Report • 28.04.2022

Virtual try-on with AR in e-commerce

Enhanced and personalized online shopping through augmented reality

It has become standard practice for customers to find product descriptions as well as images or videos for illustration purposes when shopping online. But just because consumers can see a front view or estimate the size with the help of a tape measure, this is not necessarily sufficient as valuable information for the purchase decision of a product. Many online and omnichannel retailers are therefore trying to make it easier for their customers to decide on a product, and are using technologies such as artificial intelligence and augmented reality (AR) to do so.

Even consumers who don't go to the store to try out and try on items should be as satisfied as possible with their purchase decision, as far as retailers are concerned. This not only reduces returns, but also strengthens loyalty to the company and the recommendation rate.

Virtual try-on on a computer at home or on one's own smartphone is becoming increasingly popular – and is being strongly promoted by companies in some retail sectors. This trend is being reinforced by technological developments: AR applications are becoming more powerful, cameras and webcams better, and the software in the background can render images in seconds that give a good live impression of augmented reality.

Virtual try-on: online shopping with webcam and avatar

The range of products for which AR try-out is offered is constantly expanding. For some product categories it is obvious, for others the hurdles are greater to implement the solutions reasonably so that a real added value is generated for customers.

Jewelry, eyewear and accessories have now entered the virtual try-on world, as have furniture and decorative items. The current offers are good for a first impression of the product: Does this watch suit me? How does the sofa look in my living room?

The situation is somewhat different for clothing and shoes. Suppliers are working feverishly to make it possible to try on garments virtually. However, since this is where very individual body measurements and shapes come together with the high comfort requirements of well-fitting clothing items, the challenge is enormous. Many shoppers can't imagine giving up trying on "real" clothes altogether.

In addition to the quality of the application, the effort put into the recording also plays a role here: for example, are 3D models of a body calculated from individual photos and measurements, or is a complex 3D full-body scan performed? In the future, consumers could also use their detailed 3D avatars for extensive online shopping with several suppliers.

In my opinion, virtual try-on is most advanced in the cosmetics and makeup sector. Many cosmetics manufacturers and retailers offer the virtual try-on function in their web stores, both directly on the products and via the main menu.

Cosmetics via click: Makeup try on with AR

Such applications are particularly popular with users in the beauty industry. This already shows how much potential there is in combining e-commerce and social media. On platforms such as Pinterest and Snapchat, users try out cosmetic products, post the AR suggestions on their channels and, with some vendors, can go directly to the web store to purchase the items.

Offering personalized advice online with virtual 3D avatar

The one major advantage of brick-and-mortar retailing over online retailing is often listed as the ability to offer personalized advice. Online and omnichannel retailers are doing their best to implement this offer online as well, for example via chat, video call or with "click-through" consulting tools on the website. Competent advice, but also personalization, are playing an increasingly decisive role in turning interested consumers into buyers.

Which product fits my needs, my style? The start-up Motesque, which specializes in biomechanics and machine vision, has also recognized the importance of answering this question for consumers. According to a study by ECC Cologne and Motesque, suitable product recommendations are not only an economic success factor. Many consumers appreciate the advice provided by modern technologies and algorithms.

And together with SIGNA Sports United, Motesque wanted to make that happen directly for a product where you might not have expected it: the bicycle! An October 2021 press release from SIGNA Sports United stated: “Together [SIGNA and Motesque] plan to launch the first ever biomechanical AI-based virtual bike fitting engine for online bike shopping. Based on scientific metrics, this solution generates a custom 3D avatar of the customer virtually riding different bikes, allowing customized bike sizing and fitting recommendations. With this revolutionary fitting engine, both partners aim to further close the gap between offline and online shopping.“

The announcement followed in March 2022: In the online store fahrrad.de, customers can "try on" bicycles online using the MQ Fit Bike tool.

A virtual rendering of a person on a bicycle with measurements...
Source: Motesque GmbH & Co. KG

There really seem to be no limits to the possibility of virtual try-on. It only remains to be observed: Has the technology advanced far enough? How extensively and for which products will consumers use virtual try-on in the future? And how will retailers benefit from these services? We're looking forward to finding out.


Find more exciting news and reports about technologies for retailers in our Technology Special for EuroCIS 2022.

Author: Julia Pott

related articles:

popular articles:

Thumbnail-Photo: Understanding challenges as opportunities
15.11.2022   #online trading #brick and mortar retail

Understanding challenges as opportunities

Last mile & more: New technologies only make sense if they are actually used

The link between online retail and the local shop is becoming increasingly important. Touchless technologies and solutions for the last mile play a special role. Modern Expo is committed to implementing these on a grand scale. Those who missed the ...

Thumbnail-Photo: Leading bike shop in Germany implements new technology...
24.10.2022   #brick and mortar retail #Tech in Retail

Leading bike shop in Germany implements new technology

The Radhaus Ingolstadt impresses with a huge product range. Electronic shelf labels have now been introduced

Looking for a new bike from a world class bicycle shop? If you are in Germany, near Munich, then you must visit Radhaus Ingolstadt - the top bike shop in the region. ...

Thumbnail-Photo: Online-Shopping with Apple Pay and girocard
01.11.2022   #online trading #payment systems

Online-Shopping with Apple Pay and girocard

In the last two years, people's shopping behavior has shifted significantly in the direction of e-commerce, making online business the driver of retail growth

Customers want to pay for their increasingly frequent online purchases in apps or on the web just as quickly and easily as at the stationary checkout - using their familiar and most popular payment methods from the "real" world - the ...

Thumbnail-Photo: White Label World Expo 2022 in Frankfurt
05.09.2022   #online trading #e-commerce

White Label World Expo 2022 in Frankfurt

12th & 13th of October: Europe’s leading online retail sourcing show

The White Label World Expo Frankfurt is right around the corner and as you already know, we are partnered with them this year! Join us at Europe’s leading online retail sourcing show on the 12th and 13th of October at the Messe in Frankfurt ...

Thumbnail-Photo: TSE solution for fiscal compliance
17.08.2022   #printers #epos components

TSE solution for fiscal compliance

Citizen CT-E351 printer available from PULSA as a bundle with Swissbit USB TSE stick

In cooperation with Citizen, PULSA are happy to announce the launch of a fiscal bundle consisting of Citizen’s thermal receipt printer and Swissbit’s TSE stick. The bundle offers a secure solution for  those who need a new ...

Thumbnail-Photo: BP Group’s Aral selects Zebra Technologies to digitise its service...
19.10.2022   #software applications #software as a service (SaaS)

BP Group’s Aral selects Zebra Technologies to digitise its service station operations

German subsidiary streamlines front-line workflows to maintain compliance with Reflexis Task Management software solution

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front-line of business with solutions and partners that deliver a performance edge, today announced that Aral AG has enhanced its customer experience by improving front-line ...

Thumbnail-Photo: EuroShop 2023 – Are autonomous stores the future of retail?...
05.12.2022   #brick and mortar retail #digitization

EuroShop 2023 – Are autonomous stores the future of retail?

Checkout-free stores: Ringing in the changes

The digitalisation of the retail industry, which has been advancing at a rapid pace in recent years, has also led to equipping physical stores with more and more technological intelligence. ...

Thumbnail-Photo: Smart & realistic virtual clothing try-on
13.09.2022   #online trading #e-commerce

Smart & realistic virtual clothing try-on

Creating a virtual fitting room with a selfie and measurements

Anthropics Technology presents Zyler – AI-powered virtual fitting technology for shoppers and retailers that allows customers to try on hundreds of outfits quickly and easily on a smartphone, desktop or in store. A selfie and a few ...

Thumbnail-Photo: Practical buying, automatic selling
07.09.2022   #retail #digitization

Practical buying, automatic selling

Interview with Alexander Eissing, Managing Director of Livello GmbH, about modern vending machines and their cross-sector future

Vending machines are a familiar sight at airports, train stations, hospitals and many other facilities. But not all vending machines are the same. Many of the older models are not suitable for meeting the requirements of both retailers and customers ...

Thumbnail-Photo: Smart shopping app Karma launches Pay with Karma...
02.11.2022   #online trading #e-commerce

Smart shopping app Karma launches 'Pay with Karma'

Industry-first AI-based embedded checkout saves consumers time and money shopping with different stores

Karma has announced the launch of its innovative payment feature, Pay with Karma. The new embedded checkout gives shoppers a simplified, one-swipe purchase point across different retailers with multiple payment options. When paying with Karma, ...

Supplier

Chili publish NV
Chili publish NV
Neue Schönhauserstraße 3-5
10178 Berlin
S-Payment GmbH
S-Payment GmbH
Am Wallgraben 115
70565 Stuttgart
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn
salsify
salsify
7 rue de Madrid
75008 Paris
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Zebra Technologies Europe Limited
Zebra Technologies Europe Limited
Mollsfeld 1
40670 Meerbusch
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart