virtual reality

Rendered image of two figures and oversized sports shoes above a city from the...

#digitization #omnichannel

Nike launches Airphoria in Fortnite

Access open from June 20 at 12 pm ET through June 27 at 8 pm ET

Seven people in fancy clothes in front of an artificial red-orange background...

#e-commerce #digitization

LVMH and Epic Games announce strategic partnership

Companies aim to transform Maisons’ creative pipeline and customer experiences

Two smartphones with images of the The Flash AR app...

#Tech in Retail #app

Perfect Corp. and Warner Bros. partner for interactive AR movie try-on experience

YouCam Apps launches an exclusive collection of AR movie effects for Warner Bros. The Flash

An exhibition room in a virtual museum with works by Leonardo da Vinci...

#Tech in Retail #artificial intelligence

Alipay: Virtually experience Leonardo da Vinci's work

International Museum Day 2023: Experience Leonardo da Vinci's life's work virtually on Alipay

Render illustration of a concrete building against a blue sky...

#digitization #omnichannel

Metaverse fashion week with an immersive ai-inspired showroom experience

HUGO BOSS is taking a bold step into the Metaverse on the heels of a critically acclaimed Spring/Summer 2023 Fashion Show in Miami.

A black figure with angel wings wearing a yellow jacket...

#omnichannel #customer experience

Virtual gear for new realities

adidas Originals launches inaugural NFT wearables collection

#digitization #omnichannel

High fashion meets virtual fantasy

H&M's lates Innovation Story blends the craftsmanship of high fashion with the fantasy of virtual wardrobes

A rendered scene with a round Walmart against a blue sky over the sea...

#food retail #omnichannel

Launch of Walmart Land and Walmart’s Universe of Play

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content

The word Change written in bright white letters on black background...

#online trading #e-commerce

Are regular stores a thing of the past?

GlobalData: Online shopping trend to completely change how we shop at physical stores by 2030

22.08.2022 #Tech in Retail #app

Gamification in retail: turning shopping into a game

Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games

With the retention and engagement crises arise, the retail industry is looking for a remedy. Customer experience has become an important factor for success in retailing. Gamification appears to be a go-to tactic to enhance sales, brand awareness, ...

14.06.2022 #customer satisfaction #Tech in Retail

The wonders of RFID

Mainetti presents modern stock management with radio frequency identification

RFID (Radio Frequency Identification) is a powerful tool in stock management. It opens up completely new possibilities for retailers in stock optimisation. Alan Tamny, Global General Manager at Mainetti, describes exactly what the technology can do ...

05.05.2022 #retail #Tech in Retail

First Meta store comes with interactive technology and design elements

Meta has opened its first physical retail store in Burlingame, California, promising an interactive hands-on experience

On April 25, Meta (former Facebook) announced Meta Store - their first physical retail space, which will open May 9 on the campus in Burlingame, California. In the Meta Store, you’ll be able to get a hands-on experience with all of their ...

21.03.2022 #Tech in Retail #omnichannel

Benetton offers customers a new metaverse experience

With an experimental store design during Milan Fashing Week, Benetton introduced its new shop in the metaverse

United Colors of Benetton has transformed its Corso Vittorio Emanuele store for Milan Fashion Week, aligning it with the brand’s new shop in the metaverse, which opened at the same time with the same experiential look and feel.The term ...

10.03.2022 #Tech in Retail #app

Walmart launches Zeekit virtual fitting room technology

Introduction of new and innovative shopping experience that makes it easier to shop for clothes online

Over the past few years, Walmart has been successfully established as a destination for fashion, with an unrelenting focus on expanding the assortment of quality, on-trend and accessible apparel and accessories. Walmart has equally prioritized the ...

09.03.2022 #retail #Tech in Retail

Smart Retail Tech Expo 2022

The UK’s leading show bringing digital innovation to the retail sector

Smart Retail Tech Expo 2022 brought together an unrivalled collection of exhibitors, speakers, judges, partners and visitors eager to get inspired from and share to the very best in the retail sphere. The 2nd and 3rd of March 2022 saw an ...

14.02.2022 #e-commerce #Tech in Retail

Using augmented reality in online retail

Snap Inc’s new AR glasses – soon part of everyday life?

We are seeing a steady rise in the use of augmented reality apps on smartphones and tablets. California-based Snap Inc., the company behind the Snapchat app, is making new inroads into expanding the field of AR vision and with it possible ...

26.01.2022 #retail #Tech in Retail

Smart Retail Tech Expo

2nd & 3rd March 2022 - ExCeL London

Smart Retail Tech Expo is an unmissable one stop event for industry professionals alike to attract, inspire and retain customers in the age of ‘New Retail’! Taking place on the 2nd & 3rd of March 2022 at the ExCeL in London, the ...

14.12.2021 #digitization #fashion

NIKE, Inc. acquires RTFKT, a start-up creating virtual fashion

Merging sport, fashion, culture and gaming in a virtual world

NIKE, Inc. announced the acquisition of RTFKT, a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.“This acquisition is another step that accelerates Nike’s digital ...

19.07.2021 #sales promotion #product presentation

4 applications of AR and VR that can transform your retail sales

Enhanced reality applications for sales promotions and product marketing

Changes in your marketing strategy or adaptation of new technologies can serve as a boost to your sales. Customers value innovative or immersive product presentations. Augmented reality (AR) and virtual reality (VR) are the ...

19.05.2021 #customer experience #artificial intelligence

Shopping for clothes with an avatar

H&M develops digital fitting room for a better shopping experience

Those who need new clothes at the moment will have a hard time trying them on in the store. This is because many stores have to remain closed due to the ongoing pandemic. To improve the shopping experience and to nevertheless offer the opportunity ...

30.11.2020 #fashion #augmented reality

The rise of the virtual fitting room with the corona pandemic?

Trying on clothes via AI, AR or VR

The rising usage of smartphones is expected to take the virtual fitting room market to $19,250.4 million by 2030, from $3,128.6 million in 2019, at an 18.5% CAGR between 2020 and 2030.A virtual fitting room is a digital representation of a fitting ...

26.11.2020 #online trading #e-commerce

Beauty shoppers won’t try new products when shopping online

‘Virtual’ try-on technology positively impacts 45% of beauty shoppers

While nearly half (44%) of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56% (rising to 62% among female shoppers) tend ...

29.06.2020 #virtual reality #pop-up store

Virtual pop-up stores

Here today, change Up tomorrow

They spring up like mushrooms, only to vanish again shortly thereafter – pop-up stores are trendy and now they also increasingly “pop up” online. We spoke with Mohamed Haouache, CEO and Founder of Storefront, about the magical ...

23.06.2020 #payment systems #delivery

RetailTech Lab opened a national test center in Denmark

The store of the future has opened in Lyngby. One of the partners is the IT company Delfi Technologies.

On June 16, 2020, RetailTech Lab opened its doors to a national test center in the Danish mall “Lyngby Storcenter”. New technology for the retail industry will be tested in close interaction between entrepreneurs, retailers and ...

09.06.2020 #online trading #e-commerce

Augmented reality in online shopping

Study finds that augmented reality reduces the number of returns

A recent survey found that online shoppers return 70 percent of the clothing they order, more than any other category of purchase. This has an indirect but real impact on the environment.Online shoppers tend to order multiple sizes and colors, with ...

06.02.2020 #online trading #e-commerce

Next Level Point of Sale: The transformation of the buyer-seller dialogue

VR Payment at the EuroShop 2020

Tempora mutantur – and rather quickly. While the focus of interest in this sector has primarily been on online trade in recent years, analogue trade is currently moving back into the foreground. Competition among distribution channels is ...

24.01.2020 #online trading #e-commerce

“AI starts with AI”

The German Research Center for Artificial Intelligence (DFKI) supports the retail industry

When we shop, many of us are unaware that artificial intelligence helps retailers – in both online and offline settings – more often than we realize. One who is intimately involved in this process along with his Research Center is ...

22.01.2020 #security #digital marketing

Professional Development Guide – newly updated

Integrated Systems Europe (ISE) 2020

Just published, the Second Edition of the Professional Development Guide contains full details of the learning and development opportunities at ISE 2020. Full listings of manufacturer demo and training sessions have been added, along with updates to ...

19.12.2019 #retail #event

Face Payment in China

The Arrival of Facial Payment Era

According to recent report by Forward, China is currently the largest consumer in the global face recognition device market, thanks to its booming facial payment sector. In 2017, Chinese market accounted for 29.29% of the global total, and will ...

13.12.2019 #security #digital marketing

Think Different! Thought leadership at ISE 2020

Over 200 specialists to offer expert opinion and insight

Integrated Systems Europe 2020’s professional development programme will feature over 200 leading experts from a wide variety of disciplines and subject areas across five days of keynotes, conferences, masterclasses, workshops and ...

21.11.2019 #online trading #customer satisfaction

Enhanced, interactive, virtual – It’s all about the experience!

AR and VR can boost online and offline retail

New technologies permeate all aspects of the retail business, whether it’s self-checkouts, AI or robotics. Virtual and Augmented Reality (VR and AR) are yet other components in this setting. In this interview with iXtenso, Kelly Goetsch, ...

11.07.2019 #brick and mortar retail #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

17.10.2018 #augmented reality #virtual reality

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

14.09.2018 #digital marketing #virtual reality

Virtual commerce: shopping in a different reality

What we can expect from virtual reality in retail

Virtual fashion shows, mountaineering, and test drives: Virtual reality (VR) is creating a new paradigm for the customer experience – not only in brick-and-mortar stores but also in online shopping. "It's always remarkable and ...

31.08.2018 #retail #digitization

Digital sporting goods retailers: Decathlon and Intersport push ahead

Of virtual tents and 3D foot analysis

Customer loyalty and innovative store features are key factors in sports retail. Shopping becomes an experience, whether that’s thanks to an integration of online and offline activities or brand-new approaches and technologies. What can ...

29.05.2018 #brick and mortar retail #cloud computing

Alibaba's Tmall unveils first Retail Megastore for Intersport

An array of Tmall’s new retail technologies implemented under one roof

Tmall, China's largest consumer platform for brands and retailers, today announced that its New Retail technologies and solutions have helped Intersport, one of the world’s biggest sporting goods retailers, to transform its flagship store ...

14.03.2018 #e-commerce #digitization

New VR retail service in collaboration with Alibaba

Tmall sellers can use iStaging's VR Maker to digitize their physical stores in VR

Having brought VR capabilities to professionals in the real estate, interior design and property listing industries, iStaging is now making in-roads into the retailing sector in cooperation with Alibaba. iStaging is the only self-serve VR capture ...

Thumbnail-Photo: Interactive and autonomous: Robotics and virtual systems for stationary...

28.02.2018 #artificial intelligence #iXtenso videos

Interactive and autonomous: Robotics and virtual systems for stationary retail

Robots and virtual systems have arrived in retail. Exhibitors and visitors of EuroCIS explain the role they play there.

Robotics, Virtual and Augmented Reality: What are the latest innovations in the field of these cutting-edge retail technologies? And how can these solutions influence the purchasing behaviour of customers now and in the future? The answers can be ...

19.02.2018 #artificial intelligence #cloud computing

EuroCIS 2018 - Into the Cloud with AI

GK Software launches cloud4retail

GK Software SE is presenting innovations and new product versions at the EuroCIS trade show in Düsseldorf. The major focus is on the new full-service solution known as cloud4retail and the personalization of the customer journey with the help ...

11.09.2017 #event #digital marketing

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

28.03.2017 #retail #digitization

CeBIT presented solutions for the retail industry

Be prepared for the future!

The CeBIT in Hanover presented topics about digitzation that will support the economic success of tomorrow with the most innovative solutions. We want to show you some of the highlights – especially for the retail industry. ...

25.03.2017 #EuroShop #barcode scanner

Technologies that simplify retail processes

Customer journey solutions for the retail of tomorrow

At this year’s EuroShop, it wasn’t just the “Retail Technology“ Dimension that emphasized the many merits of technology. A look inside the exhibition halls revealed what will drive the retail of tomorrow – namely ...

07.03.2017 #customer relationship management #virtual reality

Retail Technology: Making shopping an adventure

Modern technology makes retailers’ lives more comfortable since it saves time and connects all shopping channels

For customers, it can offer an easy and interactive shopping experience. See what is possible in the Dimension Retail Technology of EuroShop 2017. ...

22.02.2017 #displays #virtual reality

A look ahead: Virtual Reality at EuroShop 2017

What’s the actual purpose of virtual retail applications?

Is it all about the fun factor or maybe more about the chance to obtain more comprehensive information? At any rate, the interactive character of these solutions provides many opportunities for the retail sector – both online and offline. ...