Walmart launches Zeekit virtual fitting room technology
Introduction of new and innovative shopping experience that makes it easier to shop for clothes online
Over the past few years, Walmart has been successfully established as a destination for fashion, with an unrelenting focus on expanding the assortment of quality, on-trend and accessible apparel and accessories. Walmart has equally prioritized the introduction of new and innovative shopping experiences that make it easier to shop for clothes online.
Following last years acquisition of Zeekit, creator of a leading dynamic virtual fitting room platform, Walmart now introduces a game-changing technology to customers.
New features to avoid online shopping frustration
One of the most frustrating aspects of shopping for clothes online is understanding how an item will actually look on you. With Zeekit, the goal is to deliver an inclusive, immersive and personalized digital experience that will better replicate physical shopping.
Walmart is rolling out Zeekit technology to users of the Walmart app and Walmart.com, starting with the Choose My Model experience. This feature currently offers customers the ability to select from 50 models between 5’2” – 6’0” in height and sizes XS – XXXL. Customers can determine the model who best represents their height, body shape and skin tone to understand how an item will look on them. Walmart will continue to expand its model selection, with nearly 70 additional model options launching in the weeks ahead to offer an even wider range of sizes, skin tones and hair colors.
Many brands already available, more to come
Choose My Model is now available on select items across the portfolio of exclusive, elevated brands and private brands, including Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, ELOQUII Elements, Time and Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman. Walmart is also adding national brands, starting with Levi’s and Hanes, and will continue to expand to new national brands in the coming months on Walmart.com and Walmart Marketplace. If an item is part of the Zeekit experience, customers will see the prompt to select a model on the item page.
A strong customer response to the Choose My Model experience could already be seen. The extraordinary, positive customer feedback out of the gate underscores the opportunity and ability to solve a common online shopping problem and build a true, personal connection between Walmart and their customers.
Zeekit was built with a vision to provide every person the chance to see themselves in any item of clothing found online. Walmart shares this vision. Its new Choose My Model capability is just the beginning. Walmart is also working to launch a virtual try-on experience for women’s apparel, moving with speed to bring this groundbreaking technology to customers.