The 2015 UPS Pulse of the Online Shopper study looks closely into market trends, consumer behavior, and opportunities for retailers.
Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually monitor customer preferences along the full path to purchase.
The study explores how mobile and social media contribute to retail channel shifting and the full path to purchase, from search to checkout to delivery and returns.
Key findings from the study include:
- 59% of shoppers find it important to see shipping costs early in the buying process
- Only 62% of shoppers are satisfied with the ability to process returns/exchanges online
Download the report here.
Source: UPS
