Company News • 17.12.2015
Coupons - Personalisation goes hyper
How can beacons drive personalisation?
Mobile coupons distributed via Beacons, 2020, split by eight key regions (1,6 billion).
Source: Juniper Research
Including assessments of the opportunities and challenges across areas such as malredemption, POS (Point of Sale) experience and retailer attitudes, it also provides a full analysis of the various mobile and online mechanisms used for coupon distribution and redemption.
Key Features:
- Couponing challenge assessment matrix.
- Analysis of key trends and stakeholder strategies.
- Heat map assessment of mobile and online couponing platform providers, player profiles and matrix ranking.
- Market forecasts for mobile and online coupon delivery and redemption volumes, user numbers and redemption values, together with mobile loyalty card user numbers.
What's in this Research?
- Executive Summary - Slide set summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
- Market Trends & Competitive Landscape - Strategic analysis of key trends, drivers and challenges in digital couponing and loyalty, together with coupon platform provider capability assessment and matrix (PDF).
- Market Sizing & Forecasts – 5 year forecasts for coupon users, volumes delivered, volumes redeemed and redemption value, usage and transaction values, split by 7 mobile channels (SMS, MMS, Email, Internet, App, Beacon and NFC) and by desktop/laptop (PDF).
- The Interactive Forecast Excel (IFxL) – highly granular dataset comprising more than 11,000 data points, allied to an Interactive Scenario tool giving users the ability to manipulate Juniper’s data.
The complimentary whitepaper, Coupons ~ Personalisation Goes Hyper, consider the ‘hyperpersonalisation’ megatrend within the digital couponing space, and provides an overview of the opportunities offered by beacon technology for in-store engagement.
Source: Juniper Research
