Turkey's B2C e-commerce market 2016
Investors lured by online retail opportunities in Turkey
Turkey's B2C E-Commerce market is the second largest in Eastern Europe, and is also among the fastest growing, according to the new market report by yStats.com. Internet penetration in the country was barely at 50 percent of the population last year, and just a third of Internet users made purchases online, so increased connectivity and online shopping engagement will boost B2C E-Commerce sales further.
The recent history of rapid growth in B2C E-Commerce in Turkey, along with its remaining potential for continued expansion make this market attractive for foreign as well as domestic investors. The yStats.com report reveals that Hepsiburada.com, Turkey's largest online retailer, got an infusion of 100 million USD in investment last year.
The most popular product category for B2C E-Commerce in Turkey is clothing. Both male and female shoppers make fashion purchases online, according to the research findings of yStats.com. The websites of online clothing retailers, such as Trendyol.com and Markafoni.com, are among the most visited online shopping destinations.
Another distinguishing characteristic of the B2C E-Commerce market in Turkey is the use of mobile shopping and social media. The yStats.com report divulges that over half of online shoppers say that their online buying behavior is influenced by social media. M-Commerce is driven by the increasing spread of Internet-enabled phones and tablets. Major online shopping platforms, such as online marketplaces GittiGidiyor and n11.com report rapid growth rates in mobile traffic and sales.