Aimia Inc. has announced the launch of a strategic partnership with Continente, Portugal's leading retailer from Sonae Group, to support a deeper understanding of its customers.
This partnership will provide Continente with the ability to understand the needs of its customers through its loyalty program, Continente card. This will enable Continente to make better strategic and customer-centric decisions across many aspects of its operations.
The multi-year deal will be supported by a team of Aimia's retail and analytics experts embedded within Continente. It will also see the implementation of 'Self Serve', Aimia's data analytics software tool which uses a powerful combination of customer data from Continente card, overlaid with demographic and behavioral data to deliver unparalleled insight into Continente customers and their needs.
Jan-Pieter Lips, President - EMEA, Aimia, said, "This is a significant agreement for both companies. Continente is already Portugal's leading retailer but this partnership will enable it to build even deeper relationships with existing customers and help attract new customers."
"With this agreement, Aimia and its Intelligent Shoppers Solutions business enter a new European market, bringing loyalty expertise, insights and analytics to bear alongside its proprietary self-serve technology," Lips said.
Miguel Seixas, Sonae MC Marketing Executive Director, said, "Building strong relationships with our customers has never been more important. As we continue to develop a more immersive experience, focused and rewarding purchase, we work in partnership with an innovative organization with the power to help us achieve this goal. Aimia's experience in delivering a deep understanding of the buying habits of consumers means that it is a natural partner for us."
Aimia owns or operates loyalty programs in more than 20 countries. Its expertise includes growing Nectar, the UK's leading coalition loyalty program, from a start-up company to a multi-national business with 19 million UK members in the space of ten years. It also owns Aeroplan, Canada's premier coalition loyalty program, Nectar in Italy and most recently it has taken a minority investment in Spain's Travel Club. Aimia provides data analytics services to a number of retailers and CPG's around the world including Sainsbury's in the UK, Sobey's in Canada and Coles in Australia.
Source: Aimia Inc.
