iXtenso testing ... • 07.02.2022

"Amazon Go" or "Amazon No"?

Our iXtenso editor tested a “just-walk-out store” from Amazon in Chicago

Is Amazon's ambitious "Amazon Go" project quietly going under? Or is it about to catch on and become ubiquitous? I tried to find answers to these questions at a store in Chicago.

 

The storefront of a closed Amazon Go store in Chicago in a building...
Source: iXtenso / Giese

An experience report

I recently traveled to Chicago and I took the opportunity to see what a shopping experience feels like in one of the seven Amazon Go stores in the city, where you just walk out of the store.

It turned out that that would have to wait, because after my trip from the Ogilvy Transportation Center to downtown Chicago, I was surprised to find that the Go store was closed for renovations, even though it was shown as "open" on Google Maps.   

The storefront of a closed Amazon Go store in Chicago in a canyon of houses...
Source: iXtenso/Giese

After an odyssey to locate the closest option according to Google at the intersection of Wacker and Michigan, it said the same thing: This location is closed – apparently permanently.

Would I even get a chance? Is it already too late? It was time to look directly on the homepage of the retail giant: There's still a store just a few steps north of Millennium Park – it wasn't even listed on Google.

So finally I found an open Amazon store and was excited for my shopping experience. Follow me inside the store to take a look in our photo gallery:

Take a look inside the Amazon Go store in Chicago

So my shopping trip was a success. But did Amazon actually keep track of what I took in the end?

To find out, I had to be patient, because the receipt didn't show up in the app for 30 minutes. In the end it was flawless, but what if something had been wrong? After all, most customers get right on it and don't wait around the corner to find out if the purchase was handled correctly.

A screenshot of an invoice from the Amazon Go Store app...
Source: Screenshot Amazon Go app; iXtenso / Giese

The very helpful employee at the store just said that it never actually happens, and we left it at that.

What is clear, however, is that the introduction of Amazon Go was much bumpier than the company would like to admit. We know from field reports that there have been problems with the accuracy of item tracking and the checkout process from time to time. 

Everything went smoothly for me, so I have to say: the shopping experience was great.

Nevertheless, I have to ask myself: Is this the future of shopping? Is this what our brick-and-mortar grocery stores will look like in a few years?

Yes, the self-service checkouts are getting better at recognizing loose vegetables and fruit, but the step to a dynamic "just walk out" vegetable department required to make this a reality is huge.

On the other hand, if these Amazon Go stores were not only popular but profitable to some degree, the company would surely have already opened the 3,000 stores rumored to be up and running in 2018.

But one thing everyone knows by now is that you shouldn't bet against Amazon. I assume that it is not a question of "if" but "when" until just-walkt-out-shopping in these kinds of stores becomes standard.

An Amazon Go bag, a drink and a handbag on a square in front of the Chicago...
Source: iXtenso / Giese

 

Tester, Author & Photographer: Ben Giese

related articles:

popular articles:

Thumbnail-Photo: Syndicated shelf intelligence data across every store and shelf...
29.04.2022   #customer satisfaction #Tech in Retail

Syndicated shelf intelligence data across every store and shelf

Real-time, continuous visibility into what’s really on store shelves

Lund Food Holdings, Inc. and Pensa Systems announced a partnership to deploy Pensa’s automated retail shelf intelligence solution in every Lunds & Byerlys grocery store.Using patented computer vision and artificial intelligence to scan all ...

Thumbnail-Photo: Smart Retail Tech Expo 2022
09.03.2022   #retail #event

Smart Retail Tech Expo 2022

The UK’s leading show bringing digital innovation to the retail sector

Smart Retail Tech Expo 2022 brought together an unrivalled collection of exhibitors, speakers, judges, partners and visitors eager to get inspired from and share to the very best in the retail sphere. The 2nd and 3rd of March 2022 saw an ...

Thumbnail-Photo: Virtual try-on with AR in e-commerce
28.04.2022   #online trading #e-commerce

Virtual try-on with AR in e-commerce

Enhanced and personalized online shopping through augmented reality

It has become standard practice for customers to find product descriptions as well as images or videos for illustration purposes when shopping online. But just because consumers can see a front view or estimate the size with the help of a tape ...

Thumbnail-Photo: Electronic shelf labels - electronically labeled...
15.03.2022   #digitization #coronavirus

Electronic shelf labels - electronically labeled

On the way to becoming a standard: Digital prices conquer the space

More and more retailers are trying out electronic shelf labels. Why? More speed in price changes and less manual work for staff are only two of the many reasons. EuroCIS, The Leading Trade Fair for Retail Technology, from 31 May - 02 June 2022 in ...

Thumbnail-Photo: More convenience and control at the checkout...
31.03.2022   #brick and mortar retail #mobile payment

More convenience and control at the checkout

With flexible self-service solutions from Toshiba, today as well as tomorrow customers have a choice when paying

The demands on retailers can change quickly. The last two years have shown that government regulations as well as customer expectations have made it necessary to constantly rethink and adapt store operations. ...

Thumbnail-Photo: Robotic pick-up points as solution for increase in demand for last mile...
07.04.2022   #e-commerce #Tech in Retail

Robotic pick-up points as solution for increase in demand for last mile delivery

Consumers expect fast and easy 24/7 order collection, says Retail Robotics

Retail Robotics shares new insights on robotic innovations, which can solve problems of so-called "last-mile" and revolutionize global delivery infrastructure for e-commerce and e-grocery. It addresses big challenges the market is ...

Thumbnail-Photo: How will consumers buy eyewear in the future?...
15.03.2022   #online trading #e-commerce

How will consumers buy eyewear in the future?

Measured and focused: online, offline or omnichannel at the optician

The "onlineization" stops at nothing, not even at the eyewear trade. Online purchases of eyeglass frames, sunglasses or contact lenses are widespread. But what about topics such as virtual eyeglass fitting or measuring visual acuity from ...

Thumbnail-Photo: Omnichannel strategies in the opticians industry: Dirk Graber from...
31.03.2022   #online trading #e-commerce

Omnichannel strategies in the opticians' industry: Dirk Graber from Mister Spex

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...

Thumbnail-Photo: Picking orders easier than ever with ring scanners...
26.04.2022   #Tech in Retail #omnichannel

Picking orders easier than ever with ring scanners

Walmart Canada invests in wearable tech: over 1,500 ring scanners arrive in-store

Fingers are flashing as more than 1,500 Ring Scanners arrive to help Walmart Canada associates pick online grocery orders faster and more easily. This investment will benefit more than 130 stores and is one of the first pieces of wearable technology ...

Thumbnail-Photo: Omnichannel strategies in the opticians industry: Lukas Hahne from pro...
01.04.2022   #online trading #e-commerce

Omnichannel strategies in the opticians' industry: Lukas Hahne from pro optik

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...

Supplier

Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Shin Heung Precision Co., Ltd. SAM4S
Flat C-911, Woorim Lion's Valley 168, Gasan Digital 1-Ro, Geumcheon-gu
08507 Seoul
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
shopreme gmbh
Brückenkopfgasse 1
8020 Graz