pricing management

Thumbnail-Photo: Comparing prices directly at the checkout
28.10.2015   #customer satisfaction #customer relationship management

Comparing prices directly at the checkout

Tesco starts “Brand Guarantee” to ensure its customers are paying the best price

As the first supermarket chain in the UK Tesco has now introduced a best price guarantee. The prices of products in the customer’s shopping cart are compared with those of the other major chains Asda, Morrisons and Sainsbury's directly at ...

Thumbnail-Photo: The future for fashion retail is increasingly digital...
30.09.2015   #labels #price labelling

"The future for fashion retail is increasingly digital"

The fashion retail landscape continues to evolve

The rise of technologies which marry the physical and digital retail spaces in order to create smarter stores shows no signs of slowing. We spoke to Niclas Qvist, Vice President, Global Sales and Marketing at EllaFashion, for more on these ...

Thumbnail-Photo: Frequently discounting maximizes retailer revenues...
30.09.2015   #customer relationship management #pricing management

Frequently discounting maximizes retailer revenues

'Discount-frequently' pricing strategy allows retailers to charge high prices when demand is high and is flexible unlike an 'every day low price' strategy.

JC Penney implemented a "best price" strategy in 2012, assuming consumers prefer fair, everyday prices as opposed to sale prices that are discounted from original, inflated prices. It was wrong. Longtime customers – loyal fans ...

Thumbnail-Photo: “Data-driven companies are clearly more successful in eCommerce“...
10.04.2015   #online trading #e-commerce

“Data-driven companies are clearly more successful in eCommerce“

Interview with Alexander Reschke, CMO of Webdata Solutions

The eCommerce market is shaped in particular by its dynamics. Developments and trends move a lot faster than in pure brick-and-mortar retail and online retailers need to be able to respond quickly and remain flexible to changes in the market. In an ...

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IBM Deutschland GmbH
IBM Deutschland GmbH
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Delfi Technologies GmbH
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Patagona GmbH
Patagona GmbH
Saalburgstr. 42
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