Searching for:augmented reality

Successful customer loyalty in times of change: how to win with omnichannel

Challenges and trends in a cross-channel strategy

How has customer loyalty changed? Why is a well thought-out omnichannel strategy crucial ...

Store concept: the magical pop-up store in Munich

Idea, implementation and challenges in “The Wizarding World Shop by Thalia”

Diagon Alley, Hogwarts, Quidditch pitch - there are many places to visit in the stories of Harry Potter. Why not in a bookshop too? What was a great success in Hamburg can now be experienced by fans in Munich. For the 200 square meter pop-up store, ...

Retail Logistics: The 10 most important trends and forecasts

What you can prepare for as a retailer

Producers, manufacturers and consumers are connected through distribution. However, in a fast-paced world with rapid technological progress, it is precisely this link that is under increasing pressure. It's no secret that the industry will ...

LVMH and Epic Games announce strategic partnership

Companies aim to transform Maisons’ creative pipeline and customer experiences

At the Viva Technology show, LVMH announced a partnership with Epic Games, creator of Fortnite and Unreal Engine, to transform the Group’s creative pipeline and bring customers new types of immersive products discovery experiences. This ...

Perfect Corp. and Warner Bros. partner for interactive AR movie try-on experience

YouCam Apps launches an exclusive collection of AR movie effects for Warner Bros. The Flash

Perfect Corp., the leading AI & AR beauty and fashion tech solutions provider and developer of the YouCam Suite of Apps, has launched an interactive augmented reality (AR) movie experience for Warner Bros. Pictures’ upcoming film The Flash. ...

Raiffeisen relies on automatic price control

Optimized processes thanks to electronic shelf labels

Raiffeisen-Markt Emsdetten optimizes its store operation with electronic price tags to free up time for customer service. Heavy manual work processes have been replaced with a digital solution that saves significant amounts of time and handles ...

Virtual gear for new realities

adidas Originals launches inaugural NFT wearables collection

adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs). Representing the brand’s first NFT collection of wearables, which is a new, interoperable product category adidas ...

Experiencing books in a new way

How Hugendubel combines books with gaming to offer its customers a new experience

How do you offer something new to loyal customers and at the same time win over people you couldn't reach before? The bookseller Hugendubel has found a modern and innovative solution: the app "Weltensammler" ("Worlds ...

High fashion meets virtual fantasy

H&M's lates Innovation Story blends the craftsmanship of high fashion with the fantasy of virtual wardrobes

H&M presents the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the blurring boundaries between our online and offline lives, and blends the craftsmanship of high fashion with the fantasy of virtual ...

Dimension "Materials & Surfaces" at EuroShop 2023

New Dimension shows the impact design can have in difficult times

Aluminium foam, translucent concrete surfaces or sheer gossamer structures that seem to balance the weight of massive boulders – visual “wows” are popular for staging the customer journey. The Materials & Surfaces Dimension at ...

Giving associates 'superpowers' to better serve customers

Lowe's digital twin showcases a future in which AI, 3D and AR collaboration are part of retail associates' daily lives

Building upon its history of innovation, Lowe's unveiled the home improvement retail industry's first interactive store digital twin at NVIDIA GTC. Leveraging NVIDIA Omniverse Enterprise, this digital twin showcases a future in which store ...

Are regular stores a thing of the past?

GlobalData: Online shopping trend to completely change how we shop at physical stores by 2030

People love the convenience of shopping online, and experts at GlobalData believe that, by 2030, this will have an even greater impact on the high street than we see today. ...

Smart & realistic virtual clothing try-on

Creating a virtual fitting room with a selfie and measurements

Anthropics Technology presents Zyler – AI-powered virtual fitting technology for shoppers and retailers that allows customers to try on hundreds of outfits quickly and easily on a smartphone, desktop or in store. A selfie and a few ...

6 disruptive ideas for sales promotion in retail

If you want to sell, you have to captivate, convince and inspire

"Creating a bridge between the product and the shopper" – that’s how one interviewee describes the goal of their marketing efforts. These diverse activities range from talking robots to virtual stores to treasure hunts. ...

Gamification in retail: turning shopping into a game

Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games

With the retention and engagement crises arise, the retail industry is looking for a remedy. Customer experience has become an important factor for success in retailing. Gamification appears to be a go-to tactic to enhance sales, brand awareness, ...

Apple Brompton Road celebrates creativity with vibrant design

The new London store offers advancements in sustainable design as well as community events and resources

Apple has previewed Apple Brompton Road, its newest store in London, located in the city’s bustling Knightsbridge neighborhood. A stone’s throw from Hyde Park, Apple Brompton Road features design inspiration drawn from local flora, along ...

Survey: Most consumers say they buy based on experience vs. price

99% also said they regularly shop online while 97% have purchased through social media

Bazaarvoice has released its latest research, based on a survey of more than 10,000 global shoppers. The report reiterates the importance of engaging shopping experiences and proves that ‘online shopper’ may in the future become a ...

Nike Style is part retail, part creative studio

New Nike store in Seoul features gender-agnostic zones for style-led collections

Nike’s newest retail concept, Nike Style, has opened in Seoul. It serves a distinct sport lifestyle audience through the lens of style, featuring gender-agnostic zones for fleece, tops, footwear, accessories, and other style-led ...

Pop-up eye testing kiosks by Swedish tech company ieye

Digitalised 5-minute eye tests with personalized recommendations

Swedish tech company, ieye is harnessing the power of Sony technology to develop the world's most digitised optics chain, refashioning the traditional optics industry with its rapidly growing network of convenient pop-up eye testing ...

Walmart putting AR shopping experiences right in customers' pockets

Augmented reality tech at home and in stores

We believe the closest store to our customers is in their pocket, and we are focused on making that always-on experience as easy, engaging and personalized as possible. We now announce two brand-new augmented reality (AR) features on the Walmart ...

Top 5 retail trends for 2022 providing new opportunities

The five most important trends in retail that entrepreneurs can use to seize their opportunities

I have always believed in getting into the mind space of our customers. So lately, I've been interviewing a lot of retail customers and have learned a great deal about the challenges retailers face. But among those challenges, there are also ...

Virtual try-on with AR in e-commerce

Enhanced and personalized online shopping through augmented reality

It has become standard practice for customers to find product descriptions as well as images or videos for illustration purposes when shopping online. But just because consumers can see a front view or estimate the size with the help of a tape ...

Playfully - simple? Gamification in retail

How retailers can win new customers with gamification

Whether at the bus stop, in the waiting room, out and about in the city or relaxing on the sofa - the smartphone has become a constant companion for most people over the last ten years. Anyone who has a moment to spare takes a look at the countless ...

Omnichannel strategies in the opticians' industry: Paul Rottler from Brillen Rottler

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this. ...

Omnichannel strategies in the opticians' industry: Lukas Hahne from pro optik

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...

Omnichannel strategies in the opticians' industry: Dirk Graber from Mister Spex

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...

How will consumers buy eyewear in the future?

Measured and focused: online, offline or omnichannel at the optician

The "onlineization" stops at nothing, not even at the eyewear trade. Online purchases of eyeglass frames, sunglasses or contact lenses are widespread. But what about topics such as virtual eyeglass fitting or measuring visual acuity from ...

Store Management: Smarter with Smartphone!

EuroCIS from 31 May to 02 June 2022 in Düsseldorf

More and more retail companies are equipping their store personnel with mobile devices. The trend towards smartphones or smart mobile devices that function almost like smartphones will also be impressively reflected at EuroCIS, The Leading Trade ...

Smart Retail Tech Expo 2022

The UK’s leading show bringing digital innovation to the retail sector

Smart Retail Tech Expo 2022 brought together an unrivalled collection of exhibitors, speakers, judges, partners and visitors eager to get inspired from and share to the very best in the retail sphere. The 2nd and 3rd of March 2022 saw an ...

Using augmented reality in online retail

Snap Inc’s new AR glasses – soon part of everyday life?

We are seeing a steady rise in the use of augmented reality apps on smartphones and tablets. California-based Snap Inc., the company behind the Snapchat app, is making new inroads into expanding the field of AR vision and with it possible ...

Smart Retail Tech Expo

2nd & 3rd March 2022 - ExCeL London

Smart Retail Tech Expo is an unmissable one stop event for industry professionals alike to attract, inspire and retain customers in the age of ‘New Retail’! Taking place on the 2nd & 3rd of March 2022 at the ExCeL in London, the ...

