The world is milling around on social media channels, where people share, review, communicate, search, sell, advertise ... And so there is no way the retail sector can avoid this medium.
Marketing opportunities of the new social media app Clubhouse.
Asha Sharma as new Chief Operating Officer
Further steps towards social commerce
Partnership between Shopify and TikTok
AI Twitter tool that “helps cooking” based on ingredients
Study challenges view of social media marketing as only short-term effective
Responses to queries on social media impact service quality perception
How you can effectively respond to negative reviews and use them to be a benefit to your company
A strategic and cross-channel approach to handling negative customer experiences
The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...
Digitization in retail and e-commerce growth present fresh challenges for retail employees and the retail world. That’s why interest in the new "E-Commerce Merchant" dual vocational training course offered by Germany’s HDE ...
This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...
Influencer marketing is becoming more and more important! The importance of this discipline has rapidly increased in the marketing plan and almost every company is doing influencer marketing or is planning to do so in the near future. Why? No ...
3 days, 4 stages, more than 40 speakers, 1000+ participants and 100% social media marketing for companies. At the AllFacebook Marketing Conference from March 17 to 19, 2020 in Munich, Germany, industry participants will meet, exchange ideas and ...
Fomo announced the launch of their new product "Fomo Storefront", an interactive shopping experience that enables retail owners to leverage social proof in brick-and-mortar locations. Customer purchases, testimonials and buyer behaviors ...
As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...
Many of us know their faces, even if we have never met them in person. One of these faces belongs to Pepper, the humanoid robot. It has fast become a media star. ...
Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...
What's new at Modehaus Ramelow? The fashion retailer’s employees can check PIA - and share information to their heart’s content. PIA is an app for "private information exchange".More and more internal communication ...
The fashion world moves at lightning speed – and more than ever thanks to the rise of social media. In the past, key trends emerged off the runways twice a year during fashion weeks. Now Instagram et al. set the tone daily thanks to feeds of ...
UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.Trust is increasingly central to customer relationships. 89 percent of ...
Instagram, Twitter and Co.: Retailers and brands must find new ways to get in touch with their customers and remain like that. With the right software, they can extract and use important information from all logistical processes.The contemporary ...
In late March, we promised to take a hard look at the information apps can use when you connect them to Facebook. We’ve shared a few updates since then — including on April 4, April 24 and at F8 in May. Today, I want ...
A large portion of our days is spent on social networks, forums, blogs and messaging apps. There is still a lot of untapped potential for retailers who want to position themselves and their product choices in these settings. This applies especially ...
Asos is a global fashion destination for 20-somethings. Selling over 85,000 branded and own-label products through localised mobile and web experiences. Asos launches a new virtual assistant via Facebook that will make suggestions for customers ...
You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...
uberall announced the launch of its local social engagement tool today, Engage. The tool enables businesses to make more sales by influencing local customers’ purchasing decisions at key moments in the sales cycle, and is one of the ...
Lithium Technologies today announced findings from its State of Social Engagement 2016 study for the retail industry that uncovers how well Fortune 1000 retail brands are engaging with consumers across social platforms. The study revealed that the ...
Facebook, WhatsApp etc. extensively influence the way we communicate. Thanks to the activation of messaging services for companies, they will most likely also change online retail in the long run. While one-to-many communication was the common way ...
Retailers want to reach their customers where they are – on the social web. In times of social media omnipresence, these are primarily messenger services. They don’t just lend themselves for customer service inquiries but also offer the ...
While social media produces unlimited opportunities to create a memorable and personalized customer shopping experience, most retailers are not successfully executing their social media strategies. According to the just released BRP SPECIAL ...
Right now, Facebook, together with the e-commerce platform Shopify, is testing a feature that allows people to buy products via its network and is thus one step closer to achieving its long-term goal – launching the Buy Button.
Commerce announces the public release of its new SOCIAL BUY NOW platform, the first solution to seamlessly connect brands' online stores with Buy Now buttons in social environments. For the first time, brands can link their online ...
Social media is a great way to stay in touch with customers and to respond quickly to questions and problems. This has also been recognized by many German retailers. Online retailers in particular are focusing on social media. According to a ...
Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, announced today the company's official public launch after a month in private beta. Free to use, Yuno curates fashion, ...
While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State ...
Epsilon has released findings from its Digital Shopping Tool Impact Study 2015. The study shows how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The ...
Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send ...
London based user experience company USIO released their 2015 Millennial Youth Travel User Experience Evaluation report. This study explores 8 of the top youth travel providers and their online desktop and mobile offerings. The ...
MOBOfree.com, the leading African social marketplace, today announced that it had experienced an increase of more than 44% in the number of registered users of MOBOfree.com in Nigeria over the past 12 months. This is resulting in a 1042% ...
Conversocial, a leading provider of cloud-based social customer service solutions, today announces that it has been selected by beauty subscription service, ipsy, to manage social media workflow across customer service and to empower social customer ...
A new study of leading UK supermarket websites finds that Tesco.com and Asda.com have the most ‘pinned’ (shared) content on image sharing website, Pinterest.com, which is five years old this month. Recipe pages are among the most ...
UK brands are failing to improve the customer service they offer, answering under half (48%) of questions asked via the email, Twitter and web channels, according to a new study. Twitter is coming of age as a customer service channel with ...
Founded in 2014, Flapit is the first social media counter connected to all major social media platforms. Customisable in appearance and application, Flapit helps its users make every customer count. There are over 30 million active ...
In a new white paper Bazaarvoice shows how the most successful brands and retailers in the world are currently capturing results and proving true social ROI. Social has changed marketing forever. Not only are brand conversations happening ...
Sears.com was the most popular US department store website and Walmart.com was the most popular mass merchant store site on Facebook during the 2014 holiday season according to new research bySearchmetrics, the global leader in data-driven search ...
Nowadays, retail needs to be active on all channels – this is nothing new. Customers also want to be able to purchase items at anytime and anywhere via mobile devices. This is why most retailers are also active on the Web by now. Just offering ...
Companies can significantly improve the forecasting accuracy of forthcoming products’ performance by mining online consumer buzz prior to product release, according to a study being published by Marketing Science, a journal of the Institute ...
Software developer, Softbox AB, has partnered with Axis Communications, the global leader in network video, to develop Social Camera, an application designed for retail shops and boutiques. Social Camera is an application for smartphones that allows ...
Social marketing has changed the way retail customers do their shopping – and the emergence of retailers who are using new marketing channels to reach out to shoppers is the proof of the pudding! Retailers have recognized that consumers are ...
Management Forum der Verlagsgruppe Handelsblatt GmbH
