Images • 31.08.2017

What shop design can look like: the Lego flagship store in Berlin

So many bricks: The Lego Store in Berlin was newly opened and is now the only flagship store in Germany.

There are twelve of them all over the world. The store design required a little more patience than is the case with other stores.

The sales floor in Tauentzienstraße measures 658 square meters in size and looks stylish and playful, yet not too ornate. The store design is shaped by giant Lego figures and buildings. Nearly 950,000 Lego bricks were used to build the models in the store!

Lego Flagshipstore Berlin
Source: Lego GmbH

The City of Berlin is unmistakably at the center of the store concept: visitors get to experience the city’s most famous landmark – the Brandenburg Gate – in miniature format. A Trabant (affectionately called Trabbi) also seems to break through the wall. Incidentally, the giant sea serpent Brickley graces all of the Lego stores worldwide. In Berlin, it boasts 81,463 bricks and winds through the different store levels.

Flagshipstore Berlin Legobauteile
Source: Lego GmbH

Graffiti and images of the city’s heraldic animal and symbol, the Berlin Bear and the Berlin Wall adorn the walls – inspired by the city’s street art scene. The famous graffiti of the East German Trabant on the Berlin Wall was recreated with 239,124 bricks on a scale of 1:1. The Brandenburg Gate actually required 521,405 bricks and took more than 2,400 hours to build.

Photo
Source: Lego GmbH

A seemingly endless number of colorful bricks in different sizes can also be found in transparent spherical containers at Europe’s largest ”Pick & Build“ wall. This is where customers can get creative with their Lego bricks. The wall is also very effective as a design element. Digital elements are also part of the fun: at the “Minifigure-Me-Scanner“, visitors can use a digital screen to see what they might look like as a Lego minifigure.

Ein Drachenkopf aus Legosteinen gebaut hängt an der Decke...
Source: Lego GmbH

Next to the standard Lego boxes with the building sets, the store also features many areas where customers can build and then purchase their own individual figures. Plus there are themed sections right in the store where visitors can create things at separate locations.

Photo
Source: Lego GmbH

During the official opening ceremony, Christian Pau, Senior Sales Director Europe Central at Lego GmbH said, “The Lego Group wants to inspire children and adults – with both our products and special moments right in our Lego stores. Here we offer individual and unique shopping and building experiences. Our goal is to present both our little and big fans and visitors with the widest range of products possible that promotes creativity, stimulates their imagination and is simply a lot of fun.“

three men opening the store
Source: Lego GmbH
Author: Natascha Mörs, iXtenso

related articles:

popular articles:

Thumbnail-Photo: retail trends 3/2018
01.10.2018   #customer relationship management #shop planing

retail trends 3/2018

Topics: retail technology, content management, lighing, interior design, and many more

Have a look at our printed edition as an e-paper. Desire for real paper? We will send you the latest issue. Inquiries to: service@iXtenso.com  Your iXtenso team   ...

Thumbnail-Photo: What shop design can look like: Harrods in London...
01.08.2018   #shop building #lighting concepts

What shop design can look like: Harrods in London

Tradition, luxury, and elegance paired with an experience for all five senses

The world-famous Harrods department store in London is pulling out all the stops for its renovations and features precious materials and custom-designed shopfittings. Harrods’ fully re-designed "Fine Wines & Spirits" and ...

Thumbnail-Photo: Christmas tree alternatives: Christmas decorating tips, part 5...
31.10.2018   #shop decoration #seasonal business

Christmas tree alternatives: Christmas decorating tips, part 5

The classic among holiday decorations

In these parts, Christmas trees are the quintessential symbols of the Christmas season. They prompt children and adults to get into the Christmas spirit. Yet a live fir tree has two major disadvantages: it takes up a lot of space and drops its ...

Thumbnail-Photo: Store design for adventurers and those who have a sweet tooth...
19.09.2018   #shop building #shopfitting

Store design for adventurers and those who have a sweet tooth

Storck-Welt and PME Legend at Centro Oberhausen

The Centro Oberhausen, the largest leisure and shopping center in Europe, houses unique stores. Among them the Storck-Welt and PME Legend. With their unique and individual designs, they are an eye-catcher for every customer. In the report, we show ...

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
12.11.2018   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: Attention to detail: Window shopping in Monforte de Lemos and Ourense...
13.09.2018   #lighting concepts #decorative lighting

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...

Thumbnail-Photo: Blaze of light: Christmas decorating tips, part 3...
26.10.2018   #led lighting #lights

Blaze of light: Christmas decorating tips, part 3

Ambience for the shop window and the store

Light up the world! Luminous elements magically draw the eye to things and create a festive mood. If burning candles make you nervous, here are some other lighting ideas. ...

Thumbnail-Photo: New design for TEDi
02.10.2018   #shopfitting #shop design

New design for TEDi

Wanzl shop solutions provide for even more attractive shops

Wanzl once again proves its worth when it comes to shop solutions. The long-established Leipheim company has played a key role in redesigning TEDi branches. TEDi is a growing retailer which currently has around 1,900 stores around Europe, and ...

Thumbnail-Photo: What shop design can look like: Pull & Bear in Ourense, Spain...
30.08.2018   #digital signage #lighting concepts

What shop design can look like: Pull & Bear in Ourense, Spain

Sometimes you just need an eye-catcher to lure customers into a store

While I was on vacation in Ourense, a city in northwestern Spain, the “Pull & Bear” store in the Ponte Vella Shopping Center caught my attention. A small bright orange VW bus that also works as a shoe rack stands out right in the ...

Thumbnail-Photo: Precision Meets Top Performance
13.09.2018   #printers #scales

Precision Meets Top Performance

Bizerba at the POST-EXPO 2018

Bizerba will present products in the weighing and label sector at this year’s POST-EXPO trade show (Hamburg, Germany, October 9-11). In hall B2, booth 145 of this world-leading trade show dedicated to the mail and parcel service industry, ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Bizerba SE & Co. KG
Bizerba SE & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen