Advertorial • 01.02.2023

Are you leveraging the full potential of in-store foot traffic?

Bring digital marketing campaigns to physical stores

Everyday brands and retailers try and get customers to buy products. Their prime target is to bring customers as close as possible to the purchase moment – in the aisle. Why? Because 85% of Total Retail Sales are still made in Physical Stores. But beyond, 82% of purchasing decisions are made at the shelf.

Supplier
Logo: VusionGroup SA

VusionGroup SA

55 place Nelson Mandela
90000 Nanterre
France
A man with a smartphone in his hand stands next to a supermarket shelf...
Source: SES-imagotag

Everyday brands and retailers try and get customers to buy products. Their prime target is to bring customers as close as possible to the purchase moment – in the aisle. Why? Because 85% of Total Retail Sales are still made in Physical Stores. But beyond, 82% of purchasing decisions are made at the shelf.

Both retailers and brands spend millions of marketing Dollars in several touchpoints (internet, CTV, pay search, social media) to help shoppers become familiar with, consider purchasing and get ready to buy their products. Each step in the journey becomes more valuable as customers get closer and closer to the purchase.

But once customers are past the consideration phase, when physically in the store, no digital tool exists to help trigger the final step ­– the actual purchase. Retailers and brands lose the connection with customers WHEN they are about to become buyers.

That’s what VUSION Engage is about.

VUSION Engage – The in-store marketing platform

VUSION Engage is an in-store marketing platform from SES-imagotag connecting retailers and brands to deliver digital campaigns in physical stores. Leveraging digital displays and sensors located at the shelf, Engage guarantees that messages delivered in-store will reach shoppers at the right moment when they are considering buying a product. Through automation and real-time monitoring of customer engagement, retailers and brands can adjust their in-store campaigns to increase sales performance and achieve higher returns on ad spend.

A blue and white drinks shelf
Source: SES-imagotag

VUSION Engage is one single solution to: 

  • Run dynamic campaigns in-store with digital content delivered at the shelf, on schedule, automatically
  • Monetize prime store locations, leveraging retail media ad spend & foot traffic in the aisle to create an additional revenue stream at the shelf
  • Measure campaign impact in real-time, generating 360° insights for understanding customer behaviors 

related articles:

popular articles:

Thumbnail-Photo: EuroCIS Germany next stop for ITL’s cash handling and age verification...
13.02.2024   #Tech in Retail #artificial intelligence

EuroCIS Germany next stop for ITL’s cash handling and age verification solutions

Innovative Technology Ltd (ITL) will be joining retail suppliers and industry professionals at ‘EuroShop 2024 – the leading trade fair for retail technology’ which takes place in Düsseldorf, Germany from ...

Thumbnail-Photo: EuroCIS 2024 - technology special
11.12.2023   #online trading #e-commerce

EuroCIS 2024 - technology special

The latest technology solutions and trends for you and the retail sector

At EuroCIS 2022 from February 27 to 29, 2024, the Leading Trade Fair for Retail Technology, we will be looking at all the important and current topics relating to technology in retail: AI and Machine Learning, Payment, Connected Retail, Seamless Store and Smart Energy Management and many more.

Thumbnail-Photo: Unified Commerce Platform in focus
24.10.2023   #omnichannel #software developement

Unified Commerce Platform in focus

Handover at REMIRA: Dirk Bingler supersedes Stephan Unser as CEO

REMIRA is setting the course for future development of the company: On November 1, Dirk Bingler (48) will become the new CEO of the supply chain and omnichannel software expert headquartered in Dortmund. The previous CEO Stephan Unser (62) moves to ...

Thumbnail-Photo: Wayfair Announces Decorify App for Apple Vision Pro...
15.02.2024   #Tech in Retail #virtual reality

Wayfair Announces Decorify App for Apple Vision Pro

Wayfair's virtual room styler and 3D imaging tools enable Apple Vision Pro users to reimagine their living spaces and experience the future of shopping in their home

With the Wayfair Decorify app on Apple Vision Pro, users have a variety of options to see their spaces redesigned. They can upload a photo of their space ...

Thumbnail-Photo: Payment as a success factor: more than just paying...
15.01.2024   #Tech in Retail #payment systems

Payment as a success factor: more than just paying

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language ...

Thumbnail-Photo: Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt...
24.01.2024   #Tech in Retail #artificial intelligence

Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt Capability.

‘Final step’ in frictionless shopping drives trust by enabling consumers to view their receipts BEFORE leaving the store
Full size 800m2 grocery supermarket powered by computer vision AI is Europe’s largest retrofitted frictionless store

Trigo, a leading provider of AI computer vision technology that transforms traditional brick-and-mortar retail outlets into digital smart stores, and discount supermarket chain Netto Marken-Discount (also known as Netto), have partnered to launch ...

Thumbnail-Photo: MPREIS Transforms Operations with Zebra Workcloud Task Management™...
06.11.2023   #customer experience #software developement

MPREIS Transforms Operations with Zebra Workcloud Task Management™ Software Solution

Austrian food retailer to streamline communication in around 300 stores to improve staff engagement, inventory optimisation, and customer satisfaction

MPREIS has around 300 Austrian stores in regions across Tyrol...

Thumbnail-Photo: ‘Problem-solving mission’ with updated Modern Store Framework...
16.02.2024   #Tech in Retail #personnel management

‘Problem-solving mission’ with updated Modern Store Framework

Zebra Technologies will be looking to address challenges with expertise and new solutions at EuroCIS

Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced it’s taking the newly enhanced Modern Store framework on a ‘problem ...

Thumbnail-Photo: Ask the Bot: generative AI in retail
02.01.2024   #Tech in Retail #food retail

Ask the Bot: generative AI in retail

Revolution in retail: the era of generative AI and AI bots

They are able to analyse data, write product descriptions, answer shoppers’ questions or write codes...

Thumbnail-Photo: SES-imagotag becomes VusionGroup
29.01.2024   #software applications #artificial intelligence

SES-imagotag becomes VusionGroup

A new identity highlighting the broader portfolio of innovative solutions
developed by the Group to solve the major challenges of physical commerce

SES-imagotag (Euronext: SESL, FR0010282822), the global leader in digital solutions for physical commerce, today announced that it has changed its name to VusionGroup. This new name embodies the various product lines and solutions that have enhanced ...

Supplier

SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre