Company News • 14.09.2009

Future scenarios for visual communication:

Top speakers giving an introduction to new media technologies

Düsseldorf. How real is our reality? Will computer generated images, animations or films merge with real environments to form a surrogate of reality and surreal reality? What may sound futuristic at first, has had a name for a long time already: experts like Jan Schlink speak of "augmented reality", where animations merge with the real environment. And this technology has been existing for quite some time, as the interactive DIGITAL BOX developed by the Munich company metaio GmbH for LEGO shows: using its camera and interactive kiosk, LEGO toys can be shown in virtual 3D animation as an integral part of the real user environment. This enables customers to hold the package and the finished product in their hands at the same time.
 
Jan Schlink is one of the speakers who will be concerned with future scenarios in visual communication during the viscom tec.09 conference. New technologies, examples of application and visions on the visual communication of the future are the focus of the first of altogether four panels and will be presented and discussed in an open dialogue on 30 September at the viscom tec.09 conference. The other well-known speakers on the first panel are:

Digital advertising in the retail sector of the future

Laura Davis-Taylor  is the founder and Principal of Retail Media Consulting Atlanta/USA. She is a pioneer in the application of digital signage. Digital signage is the technology that is used for the display of advertising or information on screens and large LED surfaces at the point of sale or in public areas. Laura Davies-Taylor will explain the uses of these digital media in the retail sector and the resulting advantages.

Visual communication goes mobile

Scott Seaborn is Head of Mobile Technologies with the Ogilvy Group UK & Co-Chairman of the UK Mobile Marketing Association and has been working on the use of mobile communication devices such as mobile phones and, most recently, netbooks as marketing channels for more than ten years. For almost the same period, mobile marketing has been hailed as the next technology to change the world of advertising and communication. With the huge success of smartphones such as iPhone and Blackberry the necessary devices are available now to make these prophesies come true. It will be exciting to hear how mobile phones are already used as interactive display media and devices to control interaction with posters, online offers or digital signage display screens. Scott is convinced that the marketing communication of the future will be mobile. In his presentation he will show examples and applications and reveal his vision for the future.

Success factors for the future of communication: visions, ideas and commonsense

Matthias Wesselmann
As a member of the Management Board of fischerAppelt, tv media GmbH, the focus of his consulting and work is in the area of social media, digital signage, digital dialogue, Web and IPTV. The very list shows the connections between these technologies and applications. How these can be made the foundation for the success of your own communicative future is the topic of his presentation.

Supplier
Logo: Reed Exhibitions Deutschland GmbH

Reed Exhibitions Deutschland GmbH

Völklinger Str. 4
40219 Düsseldorf
Germany

related articles:

popular articles:

Thumbnail-Photo: Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt...
24.01.2024   #Tech in Retail #artificial intelligence

Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt Capability.

‘Final step’ in frictionless shopping drives trust by enabling consumers to view their receipts BEFORE leaving the store
Full size 800m2 grocery supermarket powered by computer vision AI is Europe’s largest retrofitted frictionless store

Trigo, a leading provider of AI computer vision technology that transforms traditional brick-and-mortar retail outlets into digital smart stores, and discount supermarket chain Netto Marken-Discount (also known as Netto), have partnered to launch ...

Thumbnail-Photo: Unified Commerce Platform in focus
24.10.2023   #omnichannel #software developement

Unified Commerce Platform in focus

Handover at REMIRA: Dirk Bingler supersedes Stephan Unser as CEO

REMIRA is setting the course for future development of the company: On November 1, Dirk Bingler (48) will become the new CEO of the supply chain and omnichannel software expert headquartered in Dortmund. The previous CEO Stephan Unser (62) moves to ...

Thumbnail-Photo: Out of Stock in Retail and innovative solutions to avoid them...
07.11.2023   #brick and mortar retail #customer satisfaction

Out of Stock in Retail and innovative solutions to avoid them

Due to various events, the availability of goods in retail will be increasingly restricted from 2022, with the result that customers cannot find in food retail the products they wish to buy, because those products are sold out, are temporarily ...

Thumbnail-Photo: EuroCIS 2024 - technology special
11.12.2023   #online trading #e-commerce

EuroCIS 2024 - technology special

The latest technology solutions and trends for you and the retail sector

At EuroCIS 2022 from February 27 to 29, 2024, the Leading Trade Fair for Retail Technology, we will be looking at all the important and current topics relating to technology in retail: AI and Machine Learning, Payment, Connected Retail, Seamless Store and Smart Energy Management and many more.

Thumbnail-Photo: The global state of autonomous stores
18.12.2023   #Tech in Retail #self-checkout systems

The global state of autonomous stores

The stores are located in various retail segments such as food retail, fashion, electronics, convenience stores and fast food.

In a highly competitive global retail landscape, autonomous stores are an emerging force that addresses changing consumer behaviors, reduces operational costs, improves profitability, and powers revenue growth strategies. Advancements in autonomous ...

Thumbnail-Photo: Payment as a success factor: more than just paying...
15.01.2024   #Tech in Retail #payment systems

Payment as a success factor: more than just paying

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language ...

Thumbnail-Photo: Ask the Bot: generative AI in retail
02.01.2024   #Tech in Retail #food retail

Ask the Bot: generative AI in retail

Revolution in retail: the era of generative AI and AI bots

They are able to analyse data, write product descriptions, answer shoppers’ questions or write codes...

Thumbnail-Photo: SES-imagotag becomes VusionGroup
29.01.2024   #software applications #artificial intelligence

SES-imagotag becomes VusionGroup

A new identity highlighting the broader portfolio of innovative solutions
developed by the Group to solve the major challenges of physical commerce

SES-imagotag (Euronext: SESL, FR0010282822), the global leader in digital solutions for physical commerce, today announced that it has changed its name to VusionGroup. This new name embodies the various product lines and solutions that have enhanced ...

Thumbnail-Photo: First of its kind accessible checkout unveild by Woolworths, creating...
03.01.2024   #Tech in Retail #cashpoints

First of its kind accessible checkout unveild by Woolworths, creating new employment opportunities

Breaking Barriers in Retail: Woolworths' New Checkout Design for Wheelchair Users

In what is believed to be a world first, Woolworths has unveiled an accessible checkout, designed specifically for team members living with a physical disability, including people who use wheelchairs and other mobility aids such as walkers.The first ...

Thumbnail-Photo: Nedap teams with Foot Locker to extend RFID project...
05.10.2023   #omnichannel #software applications

Nedap teams with Foot Locker to extend RFID project

Foot Locker successfully matches supply and demand in newly opened stores in Eastern Europe using RFID technology

Nedap the global leader in RFID solutions, announces that multi-brand sports fashion and apparel retailer Foot Locker has successfully extended Nedap iD Cloud to its new, Eastern European stores. The objective is to offer the best possible ...

Supplier

Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund