More than retail security • 29.10.2018

RFID tags with features for the cashierless store

Customers can unlock products on their own thanks to smart tags

China and the U.S. already feature cashierless stores but things are coming along in Europe, too. Several startup companies want to eliminate long checkout lines and advertise better retail security tags. We took a closer look at these "smart" security solutions.

Startups like rapitag and MishiPay want to revolutionize the retail shopping experience from the ground up. Thanks to smart tags, they not only aim to eliminate cash registers as we know them but also plan to enhance retail security. All companies pursue a similar strategy and focus on smartphones and stable internet connections.

unlocking product with smartphone
Attention spider: the Saturn Smartpay application by rapitag
Source: Saturn

Unlock and pay via app

Cashierless checkouts are not a new concept. Both Amazon and Alibaba already feature stores without cashiers. One problem here is dealing with the complexity of setting up an IT infrastructure and the drawback of only being able to pay with your smartphone. The products of the startup companies offer an intermediate step. They have taken the old retail security tag technology to task and revolutionized it. Thanks to the new hard tags, items can now be unlocked with a mobile app right at the shelf and taken home. This eases the workload for cashiers. In the best case scenario, employees can then use the freed-up time to provide in-store customer service for example.

Customer can check the inventory

Taking inventory is one of the more cumbersome tasks for retailers. They typically have to designate employees or hire external service providers to perform inventory counts. Automated inventory management via RFID chip is a popular method.

What’s more, the new companies have a secret advantage courtesy of RFID technology. The apps of the respective retailers allow customers to scan an item and check whether it is available in a different color or size. Customers can also use the app and have the item directly delivered to their home if the product is not available in store. To take advantage of the new tag features, retailers must operate an online store. Otherwise, it is not possible to implement this business concept.

Hands holding Smartphone and product
Unlocking via QR code and barcode: the MishiPay application at Saturn Express
Source: Saturn

Connecting offline and online

App users can use different payment methods like PayPal or ApplePay. So far, this was only an option in e-commerce, while offline retail had to take a back seat. Thanks to this connection, data can now be collected in the same way it is collected in online retail. This enables retailers to send targeted advertising and coupons even while the customer is still inside the store. If a customer scans the same item three times but chooses not to buy it, he or she can be swayed to complete the purchase with the right coupon before he/she leaves the store.

MediaMarktSaturn Retail Group has first-mover advantage in Germany

The consumer electronics retailer has jumped on the cashierless store bandwagon and has launched two pilot projects. The retailer has snatched up MishiPay and rapitag and made them a part of its in-house accelerator program. Saturn uses this program to support selected startups in new technology development. In collaboration with MishiPay, a pop-up store was opened in May in the Austrian state of Tyrol. By scanning the barcode, customers were able to buy products and subsequently deactivate the RFID chip. Once the anti-theft protection was deactivated, customers could then take their purchases and leave the store without the need to pay at a checkout. According to Saturn, the project was a big success. The security device primarily makes sense for less expensive products that are not sold in larger quantities.

Together with rapitag, Saturn has been testing "Saturn Smartpay" in Ingolstadt since September. Unlike in the case of MishiPay, a Bluetooth connection with a label called "Spider" is created in this scenario. It is designed to ensure that a packet cannot be opened. Once customers have paid via PayPal or credit card, the spider wrap opens as if by magic. The spider can then be reused again. The system is said to have paid off by protecting more expensive items.

Beratung Mitarbeiter und Kundin im Saturn-Store
Source: Saturn

Not brand-new – but more secure

These methods are designed to ensure the highest level of retail security since merchandise can only be opened by using an app. Every tag opening is stored in the system. This means retailers can identify who removed a tag, in addition to the time and place. This should make inventory discrepancies a thing of the past. The rapitag solution sends a unique identifier code to the security tag via Bluetooth after payment. The idea is to prevent manipulation of the payment process and thwart the product from being unlocked.

Improving the shopping experience

Companies like rapitag and MishiPay prove that Europe can keep up with the competition when it comes to cashierless payments. Most notably, the fashion industry and the consumer electronics retail sector can benefit from this facet. We will see more and more companies in the future emphasizing cashierless checkout systems to make the shopping experience better for their customers.

Author: Maxim Abramov, iXtenso - Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: Unified Commerce Platform in focus
24.10.2023   #omnichannel #software developement

Unified Commerce Platform in focus

Handover at REMIRA: Dirk Bingler supersedes Stephan Unser as CEO

REMIRA is setting the course for future development of the company: On November 1, Dirk Bingler (48) will become the new CEO of the supply chain and omnichannel software expert headquartered in Dortmund. The previous CEO Stephan Unser (62) moves to ...

Thumbnail-Photo: EuroCIS 2024: Go beyond today!
16.10.2023   #retail #Tech in Retail

EuroCIS 2024: Go beyond today!

27 to 29 February 2024 will see the Who’s Who of Europe’s retail technology sector meet in Düsseldorf

Go beyond today! EuroCIS at the end of February will once again show solutions and products for the retail of the future @Messe DüsseldorfIn late February, numerous companies will again exhibit solutions and products for retailers to shape and ...

Thumbnail-Photo: Out of Stock in Retail and innovative solutions to avoid them...
07.11.2023   #brick and mortar retail #customer satisfaction

Out of Stock in Retail and innovative solutions to avoid them

Due to various events, the availability of goods in retail will be increasingly restricted from 2022, with the result that customers cannot find in food retail the products they wish to buy, because those products are sold out, are temporarily ...

Thumbnail-Photo: The global state of autonomous stores
18.12.2023   #Tech in Retail #self-checkout systems

The global state of autonomous stores

The stores are located in various retail segments such as food retail, fashion, electronics, convenience stores and fast food.

In a highly competitive global retail landscape, autonomous stores are an emerging force that addresses changing consumer behaviors, reduces operational costs, improves profitability, and powers revenue growth strategies. Advancements in autonomous ...

Thumbnail-Photo: MPREIS Transforms Operations with Zebra Workcloud Task Management™...
06.11.2023   #customer experience #software developement

MPREIS Transforms Operations with Zebra Workcloud Task Management™ Software Solution

Austrian food retailer to streamline communication in around 300 stores to improve staff engagement, inventory optimisation, and customer satisfaction

MPREIS has around 300 Austrian stores in regions across Tyrol...

Thumbnail-Photo: Toshiba Launches New ELERA™ Security Suite to Address the Industry’s...
22.09.2023   #cashpoints #customer experience

Toshiba Launches New ELERA™ Security Suite to Address the Industry’s Challenges Around Shrink

Toshiba’s A.I.-powered solution empowers retailers across the globe to better manage loss prevention and protect profits

Security Suite from Toshiba Global Commerce Solutions empowers retailers to minimize shrink...

Thumbnail-Photo: EuroCIS 2024 - technology special
11.12.2023   #online trading #e-commerce

EuroCIS 2024 - technology special

The latest technology solutions and trends for you and the retail sector

At EuroCIS 2022 from February 27 to 29, 2024, the Leading Trade Fair for Retail Technology, we will be looking at all the important and current topics relating to technology in retail: AI and Machine Learning, Payment, Connected Retail, Seamless Store and Smart Energy Management and many more.

Thumbnail-Photo: Nedap teams with Foot Locker to extend RFID project...
05.10.2023   #omnichannel #software applications

Nedap teams with Foot Locker to extend RFID project

Foot Locker successfully matches supply and demand in newly opened stores in Eastern Europe using RFID technology

Nedap the global leader in RFID solutions, announces that multi-brand sports fashion and apparel retailer Foot Locker has successfully extended Nedap iD Cloud to its new, Eastern European stores. The objective is to offer the best possible ...

Thumbnail-Photo: New German vending partner for ITL
30.11.2023   #Tech in Retail #cash management

New German vending partner for ITL

Innovative Technology (ITL) have recently announced Bernd Boddart as their latest trading partner

Bernd Boddart will be supplying their cash validation and biometric age verification solutions to the German vending market. Bernd Boddart, based in Mönchengladbach, Germany, have 30 years of experience in the field of coffee machines, table ...

Supplier

REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham