News • 06.09.2018

Consumer adoption of retailer mobile apps doubles

67 percent of consumers use a retailer app on their phone

Apps: Copyright: panthermedia.net/maxxyustas
Source: panthermedia.net/maxxyustas

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from Synchrony.

As the mobile channel becomes critical for retailers, more consumers are leveraging the apps to buy, browse, read product reviews, access coupons and find a local store.

According to new data from the Synchrony 2018 Digital Study, 67 percent of consumers have downloaded a retailer’s app. More than half of those did so specifically for a coupon or discount offer. Nearly half of consumers that have downloaded a retailer’s app use it for purchases.

“In today’s competitive landscape, a mobile application is not just another piece of technology for retailers, it is a vital tool to engage shoppers with their brand. Done well, retail apps engage both in and out of stores with personalized experiences and easy credit solutions,” said Maya Mikhailov, SVP, Chief Marketing Officer, GPShopper, a developer of mobile apps acquired by Synchrony in 2017. “Consumers that use retail mobile applications are a retailer’s top shoppers. As such, they want their apps to be tailored to their unique shopping experiences and preferences.”

As retailers develop mobile apps, Synchrony recommends the following to help enhance the customer experience:

1. Provide a consistent customer experience across all channels – mobile is the driver to bring together all the user experience opportunities.

2. Engage with customers in a personalized manner by leveraging data and analytics -- provide unique offers and discounts via mobile to further extend brand loyalty.

3. Offer simple and easy payment solutions that are seamless and secure; create an in-app frictionless mobile commerce experience.

The study comes as SyPI, Synchrony’s native app plug-in, hit $1 billion in credit card bill payments since the product’s launch in 2016. SyPI is embedded within a retailer’s app and functions as a complete credit experience - consumers can apply for credit, perform all servicing functions, view available rewards certificates, and more, without leaving the retailer’s mobile app. The Synchrony Digital Study revealed that 77 percent of consumers rated credit card features on an app as very or extremely valuable, making SyPI a valuable feature for consumers.

Dozens of Synchrony partners are using SyPI including Belk, Chevron, Gap Inc., and Lowe’s.

Synchrony commissioned the 2018 Digital Study in order to gain insights on consumer behavior and trends in digital shopping. It was a self-administered online survey executed by Rothstein Tauber (RTi Research) with a base of 1,255 respondents. The 2018 Digital Study is the eighth annual survey that Synchrony has conducted on digital shopping trends. All references to the population and consumers refers to 2018 Synchrony Digital Study respondents.

Source: Synchrony

related articles:

popular articles:

Thumbnail-Photo: Mobile payment service
20.08.2018   #mobile payment #customer satisfaction

Mobile payment service

Mall of America® welcomes chinese consumers

CITCON, the leading cross-border mobile payment and marketing company announced today its partnership with Mall of America®, the nation's largest entertainment and retail complex. The CITCON cross-border mobile payment solution will be ...

Thumbnail-Photo: Innovative in-store solution for Dublin university...
10.10.2018   #epos systems #cashpoints, cash register, cash desk

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today their SMARTtill Intelligent Cash Drawer has been installed in Dublin City University’s (DCU) new Londis store as part of its goal to maximize ...

Thumbnail-Photo: Kaufland relies on state-of-the-art technology...
07.11.2018   #pos systems #retail

Kaufland relies on state-of-the-art technology

With an innovative POS system by AURES Technologies

Kaufland offers a completely new shopping experience with ist new store concept. The markets convince with their new, noble and highquality appearance. Modern colors combined with light wood and a new lighting concept create a pleasant atmosphere. ...

Thumbnail-Photo: Superdata PromoServer – Customer loyalty as a factor of success...
26.10.2018   #multichannel commerce #customer relationship management

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition. With the expansion of the sales and communications channels, the challenge of customer loyalty has ...

Thumbnail-Photo: Absen LED free-standing centrepiece
16.10.2018   #led technology #led lighting

Absen LED free-standing centrepiece

Korean shopping mall sets new retail standard

Situated in Northwest Seoul, Starfield Goyang is the third and latest Starfield mall to open on the outskirts of the South Korean capital, and Starfield’s new shining star. As the largest indoor shopping theme park in Korea’s ...

Thumbnail-Photo: App-based self-checkout
23.08.2018   #mobile payment #self-checkout systems

App-based self-checkout

Edeka offers mobile self-scanning with snabble

Snabble introduces its technology to the stores of Edeka Rhein-Ruhr. Customers will be able to scan items with their smartphone while shopping and pay at payment-terminals at the exit. First store launched will be Edeka Paschmann in ...

Thumbnail-Photo: Bygg-Ole in Sweden streamlines stores with electronic shelf labels...
12.10.2018   #electronic shelf labels (ESL) #electronic shelf labelling

Bygg-Ole in Sweden streamlines stores with electronic shelf labels

For more efficiency and free up time for more promotional activities

With the goal of saving time and money, the DIY retailer Bygg-Ole in Stockholm has implemented the solution Breece electronic shelf labels, which will help the DIY retailer to increase efficiency and free up time for more promotional ...

Thumbnail-Photo: Payment solutions in the self-service market...
13.09.2018   #payment systems #self-checkout systems

Payment solutions in the self-service market

CCV and PAX are forming a joint venture

CCV, one of the largest payment service providers and suppliers of payment solutions in Europe, and PAX Technology Limited, subsidiary of PAX Global Technology Limited (“PAX Global”) (Stock Code: 00327.HK), one of the leading electronic ...

Thumbnail-Photo: Toshiba is the leader in EPOS technology
18.10.2018   #cashpoints, cash register, cash desk #self service terminals

Toshiba is the leader in EPOS technology

Nearly 50 percent growth in self checkout market share

Toshiba Global Commerce Solutions (TGCS), the global market share leader in installed retail point of sale (EPOS) technology, has rapidly-grown its worldwide self-checkout (SCO) market share by 46 percent, according to research and consulting ...

Thumbnail-Photo: New cash management solutions for the convenience sector...
08.11.2018   #cash management #cash handling systeme

New cash management solutions for the convenience sector

APG Cash Drawer partners with MSP Systems

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today its new partnership with MSP Systems, a leading EPOS technology provider for the convenience sector in the UK.  MSP is now offering the SMARTtill ...

Supplier

Verifone (UK) Limited
7 Cowley Business Park, High Street
UB8 2AD Cowley, Uxbridge
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau