Grocery eCommerce Forecast • 31.01.2018

US consumers: 36 percent plan to grocery shop online in 2018

Report highlights importance of an omnichannel grocery experience in 2018 as consumer expectations rise

Refrigeration Furniture
Source: Gabi Schoenemann/pixelio.de

The annual Grocery eCommerce Forecast completed in partnership with ShopperKit, an in-store fulfillment platform, surveyed over 1,000 U.S. consumers about grocery shopping habits, intent and barriers moving into 2018 to better equip regional grocers with the insights they need to compete in this increasingly competitive industry.

Among the findings:

1)  Online grocery shopping continues to rise in popularity

In 2018, 36% of U.S. consumers plan to shop online for groceries, which is up from 22% of those who shopped online in 2017.

2)  The 2018 shopper wants a convenient, flexible online experience and will switch grocers to find it

76% of online shoppers will switch grocers for a better digital shopping experience.

3)  The secret to a strong fulfillment offering is real-time communication

51% of online shoppers want the ability to communicate with their in-store picker during their shop.

"Online grocery adoption has risen year over year, and so has the desire for different methods of shopping online and offline, which was a prominent theme in this year's findings," said Chris Bryson, Founder & CEO at Unata. "Moving into 2018, grocers need an offering that meets the expectations of today's omnichannel shopper."

"Shoppers are fiercely loyal to their local grocery store because food is so personal, and the expectation for a convenient and trustworthy way to shop online from their local store of choice is becoming mandatory," said Jack Record, CEO of ShopperKit. "It's the execution and efficiency of a grocer's fulfillment program that will determine whether or not that expectation is met."

Advertisement
Source: Unata

related articles:

popular articles:

Thumbnail: Photo: New software solution from Bizerba

Company News • 22.02.2018

New software solution from Bizerba

RetailOffice yields highest level of transparency

Thumbnail: Photo: Retailers focus on personalization

Report • 22.12.2017

Retailers focus on personalization

How retailers create a personalized shopping experience with the help of customer data

Thumbnail: Photo: Elo helps Hardy Amies deliver a tailor-made digital experience...

Company News • 14.03.2018

Elo helps Hardy Amies deliver a tailor-made digital experience

Case Study - Hardy Amies Fashion Retailer

Thumbnail: Photo: How a sense of touch helped Eton shirts double expected sales...

Case Study • 13.12.2017

How a sense of touch helped Eton shirts double expected sales

Eton equipped their brick-and-mortar stores with a range of touchscreen displays

Thumbnail: Photo: Favendo realizes indoor navigation for Karstadt in Düsseldorf...

Company News • 09.03.2018

Favendo realizes indoor navigation for Karstadt in Düsseldorf

Location-based services with Bluetooth sensors

Thumbnail: Photo: Talking bout a (ESL) revolution

Advertorial • 01.02.2018

Talking 'bout a (ESL) revolution

... on the connection of digital components in retail to a perfectly harmonizing ecosystem

Thumbnail: Photo: “Just walk out“: the invisible payment process...

Report • 06.12.2017

“Just walk out“: the invisible payment process

Pay automatically with zero-click payment and smart store technologies

Thumbnail: Photo: Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year...

Report • 27.11.2017

Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year anniversary

An asset for the region, but also a benefit for retailers?

Thumbnail: Photo: Levelling the retail analytics playing field...

Company News • 07.02.2018

Levelling the retail analytics playing field

Network cameras plus retail analytics equals insight

Thumbnail: Photo: EuroCIS 2018: Detego shows digital InStore solutions for the fashion...

Company News • 12.01.2018

EuroCIS 2018: Detego shows digital InStore solutions for the fashion retail industry

Smart fitting room, chatbot und InStore software

Supplier

DataVan International Corporation
DataVan International Corporation
10F., No.186 Jian 1st Rd.
Jhonghe Dist., New Taipei City 235
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
InterCard AG
InterCard AG
Mehlbeerenstr. 4
82024 Taufkirchen b. München
POSIFLEX GmbH
POSIFLEX GmbH
Kaiserswerther Straße 85
40878 Ratingen
MobiMedia AG
MobiMedia AG
Rottpark 24
84347 Pfarrkirchen
StrongPoint
StrongPoint
Schießstrasse 35
40549 Düsseldorf
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
Checkpoint Systems GmbH
Checkpoint Systems GmbH
Ersheimer Str. 69
69434 Hirschhorn a. Neckar
GK Software SE
GK Software SE
Waldstraße 7
08261 Schöneck/Vogtland