquisition of E-Tale Holdings Limited, a UK-based company that offers a leading global “Where to Buy” solution. With this acquisition, ChannelAdvisor offers the industry’s first holistic ...

Thumbnail-Photo: Smartphone “Showrooming” dips, “Webrooming” surges across...
21.10.2014   #mobile shopping #smartphone

Smartphone “Showrooming” dips, “Webrooming” surges across generations in US

Latest GfK FutureBuy® shopping study

The complex interplay between online and in-person shopping in the US has tilted slightly in favor of bricks-and-mortar retailers, according to GfK’s 2014 FutureBuy global study of shopping habits and preferences. Incidents of smartphone ...

20.10.2014  

Consumer buying trends for 2014 online shopping season

MarketLive released results from its annual online shopper survey for the 2014 holiday retail season. The survey data highlights key buying trends for the upcoming holiday season and provides merchants with a roadmap for engaging shoppers during the ...

Thumbnail-Photo: More sales through greater relevance
01.10.2014   #customer satisfaction #data management

"More sales through greater relevance"

Interview with Florian Lüft, Apptus Business Development

Today, customers can choose from a variety of online shops to buy the desired products. So how can a retailer stand out from the competition? Experience shows: Personalized offers increase the conversion rate and make the customers happy - but only ...

Thumbnail-Photo: Modern Checkout Zone – Challenges at the Checkout...
01.09.2014   #epos systems #cashpoints

Modern Checkout Zone – Challenges at the Checkout

The checkout decides how satisfied the customer is when he/she is leaving the store. Yet the checkout zone is still more of an impersonal handling zone in many stores and markets. This is why retailers need innovative concepts to set themselves ...

Thumbnail-Photo: Aimia launches strategic partnership with Portugals leading retailer...
15.08.2014   #data management #customer relationship management

Aimia launches strategic partnership with Portugal's leading retailer

Aimia Inc. has announced the launch of a strategic partnership with Continente, Portugal's leading retailer from Sonae Group, to support a deeper understanding of its customers. This partnership will provide Continente with the ability to ...

Thumbnail-Photo: Design, creator of value for new concepts of points of sale...
28.07.2014   #event planning

Design, creator of value for new concepts of points of sale

Design on Equipmag 2014 trade show

In the digital era, retail is undergoing deep changes. More than ever, the point of sale must reinvent itself and the complementarity of traditional shops and new technologies plays a key role. The consumer, constantly connected, now buys anywhere, ...

Thumbnail-Photo: eCommerce and logistics set for growth in Sub Saharan Africa...
23.06.2014   #e-commerce #retail

eCommerce and logistics set for growth in Sub Saharan Africa

DHL study analyses the role which eCommerce will play in consumer’s live in the year 2025

Over the next 10 years, online retail will continue to gain popularity in both developed and emerging markets and as a result, logistics companies are set to play a key role in providing vital supply chain management solutions that are able to ...

14.05.2014   #multichannel commerce #brand management

Punchtab study reveals Millennial purchase drivers for fashion brands

PunchTab, the leading omni-channel engagement and insights platform, released a new study on Millennial purchase behavior among fashion brands and retailers. More than 1,200 Millennials participated in the study, which reveals the key buying drivers ...

Thumbnail-Photo: How can companies create an authentic omni-channel shopping experience?...
21.03.2014   #multichannel commerce

How can companies create an authentic omni-channel shopping experience?

by Pat Phelan, Vice President Client Services EMEA for Bazaarvoice

Marketing has been very linear in the past. Marketers have tried to steer customers into clearly defined tracks, so that they behave in a predictable manner during the buying process. This has changed – customers no longer want to be forced ...

Thumbnail-Photo: Retail Is More Innovative Than Ever Before
03.02.2014   #retail #consulting

Retail Is More Innovative Than Ever Before

An article by Michael Gerling, Managing Director of the EHI Retail Institute

The global retail industry is currently facing some of the biggest challenges in decades. Radical changes in consumer buying behavior, rapid technological change, which enormously influences both the internal processes in companies as well as the ...

Thumbnail-Photo: Digitalization is essential for capturing the new experience...
03.02.2014   #digital marketing #digital merchandising

"Digitalization is essential for capturing the new experience"

Interview with Klaus Lach, VMM

An exciting shopping experience is a great shopping experience. What makes it so great? Mainly the kind of presentation at the POS. That’s why digital technologies find more and more areas of application with which retailers can turn shopping ...

Thumbnail-Photo: 53 Business Changing Solutions at Retails BIG Show...
20.12.2013   #consulting

53 Business Changing Solutions at Retail's BIG Show

A list of 53 things that will change the way retailers do business forever—all under one roof

How much ground-breaking technology, innovation and solutions can you cram into 190,000 square feet of EXPO Space? Quite a bit. With 520 solution providers, the BIG Show EXPO floor is huge playground full of new technology, innovative products ...

Thumbnail-Photo: Researchers shed light on Black Friday shopping behavior...
27.11.2013   #consulting

Researchers shed light on Black Friday shopping behavior

Ready for the holiday shopping season? - Chances are, you’re conflicted about it. On one hand, you’re excited to find the perfect gift for that special someone. On the other hand, you’re terrified by the thought of spending too ...

Thumbnail-Photo: Tracking Footfall Further: Bringing Traffic Analysis Inside the Store...
13.11.2013   #data management #data analysis

Tracking Footfall Further: Bringing Traffic Analysis Inside the Store

By Adam Rodnitzky, ShopperTrak

For more than a decade, monitoring store traffic has been a best practice for data-driven retailers. Apparel retailers in particular have embraced these perimeter foot traffic counts as an indispensable tool in understanding conversion, staffing and ...

Thumbnail-Photo: Customers and Retailers Support Each Other With Information...
01.10.2013   #customer satisfaction #mobile payment

"Customers and Retailers Support Each Other With Information"

Interview with Sven Tollmien, Director Innovation Services, TrendONE

Mobile devices create a new type of connection between customer and retailer. Both sides can access information and sales offers at anytime and anywhere. In our current interview, Sven Tollmien, Director Innovation Services with the trend analysis ...

Thumbnail-Photo: New research debunks showrooming myths
20.09.2013  

New research debunks 'showrooming' myths

Shows brick-and-mortar retailers how to keep smartphone-wielding shoppers spending in-store

With brick–and–mortar–retail stores continuing to struggle with the rise of “showrooming” consumers — those visiting a store to see a product but then purchasing it later online — groundbreaking research ...

Thumbnail-Photo: Convenience Stores Five Times More Likely to Be Source for Grab-and-Go...
29.07.2013   #consulting #food technology

Convenience Stores Five Times More Likely to Be Source for Grab-and-Go Snacks, Reports NPD

Every day 28 million people in the U.S. eat a grab-and-go snack, accounting for billions of eatings each year. These buy-and-eat-within-an-hour snacks are 50 percent more likely to be eaten while traveling or in a car, which make convenience ...

Thumbnail-Photo: It should be fresh and ready
01.07.2013   #customer satisfaction #shop building

It should be fresh and ready

Convenience shops in tune with the times

Sandwich in hand and coffee to go: today’s customer likes things quick and easy. Aside from the need for healthy convenience products, consumers also want an adventure when they shop for groceries. In our interview, Angela Krause from the ...

Thumbnail-Photo: To Beat Showrooming, Retailers Must Think Outside The Box...
13.03.2013   #multichannel commerce

To Beat Showrooming, Retailers Must Think Outside The Box

Make no mistake, showrooming is crushing brick and mortar– increasingly pushing in-store sales online, where they’re almost always inevitably cheaper. An article by Karl Heiselman, CEO, Wolff Olins. With the online retail spend ...

Thumbnail-Photo: Top 3 benefits of retailer-supplier cross-channel data sharing...
06.02.2013   #data management #data analysis

Top 3 benefits of retailer-supplier cross-channel data sharing

While collecting and mining data for useful insights is an important part of the retail environment today, many retailers and suppliers have discovered the advantages of sharing this data with each other. We have previously discussed the benefits of ...

Thumbnail-Photo: RFID:  Making up for the drawbacks when compared to eCommerce...
06.01.2013  

RFID: Making up for the drawbacks when compared to eCommerce

How the technology is changing the retail industry

In the past few years, competition in the retail industry has clearly increased not least because of the growth of online retail. More and more customers use the opportunity to go online before they buy something to get information about the ...

Thumbnail-Photo: Five Tips for Successful Multi-Channel Conversion...
10.12.2012   #multichannel commerce

Five Tips for Successful Multi-Channel Conversion

With smartphone use growing and tablet sales set to hit 126 million this year, it’s all too easy for marketers to become overwhelmed by the challenges of multi-channel retailing and e-Commerce. But multi-channel commerce need not need be ...

Thumbnail-Photo: “Retail should be more willing to experiment“...
27.11.2012  

“Retail should be more willing to experiment“

iXtenso-Interview with Prof. Christian E. Elger of Life & Brain GmbH

Neurologist Professor Christian E. Elger is the Scientific Director of Life & Brain GmbH in Bonn and an expert in the fields of neuromarketing and neuroeconomics. He explains for iXtenso what happens in the brain when we make a purchasing ...

03.05.2012   #services (sales promotion, PoS marketing) #franchise management (software)

Research Brief – UK: 2012 Aldata Shopper Insights Survey

2012 Consumer ResearchThe survey examines how consumers have modified their shopping behavior in light of current market conditions. Part of an international research project commissioned by Aldata, data in this brief is broken out for the UK only ...

Thumbnail-Photo: “There are now clearly fans of self-checkout counters“...
23.02.2012   #POS systems #cashpoints

“There are now clearly fans of self-checkout counters“

Interview with Uwe Pieper, Senior Director at real,- , Department of Administration and Organization/Data Processing - Inventory Management

In April of 2003 the Metro Group – at that time located at the Extra Future Store in Rheinberg, Germany – started to introduce self-checkout registers in German food retailing. In October 2003 the rollout began in Ratingen near ...

Thumbnail-Photo: “Our consumers expect us to serve them through the online-channel.”...
05.01.2012   #online trading #e-commerce

“Our consumers expect us to serve them through the online-channel.”

Interview with Rune Sølvsteen, e-commerce Director ad interim at Hunkemöller

Founded in 1886, Hunkemöller is one of the largest lingerie chains in Europe. The Dutch company employs more than 2.600 people and runs more than 450 shops in 15 countries. Hunkemöller has been active on the internet since 2001 and launched its ...

Thumbnail-Photo: Customer management instead of mom-and-pop shops...
19.05.2011   #customer relationship management #loyalty cards

Customer management instead of mom-and-pop shops

Mom and pop knew every customer of their store personally. They knew which product suited which of their customers. Today, chain stores have pushed the small merchants aside, but they would like to know their customers as well as good old mom and ...

Thumbnail-Photo: Will traditional coupons soon become obsolete?...
02.05.2011   #e-commerce #smartphone

Will traditional coupons soon become obsolete?

Interview with André Reif, CEO of MyMobai in Leipzig, Germany

André Reif, born in 1978, founded MyMobai in 2008 together with his schoolmate André Richter. The company with locations in Leipzig and Dresden develops business models and applications for mobile devices. By now, MyMobai sees itself as the German ...

Thumbnail-Photo: Analysis and projection automate inventory flow...
16.02.2011   #data warehouse management #epos software

Analysis and projection automate inventory flow

Empty shelves are just as bad as non-saleable surplus. That’s why commercial enterprises place ever stronger demands on logistics. Ordering times are shortened. At the same time, retailers are trying to better forecast future demand of ...

Thumbnail-Photo: Several Trends determine Logistics in Retail...
24.06.2010   #supply chain management

Several Trends determine Logistics in Retail

Logistics means more than just transporting goods from A to B. Logisticians have thought in terms of supply chains for a long time, from manufacturer through several intermediate storage facilities, ports and freeways all the way to the location ...

Thumbnail-Photo: VIVOTEK Gives Kindo Bakery a Boost in Business Management...
24.08.2009   #security #video surveillance

VIVOTEK Gives Kindo Bakery a Boost in Business Management

Mission Kindo Bakery is the largest bakery chain in Vietnam with over 60 branches in operation across the nation. In order to improve customer satisfaction, the manager wanted to manage the stores in a more efficient way, including staffing, ...

Thumbnail-Photo: Research shows consumers seek more self-service options due to pressures...
13.03.2009  

Research shows consumers seek more self-service options due to pressures of price and time

Key findings: 72 percent said they are more likely to shop with a retailer that gives consumers the flexibility to interact easily via online, mobile and kiosk self-service channels versus a retailer that does not According to a survey of U.S. ...