brand management

Brand reputation and control over the purchase dictate shoppers’ behavior

2Checkout software buying survey reveals details on purchasing preferences

2Checkout (formerly Avangate), a leader in eCommerce, payments and subscription billing solutions, today released its 2018 Software & SaaS Buying Behavior Survey. The survey of almost 1,000 software and SaaS buyers reveals global buyer ...

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...

Private brands make a big comeback

Launch of the examining consumer and business insights in private brands

Private brand performance within the grocery channel dramatically increased in the past year, posting annual sales of $138 billion across multi-outlet plus convenience store retail channels in the United States in 2017, according to new insights ...

Bulletin to open flagship location in Union Square

The flagship will open in historic ladies' mile early June

The store, which is powered by Shopify, is its third in New York City and hosts product from more than 60 female-led brands. Across Bulletin's three stores and online platform, it now supports about 150 brands, most of which are small ...

H&M to provide outfits for Swedish teams

Winter Olympics and Paralympics in PyeongChang 2018

H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both ...

Mister Baker: How the best Bakery Chain in the UAE remains at the Top!

Modernizing the brand experience in-store

Mister Baker is UAE’s top bakery chain, specializing in creating memorable celebration experiences. Established in 1990, it has a wide network of 18 stores across the Emirati states. Recently, Mister Baker decided to upgrade and update its ...

Hardwick Clothes re-launches brand, growing heritage fashion appeal

America's oldest Made in USA tailored clothing maker has launched a new flagship website and brand identity update

Drafting off of steady seasonal increases in both wholesale and retail sales, including the company's first line in clothing retailer Saks Fifth Avenue's New York City stores and Southern department store Dillard's, as well as ...

Helsinki Airport’s luxury selection broadens

Bulgari unveils its first jewelry, watches and leather goods Pop-up at an airport

As part of a collaborative ‘trinity’ partnership, the Finnish airport operator Finavia Corporation, Italian luxury brand Bulgari and global travel retailer Dufry have worked together to develop the first Bulgari jewelry, watches and ...

What shop design can look like: Angermaier Trachten in Munich

Dirndls and Lederhosen in an attractive setting

Time and again, people can admire them at the Oktoberfest in Munich: the most fashionable and trendy Dirndls and Lederhosen. Fans of the so-called ‘Tracht’ attire (it refers to traditional garments worn in German-speaking countries, ...

Point of sale displays: Utilizing the brand effect

How a good design concept can lead to more sales

Regardless of all the technical innovations, analog retail displays, i.e., physical display stands, continue to be an important sales promotion tool at the point of sale (POS). The benefit of displays is that they stand out from a variety of ...

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

What shop design can look like: the Lego flagship store in Berlin

So many bricks: The Lego Store in Berlin was newly opened and is now the only flagship store in Germany.

There are twelve of them all over the world. The store design required a little more patience than is the case with other stores. The sales floor in Tauentzienstraße measures 658 square meters in size and looks stylish and playful, yet not ...

Skilken Gold sells six Walmart neighborhood markets for 78 Million dollars

National retail developer is the first in the country to build and sell Walmart Neighborhood Market's newest store prototype

Skilken|Gold, a national retail developer, today announced that they sold six Walmart Neighborhood Market grocery stores to The Hampshire Companies and their South Korean partner. The properties were sold for $78 million. The six properties, all ...

First-ever marketplace for content studios

IAB to showcase publishers’ powerful brand storytelling capabilities

The Interactive Advertising Bureau (IAB) today announced the launch of a first-of-its kind marketplace for publishers’ content studios, to showcase the wealth of ways these dynamic creative powerhouses apply their storytelling expertise to ...

Spar Netherlands renovates stores throughout the country to reflect new design style

Initiative is aimed at building an even stronger brand

Spar Netherlands enjoyed a very successful year in 2016, with the company achieving good sales results. This year, working jointly with Spar independent retailers and suppliers, Spar Netherlands is rolling out a number of initiatives aimed at ...

retail trends - EuroShop 2017

The Magazine for retailers with the focus on trends in retail technology and design.

Here you will find the epaper. ...

Social Media is important, face-to-face interaction is even more essential

Interview with Jan Kalbfleisch, Managing Director FAMAB Association for Direct Business Communication

At the EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major ...

Study on private label success, new marketing challenges and opportunities

Trace One collected twelve truths about private label success

Trace One, the global leader in private label management software, today released a special report titled, “12 Truths about Private Label Success: Marketing Challenges and Opportunities.” The report includes findings from a recent Trace ...

SPAR Group expands into Brazil

With acquisition of New Momentum in-store companies

SPAR Group, a leading global supplier of merchandising and other retail services, announced that it has taken a majority position in a newly created joint venture corporation acquiring ownership from The Interpublic Group (“IPG”) in ...

Label management software: Trace One announces new leadership

Trace One announced the appointment of Christophe Vanackère as CEO and Michael Cohen as Chief Technology Officer

Trace One, the global leader in private label management software, today announced the appointment of Christophe Vanackère as CEO and Michael Cohen as Chief Technology Officer (CTO). The new leadership follows the acquisition of Trace One ...

On a global scale: Identify key strengths and critical opportunities

The Global GfK/NPD Brand Report, provides the highest amount of global point-of-sale (POS) coverage available for technology and home industries on the market

The Global GfK/NPD Brand Report, a single repository of category data across countries covered by both NPD and GfK, aligns brand names, key attributes, and attribute values with a powerful front-end interface that highlights key strengths and market ...

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand ...

”The POS is not rocket science“ – emotional design for Astra

Interview with Lars Roisch, Managing Director at Stein Promotions on the design of the Astra product vignette in St. Pauli’s Edeka

Shopper, retailer and industry: product marketing needs to include these parties’ interests at the POS system. That’s good advice from Lars Roisch, Managing Director of the Stein Promotions Agency. In this interview, he explain how his ...

Footwear with history: Timberland partners with Thread

New collection of Timberland footwear and bags to feature Thread fabric, made from plastic bottles collected in developing countries

Global outdoor lifestyle brand Timberland today announced a partnership with responsible fabric manufacturer Thread, furthering both brands' longstanding commitment to environmental and social responsibility. Crafted from plastic ...

Eco-friendly store brands are a 'win-win-win situation'

Research shows higher prices plus ethical marketing improve sales

Private label brands (PLBs), like Costco’s Kirkland or Walmart’s Great Value,represent 17 per cent of total sales in the United States, growing by about 13 per cent annually. That’s big business for retailers, and it could be ...

Liganova USA welcomes new Managing Director, Daniel Kellmereit

The US-company opened in 2015, marks an extension of the Liganova group.

International brand retail specialist Liganova announces the appointment of Daniel Kellmereit as new managing director for Liganova USA Inc., based in San Francisco/Silicon Valley. Born in Germany, Daniel has lived and worked ...

Walpole announces winners at Walpole British Luxury Awards

Brands set their sights on US market for growth

Last night, industry CEOs and key figureheads gathered at the star-studded Walpole British Luxury Awards in London to share the success of exceptional brands, experiences and individuals in the luxury sector, both within Britain, and ...

Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an ...

Golden POS-Marketing: Tasting wine with all senses

The POSMA Awards 2015 with successful marketing concepts

Tasting wine in a different way: With the aim to enhance the popularity of the brand „Barefoot“ a promotion agency in Hamburg, Germany developed a special promotion concept which is quite different from usual food tastings.It was ...

Shop Waves: The Reconfiguration of UK Retail

Asda ranked as the ‘best of the best’ retailer and faith being restored in Tesco

Despite its recent dip in trading, 51 percent of UK manufacturers ranked Asda as the overall top retailer, based on key criteria such as clearest strategy and best buying team, in the 2015 UK PoweRanking study launched today by the retail and ...

DSW announces 22 new stores to open fall 2015

The DSW store locations will be nationwide, including the opening of six stores in new markets

"Opening 22 new stores is exciting for us, especially during the fall season when we have such an extensive boot assortment to showcase. Expanding our store base allows us to grow our footprint in areas we already call home, while ...

Century 21 ranks highest in customer satisfaction

Across all home buyer/seller segments for a second consecutive year

The J.D. Power 2015 Home Buyer/Seller Satisfaction StudySM, now in its eighth year, measures customer satisfaction with the nation's largest real estate companies among customers in four segments: first-time buyers, repeat buyers, ...

Growth in retail differed in scope and size in 2014

Top 10 Fastest-Growing Retailers in the U.S.

In retail, it pays to stand out from the crowd, and STORES Magazine’s 2015 Hot 100 Retailers list finds several of the fastest-growing companies in the U.S. have emerged head and shoulders above their competitors by honing a niche that clicks ...

A Pea in the Pod opens shop in Harrods

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel

Destination Maternity Corporation announced it opened a A Pea in the Pod shop in shop at Harrods, the iconic Knightsbridge department store in London.  This relationship marks the first time A Pea in the Pod branded apparel and its unrivaled ...

Kimberly-Clark Corporation releases annual Sustainability Report

The 2014 Sustainability Report introduces the framework for the company's new 2022 platform

Kimberly-Clark Corporation published its annual report on sustainability, providing a comprehensive overview of the company's sustainability efforts, focusing on case studies that highlight social and environmental progress throughout the ...

National Identity: Does buying local mean shunning global?

U.S. consumers are often urged to "buy American", and some special interest groups even claim that buying foreign products is inappropriate, or even immoral

U.S. consumers are often urged to “buy American,” and some special interest groups even claim that buying foreign products is inappropriate, or even immoral. But when it comes to buying domestic products, positive feelings for ...

Report: An insight into the US mobile advertising market

Overview of the existing environment and future requirements for the US mobile advertising market

Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future ...

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration ...

Annual Pro Group Merchandising Conference in Atlanta in June

Manufacturers will meet with PRO Group-affiliated distributors at the annual Group Merchandising Conference (GMC) June 15-17, 2015 at the Embassy Suites Atlanta at Centennial Olympic Park. During the 3 day conference vendors will have the ...

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

Launching a new brand: Is partnering with a popular brand a good idea?

Companies should carefully manage the presence and timing of performance promises when promoting brand partnerships

If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established brands ...