Showrooming • 16.02.2017

A possible solution: media at the PoS

The consultation is made in the stationary shop, the product is bought over the internet – showrooming is an upsetting phenomenon for every stationary retailer

Mr. Vogt, showrooming or advice theft is a hot topic in the toy trade, which is closely associated with trading online. How can retailers hold their ground?

There is no question: Local retail is losing sales to online dealers and this trend will certainly continue. Painful as this may be, lamenting or refusing to face certain facts sim- ply does not help. One has to face showrooming head on and actively. Recent studies show that this user behavior even entails certain opportunities for local retailers, pro- vided they employ a clear POS media strategy. During showrooming, consumers are not necessarily looking for the best price, but primarily for confirmation to buy this specific product. This purchase verification is often carried out through good product in- formation provided, for example, in videos. Local retailers must provide the user with purchase relevant information exactly at that very moment. Moving images ensure a high level of attention. According to a recent study (Trend analysis Digital-Out-Of-Home), al- ready three-quarters of the population are familiar with advertising on digital screens in public spaces and pay more attention to this kind of advertising than to static advertising.

What benefits do end customers, on the one hand, and retailers and the industry, on the other hand, derive from your PoS solutions?End customers get additional up-to-date in- formation about the products they are interested in. This visual and acoustic information sticks much better in the customer’s memory than just the words spoken in a sales meeting. The retailer’s sales staff is relieved and the sales pitch can be prepared and positively influenced. And the industry providing the medial details ensures that the best arguments for the product – elaborated by the manufacturer or the agency – shall reach the customer. The virtual enlargement of retail space, the utilization of the eye-catching potential of moving images, the integration into comprehensive channel strategies, and the function as a perfect customer consultant to fight the adverse effects of showrooming - qualified POS media will be, without a doubt, among the most important elements of successful retail marketing in the future.

Supplier
Logo: Permaplay Media Solutions GmbH

Permaplay Media Solutions GmbH

Aschmattstr. 8
76532 Baden-Baden
Germany
Photo: A possible solution: media at the PoS

Which PoS media can be rented from you? Is any medium suitable for any retailer?

Not all PoS media are suitable for short-term rental use. These are primarily screens that present product films in a linear fashion. De- vices for more complex programs such as interactive presentations and apps are usually provided for longer applications in the retail business; typically, they are purchased by the manufacturer and made available to the retailer. Renting Permaplay PoS media is an excellent way to profit most from the seasonal highlights at the PoS. And this approach saves a lot of time for our customers – through maximum service.

Online vs. stationary: What do you think awaits us in the future when it comes to the retail business?

Three out of four customers, according to the new study by the trade association HDE „Trends in Trade 2015“, believe that in the future they will still go shopping in the store. On the other hand, online trading is growing significantly – although at very different rates in different lines of business. The royal road: To link both and increase the attractive- ness of the PoS. Providing the stationary trade with added value – that is one of the major trade trends in 2017. The primary focus is on improving customer support and service quality. Permaplay PoS tablets are the perfect interface between online information and retail store; they support sales consul- tants competently and help to close a deal effectively during a meeting with the customer. Information on individual products, availability, delivery times, variants, prices and much more can be accessed directly in the presence of the customer and, of course, products can be ordered immediately. This means, the retailer provides the customer not just with detailed information, but with a strong visual experience as well.

Permaplay offers a number of different tablet models all of which are developed and manufactured together with Permaplay for use at the PoS. Based on our experience to date and the results of relevant studies, we are very confident that tablets will bring a whole new quality standard in customer consultation and service to the PoS. This motivates the seller, extends the retailer’s range of products and promotes sales overall.

related articles:

popular articles:

Thumbnail-Photo: APG Cash Management Solutions partners with Cashspeed...
19.11.2020   #cash management #cash drawers

APG Cash Management Solutions partners with Cashspeed

Helping retailers reduce the cost of managing cash at the point of sale

APG Cash Management (APG), a fast-growing global manufacturer of cash management solutions, announced today its partnership with French software firm, Cashspeed, which focuses on cash management and payments systems software. Now certified as a ...

Thumbnail-Photo: World’s first convenience store retrofitted with AI technology...
14.08.2020   #video surveillance #video cameras

World’s first convenience store retrofitted with AI technology

Standard Cognition to provide Circle K with autonomous checkout

Standard (“Standard Cognition”) announced that Alimentation Couche-Tard, a company that operates close to 14,500 convenience stores worldwide, including under the global brand Circle K, has selected Standard to pilot touchless, ...

Thumbnail-Photo: New chain of toy stores in strong collaboration...
29.09.2020   #brick and mortar retail #digitization

New chain of toy stores in strong collaboration

Kids Coolshop is booming with new toys stores in a pressured market where competition is fierce

The chain has started installing electronic shelf labels in its physical stores. The electronic price tags are linked to a strong e-commerce engine and must help ensure competitive prices across all channels.Kids Coolshop was launched in 2017 ...

Thumbnail-Photo: Denmarks first sustainable DIY store has great success...
30.10.2020   #sustainability #electronic shelf labels (ESL)

Denmark's first sustainable DIY store has great success

Electronic price tags provide price and product information

In February 2020, STARK opened its doors to a whole new and sustainable DIY store in Hørsholm (Denmark), which will make it easier for customers to build sustainably. The store has got a flying start despite Corona and general restrictions in ...

Thumbnail-Photo: Zebra Technologies to acquire Reflexis Systems, Inc....
10.08.2020   #POS communications #workforce deployment

Zebra Technologies to acquire Reflexis Systems, Inc.

Acquisition helps Zebra empower every worker at the edge to execute the best next action

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced it intends to acquire Reflexis Systems, Inc., a ...

Thumbnail-Photo: Checkout-free service at Giant Eagle’s GetGo Café+Market store...
07.09.2020   #self-checkout systems #app

Checkout-free service at Giant Eagle’s GetGo Café+Market store

Retrofitting an existing store

Grabango announced the launch of commercial service with one of its retail partners, Giant Eagle, Inc, owner of GetGo Café+Market. Grabango’s checkout-free system is now available to save shoppers time by letting them skip the line. The ...

Thumbnail-Photo: Evaluation tool for recyclable packaging
10.08.2020   #sustainability #software applications

Evaluation tool for recyclable packaging

Fraunhofer UMSICHT tests Henkel's extended version for materials like paper and cardboard

Packaging protects products during transport and storage. In order to develop sustainable packaging and conserve resources, Henkel developed an evaluation tool that quickly and reliably checks plastic packaging for recyclability. The tool has now ...

Thumbnail-Photo: SALTO renews its commitment to quality management and environmental...
05.10.2020   #security #security technology

SALTO renews its commitment to quality management and environmental responsibility

At SALTO, just as we innovate to deliver market-leading access control solutions, we are determined to lead the way in quality management implementation and environmental efficiency savings

Achieving operational and environmental excellence takes many forms including social, environmental, and economic responsibility – particularly with regard to global sustainability and the environment we operate within. This responsibility ...

Thumbnail-Photo: Retail Asia Conference & Expo 2020 rescheduled to 11-13 November...
18.09.2020   #online trading #retail

Retail Asia Conference & Expo 2020 rescheduled to 11-13 November

New spacious exhibition location

Informa Markets, the organiser of Retail Asia Conference & Expo 2020, announced that the event will be further rescheduled from 17-19 November 2020, to 11-13 November 2020 at the Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong.The ...

Thumbnail-Photo: New SALTO Neo Cylinder Microsite
11.09.2020   #access control #access control systems

New SALTO Neo Cylinder Microsite

Overview of main features and benefits

To enable potential users to discover more about its SALTO Neo electronic cylinder SALTO Systems, a leading manufacturer of electronic access control solutions, has launched a new microsite dedicated to the product.The compact SALTO Neo Cylinder is ...

Supplier

Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal