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customer relationship management

Sophisticated customer relationship management places the cultivation of customer loyalty at the center of communication, service and marketing processes.

Thumbnail-Photo: Expectations and buying behaviors of todays modern consumers...
22.03.2016   #customer satisfaction #customer relationship management

Expectations and buying behaviors of today's modern consumers

Study uncovers the habits of highly active shoppers on the streets of New York, Chicago and Los Angeles

What are the expectations and most influential touchpoints for today's omni-channel shopper? These are the questions retail technology leader Aptos, Inc. set out to answer in its new research study, "Inside the Mind of the Modern Shopper."

Thumbnail-Photo: Enabling brands to bring together data about their customers’ behaviour...
15.03.2016   #data management #customer relationship management

Enabling brands to bring together data about their customers’ behaviour

Multichannel optimisation platform Innometrics builds successful API

Cutting-edge consumer profiling platform Innometrics has adopted Basho Technologie's Riak KV database to power its Profile Cloud API.

Thumbnail-Photo: Social media outperforms email for customer service...
03.03.2016   #customer satisfaction #customer relationship management

Social media outperforms email for customer service

UK brands answer less than half of customer queries received on Facebook and Twitter

Despite its importance to consumers, email is falling behind social media when it comes to customer service, with UK brands answering just 38% of emailed questions, according to a new study.

Thumbnail-Photo: Retailers lose millions each year due to check-out misery...
03.03.2016   #customer satisfaction #customer relationship management

Retailers lose millions each year due to check-out misery

Store owners need to listen to staff to overcome POS problems

UK retailers are missing out on millions of pounds in lost sales by not listening to staff who’ve spotted a vital need to improve customer service at the check-out, according to Miura Systems.

Thumbnail-Photo: Customer approach becomes more digital – and practical...
04.02.2016   #customer satisfaction #digital signage

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.

Thumbnail-Photo: Unified Store Experience at EuroCIS
25.01.2016   #customer satisfaction #multichannel commerce

Unified Store Experience at EuroCIS

arvato Systems presents an advancement of the checkout solution with omni-channel logic

The EuroCIS 2016 takes place February 23 – 25, 2016 in Düsseldorf. In the upcoming year the Leading Trade Fair for Retail Technology will be all about Mobile Services at the point of sale.

Thumbnail-Photo: In-Store retail still dominates
20.01.2016   #customer satisfaction #customer relationship management

In-Store retail still dominates

Survey reveals need to Focus on in-store service, cross-channel consistency

In-store shopping will continue to drive revenue in 2016, but consumers will increasingly gravitate to retailers that deliver personalized service, according to new research from TimeTrade.

Thumbnail-Photo: Empowering retailers to create smarter 1-to-1 customer journeys...
20.01.2016   #customer satisfaction #customer relationship management

Empowering retailers to create smarter 1-to-1 customer journeys

New services deliver a framework for digital transformation and capabilities to deploy and manage journeys for retailers

Salesforce announced two new Salesforce Marketing Cloud services for retailers at the National Retail Federation (NRF) Big Show 2016. These new services combine CRM with industry and cloud transformation expertise to help retailers increase revenue through personalizing their customer engagements.

Thumbnail-Photo: Effectively analyzing online consumer behavior...
15.01.2016   #e-commerce #customer satisfaction

Effectively analyzing online consumer behavior

No timidness in e-commerce - 3 strategies for proactive customer service

Rows and rows of long white shelves. Small labels describe the advantages of the individual products. Red colors in between stand out and call attention to reductions. The customer is right in the middle of it all.

Thumbnail-Photo: Merchandising shifts to a customer-centric focus...
14.01.2016   #customer relationship management #merchandising products

Merchandising shifts to a customer-centric focus

New consumer shopping behaviors have made the merchandising process infinitely more difficult.

Consumers just don’t shop the way they did a few years, months, or in some cases, even weeks ago. Therefore it comes without surprise that retailers would cry out for a better understanding of consumer demand. Analytics to measure ...

