Enhanced, interactive, virtual – It’s all about the experience!
AR and VR can boost online and offline retail
New marketing perspectives in the dmexco World of Experience
From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience
Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...
