GS1 Germany GmbH

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GS1 Germany GmbH

Maarweg 133
50825 Köln
Germany

Phone: +49 (0)221 94714 0
Fax: +49 (0)221 94714 590

E-Mail: info@gs1-germany.de
Internet: www.gs1-germany.de

News by GS1 Germany GmbH

Thumbnail-Photo: Tear open the cardboard box – move it onto the shelf – done...
01.01.2011   #pos marketing #services (sales promotion, PoS marketing)

Tear open the cardboard box – move it onto the shelf – done

At Edeka or Rewe cardboard boxes on shelves are frowned upon, but at discount stores they are the rule. They demand shelf-ready packaging from their manufacturers. The manufacturers use the cardboard boxes for marketing purposes and come up with ...

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