Thumbnail-Photo: Customers are the most important resource in e-commerce...
14.01.2016   #customer relationship management #software applications

Customers are the most important resource in e-commerce

Integration of e-commerce and CRM systems for increased customer loyalty

Apart from a technical optimization, retailers need to explore other options to set their business apart from the competition. Against this backdrop, the only thing left is to take a closer look at the most important resource: the customers.

Thumbnail-Photo: Coupons - Personalisation goes hyper
17.12.2015   #customer relationship management #mobile couponing

Coupons - Personalisation goes hyper

How can beacons drive personalisation?

A new study from Juniper Research comprises an essential guide to digital couponing and loyalty space. Including assessments of the opportunities and challenges across areas such as malredemption, POS (Point of Sale) experience and retailer ...

Thumbnail-Photo: Marks & Spencer tops UK ‘Customer Loyalty Index’...
10.12.2015   #customer relationship management #fashion

Marks & Spencer tops UK ‘Customer Loyalty Index’

Marks & Spencer has topped a poll to find out to which clothing brand or retailer UK shoppers are most loyal

The high-street stalwart received 12 percent of all mentions in the free vote, ahead of Next (9.6 percent) and third-placed Primark (5.9 percent). The survey, conducted by apparel fit preference specialist Fits.me, asked over 2,000 UK adults to ...

Thumbnail-Photo: British consumers dissatisfied with festive experience so far...
07.12.2015   #customer satisfaction #customer relationship management

British consumers dissatisfied with festive experience so far

Eptica research also finds three quarters shun Black Friday online

Despite record UK sales of £1.1 billion on Black Friday, British consumers are much less satisfied with retail customer service compared to Christmas 2014. 21% of consumers complained that it was impossible or extremely difficult to find ...

Thumbnail-Photo: A poor online experience can keep shoppers out of a retailer’s...
16.11.2015   #online trading #customer satisfaction

A poor online experience can keep shoppers out of a retailer’s physical store

88% of American consumers say gifts bought online are just as heartfelt as gifts bought in-store

In LoyaltyOne’s October 2015 nationwide survey of 1,019 American consumers, nearly half (47%) of Cyber Monday shoppers indicated they’ll be reluctant to make an in-store holiday season purchase from a retailer with whom they have an ...

Thumbnail-Photo: Engaging Generation Consumer
12.11.2015   #online trading #customer relationship management

Engaging Generation Consumer

It's essential retailers get the basics right online

Even without the hype around Black Friday growing at this time of year, Generation Consumer is clearly here to stay, with popularity of online shopping continuing to go from strength to strength. Most consumers rate the freedom to shop at any ...

Thumbnail-Photo: Otto experiments with NFC
11.11.2015   #online trading #customer satisfaction

Otto experiments with NFC

Sticker as a "Product Wizard"

Online retailer OTTO currently experiments with the different possible applications of the Near Field Communication (NFC) technology. But Otto is not looking for payment functions, but rather focusing on the service aspect. With an NFC-button ...

Thumbnail-Photo: Sainsburys responds to current shopping trends...
28.10.2015   #customer satisfaction #mobile payment

Sainsbury's responds to current shopping trends

New store layout and more checkout options are tested

A supermarket moves with the times: Sainsbury's is now testing new ways to respond to the changing demands of today's customers at six locations in the United Kingdom. The most important new features are an extensive adaptation of the ...

Thumbnail-Photo: Comparing prices directly at the checkout
28.10.2015   #customer satisfaction #customer relationship management

Comparing prices directly at the checkout

Tesco starts “Brand Guarantee” to ensure its customers are paying the best price

As the first supermarket chain in the UK Tesco has now introduced a best price guarantee. The prices of products in the customer’s shopping cart are compared with those of the other major chains Asda, Morrisons and Sainsbury's directly at ...

Thumbnail-Photo: Just try it: What brick-and-mortar stores do better than online retailers...
27.10.2015   #customer relationship management #brand management

Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an ...

Thumbnail-Photo: Shop-in-Shop for coffee at the supermarket
22.10.2015   #customer satisfaction #customer relationship management

Shop-in-Shop for coffee at the supermarket

REWE and Starbucks announce partnership

Gastronomy in retail currently is a big issue. Dining options invite customers to linger and create a cozy atmosphere in which mere shopping no longer is in the foreground. REWE and Starbucks also have recognized this and plan the integration of ...

Thumbnail-Photo: Purchase Intent Data research gives insights into what influences...
12.10.2015   #data management #customer relationship management

Purchase Intent Data research gives insights into what influences shoppers

The research includes detailed insights into what influences shoppers – from when they are considering buying to when they purchase – and highlights how much of this journey takes place out of sight of retailers. It describes how ...

Thumbnail-Photo: Using Digital Hubs
07.10.2015   #customer satisfaction #customer relationship management

Using Digital Hubs

Multichannel customer service is the order of the day

When consumers have issues with a product today, they want to contact customer service via a channel that is easiest for them to access in case they have a problem or question. What’s crucial for companies: the quality of service needs to be ...

Thumbnail-Photo: Today’s consumers primarily want a seamless customer journey...
01.10.2015   #consulting #mobile payment

"Today’s consumers primarily want a seamless customer journey"

Interview with Robert Wucher, Head of Technology and Digital Client Solutions, GfK

To understand what services customers expect today, retailers should know exactly what touchpoints their customers use to get in touch. Only then can they align their sales approach, advertising and services accordingly. Robert Wucher, Digital ...

Thumbnail-Photo: Frequently discounting maximizes retailer revenues...
30.09.2015   #customer relationship management #pricing management

Frequently discounting maximizes retailer revenues

'Discount-frequently' pricing strategy allows retailers to charge high prices when demand is high and is flexible unlike an 'every day low price' strategy.

JC Penney implemented a "best price" strategy in 2012, assuming consumers prefer fair, everyday prices as opposed to sale prices that are discounted from original, inflated prices. It was wrong. Longtime customers – loyal fans ...

Thumbnail-Photo: The Co-operative Group selects Eckoh to strengthen payment security...
28.09.2015   #customer satisfaction #customer relationship management

The Co-operative Group selects Eckoh to strengthen payment security

Providing the secure payment solution CallGuard

Eckoh announced today that it has been selected by The Co-operative Group to provide its secure payment solution, CallGuard. CallGuard will be implemented throughout The Co-operative Group's contact centres in its Electrical, Legal ...

Thumbnail-Photo: Limited time offer pumpkin beverages spice up business for foodservice...
23.09.2015   #customer relationship management #marketing research

Limited time offer pumpkin beverages spice up business for foodservice operators

The seasonal beverage offers can spur additional purchases by established customers

It’s that time a year again for falling leaves, football games, and the annual tradition of limited-time offer (LTO) pumpkin specialty drinks. Turns out that it’s one of the favorite times of the year for foodservice operators who offer ...

Thumbnail-Photo: Historic promotion: Virtual reality app for consumers...
23.09.2015   #customer relationship management #app

Historic promotion: Virtual reality app for consumers

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers launch the promotion

Consumers can digitally unlock the exclusive footage, courtesy of Mission and Guerrero Tortillas, by simply downloading the free DigitalFood app to their iOS or Android smartphones and following the onscreen instructions to view the content: Pope ...

Thumbnail-Photo: The changing dynamics of Generation Consumer...
17.09.2015   #online trading #customer relationship management

The changing dynamics of Generation Consumer

Retailers need to do the online basics well and focus on added value if they want to appeal to Generation Consumer

Men on average outspend women online by 44 per cent whilst spending marginally less time online shopping. Women by contrast value more ecommerce features than men and do their homework, making use of more devices. This is the key finding from the ...

Thumbnail-Photo: Generation Consumer has arrived
10.09.2015   #online trading #customer satisfaction

Generation Consumer has arrived

Retailers at the forefront of opportunity to capitalise on the rise of consumerisation of technology

Roll over millennials and pack your bags Gen X, there is a new kid in town: Generation Consumer has arrived! This is one of the key findings of a major research project into the online shopping preferences across the UK conducted by Tryzens, a ...

Thumbnail-Photo: Poor customer service puts back-to-school revenue at risk...
07.09.2015   #customer satisfaction #customer relationship management

Poor customer service puts back-to-school revenue at risk

Shoppers for households with kids under 18 are 19% more likely to be annoyed when retailers make insufficient information available

The latest LoyaltyOne, Verde Group research suggests that mass merchandisers should go back to school for a refresher course in securing repeat business from consumers who shop for households with children under 18. A nationwide survey of 2,500 ...

Thumbnail-Photo: Starwood Retail partners launches first-ever mall-wide rewards program...
07.09.2015   #customer satisfaction #customer relationship management

Starwood Retail partners launches first-ever mall-wide rewards program

Giving retailers an innovative marketing solution

Starwood Retail Partners, the Chicago-based shopping center asset management company announced today the rollout of Oh, So Simple Rewards, a first-of-its-kind rewards program that offers consumers easy to earn credit for their purchases at ...

Thumbnail-Photo: Low levels of repeat buyers challenge new product success...
03.09.2015   #data management #customer relationship management

Low levels of repeat buyers challenge new product success

Less than 1 percent of shoppers drives sales volume for the typical new CPG product

In the CPG industry, generally-recognized failure rates for new product launches range from 60 percent to 80 percent. Catalina released a new report, which demonstrates the critical importance of data-driven shopper engagement in growing the success ...

Thumbnail-Photo: Retail expert Marge Laney turns industry focus on fitting rooms...
27.08.2015   #consulting #customer relationship management

Retail expert Marge Laney turns industry focus on fitting rooms

New conversations about customer engagement via the fitting room

Fitting room expert and author Marge Laney is prompting new conversations about customer engagement via the fitting room following the release of her book "Fit Happens; Analog Buying in a Digital World".  Laney and her ...

03.08.2015   #customer satisfaction #customer relationship management

Customer Contact Expo looks to the future with eCommerce Expo partnership

Event for the customer service industries will once again co-locate with eCommerce Expo

The UK’s largest event for the contact centre and customer service industry, Customer Contact Expo will celebrate its 16th year when it returns to London’s Olympia this autumn. Taking place from 30th September to 1st October the free ...

Thumbnail-Photo: Reaching new markets by using complementary marketing channels...
23.07.2015   #customer relationship management #smartphone

Reaching new markets by using complementary marketing channels

One-quarter of retailers say Facebook among top new customer acquisition tactics

While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State ...

Thumbnail-Photo: Empowered shoppers propel retail change
22.07.2015   #online trading #customer satisfaction

Empowered shoppers propel retail change

The realities of remaining a "ready retailer"

The 2015 UPS Pulse of the Online Shopper study looks closely into market trends, consumer behavior, and opportunities for retailers. Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually ...

Thumbnail-Photo: Consumer-generated content alters traditional consumer behaviors...
20.07.2015   #online trading #e-commerce

Consumer-generated content alters traditional consumer behaviors

Impact of consumer-generated content on product exploration and purchase

Bazaarvoice has released The Conversation Index Volume 9, which examines how consumers' online and offline shopping behavior is influenced by consumer-generated content (CGC) such as ratings and reviews, questions and answers, photos, ...

Thumbnail-Photo: Consumers are becoming less tolerant of service issues...
02.07.2015   #customer satisfaction #customer relationship management

Consumers are becoming less tolerant of service issues

Almost half of UK adults have experienced problems with online orders in the last year

Almost half (47%) of UK adults online admitted to experiencing problems with online orders in the last 12 months, according to the JDA/Centiro ‘Customer Pulse 2015’ Report. Of those shoppers who had experienced problems, nearly half ...

Thumbnail-Photo: Delivering brands and retailers better insights...
01.07.2015   #data management #customer relationship management

Delivering brands and retailers better insights

PowerReviews accelerates momentum with more than 100 customer wins

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, marks its 10th anniversary with continued momentum sparked by record growth and a continued commitment to bringing more reviews to shoppers online and ...

Thumbnail-Photo: Consumer reinvention uncovers potential opportunities for unmet needs...
29.06.2015   #customer satisfaction #customer relationship management

Consumer reinvention uncovers potential opportunities for unmet needs

New Ipsos study analyzes 27 ways in which consumers reinvent themselves

Change is constant, and in today’s hyper-paced society, possibly even expected according to a recent study conducted by Ipsos. North Americans are embracing change, looking for new opportunities, improvements and differentiation. In fact, ...

Thumbnail-Photo: Aptos launches new brand
29.06.2015   #customer satisfaction #consulting

Aptos launches new brand

Readies retailers to engage customers differently

Aptos, formerly Epicor Retail Solutions, announced its official launch as an independent company and new brand, following its spin-off from Epicor Software Corporation. Leveraging years of experience as a leading provider of technology and ...

Thumbnail-Photo: National Identity: Does buying local mean shunning global?...
23.06.2015   #customer relationship management #marketing research

National Identity: Does buying local mean shunning global?

U.S. consumers are often urged to "buy American", and some special interest groups even claim that buying foreign products is inappropriate, or even immoral

U.S. consumers are often urged to “buy American,” and some special interest groups even claim that buying foreign products is inappropriate, or even immoral. But when it comes to buying domestic products, positive feelings for ...

Thumbnail-Photo: IoT to become cornerstone of excellent customer service...
18.06.2015   #data management #multichannel commerce

IoT to become cornerstone of excellent customer service

IoT presents enormous benefits to customers, businesses and suppliers

The Internet of Things (IoT) is rapidly interlacing with every business and consumer product. The success of IoT enables and is dependent on strong customer service and support. IoT can create a strong return on investment (ROI) by ...

Thumbnail-Photo: Reputations of America’s top retail companies continue to improve...
17.06.2015   #customer satisfaction #consulting

Reputations of America’s top retail companies continue to improve

Amazon, Publix and Whole Foods are America's most reputable retail companies

For the third year in a row, Amazon claims the top spot in Reputation Institute’s annual survey of America’s top 50 most reputable companies in the retail industry. Reputation Institute (RI) is the world’s leading consulting and ...

Thumbnail-Photo: Bazaarvoice launches Competitive Insights
15.06.2015   #customer relationship management #software applications

Bazaarvoice launches Competitive Insights

Giving brands an unparalleled understanding of the consumer decision process

Bazaarvoice is launching Competitive Insights, a consumer analytics tool to help brands better understand the factors that drive consumer decisions at the point of purchase. Using consumer-generated content (CGC) and session data from ...

Thumbnail-Photo: Shopping experience with culinary treats
08.06.2015   #customer satisfaction #customer relationship management

Shopping experience with culinary treats

Gastronomy concepts for retail are becoming ever more popular

Eating out, especially during a shopping trip, is increasingly something customers like to do. Regardless of whether this is just snacks in between or replacing a main meal – this offers retailers who also rely on gastronomy concepts a big ...

Thumbnail-Photo: Dysfunctional customer experiences risk billions in retail losses...
03.06.2015   #customer satisfaction #customer relationship management

Dysfunctional customer experiences risk billions in retail losses

More than eight in ten shoppers don’t give retailers the chance to fix a poor customer experience

It may seem counterintuitive, but retailers should welcome the irate shopper who vents her frustration in an animated scene on the sales floor. That’s because it’s the mistreated customer who walks out the door in a silent huff who ...

Thumbnail-Photo: Turning up the heat on summer deliveries for young millennials...
27.05.2015   #online trading #customer satisfaction

Turning up the heat on summer deliveries for young millennials

As young millennials hit online stores for their summer holiday wardrobes, their expectations for delivery are sky high, according to research from MetaPack. Put simply, UK consumers aged 18-24 want their delivery fast and on their terms. ...

Thumbnail-Photo: Technology and the changing face of „retailtainment“...
24.05.2015   #customer satisfaction #data management

Technology and the changing face of „retailtainment“

See the big picture with retail analytics

As society becomes increasingly experience-driven, the shopping centre industry finds itself redefining its offering to keep up with demands and requirements. ‘Retailtainment’, a term first used in 1999 by American Sociologist George ...

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