News • 26.09.2018

Brand reputation and control over the purchase dictate shoppers’ behavior

2Checkout software buying survey reveals details on purchasing preferences

Brands; Copyright: panthermedia.net/catherinechin
Source: panthermedia.net/catherinechin

2Checkout (formerly Avangate), a leader in eCommerce, payments and subscription billing solutions, today released its 2018 Software & SaaS Buying Behavior Survey. The survey of almost 1,000 software and SaaS buyers reveals global buyer preferences and industry trends that software merchants can leverage to increase their online sales worldwide.

A stellar brand reputation helps vendors anywhere on the planet 

Online shoppers are paying increased attention to security and merchant reputation and value reliable support across several channels. Vendor reputation is the ‘most important factor’ when buying online, cited by 86 percent of shoppers globally, reflecting buyers’ preference for honest business, high quality products and a customer-oriented culture.

Flexibility and ability to change or cancel subscriptions anytime are key

Buyers are used to being in the driver’s seat and want full control over their online purchases. 80 percent of shoppers prefer manual renewal of their subscriptions, while 87 percent of respondents mention the ‘ability to change or cancel a subscription at any time’ as very important for the purchase decision.

To satisfy this requirement, merchants need to provide their clients with tools and access to self-service and assisted support in order to manage their subscriptions seamlessly, 24x7. This makes voluntary and involuntary churn prevention tools, coupled with advanced subscription management, the recipe for success in connecting to today’s savvy buyers.

“Understanding buyers’ habits and preferences is key to reaching them effectively with the right products and offers and providing the expected support, via their preferred channels,” said Erich Litch, Chief Revenue Officer, 2Checkout. “Our Software & SaaS Buying Behavior Survey delivers insights about when and how buyers prefer to get software, and what are their preferences or concerns when buying online, empowering merchants to make better sales and marketing decisions.”

Reviews speak louder than discounts or free trials 

Product reviews are the next most influential factor in buying decisions, more so than discounts and free trials, as recognized by 74 percent of respondents globally. Money-back guarantees are also a very important factor, rated ‘high’ by 67 percent of respondents.

Reaching a real person is reassuring, no matter where buyers are

Difficulty of reaching live support is the biggest concern of 55 percent of shoppers, followed by lack of trust in unknown vendors. The credibility of product reviews is a blocker for 49 percent of respondents.

Search rules around the world

Online search leads the way as the preferred method for finding products, with 78 percent of shoppers worldwide rating it as their first choice. Searching directly on a vendor’s website comes in second, while word-of-mouth follows closely in third place. Reflecting changing habits, online ads take the last seat in popularity, mentioned by only 11 percent of respondents as avenues for product discovery.

Most software purchases still made on desktop as mobile catches up

Discovery is spread across channels, but the actual purchase of software and SaaS products takes place mostly on desktop, which is favored by 82 percent of respondents, compared to 45 percent using mobile and tablets.

This could be related to the type of product or service purchased, with security and privacy software being the top-selling category worldwide at 51 percent. Audiovisual and utilities, both at 30 percent, follow close behind security software. Other popular types of software include gaming, internet browsing and mobile apps.

Credit cards and PayPal remain most common ways to pay; mobile payments gain ground

The global picture shows credit cards being used by 86 percent of respondents, with PayPal at 54 percent and 12.5 percent selecting mobile payment options such as Apple Pay.

Source: 2Checkout

related articles:

popular articles:

Thumbnail-Photo: Fully automated stores: where its possible, when its possible, but...
22.09.2022   #brick and mortar retail #Tech in Retail

Fully automated stores: where it's possible, when it's possible, but feasible!

How do you provide the optimal fulfillment service?

On 21.9.2022 it was time once again: iXtenso and EuroShop had served a new "retail salsa" and invited to the webtalk at the virtually arranged table. Our main ingredient: the certain spiciness for the optimal customer journey, because the ...

Thumbnail-Photo: Practical buying, automatic selling
07.09.2022   #retail #digitization

Practical buying, automatic selling

Interview with Alexander Eissing, Managing Director of Livello GmbH, about modern vending machines and their cross-sector future

Vending machines are a familiar sight at airports, train stations, hospitals and many other facilities. But not all vending machines are the same. Many of the older models are not suitable for meeting the requirements of both retailers and customers ...

Thumbnail-Photo: White Label World Expo Frankfurt 2022
03.08.2022   #online trading #e-commerce

White Label World Expo Frankfurt 2022

12th & 13th of October 2022 @ Messe in Frankfurt, Germany

The White Label World Expo Frankfurt is nearing, and we are so excited to be partnered with them this year for a much anticipated, in-person event, it’s going to be buzzing! We can’t wait to see you there! Secure your FREE ticket, get ...

Thumbnail-Photo: Understanding challenges as opportunities
15.11.2022   #online trading #brick and mortar retail

Understanding challenges as opportunities

Last mile & more: New technologies only make sense if they are actually used

The link between online retail and the local shop is becoming increasingly important. Touchless technologies and solutions for the last mile play a special role. Modern Expo is committed to implementing these on a grand scale. Those who missed the ...

Thumbnail-Photo: The connected supermarket: shopping experience of the future?...
04.10.2022   #brick and mortar retail #retail

The connected supermarket: shopping experience of the future?

Bizerba presented a wide range of solutions for the retail trade at EuroCIS

A consistent shopping experience across all channels – no problem! Thanks to state-of-the-art devices and artificial intelligence, retailers can further strengthen customer loyalty. At EuroCIS 2022, Bizerba presented new solutions and ...

Thumbnail-Photo: BP Group’s Aral selects Zebra Technologies to digitise its service...
19.10.2022   #software applications #software as a service (SaaS)

BP Group’s Aral selects Zebra Technologies to digitise its service station operations

German subsidiary streamlines front-line workflows to maintain compliance with Reflexis Task Management software solution

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front-line of business with solutions and partners that deliver a performance edge, today announced that Aral AG has enhanced its customer experience by improving front-line ...

Thumbnail-Photo: Smart & realistic virtual clothing try-on
13.09.2022   #online trading #e-commerce

Smart & realistic virtual clothing try-on

Creating a virtual fitting room with a selfie and measurements

Anthropics Technology presents Zyler – AI-powered virtual fitting technology for shoppers and retailers that allows customers to try on hundreds of outfits quickly and easily on a smartphone, desktop or in store. A selfie and a few ...

Thumbnail-Photo: Rolling into the future
31.08.2022   #brick and mortar retail #customer satisfaction

Rolling into the future

Why shopping carts can be so much more than they currently are

More and more technology is finding its way into our supermarkets. Already today, self-service checkouts, electronic shelf labels and virtual wayfinding guides are a familiar sight in many stores. But the customer experience usually doesn't ...

Thumbnail-Photo: White Label World Expo 2022 in Frankfurt
05.09.2022   #online trading #e-commerce

White Label World Expo 2022 in Frankfurt

12th & 13th of October: Europe’s leading online retail sourcing show

The White Label World Expo Frankfurt is right around the corner and as you already know, we are partnered with them this year! Join us at Europe’s leading online retail sourcing show on the 12th and 13th of October at the Messe in Frankfurt ...

Thumbnail-Photo: Online-Shopping with Apple Pay and girocard
01.11.2022   #online trading #payment systems

Online-Shopping with Apple Pay and girocard

In the last two years, people's shopping behavior has shifted significantly in the direction of e-commerce, making online business the driver of retail growth

Customers want to pay for their increasingly frequent online purchases in apps or on the web just as quickly and easily as at the stationary checkout - using their familiar and most popular payment methods from the "real" world - the ...

Supplier

Chili publish NV
Chili publish NV
Neue Schönhauserstraße 3-5
10178 Berlin
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
S-Payment GmbH
S-Payment GmbH
Am Wallgraben 115
70565 Stuttgart
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Zebra Technologies Europe Limited
Zebra Technologies Europe Limited
Mollsfeld 1
40670 Meerbusch
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
salsify
salsify
7 rue de Madrid
75008 Paris
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn