The world is milling around on social media channels, where people share, review, communicate, search, sell, advertise ... And so there is no way the retail sector can avoid this medium.
New ways of addressing and attracting customers
23.11. - 24.11.2021 | RAI, Amsterdam
Using customer data and tech stacks for personalized online marketing
T.J.Maxx and Mindy Kaling launch pen pal program
New research: less than 10 percent of purchases impacted by influencer content
The most underestimated ingredients for more reach
China’s market is still about 10 times bigger
Provide customers a seamless checkout experience at your own website
Influential media organizations to partner with retailers
Leading digital experience platform provider Optimizely (formerly Episerver) today announced new survey data revealing the nuanced preferences of Gen Z and Millennial consumers as we begin to emerge from the pandemic. The survey, which polled 1,000 ...
In Asia, and especially in China, livestream shopping has already been widespread for years. 10 percent of e-commerce sales are generated via livestream shopping, and experts predict that this share will rise to at least 25 percent in the near ...
The Corona pandemic has led to an immediate dovetailing of brick-and-mortar and online retail. This development is overdue, says Gerold Wolfarth, Founder & CEO of bk Group. We don't need large tech investments, but creativity, he points ...
The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That’s according to Sidecar’s 2021 Benchmarks Report, the company’s new retail ...
WhatsApp, TikTok, Instagram, Snapchat - many retailers use the platforms to get their products to customers - that's nothing new. Recently, users have been able to meet in the "Clubhouse." Marcel Hollerbach, CMO of Productsup, talks ...
Instacart’s goal is to look more holistically at the end-to-end customer experience and better operationalize it across the company. To help achieve that, they’re welcoming an operator and entrepreneurial product leader in Asha Sharma to ...
The fact that retailers and brands offer their products online where consumers spend their free time – on social media channels as well as on image and video portals – is nothing new. There have been many advertising campaigns on these ...
On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Business platform, we've seen brands around the world make real connections with our users by ...
The Kroger Co. launched the first generation of Chefbot, its AI-powered Twitter recipe tool that helps users' pair the groceries in their fridge and reduce food waste by providing mealtime inspiration and personalized recommendations.Developed ...
Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...
Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research in the INFORMS ...
Most retailers don’t like customer complaints. Plus, they also mean extra work. Yet ignoring complaints is not a great long-term strategy because any bad customer experience can haunt your brand if it becomes public. That’s why retailers ...
Customers are more demanding than ever, while brand loyalty is declining. Even a couple of negative experiences can alienate consumers and erode loyalty. Shoppers increasingly share bad reviews and complaints on public communication channels for ...
The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...
Digitization in retail and e-commerce growth present fresh challenges for retail employees and the retail world. That’s why interest in the new "E-Commerce Merchant" dual vocational training course offered by Germany’s HDE ...
This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...
Influencer marketing is becoming more and more important! The importance of this discipline has rapidly increased in the marketing plan and almost every company is doing influencer marketing or is planning to do so in the near future. Why? No ...
3 days, 4 stages, more than 40 speakers, 1000+ participants and 100% social media marketing for companies. At the AllFacebook Marketing Conference from March 17 to 19, 2020 in Munich, Germany, industry participants will meet, exchange ideas and ...
Fomo announced the launch of their new product "Fomo Storefront", an interactive shopping experience that enables retail owners to leverage social proof in brick-and-mortar locations. Customer purchases, testimonials and buyer behaviors ...
As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...
Many of us know their faces, even if we have never met them in person. One of these faces belongs to Pepper, the humanoid robot. It has fast become a media star. ...
Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...
What's new at Modehaus Ramelow? The fashion retailer’s employees can check PIA - and share information to their heart’s content. PIA is an app for "private information exchange".More and more internal communication ...
The fashion world moves at lightning speed – and more than ever thanks to the rise of social media. In the past, key trends emerged off the runways twice a year during fashion weeks. Now Instagram et al. set the tone daily thanks to feeds of ...
UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.Trust is increasingly central to customer relationships. 89 percent of ...
Instagram, Twitter and Co.: Retailers and brands must find new ways to get in touch with their customers and remain like that. With the right software, they can extract and use important information from all logistical processes.The contemporary ...
In late March, we promised to take a hard look at the information apps can use when you connect them to Facebook. We’ve shared a few updates since then — including on April 4, April 24 and at F8 in May. Today, I want ...
A large portion of our days is spent on social networks, forums, blogs and messaging apps. There is still a lot of untapped potential for retailers who want to position themselves and their product choices in these settings. This applies especially ...
Asos is a global fashion destination for 20-somethings. Selling over 85,000 branded and own-label products through localised mobile and web experiences. Asos launches a new virtual assistant via Facebook that will make suggestions for customers ...
You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...
uberall announced the launch of its local social engagement tool today, Engage. The tool enables businesses to make more sales by influencing local customers’ purchasing decisions at key moments in the sales cycle, and is one of the ...
Lithium Technologies today announced findings from its State of Social Engagement 2016 study for the retail industry that uncovers how well Fortune 1000 retail brands are engaging with consumers across social platforms. The study revealed that the ...
Facebook, WhatsApp etc. extensively influence the way we communicate. Thanks to the activation of messaging services for companies, they will most likely also change online retail in the long run. While one-to-many communication was the common way ...
Retailers want to reach their customers where they are – on the social web. In times of social media omnipresence, these are primarily messenger services. They don’t just lend themselves for customer service inquiries but also offer the ...
While social media produces unlimited opportunities to create a memorable and personalized customer shopping experience, most retailers are not successfully executing their social media strategies. According to the just released BRP SPECIAL ...
Right now, Facebook, together with the e-commerce platform Shopify, is testing a feature that allows people to buy products via its network and is thus one step closer to achieving its long-term goal – launching the Buy Button.
Commerce announces the public release of its new SOCIAL BUY NOW platform, the first solution to seamlessly connect brands' online stores with Buy Now buttons in social environments. For the first time, brands can link their online ...
Social media is a great way to stay in touch with customers and to respond quickly to questions and problems. This has also been recognized by many German retailers. Online retailers in particular are focusing on social media. According to a ...
Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, announced today the company's official public launch after a month in private beta. Free to use, Yuno curates fashion, ...
While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State ...
Epsilon has released findings from its Digital Shopping Tool Impact Study 2015. The study shows how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The ...
Management Forum der Verlagsgruppe Handelsblatt GmbH
