More than retail security • 29.10.2018

RFID tags with features for the cashierless store

Customers can unlock products on their own thanks to smart tags

China and the U.S. already feature cashierless stores but things are coming along in Europe, too. Several startup companies want to eliminate long checkout lines and advertise better retail security tags. We took a closer look at these "smart" security solutions.

Startups like rapitag and MishiPay want to revolutionize the retail shopping experience from the ground up. Thanks to smart tags, they not only aim to eliminate cash registers as we know them but also plan to enhance retail security. All companies pursue a similar strategy and focus on smartphones and stable internet connections.

unlocking product with smartphone
Attention spider: the Saturn Smartpay application by rapitag
Source: Saturn

Unlock and pay via app

Cashierless checkouts are not a new concept. Both Amazon and Alibaba already feature stores without cashiers. One problem here is dealing with the complexity of setting up an IT infrastructure and the drawback of only being able to pay with your smartphone. The products of the startup companies offer an intermediate step. They have taken the old retail security tag technology to task and revolutionized it. Thanks to the new hard tags, items can now be unlocked with a mobile app right at the shelf and taken home. This eases the workload for cashiers. In the best case scenario, employees can then use the freed-up time to provide in-store customer service for example.

Customer can check the inventory

Taking inventory is one of the more cumbersome tasks for retailers. They typically have to designate employees or hire external service providers to perform inventory counts. Automated inventory management via RFID chip is a popular method.

What’s more, the new companies have a secret advantage courtesy of RFID technology. The apps of the respective retailers allow customers to scan an item and check whether it is available in a different color or size. Customers can also use the app and have the item directly delivered to their home if the product is not available in store. To take advantage of the new tag features, retailers must operate an online store. Otherwise, it is not possible to implement this business concept.

Hands holding Smartphone and product
Unlocking via QR code and barcode: the MishiPay application at Saturn Express
Source: Saturn

Connecting offline and online

App users can use different payment methods like PayPal or ApplePay. So far, this was only an option in e-commerce, while offline retail had to take a back seat. Thanks to this connection, data can now be collected in the same way it is collected in online retail. This enables retailers to send targeted advertising and coupons even while the customer is still inside the store. If a customer scans the same item three times but chooses not to buy it, he or she can be swayed to complete the purchase with the right coupon before he/she leaves the store.

MediaMarktSaturn Retail Group has first-mover advantage in Germany

The consumer electronics retailer has jumped on the cashierless store bandwagon and has launched two pilot projects. The retailer has snatched up MishiPay and rapitag and made them a part of its in-house accelerator program. Saturn uses this program to support selected startups in new technology development. In collaboration with MishiPay, a pop-up store was opened in May in the Austrian state of Tyrol. By scanning the barcode, customers were able to buy products and subsequently deactivate the RFID chip. Once the anti-theft protection was deactivated, customers could then take their purchases and leave the store without the need to pay at a checkout. According to Saturn, the project was a big success. The security device primarily makes sense for less expensive products that are not sold in larger quantities.

Together with rapitag, Saturn has been testing "Saturn Smartpay" in Ingolstadt since September. Unlike in the case of MishiPay, a Bluetooth connection with a label called "Spider" is created in this scenario. It is designed to ensure that a packet cannot be opened. Once customers have paid via PayPal or credit card, the spider wrap opens as if by magic. The spider can then be reused again. The system is said to have paid off by protecting more expensive items.

Beratung Mitarbeiter und Kundin im Saturn-Store
Source: Saturn

Not brand-new – but more secure

These methods are designed to ensure the highest level of retail security since merchandise can only be opened by using an app. Every tag opening is stored in the system. This means retailers can identify who removed a tag, in addition to the time and place. This should make inventory discrepancies a thing of the past. The rapitag solution sends a unique identifier code to the security tag via Bluetooth after payment. The idea is to prevent manipulation of the payment process and thwart the product from being unlocked.

Improving the shopping experience

Companies like rapitag and MishiPay prove that Europe can keep up with the competition when it comes to cashierless payments. Most notably, the fashion industry and the consumer electronics retail sector can benefit from this facet. We will see more and more companies in the future emphasizing cashierless checkout systems to make the shopping experience better for their customers.

Author: Maxim Abramov, iXtenso - Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: New cash management solutions for the convenience sector...
08.11.2018   #cash management #cash handling systeme

New cash management solutions for the convenience sector

APG Cash Drawer partners with MSP Systems

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today its new partnership with MSP Systems, a leading EPOS technology provider for the convenience sector in the UK.  MSP is now offering the SMARTtill ...

Thumbnail-Photo: Absen LED free-standing centrepiece
16.10.2018   #led technology #led lighting

Absen LED free-standing centrepiece

Korean shopping mall sets new retail standard

Situated in Northwest Seoul, Starfield Goyang is the third and latest Starfield mall to open on the outskirts of the South Korean capital, and Starfield’s new shining star. As the largest indoor shopping theme park in Korea’s ...

Thumbnail-Photo: Toshiba is the leader in EPOS technology
18.10.2018   #cashpoints, cash register, cash desk #self service terminals

Toshiba is the leader in EPOS technology

Nearly 50 percent growth in self checkout market share

Toshiba Global Commerce Solutions (TGCS), the global market share leader in installed retail point of sale (EPOS) technology, has rapidly-grown its worldwide self-checkout (SCO) market share by 46 percent, according to research and consulting ...

Thumbnail-Photo: Payment solutions in the self-service market...
13.09.2018   #payment systems #self-checkout systems

Payment solutions in the self-service market

CCV and PAX are forming a joint venture

CCV, one of the largest payment service providers and suppliers of payment solutions in Europe, and PAX Technology Limited, subsidiary of PAX Global Technology Limited (“PAX Global”) (Stock Code: 00327.HK), one of the leading electronic ...

Thumbnail-Photo: Francisco Partners Completes Acquisition of Verifone...
27.08.2018   #payment systems #payment terminals

Francisco Partners Completes Acquisition of Verifone

Mike Pulli assumes role of CEO at Verifone

Verifone Systems, Inc. (“Verifone” or the “Company”), a global leader in payment and commerce solutions, today announced that it has been acquired by an investor group led by Francisco Partners, a leading technology focused ...

Thumbnail-Photo: No-checkout store of the future: Successful retail projects...
06.08.2018   #cashpoints, cash register, cash desk #payment systems

No-checkout store of the future: Successful retail projects

Fine-tuning of the major rollouts has also started in Germany

Robots as sales consultants, REWE’s self-checkout at the neighborhood store or digital price tags. Slowly but surely, customers get used to and increasingly accept these innovative supermarket concepts. But are customers ready to take the next ...

Thumbnail-Photo: Make room for innovation: Cloud services for agile businesses...
05.10.2018   #data warehouse management #software as a service (SaaS)

Make room for innovation: Cloud services for agile businesses

Implement your retail pilot projects faster than ever. Interview with SAP retail experts.

Leaner, faster, more useful: Cloud solutions help analyze customer information and make meaningful use of it. Ralf Kern and Achim Schneider of the Industry Business Unit Retail at SAP reveal which retailers no longer want to do without the cloud and ...

Thumbnail-Photo: Innovative in-store solution for Dublin university...
10.10.2018   #epos systems #cashpoints, cash register, cash desk

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today their SMARTtill Intelligent Cash Drawer has been installed in Dublin City University’s (DCU) new Londis store as part of its goal to maximize ...

Thumbnail-Photo: App-based self-checkout
23.08.2018   #mobile payment #self-checkout systems

App-based self-checkout

Edeka offers mobile self-scanning with snabble

Snabble introduces its technology to the stores of Edeka Rhein-Ruhr. Customers will be able to scan items with their smartphone while shopping and pay at payment-terminals at the exit. First store launched will be Edeka Paschmann in ...

Thumbnail-Photo: Superdata PromoServer – Customer loyalty as a factor of success...
26.10.2018   #multichannel commerce #customer relationship management

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition. With the expansion of the sales and communications channels, the challenge of customer loyalty has ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
Verifone (UK) Limited
7 Cowley Business Park, High Street
UB8 2AD Cowley, Uxbridge
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen