augmented reality

Thumbnail-Photo: Enhanced, interactive, virtual – It’s all about the experience!...
21.11.2019   #online trading #customer satisfaction

Enhanced, interactive, virtual – It’s all about the experience!

AR and VR can boost online and offline retail

New technologies permeate all aspects of the retail business, whether it’s self-checkouts, AI or robotics. Virtual and Augmented Reality (VR and AR) are yet other components in this setting. In this interview with iXtenso, Kelly Goetsch, ...

Thumbnail-Photo: Digital natives value brick and mortar stores …...
11.07.2019   #consulting #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

Thumbnail-Photo: I see augmented reality leading the way in the store...
17.10.2018   #virtual reality #augmented reality

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

Thumbnail-Photo: Online shopping increases interest to adopt AR...
27.07.2018   #retail #augmented reality

Online shopping increases interest to adopt AR

Major driving factor for augmented reality in retail market

The augmented reality in retail market is expected to be 1,155.8 million US dollars in 2018 and is projected to reach 7951.2 million US dollars by 2023, at a CAGR of 47.1 percent during the forecast period. Increasing online ...

Thumbnail-Photo: Alibabas Tmall unveils first Retail Megastore for Intersport...
29.05.2018   #brick and mortar retail #cloud computing

Alibaba's Tmall unveils first Retail Megastore for Intersport

An array of Tmall’s new retail technologies implemented under one roof

Tmall, China's largest consumer platform for brands and retailers, today announced that its New Retail technologies and solutions have helped Intersport, one of the world’s biggest sporting goods retailers, to transform its flagship store ...

Thumbnail-Photo: Interactive and autonomous: Robotics and virtual systems for stationary...
28.02.2018   #artificial intelligence #EuroCIS

Interactive and autonomous: Robotics and virtual systems for stationary retail

Robots and virtual systems have arrived in retail. Exhibitors and visitors of EuroCIS explain the role they play there.

Robotics, Virtual and Augmented Reality: What are the latest innovations in the field of these cutting-edge retail technologies? And how can these solutions influence the purchasing behaviour of customers now and in the future? The answers can be ...

Thumbnail-Photo: Winners of the AWE Europe 2017 Auggie Awards...
02.11.2017   #event #award

Winners of the AWE Europe 2017 Auggie Awards

AWE (Augmented World Expo), conference and expo dedicated to augmented and virtual reality announced this year's winners

AWE (Augmented World Expo), the world’s largest and longest running conference and expo dedicated to augmented and virtual reality, unveiled the winners of the AWE Europe 2017 Auggie Awards. Presented in three general categories, the ...

Thumbnail-Photo: Holo-Gauze creates augmented reality installation for Team Speedo launch...
29.03.2016   #screens, display screen #augmented reality

Holo-Gauze creates augmented reality installation for Team Speedo launch

Near-invisible gauze provides canvas for AR-style showcase of world-champion swimmers during promotion of new swimsuit.

Holo-Gauze, the renowned 3D display solution for hologram effects, has created a 20x9metre installation for an augmented reality style launch of Team Speedo, the swimwear and swim accessory manufacturer’s line-up of 200 super star swimmers ...

Thumbnail-Photo: Historic promotion: Virtual reality app for consumers...
23.09.2015   #customer relationship management #marketing planing

Historic promotion: Virtual reality app for consumers

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers launch the promotion

Consumers can digitally unlock the exclusive footage, courtesy of Mission and Guerrero Tortillas, by simply downloading the free DigitalFood app to their iOS or Android smartphones and following the onscreen instructions to view the content: Pope ...

Thumbnail-Photo: Razorfish Global showcases personalized retail experience...
15.09.2015   #digital signage #smartphone

Razorfish Global showcases personalized retail experience

At dmexco 16-17 September 2015, the digital marketing exposition and conference, via an industry-leading combination of technologies

During the event, which in Cologne, Germany, Razorfish Global, in collaboration with Adobe, will showcase Razorshop, a leading-edge physical storefront experience that seamlessly connects the customer journey across all touch points and ...

Thumbnail-Photo: tarte Cosmetics adds Color to ShadeScout augmented reality shopping app...
26.08.2015   #app #augmented reality

tarte Cosmetics adds Color to ShadeScout augmented reality shopping app

Natural beauty brand is featured partner in FaceCake's augmented retail beauty app

FaceCake Marketing Technologies, Inc., pioneer in augmented reality with its award-winning shopping platform for retail, announced today its partnership with tarte cosmetics. ShadeScout, FaceCake's immersive cosmetics color search app, now ...

Thumbnail-Photo: The store windows are our calling card
27.03.2015   #LED technology #smartphone

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

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