Company News • 24.05.2015

Technology and the changing face of „retailtainment“

See the big picture with retail analytics

Technology and the changing face of „retailtainment“...
Source: ShopperTrak

As society becomes increasingly experience-driven, the shopping centre industry finds itself redefining its offering to keep up with demands and requirements.

‘Retailtainment’, a term first used in 1999 by American Sociologist George Ritzer, seems to be more important than ever.

The shopping centre experience can greatly benefit from integrating interactive and digital technology. Increasing such offerings is believed to draw more visitors, as it provides a greater number of reasons to visit a destination. Offering a wide selection of catering, leisure and retail options is crucial within the process of attracting visitors. That is why measuring the effectiveness of any retailtainment initiative is vital.

Retail analytics from ShopperTrak give shopping centre owners complete visibility over where their shoppers go, which paths are most frequently used and how long the shopping experience lasts. By mapping perimeter and interior analytics data and combining this with sales and conversion rates, owners can analyse whether their retailtainment investments are paying off.

Retail analytics will answer questions such as:

  • How many people visited a newly opened food outlet?
  • Did my new mix increase average dwell times and spend?
  • What did the bulk of my customer base visit most this Christmas?

At the end of the day, customer behaviour affects how retailtainment budgets are spent and how your offerings are fine-tuned in order to satisfy both retailers and customers. Management teams should have a thorough understanding of customer behaviour in order to drive sales and productivity in the most efficient ways.

Retail analytics solutions are quick and easy to implement so to find out how this level of insight could benefit your centre in 2015, check our website or send us a direct e-mail with your queries.

Source: ShopperTrak

Supplier
Logo: ShopperTrak

ShopperTrak

St John's Court, Easton St, High Wycombe
Buckinghamshire HP11 1JX
UK

related articles:

popular articles:

Thumbnail-Photo: Toshiba spotlights new innovations for empowering retail...
21.01.2019   #mobile payment #payment systems

Toshiba spotlights new innovations for empowering retail

Showcasing its latest solutions, services and innovative concepts at hall 9 booth B42

Visitors to EuroCIS 2019 will learn at Toshiba's booth how every retailer can design his checkout to suit his and the customers' needs. Under the motto "Empowering the Art of Retail", Toshiba will present its end-to-end IT ...

Thumbnail-Photo: Kaufland relies on state-of-the-art technology...
07.11.2018   #pos systems #retail

Kaufland relies on state-of-the-art technology

With an innovative POS system by AURES Technologies

Kaufland offers a completely new shopping experience with ist new store concept. The markets convince with their new, noble and highquality appearance. Modern colors combined with light wood and a new lighting concept create a pleasant atmosphere. ...

Thumbnail-Photo: Top-Toy strengthens stores with digital initiatives...
02.10.2018   #brick and mortar retail #digitization

Top-Toy strengthens stores with digital initiatives

Digital initiatives to boost the stores and ensure competitiveness

A highly competitive market with frequent campaigns such as Halloween, Black Friday, and Christmas puts great demands on retailers. This is also the case with Top-Toy, the leading Nordic toy group, which operates the Toys "r" ...

Thumbnail-Photo: Innovative in-store solution for Dublin university...
10.10.2018   #epos systems #cashpoints, cash register, cash desk

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today their SMARTtill Intelligent Cash Drawer has been installed in Dublin City University’s (DCU) new Londis store as part of its goal to maximize ...

Thumbnail-Photo: New cash management solutions for the convenience sector...
08.11.2018   #cash management #cash handling systeme

New cash management solutions for the convenience sector

APG Cash Drawer partners with MSP Systems

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today its new partnership with MSP Systems, a leading EPOS technology provider for the convenience sector in the UK.  MSP is now offering the SMARTtill ...

Thumbnail-Photo: Trend 2019: The digitization of the stationary retail trade...
29.11.2018   #digitization #omnichannel

Trend 2019: The digitization of the stationary retail trade

From retail to omnichannel business model

For stationary retailers, it is no longer enough to think individually about e-commerce or other digital strategies. Instead, the focus is on networking online, mobile and offline channels and implementing a multichannel strategy, the so-called ...

Thumbnail-Photo: Toshiba is the leader in EPOS technology
18.10.2018   #cashpoints, cash register, cash desk #self service terminals

Toshiba is the leader in EPOS technology

Nearly 50 percent growth in self checkout market share

Toshiba Global Commerce Solutions (TGCS), the global market share leader in installed retail point of sale (EPOS) technology, has rapidly-grown its worldwide self-checkout (SCO) market share by 46 percent, according to research and consulting ...

Thumbnail-Photo: The new connection: Mobile payment via electronic shelf labels...
03.01.2019   #mobile payment #brick and mortar retail

The new connection: Mobile payment via electronic shelf labels

Interview with Alexander Hahn from digital payment service provider Wirecard

It’s a customer’s dream: no more waiting in line at the checkout counter. At this point, consumers can already scan their purchases with their smartphones, pay and leave the store. Wirecard collaborates with SES-imagotag and makes this ...

Thumbnail-Photo: In touch: iXtenso - Magazine for Retailers at EuroCIS 2019...
22.01.2019   #e-commerce #brick and mortar retail

In touch: iXtenso - Magazine for Retailers at EuroCIS 2019

The freshly printed retail trends are ready for you! Visit us in hall 9, booth E02!

There will be no boredom until and during the fair - which will take place in Düsseldorf from 19.02.-21.02.2019. That's why you can already read what you can look forward to in our EuroCIS 2019 trade fair special! As speedy reporters, ...

Thumbnail-Photo: RFID tags with features for the cashierless store...
29.10.2018   #mobile payment #payment systems

RFID tags with features for the cashierless store

Customers can unlock products on their own thanks to smart tags

China and the U.S. already feature cashierless stores but things are coming along in Europe, too. Several startup companies want to eliminate long checkout lines and advertise better retail security tags. We took a closer look at these ...

Supplier

EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Allgeier Enterprise Services
Allgeier Enterprise Services
Westerbachstr. 32
61476 Kronberg im Taunus
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Intenta GmbH
Intenta GmbH
Ahornstraße 55
09112 Chemnitz