Company News • 15.03.2016

Enabling brands to bring together data about their customers’ behaviour

Multichannel optimisation platform Innometrics builds successful API

Innometrics Profile Cloud integrates a vast variety of third party systems for...
Innometrics Profile Cloud integrates a vast variety of third party systems for its customers, including email and SMS, websites or apps.
Source: Innometrics

Innometrics is a pioneering start-up that enables brands to bring together data about their customers’ behaviour across multiple channels and power more intelligent marketing by integrating customers’ data siloes in a single API service called Profile Cloud.

Founded in 2009, it now operates from offices in Stockholm, London, San Francisco and Mumbai and serves customers including 3 Mobile, Tele2 and Dansk Supermarked.

The company built its core Profile Cloud on the highly resilient open source Riak KV database from the offset, so when it launched in summer 2014 Innometrics was able to serve a forty-fold increase in traffic over the course of the year and rapidly grow its business by delivering consistent and reliable service.

“Our customers have lots of data that they can utilise to engage with their own customers better, but it is heavily siloed. We help aggregate it, providing a clearer, more individual picture of each consumer’s multi-channel journey with the brand” said Mikael Hedberg, Product Manager of Innometrics. “However, this process would not be possible on such a scale without a robust, cost-effective database such as Riak KV. Being able to rely on Basho support has been instrumental to our success, and when combined with Riak’s clustered and masterless architecture our developers have been able to focus on delivering value and rolling out new functionality rather than maintaining database servers.”

Innometrics Profile Cloud integrates a vast variety of third party systems for its customers, including email and SMS, websites or apps. This allows companies to optimise their marketing strategies to target offers and advertisements to those likely to be the most receptive within their customer database. Further to this, businesses can minimise unwanted marketing efforts with more accurate analysis of customers’ behaviour, by for example, not inadvertently pushing products upon those who have already purchased them through another channel. The results are an optimised marketing strategy that both maximises sales and inspires greater consumer trust and positive engagement with the brand.

For Innometrics, its greatest strength, and biggest challenge is getting siloed data to its customers in real time. For this mission critical task Innometrics uses Riak KV. Innometrics cannot afford for its API to fail or respond slowly because third parties depend on its ability to ingest and serve vast amounts of data in real-time. Riak provides the fast random reads it needs to avoid lag and ensure optimum uptime.

Emmanuel Marchal, ‎Managing Director EMEA, Basho commented: “Basho is privileged to work with pioneering companies solving the problems others can’t, and connecting the dots of omni-channel marketing is a very pressing need for many companies. Innometrics had the foresight to build on Riak so they could scale while being confident in their operations, and we look forward to hearing more as they establish a new ecosystem in the API economy.”

Source: Basho Technologies

related articles:

popular articles:

Thumbnail-Photo: Designer Outlet Croatia as hybrid retail destination...
04.04.2019   #customer counting #shoppingcenter

Designer Outlet Croatia as hybrid retail destination

Building footfall and counting shopper traffic

Designer Outlet Croatia, majority-owned by Ingka Centres has enhanced shopper traffic performance by adding an aspirational, 'hybrid' retail destination to the existing IKEA Store in Zagreb supported by the implementation of a traffic ...

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Thumbnail-Photo: Retailer app identifies counterfeit products and strengthens customer...
21.01.2019   #app #labels

Retailer app identifies counterfeit products and strengthens customer relationships

Secure barcodes on paper labels offer retailers and customers many benefits

Counterfeit goods prompt harmful financial losses due to a loss of sales and profits, decreased tax revenues and by threatening jobs – and this doesn’t just impact retailers and manufacturers. According to EUIPO (The European Union ...

Thumbnail-Photo: U.S. prestige beauty industry sales grow six percent in 2018...
07.02.2019   #brick and mortar retail

U.S. prestige beauty industry sales grow six percent in 2018

Artisanal fragrance was the fastest growing aspect of the market

The U.S. prestige beauty industry reached 18.8 billion dollar in 2018, a six percent sales increase over 2017, according to The NPD Group. The skincare category grew by 13 percent and contributed 60 percent of the industry’s total gains; ...

Thumbnail-Photo: Top retail activity helps usher in Year of the Pig...
14.03.2019   #retail #displays

Top retail activity helps usher in Year of the Pig

Chinese New Year signals the busiest trading period of the calendar for grocery retail

This year’s celebration, marking the Year of the Pig – representing good fortune, wealth and prosperity – was no exception, according to a brand-new report from international grocery researcher IGD Asia. Shirley Zhu, IGD ...

Thumbnail-Photo: Burger King and Millennium Hotels discuss brand messaging...
18.03.2019   #marketing planing #brand management

Burger King and Millennium Hotels discuss brand messaging

Incite Groups free webinar, 14:00 GMT 3rd April

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digital marketing

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Thumbnail-Photo: Retailers ask California to preserve customer loyalty programs...
28.03.2019   #customer relationship management #data protection

Retailers ask California to preserve customer loyalty programs

New privacy law becomes applicable in January 2020

The National Retail Federation and the California Retailers Association today asked state officials to preserve popular customer loyalty programs, protect businesses from potentially ruinous financial penalties and address other provisions of a new ...

Thumbnail-Photo: Holistic POS solutions in visual communication...
12.02.2019   #digital signage #Trade fair special EuroCIS 2019

Holistic POS solutions in visual communication

Product presentation and brand presence through signage

The effective placement of products at the POS is becoming increasingly difficult today due to the broad diversity of brands and the struggle for presentation area that goes along with it. Striking POS solutions are thus all the more important. ...

Thumbnail-Photo: Brand  Marketing Summit
19.03.2019   #event #marketing

Brand Marketing Summit

Map your customers journey and engage at the right time

The Brand Marketing Summit (25th-26th June, London) is the must attend event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. ...

Supplier

Westiform GmbH & Co. KG
Westiform GmbH & Co. KG
Kinzigtalstrasse 2
77799 Ortenberg