Interview • 01.10.2019

When customers become cashiers

Treading a fine line between traditional and visionary, between checkouts and codes

For years, we have done this in online stores: we fill our shopping cart, click to pay and are excited about our purchase. Thanks to the snabble app - now available at the Knauber Hobbymarkt in Bonn and at IKEA in Frankfurt – consumers can also do this in brick and mortar stores. 

How does the app work? Patrick Queisler from snabble GmbH sat down with us and talked about challenges, hesitations, and visions.

Mr. Queisler, what do retailers who want to offer your app need to know and do?

Patrick Queisler: For starters, retailers need to provide the product data, which includes name, price, and GTIN. Many already have this data available to support their online stores or Google Shopping feed. If that’s not the case, we can help with the compilation and subsequently import the data into our system.

They must also provide us with the respective store locations where they plan to use the app.

Left woman, right man - sitting at a table in the shop and talking....
iXtenso editor Katja Laska in an interview with Patrick Queisler.
Source: iXtenso/Pott

How does the payment process work?

Customers can pay for the self-scanned items online - as is the case with Knauber – or complete the payment process at the cash register - as is the case with IKEA. The technical integration of our app depends on the point of sale system and software. The app converts the scanned products into a QR code to pay at the cash register. The code is scanned and customers pay at the self-checkout at IKEA for example.

Online payment is a slightly bigger challenge because it is not just about accepting payments. For accounting purposes, retailers must also know the price the product sold for in the system.

At Knauber Hobbymarkt, customers can pay online but instead of going to the cash register, they still have to stop by a payment terminal to scan the QR code.

Actually, customers don’t have to do this step because we technically don’t need the kiosk system for the online payment process. However, many people tend to be hesitant – myself included when I tried it myself – and get a strange feeling if they simply exit the store. That’s why there is a payment terminal.

Does this mean nobody controls the purchase?

Knauber does random inspections, while IKEA has designated security staff using a so-called checkout supervisory function to ensure that items have actually been scanned. This happens while customers pay, and they often don’t even notice it.

What is the role of the checkout staff in this setting?

The benefit for customers is that they no longer have to place the items on the conveyor belt. Meanwhile, cashiers have to be able to review the shopping cart without pulling the individual items across the scanner. That’s why it is advisable to use express checkouts that are staffed with an employee, allowing him/her to have a better overview.

What about stores that sell items piece by piece and the items are not predefined? How could this system work with fabrics sold by the yard or unpackaged produce?

It’s technically feasible. We have two options in this case. The first option is to print a barcode that specifies the quantity - three kilograms, five yards, etc. The second option is to use a code for items that have to be weighed or measured and the customer enters the respective quantity.

Our goal is to make everything scannable, which is a challenge, of course, and always hinges on the data suppliers give retailers.

What is your vision for the future of shopping?

If there's one thing we know for sure, it's that self-scanning will succeed. Having said that, this only works if customers can use one mobile app for all retailers – a kind of Spotify for shopping, so to speak. That’s what we want to provide.

Interview: Katja Laska

related articles:

popular articles:

Thumbnail-Photo: Cloud access control for retail companies
27.01.2020   #security #security management

Cloud access control for retail companies

SALTO KS Keys as a Service: Manage access wire-free and in real-time

With SALTO KS Keys as a Service, all types of wholesalers and retailers, chain restaurants and banks can manage access to all shops, locations, offices and warehouses/storage rooms wire-free and in real-time. This enhances loss prevention, helps to ...

Thumbnail-Photo: Storefront technology turns spectators into paying customers...
06.11.2019   #digital signage #brick and mortar retail

Storefront technology turns spectators into paying customers

Fomo brings social proof to brick-and-mortar retail

Fomo announced the launch of their new product "Fomo Storefront", an interactive shopping experience that enables retail owners to leverage social proof in brick-and-mortar locations. Customer purchases, testimonials and buyer behaviors ...

Thumbnail-Photo: ARNEG GROUP: from Sharing Avenue to Melting Pot...
09.12.2019   #refrigeration cabinets #Trade fair special EuroShop 2020

ARNEG GROUP: from Sharing Avenue to Melting Pot

The sharing road leads a long way

At the 20th edition of Euroshop, the Arneg Group is expressing its cosmopolitan soul on a kaleidoscopic stand that embodies the concept of sharing, interpreted as a virtuous fusion of competence, experience and vision capable of generating change ...

Thumbnail-Photo: Think Different! Thought leadership at ISE 2020...
13.12.2019   #security #digital marketing

Think Different! Thought leadership at ISE 2020

Over 200 specialists to offer expert opinion and insight

Integrated Systems Europe 2020’s professional development programme will feature over 200 leading experts from a wide variety of disciplines and subject areas across five days of keynotes, conferences, masterclasses, workshops and ...

Thumbnail-Photo: Epta on the podium of the German Design Awards 2020...
10.12.2019   #design #refrigeration cabinets

Epta on the podium of the German Design Awards 2020

Excellent prodcut design with OutFit and Mozaïk, combining functionality and aesthetics

Epta wins the prestigious German Design Award for the second time, the award given to projects that merge functionality and utility, aesthetics and quality. The OutFit family under the Costan brand and Mozaïk under the Bonnet Névé ...

Thumbnail-Photo: Making Deeper Connections at ISE 2020
21.11.2019   #digital signage #video

Making Deeper Connections at ISE 2020

Visitor registration opens; exciting new features; most conferences ever; opening address confirmed

Visitor registration opens today for ISE 2020, which is set to be the most compelling Integrated Systems Europe show ever. Taking place at the RAI Amsterdam on 11-14 February 2020, ISE is the world’s leading event for the professional systems ...

Thumbnail-Photo: “Knowledge4Retail”: Artificial intelligence in retail...
09.12.2019   #online trading #e-commerce

“Knowledge4Retail”: Artificial intelligence in retail

Web-based knowledge service for robots

The University of Bremen was extremely successful in the innovation competition “Artificial intelligence as a driving force in economically relevant ecosystems” by the Federal Ministry for Economic Affairs and Energy. The Bremen project ...

Thumbnail-Photo: Solid Lines 2020, a product range …
01.02.2020   #refrigeration cabinets #Trade fair special EuroShop 2020

Solid Lines 2020, a product range …

… designed with the idea of generating unforgettable shopping experiences

New architectural and design concepts are appearing in the conceptualization of current supermarkets, especially aimed at improving the customers' shopping experience by incorporating solutions that generate value, allowing to optimize energy ...

Thumbnail-Photo: CCVStore – Home of your Apps
01.01.2020   #mobile payment #app

CCVStore – Home of your Apps

How Android is revolutionising the way we pay for things

Using a smartphone to pay will sooner or later be a part of everyday life; smartphones are already firmly anchored in the private and working lives of generations X, Y and Z.As consumers rely more and more on smartphones and their countless uses in ...

Thumbnail-Photo: Wow factor affects the bottom line at Denmarks largest garden center...
22.01.2020   #consulting #electronic shelf labels (ESL)

Wow factor affects the bottom line at Denmark's largest garden center chain

ESL results in time savings for employees and creates a positive customer experience

The rollout of electronic shelf labels is in progress at Plantorama, which expects both economic and operational benefits by replacing the paper shelf labels in all of the chain's garden centers. Staff members need more time for customers and it ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
VR Payment GmbH
VR Payment GmbH
Saonestraße 3a
60528 Frankfurt am Main
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
ARNEG S.p.A.
ARNEG S.p.A.
Via Venezia, 58
35010 Marsango di Campo San Martino/PD
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
Frost-Trol s.a.
Frost-Trol s.a.
Ctra. Valencia-Barcelona, km. 68,9
12080 Castellon