Paving the way for supply chains of the future

First UPS Supply Chain Solutions (SCS) Asia Pacific innovation centre: digital revolution and future-proof supply chains

Supply Chain Solutions (UPS SCS) officially opened its first innovation centre globally, connecting businesses in Asia with emerging technologies in logistics. Located in Singapore, the UPS SCS Asia Pacific Innovation Centre will see UPS ...

NIKE, Inc. acquires RTFKT, a start-up creating virtual fashion

Merging sport, fashion, culture and gaming in a virtual world

NIKE, Inc. announced the acquisition of RTFKT, a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.“This acquisition is another step that accelerates Nike’s digital ...

Perfect Corp. unveils new beauty technology

AI-based solution for online manicure experiences

Perfect Corp., has announced the launch of its state-of-the-art AI-powered AR Virtual Try-On for Nails solution. The unique digital manicure experience revolutionizes the nail polish and nail art shopping journey by providing beauty shoppers with a ...

4 applications of AR and VR that can transform your retail sales

Enhanced reality applications for sales promotions and product marketing

Changes in your marketing strategy or adaptation of new technologies can serve as a boost to your sales. Customers value innovative or immersive product presentations. Augmented reality (AR) and virtual reality (VR) are the ...

Shopping for clothes with an avatar

H&M develops digital fitting room for a better shopping experience

Those who need new clothes at the moment will have a hard time trying them on in the store. This is because many stores have to remain closed due to the ongoing pandemic. To improve the shopping experience and to nevertheless offer the opportunity ...

More than just a technical gimmick: augmented reality in retail

How to bring your retail space to your customer's home

When the shop doors have to remain closed due to pandemic regulations and customers switch to online offerings, the digital shopping experience from smart devices should be made as eventful as possible. This is where the use of artificial ...

How to identify the right mobile computer for your needs

Equipping staff to enhance the overall customer experience

Thanks to smartphones and tablets we’ve all gotten used to having the world at our fingertips. In your store, both customers and staff expect no different. Mobile devices are the perfect answer to a number of trends and changing market ...

Burberry creates augmented reality pocket bag experience

Virtual shopping bag for an indivual 3D-experience

To mark the Spring/Summer 21 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In ...

Augmented reality in retail and its impact on sales

How can AR influence what customers purchase?

Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments, helping users visualize how these objects fit into their physical world. Researchers from City University of Hong Kong and Singapore ...

How do technologies find their way into retail?

Rolf Schumann, CDO of the Schwarz Group, provides answers at the "Retail Innovation Days"

Tech is cool! Gimmicks, gadgets, gizmos – they impress and inspire quickly. However, it often takes much longer than technology experts and developers initially predict before the technologies actually arrive in everyday life and are used by ...

Three ways to make better use of mobile marketing

Social media, mobile optimization, QR codes – practical rips for retailers

The pandemic has rapidly changed the way consumers interact with brands, with digital platforms becoming the sole way for browsing and purchasing goods and services in almost all sectors. This has resulted in a tremendous rise in the use of mobile, ...

How to manage parcel returns properly

Rules for a sustainable e-commerce

Sustainability, ethics and the ecological footprint – nothing that e-commerce can really score with. Especially shipping including returns urgently need more awareness, from customers as well as store operators.Micha Augstein, founder of ...

The rise of the virtual fitting room with the corona pandemic?

Trying on clothes via AI, AR or VR

The rising usage of smartphones is expected to take the virtual fitting room market to $19,250.4 million by 2030, from $3,128.6 million in 2019, at an 18.5% CAGR between 2020 and 2030.A virtual fitting room is a digital representation of a fitting ...

AR: Touchless virtual makeup try-on solutions

e-COSMETIC 360 Award winner for groundbreaking innovation in Beauty Tech category

Perfect Corp. is named a winner of the e-COSMETIC 360 Award in the Beauty Tech category. The special announcement took place at the virtual event on October 12 & 13. The winners were selected on the basis of criteria such as the innovative ...

Come together: local retailers connect with local customers

The online platform Ladenfreun.de connects local retailers with potential customers. The common denominator: A product.

How can you bridge the gap and connect online retail to pedestrian zones? A Nuremberg startup wondered how this could be accomplished and came up with a solution: Ladenfreun.de. In this interview, founder Matthias Hueber talks about the idea behind ...

Supply chain: Know what’s on your retail shelves

What should bricks-and-mortar retailers pay attention to in their supply chain management?

The Cha-Ching sound of the cash register rings up sales – that’s music to a retailer’s ears. Satisfied customers and happy employees are the key to increasing sales. What role does effective supply chain management play in this ...

Augmented reality in online shopping

Study finds that augmented reality reduces the number of returns

A recent survey found that online shoppers return 70 percent of the clothing they order, more than any other category of purchase. This has an indirect but real impact on the environment.Online shoppers tend to order multiple sizes and colors, with ...

Next Level Point of Sale: The transformation of the buyer-seller dialogue

VR Payment at the EuroShop 2020

Tempora mutantur – and rather quickly. While the focus of interest in this sector has primarily been on online trade in recent years, analogue trade is currently moving back into the foreground.  Competition among distribution channels is ...

Face Payment in China

The Arrival of Facial Payment Era

According to recent report by Forward, China is currently the largest consumer in the global face recognition device market, thanks to its booming facial payment sector. In 2017, Chinese market accounted for 29.29% of the global total, and will ...

Mood Media launches hospitality trend book

Four key trends highlighted: immersion, community, customization und convenience

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, launches its second trend book, exploring the ever-changing nature of customer experience in the hospitality sector looking at ...

Enhanced, interactive, virtual – It’s all about the experience!

AR and VR can boost online and offline retail

New technologies permeate all aspects of the retail business, whether it’s self-checkouts, AI or robotics. Virtual and Augmented Reality (VR and AR) are yet other components in this setting. In this interview with iXtenso, Kelly Goetsch, ...

Online retail sales to exceed 6 trillion dollars by 2024

Average online customer spend will surpass 1,000 dollars globally per annum

New data from Juniper Research has shown that the total transaction value of remote payments for digital and physical goods will exceed 6 trillion dollars by 2024; representing a growth of 53 percent from 2019.The new research, ‘Mobile & ...

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

Top 8 supply chain technology trends in 2019

Technologies that supply chain leaders simply cannot ignore

Gartner, Inc. has identified the top 8 supply chain technology trends in 2019.Gartner’s top strategic supply chain technology trends have broad industry impact, but have not yet been widely adopted. They might be experiencing significant ...

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Mintel announces top global packaging trends for 2019

implications for consumers, brands, and manufacturers

Looking ahead, David Luttenberger, Global Packaging Director at Mintel, discusses the major trends influencing the packaging sector worldwide during 2019, including implications for consumers, brands, and manufacturers.Connected ...

ISE 2019 to showcase the finest in international AV

All the connections you need at the world’s largest systems integration exhibition

The 2019 edition of Integrated Systems Europe is set to be the largest in the show’s history, with more exhibitors, more floor space, more visitors and more events than ever before. ISE 2019 takes place at the RAI Amsterdam from Tuesday 5 ...

EuroCIS 2019: from the trade fair to the points of sale

Analogue and digital elements merge in physical retail

Many digital tools presented at EuroCIS over the past few years, have become indispensable to retail today. Which in-store media asserted themselves and what is so special about them? And, beyond this, which tools and technologies have great ...

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

No-checkout store of the future: Successful retail projects

Fine-tuning of the major rollouts has also started in Germany

Robots as sales consultants, REWE’s self-checkout at the neighborhood store or digital price tags. Slowly but surely, customers get used to and increasingly accept these innovative supermarket concepts. But are customers ready to take the next ...

Online shopping increases interest to adopt AR

Major driving factor for augmented reality in retail market

The augmented reality in retail market is expected to be 1,155.8 million US dollars in 2018 and is projected to reach 7951.2 million US dollars by 2023, at a CAGR of 47.1 percent during the forecast period. Increasing online ...

Paris Retail Week

Smart Phygital 2018 Survey Havas

Paris Retail Week, the annual event dedicated to the global commerce community, will open the doors of its fourth edition at Paris Expo Porte de Versailles on 10-11-12 September 2018. For this occasion, the Havas Paris agency, in partnership with ...

Alibaba's Tmall unveils first Retail Megastore for Intersport

An array of Tmall’s new retail technologies implemented under one roof

Tmall, China's largest consumer platform for brands and retailers, today announced that its New Retail technologies and solutions have helped Intersport, one of the world’s biggest sporting goods retailers, to transform its flagship store ...

Interactive and autonomous: Robotics and virtual systems for stationary retail

Robots and virtual systems have arrived in retail. Exhibitors and visitors of EuroCIS explain the role they play there.

Robotics, Virtual and Augmented Reality: What are the latest innovations in the field of these cutting-edge retail technologies? And how can these solutions influence the purchasing behaviour of customers now and in the future? The answers can be ...

Smart Devices and Augmented Reality: mobile data capture optimizes barcode scanning

Interview with Ulrich Hieber, Sales Manager Germany and Austria at Scandit

The German drugstore chain dm recently equipped nearly 25,000 of its employees with smartphones at its stores to improve merchandise management processes. Instead of scanning each individual item, employees are now able to interact with an entire ...

Retailers focus on personalization

How retailers create a personalized shopping experience with the help of customer data

Personalization, also called customization is a trending topic in retail for the year 2018. Retailers increasingly put customer demands center stage since consumers have come to expect a customized shopping experience both online and offline. But ...

EuroCIS 2018 breaks 13,000 sqm mark

Start-up Hub booked out for première

Following the record edition achieved at the last event in 2016, EuroCIS – the leading trade fair for retail technology – is set to grow again next year, as even now, in mid-December, bookings for net exhibition space are exceeding the ...

Starbucks Reserve Roastery opened in Shanghai

New multi-sensory retail experience offers customers an immersive manufacturing and cafe environment

Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, celebrated its opening. When the doors open to the world’s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, ...

Winners of the AWE Europe 2017 Auggie Awards

AWE (Augmented World Expo), conference and expo dedicated to augmented and virtual reality announced this year's winners

AWE (Augmented World Expo), the world’s largest and longest running conference and expo dedicated to augmented and virtual reality, unveiled the winners of the AWE Europe 2017 Auggie Awards. Presented in three general categories, the ...

The "connected" associate

With personal consulting at the POI improving the customer experience

A superficial observation of online growth rates can give the impression that e-commerce is continuing its triumphant march and stationary retail is driven back. However, industry experts know this view is too simplistic and a closer look is ...

Excellent solutions for the future of retail

Digital Retail Award 2017 honours six innovative projects

Emotional storytelling in the store. Furniture shopping in a virtual showroom. Playfully connecting customer and product through an interactive shop-window. The winners of the Digital Retail Awards 2017 clearly demonstrate, how the digital future of ...

Over half of online shoppers prefer shopping directly with brands over retailers

Brick-and-mortar retail continues to be an important component of the brand experience

New study explores consumer shopping preferences in today’s connected society and provides insight into how brands can best meet consumer needs. The retail industry is constantly undergoing change, altering the roles of retailers, brands ...

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

Knauber Freizeitmärkte emphasize digital signage for improved quality of consulting

“We want to use the digital world to optimally serve our customers“

The digitization of the POS has finally reached the DIY sector. The home improvement store as a place where you can touch and try things is more and more turning into a place of digital consulting. The Knauber Freizeitmärkte (English: Knauber ...

Editions de Parfums: Like a voyage into a parallel world

Frédéric Malle’s new perfume boutique Editions de Parfums in Paris' Marais district opened in 2016. We asked Brendan MacFarlane how the tiny room turned into an apparently infinite space.

It is one of the first major retail stores the architects Jakob+MacFarlane have designed. Hopefully, it will not be the last, since it is offers a highly surprising and individual look. Brendan, what is special about the new store of ...

A look ahead: Virtual Reality at EuroShop 2017

What’s the actual purpose of virtual retail applications?

Is it all about the fun factor or maybe more about the chance to obtain more comprehensive information? At any rate, the interactive character of these solutions provides many opportunities for the retail sector – both online and offline. ...

Organizations must pay attention to new factors driving customer loyalty in the digital age

Accenture Strategy unveils the new ‘languages of loyalty’ driving customer relationships in the digital age

Organizations are wasting billions of dollars each year on customer loyalty programs that don’t work like they used to, according to new research from Accenture Strategy. With millions of loyalty points sitting dormant and the majority of U.S. ...

Digital mirror provides shoppers with extra product information

Award-winning technology makes it into the new flagship store of Coop Italia

The Supermarket of the Future is a large grocery store featuring pioneering digital solutions developed by Carlo Ratti Associati and built by Coop Italia, Italy’s largest supermarket chain. The Supermarket of the Future represents a further ...

Study finds mobile investments pay off in evolving retail landscape

Most retailers are foregoing virtual and augmented reality and are investing in customer experience

Amid a seismic shift in how U.S. consumers shop, retailers are vying for time on their customers’ screens across all their devices — before, during and after a purchase. That is according to "The State of Retailing Online 2017: Key ...

Social Media is important, face-to-face interaction is even more essential

Interview with Jan Kalbfleisch, Managing Director FAMAB Association for Direct Business Communication

At the EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major ...

Networking, learning, inspiration

More than 300 exhibitors to showcase new visual communication products at viscom 2016

Advertising without visual communication – virtually unthinkable. Find out what undreamt-of possibilities hide behind the term at the International Trade Fair for Visual Communication, which is set to take place in Frankfurt from 2 to 4 ...

Customers want closer ties between in-store and online says study

50 percent would like future shops to offer virtual reality product-testing

European consumers want the online and in-store shopping experience to be entirely integrated with greater use of technology on the high street, according to CBRE, the world’s leading global real estate advisor. In a pan-European study of ...

Holo-Gauze creates augmented reality installation for Team Speedo launch

Near-invisible gauze provides canvas for AR-style showcase of world-champion swimmers during promotion of new swimsuit.

Holo-Gauze, the renowned 3D display solution for hologram effects, has created a 20x9metre installation for an augmented reality style launch of Team Speedo, the swimwear and swim accessory manufacturer’s line-up of 200 super star swimmers ...

"Making shopping even more convenient for consumers"

Interview with EuroCIS-Director Elke Moebius about the highlights and trends of the trade fair

EuroCIS 2016 was a complete success: boasting a significantly increased number of visitors and for the first time, an exhibition floor plan of more than 10,000m², it featured the latest trends in retail technology. At the conclusion of the ...

EuroCIS 2016 exceeds 2015's top results

Shopping on all channels – Omnichannel solutions conquer retail

EuroCIS 2016, Europe's leading technology trade fair for retail, closed its doors in Düsseldorf on Thursday (25 February 2016) on sensational results.

The digital renaissance of the fitting room

Customers want to feel that the shop moves with the times

Today's customer always has his smartphone in hand. Do not miss anything, always be up to date. In order to keep stationary fashion retail a "place-to-go", retailers should go into much detail and meet the wishes and habits of ...

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.

Historic promotion: Virtual reality app for consumers

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers launch the promotion

Consumers can digitally unlock the exclusive footage, courtesy of Mission and Guerrero Tortillas, by simply downloading the free DigitalFood app to their iOS or Android smartphones and following the onscreen instructions to view the content: Pope ...

Razorfish Global showcases personalized retail experience

At dmexco 16-17 September 2015, the digital marketing exposition and conference, via an industry-leading combination of technologies

During the event, which in Cologne, Germany, Razorfish Global, in collaboration with Adobe, will showcase Razorshop, a leading-edge physical storefront experience that seamlessly connects the customer journey across all touch points and ...

Commercial, shop and object design

The sky's the limit at viscom 2015

Innovations and trends in shop and object design and in light technology as well as best practices for shop fitting and the POS: viscom düsseldorf 2015 offers everything that the market currently has to offer. At the international trade fair ...

tarte Cosmetics adds Color to ShadeScout augmented reality shopping app

Natural beauty brand is featured partner in FaceCake's augmented retail beauty app

FaceCake Marketing Technologies, Inc., pioneer in augmented reality with its award-winning shopping platform for retail, announced today its partnership with tarte cosmetics. ShadeScout, FaceCake's immersive cosmetics color search app, now ...

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

Enhance your customers’ experience in a digital world

Worldline at EuroCIS 2015

We are glad to announce you that Worldline will participate to EuroCIS on the 24-26 February 2015 – the leading trade fair dedicated to Retail Technology in Europe, putting together retailers in all sectors, financial services, banks ...

Digital innovation could save the high street

BearingPoint Institute survey suggests physical retail is not dead: retailers need to digitize the store

A new BearingPoint Institute report, “Will the pre-millennials save retail?” strongly advises physical retailers to take the initiative and push ideas out to customers and not wait for the market to tell them what to do. The report, ...

Spreading their wings: The rise of the financially independent young shopper

Samsung Future Shoppers Report 2014

Britain’s retail industry is in a state of flux. A sector that has stood unchanged for decades now finds itself subject to one of the swiftest transformations ever seen. Mobile - and other connected technologies - are fundamentally redefining ...

"Retail, what is in your future?"

or "The potentials and prospects of brick-and-mortar retailers"

Retail vocabulary is changing. When you follow trade press coverage, it appears that terms such as omnichannel, touchpoints or augmented reality threaten to replace traditional entities such as sales floor, POS or display windows.  Yet the ...

"Customers increasingly use their own mobile devices in the store"

Interview with Stefan Clemens, Area Sales Leader Retail and Ralf Kluth, Software Sales Specialist, NCR Retail

Omnichannel commerce presents brick-and-mortar retailers in particular with new challenges. In this interview, Stefan Clemens, Area Sales Leader Retail (CE) and Ralf Kluth, Software Sales Specialist, NCRRetail, explain how retailers can holistically ...

Equipmag 2014 and L’Echangeur by Laser launch the Retail LaB 2020

For its next edition, EQUIPMAG 2014 is partnering with L’Echangeur by LaSer to create an exceptional project: the Retail LaB 2020, to discover the business of the future and live new tech shopping experiences in the skin of the shopper ...

Engage Production launches Fashion3D AR dressing room

Augmented reality solution redefines the apparel retail experience

Engage Production Ltd, specialist in interactive technologies for branded environments, has launched Fashion3D, a new interactive experience bringing together the virtual and physical worlds to enable users to try on clothes, jewellery, and other ...

Engage Production builds ‘virtual changing room’ for luxury retail park

Augmented reality utilised to create new retail experience

Engage Production Ltd, specialist in interactive technologies for branded environments, was recently commissioned by Avantgarde Middle East to build a ‘virtual changing room’, or Virtual Style Pod, showcased at luxury retail destination ...

From visual to digital merchandising

Digital elements conquer the POS

No question – e-commerce is booming. But even in future there’s no reason for brick-and-mortar retail to quietly disappear from the scene in shame. Quite to the contrary - entrepreneurs and decision-makers should visit EuroShop at the ...

mPowa rides mobile payment wave

Company to capitalise as interest in Europe turns to payment innovation

mPowa, the innovative mobile payment company is positioned to benefit from unprecedented industry growth following a programme of international expansion. According to industry analysts Gartner, mobile payments is poised to become a ...

The life of buy – engaging with consumers in a multi-channel world.

Comment by Phil Dean, Managing Director of Communisis

The decision to purchase a big ticket item is now informed, complex and divided in contrast to being simple, standardised and passive just a few years ago. What will remain constant, however, is that the journey will begin with the consumer meeting ...

Tesco trials new self-service solutions

Tesco is trialing interactive digital solutions at three stores across the United Kingdom. The new customer-facing upgrades include a self-service kiosk developed by Retec Interface to allow customers to browse online items, use barcode ...

Holiday shopping in 2012

‘Tis the season to be social

Social marketing has changed the way retail customers do their shopping – and the emergence of retailers who are using new marketing channels to reach out to shoppers is the proof of the pudding! Retailers have recognized that consumers are ...

3 Days Jam-Packed with Multi-Channel Expertise at EuroCIS 2013 in Düsseldorf

ECC at IFH Cologne will be organising the 2013 Multi-Channel-Forum for EuroCIS

After last year’s resounding success, the E-Commerce Center (ECC) at IFH Cologne will also be organising the 2013 Multi-Channel-Forum for EuroCIS to be held across all three days of the trade fair. Under the heading “Multi-Channel in ...

KIOSK EUROPE EXPO 2011 and DIGITAL SIGNAGE EXPO 2011

The two industry-leading events on self-service and digital signage return, with focus on every aspect of these markets. As well as the core solutions, this year there will be special focus on content development and service provision. It is just ...

Future scenarios for visual communication:

Top speakers giving an introduction to new media technologies

Düsseldorf. How real is our reality? Will computer generated images, animations or films merge with real environments to form a surrogate of reality and surreal reality? What may sound futuristic at first, has had a name for a long time ...

Almost 3,300 visitors attend KIOSK EUROPE EXPO 2009 and DIGITAL SIGNAGE EXPO 2009

KIOSK EUROPE EXPO 2009 and DIGITAL SIGNAGE EXPO 2009, the joint international trade fairs for innovations in customer service and communication, took place from 5th to 7th May in Essen, Germany and attracted nearly 3,300 trade visitors – an ...