More than retail security • 29.10.2018

RFID tags with features for the cashierless store

Customers can unlock products on their own thanks to smart tags

China and the U.S. already feature cashierless stores but things are coming along in Europe, too. Several startup companies want to eliminate long checkout lines and advertise better retail security tags. We took a closer look at these "smart" security solutions.

Startups like rapitag and MishiPay want to revolutionize the retail shopping experience from the ground up. Thanks to smart tags, they not only aim to eliminate cash registers as we know them but also plan to enhance retail security. All companies pursue a similar strategy and focus on smartphones and stable internet connections.

unlocking product with smartphone
Attention spider: the Saturn Smartpay application by rapitag
Source: Saturn

Unlock and pay via app

Cashierless checkouts are not a new concept. Both Amazon and Alibaba already feature stores without cashiers. One problem here is dealing with the complexity of setting up an IT infrastructure and the drawback of only being able to pay with your smartphone. The products of the startup companies offer an intermediate step. They have taken the old retail security tag technology to task and revolutionized it. Thanks to the new hard tags, items can now be unlocked with a mobile app right at the shelf and taken home. This eases the workload for cashiers. In the best case scenario, employees can then use the freed-up time to provide in-store customer service for example.

Customer can check the inventory

Taking inventory is one of the more cumbersome tasks for retailers. They typically have to designate employees or hire external service providers to perform inventory counts. Automated inventory management via RFID chip is a popular method.

What’s more, the new companies have a secret advantage courtesy of RFID technology. The apps of the respective retailers allow customers to scan an item and check whether it is available in a different color or size. Customers can also use the app and have the item directly delivered to their home if the product is not available in store. To take advantage of the new tag features, retailers must operate an online store. Otherwise, it is not possible to implement this business concept.

Hands holding Smartphone and product
Unlocking via QR code and barcode: the MishiPay application at Saturn Express
Source: Saturn

Connecting offline and online

App users can use different payment methods like PayPal or ApplePay. So far, this was only an option in e-commerce, while offline retail had to take a back seat. Thanks to this connection, data can now be collected in the same way it is collected in online retail. This enables retailers to send targeted advertising and coupons even while the customer is still inside the store. If a customer scans the same item three times but chooses not to buy it, he or she can be swayed to complete the purchase with the right coupon before he/she leaves the store.

MediaMarktSaturn Retail Group has first-mover advantage in Germany

The consumer electronics retailer has jumped on the cashierless store bandwagon and has launched two pilot projects. The retailer has snatched up MishiPay and rapitag and made them a part of its in-house accelerator program. Saturn uses this program to support selected startups in new technology development. In collaboration with MishiPay, a pop-up store was opened in May in the Austrian state of Tyrol. By scanning the barcode, customers were able to buy products and subsequently deactivate the RFID chip. Once the anti-theft protection was deactivated, customers could then take their purchases and leave the store without the need to pay at a checkout. According to Saturn, the project was a big success. The security device primarily makes sense for less expensive products that are not sold in larger quantities.

Together with rapitag, Saturn has been testing "Saturn Smartpay" in Ingolstadt since September. Unlike in the case of MishiPay, a Bluetooth connection with a label called "Spider" is created in this scenario. It is designed to ensure that a packet cannot be opened. Once customers have paid via PayPal or credit card, the spider wrap opens as if by magic. The spider can then be reused again. The system is said to have paid off by protecting more expensive items.

Beratung Mitarbeiter und Kundin im Saturn-Store
Source: Saturn

Not brand-new – but more secure

These methods are designed to ensure the highest level of retail security since merchandise can only be opened by using an app. Every tag opening is stored in the system. This means retailers can identify who removed a tag, in addition to the time and place. This should make inventory discrepancies a thing of the past. The rapitag solution sends a unique identifier code to the security tag via Bluetooth after payment. The idea is to prevent manipulation of the payment process and thwart the product from being unlocked.

Improving the shopping experience

Companies like rapitag and MishiPay prove that Europe can keep up with the competition when it comes to cashierless payments. Most notably, the fashion industry and the consumer electronics retail sector can benefit from this facet. We will see more and more companies in the future emphasizing cashierless checkout systems to make the shopping experience better for their customers.

Author: Maxim Abramov, iXtenso - Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: retail trends: focus Retail Technology
12.02.2019   #mobile shopping #digital marketing

retail trends: focus "Retail Technology"

Omnichannel commerce, mobile shopping, seamless checkout – technology trends 2019

Would you like to find out about the latest retail technologies and hold something tangible in your hands at the same time?We'll be happy to send you a copy of our print edition retail trends: with the focus on "Retail Technology" ...

Thumbnail-Photo: Toshiba: artificial intelligence for frictionless shopping...
21.02.2019   #self-checkout systems #Trade fair special EuroCIS 2019

Toshiba: artificial intelligence for frictionless shopping

AI, edge computing and smart shelf technology at the EuroCIS 2019

Thumbnail-Photo: APG Cash Drawer announces hire of connectivity product manager...
08.03.2019   #cashpoints, cash register, cash desk #POS Solutions

APG Cash Drawer announces hire of connectivity product manager

They make addition to product management team to expand its product portfolio

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today the addition of Ron Stephenson to the position of Connectivity Product Manager. In his role, Ron will spearhead the company’s mobility, interface ...

Thumbnail-Photo: Using digital data to drive brick-and-mortar retail success...
31.01.2019   #brick and mortar retail #data analysis

Using digital data to drive brick-and-mortar retail success

Advanced Outlet Analytics

When it comes to using and analyzing relevant data, brick-and-mortar retail lags behind its online competition. While e-commerce retailers use detailed data from web analytics, CRM, and Google searches to analyze user behavior and generate ...

Thumbnail-Photo: Robots in retail: producer and salesperson all-in-one at the fully...
15.03.2019   #artificial intelligence #personalization

Robots in retail: producer and salesperson all-in-one at the fully automated kiosk

Interview with Matthias Krinke, Managing Director of pi4_robotics GmbH

At Berlin’s shopping mall Bikini Berlin, we meet the robot “Gisela”. The robot’s designer Matthias Krinke sat down with us and explained what she can do and revealed what the retail industry can expect from her and her ...

Thumbnail-Photo: The right payment options for online stores
11.02.2019   #online trading #security

The right payment options for online stores

How you can combat shopping cart abandonment with the right methods

One of the main reasons why shoppers will abandon a purchase is when popular online payment methods are not an option. That’s why online retailers must know what these payment options are. We give you an overview of the pros and cons for ...

Thumbnail-Photo: SES-imagotag VUSION Pulse Software
30.01.2019   #data warehouse management #software management

SES-imagotag VUSION Pulse Software

Improve Profitability and Reduce Waste

For 25 years, SES-imagotag has been the trusted partner of retailers for digital technology in stores. SES-imagotag, the worldwide leader in smart digital labels and pricing automation, develops a comprehensive IoT and digital platform that delivers ...

Thumbnail-Photo: Allgeier’s Retail Solution of the Future
03.01.2019   #video cameras #self-checkout systems

Allgeier’s Retail Solution of the Future

The IoT BoxX - a pop-up store fully integrated into SAP

Like hardly any other industry, the retail sector is being exposed to the challenges of technological change. On the one hand, important market shares were lost to online trading, and on the other hand, the online stores are now blazing their trail ...

Thumbnail-Photo: Store Transformation drives Self-Service Technology...
08.01.2019   #Trade fair special EuroCIS 2019

Store Transformation drives Self-Service Technology

Self-Checkout Solutions at EuroCIS 2019

The annual “Global EPOS and Self-Checkout” report care of London-based market research and consulting firm RBR shows what is happening around the globe at self-service checkouts. According to the report, retailers worldwide ...

Thumbnail-Photo: Accurate and efficient: Artificial Intelligence for hiring and...
12.12.2018   #personnel management #artificial intelligence

Accurate and efficient: Artificial Intelligence for hiring and recruiting employees

"Other channels are no longer working": Interview with Melikshah Ünver from Taledo

Skilled labor shortage, high turnover rates and the challenges of digitization: recruiting and hiring top-quality employees is especially difficult in the retail sector, particularly when companies must shake off a dull and dusty image. This is when ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Allgeier Enterprise Services
Allgeier Enterprise Services
Westerbachstr. 32
61476 Kronberg im Taunus
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
MobiMedia AG
MobiMedia AG
Rottpark 24
84347 Pfarrkirchen
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
Intenta GmbH
Intenta GmbH
Ahornstraße 55
09112 Chemnitz
EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München