Photo gallery: Button in the ear • 20.12.2017

What shop design can look like: the Steiff flagship store in Munich

Cuddly toys for the little ones and collector's items for the grown-ups in a timeless, fresh arrangement

The Munich flagship store of Margarete Steiff GmbH has just opened in Brienner Straße. The stores of the cuddly toy and children's fashion manufacturer also opened in Mannheim and Ludwigsburg in a new design.

Of course, the cuddly toys are the biggest eye-catchers in the store. That's why the store design is rather restrained. Light, simple and friendly, all materials and colours are harmonized.

Foto: Steiff Flagshipstore, erste Etage und Kassentheke...
Source: Gruschwitz

Cuddly toys and baby and children's fashions can be touched and explored over two floors on 138 square metres. Cleverly used: The height of the room. Attention: Monkey alarm!

Photo

Golden detail: The Steiff Teddy as a door handle

Goldener Teddybär als Türgriff
Source: Gruschwitz

Beech as solid wood is the warm-looking part of the furnishings. The real wood parquet, which is laid in a herringbone look, contributes to this.

Steiff Flagshipstore
Source: Gruschwitz

Some unique pieces and collectibles look at customers from showcases on the first floor. The history of the company is taken up anecdotally on the walls with pictures of the founder Margarete Steiff and old cuddly toys.

Photo
Source: Gruschwitz

In 1874, the first textile elephants (originally needle cushions) sewn by Margarete Steiff became more and more popular as children's toys. Would the physically handicapped seamstress have dreamt that her name would be connected with the "button in the ear" and the unbelievably beautiful and numerous cuddly animals for eternity?

Teddy auf Regal
Source: Gruschwitz
Babymode
Source: Gruschwitz

Simple but pretty eye-catcher: the lamps above the bar.

Lampen
Source: Gruschwitz

The typical and world-famous button in the ear with fabric flags is the company's trademark. In the store, Gruschwitz's retail designers transfer this element to the handles of drawers.

Stofffähnchen als Schubladenöffner
Source: Gruschwitz

A bear rocket is supposed to provide extra fun for the children. Here with TV presenter Alexandra Polzin at the opening of the Steiff flagship store.

Frau mit Rakete und Teddys
Source: Steiff
Advertisement
Author: Natascha Mörs; iXtenso

related articles:

popular articles:

Thumbnail: Photo: Nike’s new store was located and stocked by you, Los Angeles...

News • 19.07.2018

Nike’s new store was located and stocked by you, Los Angeles

“Sunsets on Melrose”, a re-imagined walkthrough of a typical LA day

Thumbnail: Photo: What shop design can look like: Foot Locker in London...

Reopening • 08.10.2018

What shop design can look like: Foot Locker in London

Brand communication and digitization at the Marble Arch Store

Thumbnail: Photo: What shop design can look like: Pull & Bear in Ourense, Spain...

Images • 30.08.2018

What shop design can look like: Pull & Bear in Ourense, Spain

Sometimes you just need an eye-catcher to lure customers into a store

Thumbnail: Photo: What shopdesign can look like: Harrods in London...

Photo gallery • 01.08.2018

What shopdesign can look like: Harrods in London

Tradition, luxury, and elegance paired with an experience for all five senses

Thumbnail: Photo: Precision Meets Top Performance

Company News • 13.09.2018

Precision Meets Top Performance

Bizerba at the POST-EXPO 2018

Thumbnail: Photo: retail trends 3/2018

e-paper • 01.10.2018

retail trends 3/2018

Topics: retail technology, content management, lighing, interior design, and many more

Thumbnail: Photo: Concrete use in architecture and design: “Imperfection is back in...

Trend • 16.07.2018

Concrete use in architecture and design: “Imperfection is back in fashion”

Interview with art historian and author Chris van Uffelen

Thumbnail: Photo: Innovative method offers new potentials for specialized craftsmen and...

Company News • 25.07.2018

Innovative method offers new potentials for specialized craftsmen and dealers

DryTile revolutionizes the laying of ceramic floor tiles

Thumbnail: Photo: Showroom-like stores could overthrow the basis for retail rents...

News • 24.08.2018

Showroom-like stores could overthrow the basis for retail rents

Traffic and customer data could trump traditional measures

Thumbnail: Photo: Attention to detail: Window shopping in Monforte de Lemos and Ourense...

Shopping in Northern Spain • 13.09.2018

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Bizerba SE & Co. KG
Bizerba SE & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen