From September 16 to 18, 2025, Paris will host the first European edition of the NRF: NRF 2025: Retail’s Big Show Europe. The venue is Paris Expo Porte de Versailles, Halls 4 & 6.
Arnaud Gallet, Director of NRF 2025: Retail’s Big Show Europe, explains: “Paris represents a natural home for Europe’s retail innovation.”
Topics that matter to retail
The agenda reflects the key challenges currently shaping the European retail landscape:
- Unified Commerce: integrating stores, online channels, and social media
- Store Design & Equipment: innovative concepts for the future of retail spaces
- Logistics & Supply Chain: nearshoring, sourcing and resilience
- CSR & ESG: sustainability as a strategic imperative
- Marketplaces & Platform Economy: opportunities in digital commerce
- Payments & Cashless: new payment methods
- Data & AI: intelligent use of CRM, personalization, predictive analytics
On the context, Gallet points out:
“These topics matter because retailers are operating in a complex environment marked by economic pressures such as inflation, shrinking household budgets, geopolitical instability, and trade disruptions, all of which demand greater efficiency and agility. At the same time, physical stores are experiencing a resurgence post-pandemic, while omnichannel experiences remain critical. Artificial intelligence is a keystone technology, powering generative AI, hyper-personalization, predictive analytics, and other applications that allow retailers to optimize operations, deliver tailored customer experiences, and stay competitive in a rapidly evolving market.”
Exchange and practical insights in focus
Unlike the world’s largest retail gathering in New York, the Paris edition is tailored to European decision-makers. “The New York show is the largest retail gathering in the world, bringing together over 40,000 participants from more than 100 countries to set the global agenda. NRF Europe in Paris is designed with a different focus: it’s tailored to the European market. That means tackling Europe-specific priorities like sustainability, regulatory compliance, and circular economy requirements, alongside digital transformation and customer experience.”
Use Case Sessions will present concrete transformation projects, while workshops and roundtables enable deeper discussions on challenges such as omnichannel, logistics, or sustainability.
On the main stage, speakers include Guillaume Motte (Sephora), Hajir Hajji (Action), Duncan Olby (Apple), Roelant Prins (Adyen) as well as executives from Best Buy, MediaMarktSaturn, Snipes, Kiko, and Morrisons. The program will close with Diana Marshall (Sam’s Club/Walmart), offering a global perspective.
